2012 WA Realtor EdCon - Internet Marketing Presentation
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internet marketing strategies Instructor: Dan Keller Morning Breakout Session Option #1 9:30am
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Transcript of 2012 WA Realtor EdCon - Internet Marketing Presentation
internet marketing strategies
Instructor: Dan KellerMorning Breakout Session Option #1
9:30am
What You’re Learning Today
You will learn the best strategies for generating new business TODAY using the
internet. Strategies that top internet marketers have mastered over the past few
years.
Recent Study: NAR - “Over 88% of all buyers and sellers begin their
research online.”
So - The best way to be found today is online
If you know how to send and receive an e-mail, then you are
qualified to be an internet marketer.
Controlling what a total stranger reads about you is as easy as sending an email, but more
valuable than you will ever know!
[LOVE THIS]
Two Keys To Owning and Controlling Your Brand/Name are:
Social Media SitesBlogging/Video
Top 4 Internet Marketing Strategies
#1
Five Keys to A Good CL Ad
1. Attention grabbing headline
2. Image with a strong CTA (call to action)
3. Property info w/ link to lead capture property page
4. Another CTA
5. Upload at least one photo of the home
5. Image w/ CL uploader
4. Another CTA
1. Heading
3. Property link info
2. Image
Top 4 Internet Marketing Strategies#2
- pay per click
- set daily budget
- focus on audience
- ROI is better than Google Ads- The success of your ad is dependent on the landing page
Top 4 Internet Marketing Strategies#3
- The success of your ad is dependent on the landing page
Top 4 Internet Marketing Strategies#4
- run the ad in Youtube
- doesn’t even need to be you in the video- just give them what they want... INFO!- must have a conversion page to send them to from video
Top Four “Must Have” Online Platforms for Real Estate Agents
(1) Yelp/Google Places
(2) Social Media - Facebook and LinkedIn
(3) Youtube
(4) Wordpress
Print Marketing - Is It Still Worth It?
Dan Keller - 2012 over $100,000 in closed loan revenue due to direct mail for refinances. NO DIFFERENT THAN FARMING FOR SHORT SALES, EXPIRED’S or FSBOS.
(1) Mass numbers/data available(2) Conversion ratio higher - mailer w/ web page(3) Tie tech w/ “old school” - (ex: hand written letter)
Four Tips for Converting Buyers/Sellers
(1) Content
(2) Video (eyejot.com, youtube, vimeo, fb)
(3) Items of value - lists, eBook, online search access...
(4) Approachability - GIVE THEM YOUR NUMBER! Be welcoming, INFORM DON’T SELL!
Thank You!
Coffee With Keller RE Tech-Support Group
email me at [email protected] for more info on meeting times
Follow My Mortgage Blog at www.MyMortgageGuyDan.com
Dan Keller - (425) 350-7136
