white paper

www.sybase.com

The Unwired Enterprise: Building The Company of Tomorrow, Today

2

right here. right Now.It took almost two decades for personal computers to be transformed from techie toy to ubiquitous corporate

asset. Mobile devices such as smartphones and tablets are on a similar though much faster path, quickly supplanting the PC as the tool of choice for business workers. Worldwide sales of smartphones are expected to pass PC sales by 2012, according to Morgan Stanley.1 Meanwhile, Gartner expects 55 million tablets to be shipped in 2011, and 103 million in 2012.2

Along with device ubiquity is another change: the democratization of business intelligence. Once restricted to reports for upper managers that were out-of-date before they were even delivered, advanced self-service analytics is now spreading to a broad swath of workers.

Mobile devices are key — running the right apps, they enable workers to gain real-time access to business intelligence from anywhere. That empowers employees, collapses processes and accelerates the pace of decision making.

For companies that aren’t ready, this change can easily turn into a crisis. Companies unprepared for the onslaught of worker-imported devices will find themselves constantly dealing with management and security headaches. So will organizations that deploy mobile apps to fulfill current needs, without a view for the future.

By contrast, a model Unwired Enterprise has the foundation to respond in an agile fashion to new business trends and employee needs, while minimizing IT’s work and costs. After making this transformative jump, Unwired Enterprises will find themselves leapfrogging the many competitors stuck in the old ways of doing things.

‘CommaNd aNd CoNtrol’The Unwired Enterprise Era is the inevitable next stage in computing’s evolution. During the first stage when

mainframe computers reigned, system administrators guarded them like high priests watching over holy relics. In every subsequent wave, computers have gotten smaller, more plentiful and less expensive. Billions of workers are able to get more information faster, driving huge boosts of productivity. And IT has loosened its once iron grip.

Global

Local

Mainframe

Compute Centric Human CentricFUNCTION

Client/Server InternetUnwired

Enterprise

REAC

H

Fundamentally, however, IT still remains in many organizations more of a gatekeeper than an enabler. That means projects take too long to deploy, PCs have little personality and workers remain frustrated.

3

In the new era of the Unwired Enterprise, IT must adapt to three major trends:

Trend #1: Explosion Of Mobile DevicesAlmost half of the world’s 6 billion people use mobile phones today. While the majority remain “featurephones”

that are mostly limited to calls, smartphones proficient at web surfing, gaming, shopping and mobile banking are quickly proliferating. By the end of 2011, half of the U.S. population will be using smartphones.3

Will ThE ExPanDing UsE Of MObiliTy TEChnOlOgiEs bE a TOP PriOriTy?

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Critical priority

High priority

Low priority

Not on our agenda

Base: 2,803 IT decision-makers

16%

46%

31%

6%

Source: Forrester Research, Sept. 2010

Employees, naturally, want their smartphones to perform double duty and help them at work for collaboration, CRM, business intelligence and analytics. Companies, spurred on by corporate belt-tightening, are accommodating them. More progressive ones are instituting true Bring Your Own Device policies and paying the monthly bills of employee-owned devices and/or the cost of the smartphones.4

Even more suitable for work are tablets like the Apple® iPad,™ which are following the same trail into the enterprise as the smartphone, but at an even faster rate.5 And let’s not forget personal netbooks and other laptops. The result is diversity and complexity, as companies are being forced to support multiple smartphone platforms and numerous apps.

sUPPOrT fOr MUlTiPlE PlaTfOrMs

This presents a huge potential headache for IT as it tries to manage, secure and develop for its wildly complex userbase. Is there a cure? Read on.

0% 5% 10% 15% 20% 25% 30% 35% 40%

Four or more

Three

Two

One

None

Don’t know

Base: 317 IT decision-makers

Source: Computerworld, Mobility 2011 Survey

Less than 1,000

21%15%

24%20%

24%31%

18%30%

4%

9%2%

3%

1,000+

4

Trend #2: Data boom Another equally-important trend is the huge growth in enterprise data, which is expected to rise 650% between

2010-2014.6

That data lives absolutely everywhere, thanks to the rise of outsourcing, cloud computing, RFID-enabled devices, smartphones, tablets, etc. Due to all of these trends, centralized data centers must give way to data-centric organizations that can harness knowledge where-ever it is located and whoever owns it, and then serve it up to the right audience in a timely fashion.

