Willies Homemade Tamales and Smokehouse (Catherine Lambrecht)
2012 STUDENT AWARDS THE RUCKSACK WILLIES – PROJECT … · 2012 STUDENT AWARDS NAME: Petra...
Transcript of 2012 STUDENT AWARDS THE RUCKSACK WILLIES – PROJECT … · 2012 STUDENT AWARDS NAME: Petra...
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2012 STUDENT AWARDS
NAME: Petra CuschieriSCHOOL: George Brown School Of DesignCATEGORY: Packaging
THE RUCKSACK WILLIES – PROJECT RATIONALE
The client for this project was the ragtag, folk band The Rucksack Willies. For their debut album “Letters to Anne” they were looking for a package that would set the tone for the album by incorporating the theme of letter writing. The hand-drawn lettering and hand-written lyrics achieve this, as well as the postage stamp montage created using scans of old letters and ephemera.
The objective of this project was to create a package that would visually represent the music it contains. The beautiful photographs, well worn colour scheme and hand-rendered typography work together to evoke the nostalgic and wistful thoughts that are present in the lyrics of the songs.
All photographs used in the packaging are by Alexander Browne.
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Digipak – front with hand-drawn lettering (based on the font Bel la.)NAME: Petra Cuschieri / SCHOOL: George Brown School Of Design / CATEGORY: Packaging
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Digipak – back.NAME: Petra Cuschieri / SCHOOL: George Brown School Of Design / CATEGORY: Packaging
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Digipak – interior with tray and CD.NAME: Petra Cuschieri / SCHOOL: George Brown School Of Design / CATEGORY: Packaging
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Mini poster insert – front (9.5 x 14”)NAME: Petra Cuschieri / SCHOOL: George Brown School Of Design / CATEGORY: Packaging
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Mini poster insert – back, with hand-written ‘Letter to Anne’NAME: Petra Cuschieri / SCHOOL: George Brown School Of Design / CATEGORY: Packaging