Why? Because for businesses engaged in 24/7, real-time global commerce, making decisions at the right time is just as important as making the right one. And that requires data to be available ASAP to both manager and line employee.

Powerful relational databases will be needed to handle much of this growth. But just as key are databases embedded throughout a corporate infrastructure that can manage data with little or no effort. Finally, there needs to be middleware to connect all of that data together and route it to the necessary applications. Sound complex? It doesn’t have to be.

Trend #3: Democratizing access to analytics — and DecisionmakingToday, companies can still scrape by using sluggish processes and siloed, top-down decisionmaking. But as data

explodes and mobile devices boom, access to analytical applications is spreading quickly, enabling informed decisions at all levels of the organization.

PrOjECTED inCrEasE in annUal salEs (in $M) fOr fOrTUnE 500 COMPany frOM 10% iMPrOvEMEnT in DaTa UsabiliTy

$9,667.88

$5,013.43$4,332.16 $4.236.16

$3,405.95 $3,372.55

$2,047.42

$1,202.41$792.50

$447.77

Source: University of Texas study, 2010

$0

$2,000

$4,000

$6,000

$8,000

$10,000

Telec

omm

unica

tions

Cons

ultin

g

Stee

l

Autom

obile

Food

Prod

ucts

Air Tra

nspo

rtatio

n

Cons

truct

ion

Reta

ilIn

dustr

ial In

strum

ents

Publ

ishin

g

That may scare some old-school managers. But empowering employees of all levels to use analytics and collaborate in order to make better decisions faster helps the Unwired Enterprise avoid the information hoarding and process roadblocks that stymie agility.

4

5

CUMUlaTivE iMPaCTs Of a 10% iMPrOvEMEnT in DaTa aTTribUTEs annUally

Usability$2 Billion

Qualility$60 Million

Accessibility$35 Million

Intelligence$24 Million

Sales Mobility$24 Million

Source: University of Texas study, 2010

Not all approaches to analytics are created equal. Just as there are smartphones and dumb featurephones, there is smart analytics and clumsy, brute-force reporting. The former delivers timely, accurate answers to relevant questions, enabling companies to improve their customer service, expand market opportunities, and more. The latter approach is slow, eats up IT’s time and labor, and fails to deliver the right answers from the right set of raw data. How to ensure this is the right approach? Read on.

BuildiNg aN uNwired eNterpriseTo Sybase, Unwired Enterprise is more than a buzzword. It is a company that successfully uses information

technology to create the seamless flow of information from the data center to any device, and vice-versa.

The potential benefits are huge. IT becomes a true enabler and partner, not a naysayer. Companies can purchase and integrate off-the-shelf mobile enterprise apps, or have its developers quickly build them. Workers get critical information delivered to them at the right time. And companies become more efficient, opportunistic and productive.

OUr visiOn: ThE UnWirED EnTErPrisE

To build an Unwired Enterprise, you need a partner with the vision, the products and the experience. That’s Sybase. While many vendors offer products here and there, Sybase offers a unified platform that allows companies to embrace diversity without drowning in complexity.

6

Take trend No. 1, the explosion in devices. Sybase afaria® provides a market-leading solution for managing and securing a wide range of smartphones as well as tablets such as the iPad. For mobile collaboration, ianywhere® Mobile Office helps corporations deliver e-mail and business processes to employee phones.

Sybase is building mobile extensions to its entire lineup of enterprise applications, enabling companies to quickly deploy off-the-shelf apps with minimal integration. For corporations with more custom needs, sUP is the industry standard for developers, allowing them to write mobile apps once and deploy them to a wide range of platforms, including iPhones, BlackBerries and Android devices. SUP also integrates to a variety of enterprise apps — SAP applications and more — as well as sybase 365’s expansive m-commerce and telecommunications services.

For trend No. 2, managing the data boom, Sybase offers the powerful adaptive server® Enterprise relational database optimized for data center use. For low-maintenance databases, Sybase offers sQl anywhere® and advantage Database server®, both of which are tailored for embedded or remote applications. Sybase replication server® helps data flow, so that it is available where and when you need it. While Powerbuilder® and PowerDesigner help developers write apps to manage that data.

On analytics, Sybase offers sybase iQ, the leading column-based database optimized for analytic applications. Sybase also offers raP and Complex Event Processing technology aimed at Wall Street firms and others who absolutely demand real-time analysis of data.

summaryBrought together, this is a mission-critical unified approach to building the Unwired Enterprise. Companies can

start off deploying a small portion of the Sybase platform, and scale that as their needs grow. That way, companies can enjoy seamless integration to a variety of back-end data sources, from point-of-sale transactions at a department store cash register to SMS text ad analytics from a managed service. Companies can also enjoy a consistent development platform that leverages existing skills and technologies. The result? Rapid deployment of mobile apps across multiple devices.

Moreover, a platform that is a layer of your stack — rather than a stack imposed upon you — offers flexibility in deployment and employment. That is enhanced when the platform ecosystem includes numerous partners who can tailor it for an enterprise’s industry-specific needs.

7

Finally, a platform approach helps satisfy every stakeholder in the would-be unwired enterprise: the IT manager who has security and device management on the brain; the enterprise developer who wants to write apps once for multiple platforms; and the line-of-business manager who wants to boost worker and executive productivity and customer happiness. Point solutions, by contrast, tend to restrict the growth and flexibility of your mobile infrastructure.7 They only grow in complexity and cost — exactly what your enterprise doesn’t need.

In summary, Sybase integrates best-of-breed products for managing, analyzing and mobilizing information into one enterprise-grade platform, perfect for helping you build the Unwired Enterprise. Please visit www.sybase.com to learn more about how your organization can build the perfect beast for the 21st century and beyond.

1Kang, Cecilia. Smartphone sales to pass computers in 2012: Morgan Stanley analyst Meeker. Washington Post Nov. 16, 2010.2Lai, Eric. Which Analysts Are the Most (and Least) Bullish on the Tablet Market? ZDNet.com Nov. 4, 2010.3Horace Dediu. Half of US population to use smartphones by end of 2011. Asymco.com Dec 4, 2010.4Lai, Eric. Can a ‘Bring Your Own’ Device Policy Make Sense for your Company? Sybase.com Accessed Dec 19, 2010.5Lai, Eric and Siegl, Jim. iPad Enterprise and School Deployment List. http://ipadpilots.k12cloudlearning.com Accessed Dec 19, 2010.6Brodkin, Jin. Top data center challenges include social networks, rising energy costs. Network World Dec 1, 2009.7What’s the Point? Comparison: Mobile Middleware vs. Point Solutions. Sybase.com Accessed Dec 19, 2010.

Mobile Point solutions

• Large IT support infrastructure for mobile applications and devices

• Limited choices in mobile devices• Lack of mobile application integration, which means

more siloed business workflows• Multiple tool sets for enforcing corporate security • Requires maintaining a complex point solution

roadmap to guide employees in their choice of devices, applications, and use cases

Mobile Enterprise application Platform solution

• Lower administrative, maintenance, and support costs • Large choice of mobile devices, including the latest

technology• Integrated mobile applications allow greater

flexibility in information sharing and workflow• Single console for managing all devices, applications,

and security• Greater flexibility in expanding mobility through the

organization

Mobile AppServer 2

Mobile AppServer 1

Mobile AppServer 3

Business ApplicationServer 2

Business ApplicationServer 1

Business ApplicationServer 3

Mobile EnterpriseApplication Platform

(MEAP)

www.sybase.com

Sybase, Inc. Worldwide HeadquartersOne Sybase DriveDublin, CA 94568-7902U.S.A1 800 8 sybase

Copyright © 2011 Sybase, Inc. All rights reserved. Unpublished rights reserved under U.S. copyright laws. Sybase, the Sybase logo, Advantage Database Server, Afaria, iAnywhere, PowerBuilder, PowerDesigner, Replication Server, SQL Anywhere are trademarks of Sybase, Inc. or its subsidiaries. ® indicates registration in the United States of America. SAP and the SAP logo are the trademarks or registered trademarks of SAP AG in Germany and in several other countries. All other trademarks are the property of their respective owners. 02/11

Apple is a registered trademark of Apple Inc. iPad is a trademark of Apple Inc.