2012 Senior Portfolio | Samantha Martin

41
Samantha Martin

description

Senior year Graphic Design portfolio. Ferris State University Bachelor of Science, Graphic Design.

Transcript of 2012 Senior Portfolio | Samantha Martin

  • samantha Martin

  • Design Portfolio, Ferris state University samantha-martin.com [email protected]

    samantha Martin

  • Contents

    Forever ............................................................................................................................ 4

    saporito ........................................................................................................................ 12

    Generating energy Responsibly ................................................................... 14

    Revitalize Detroit ................................................................................................... 20

    objects and Artifacts .......................................................................................... 24

    nature nearby ......................................................................................................... 26

    Detour: Cadillac, MI............................................................................................. 30

    Brighter together .................................................................................................. 34

  • 4 | samantha-martin.com

    Forever

    Problem: Design a new logo and supporting identity system for the non-profit organization, Greater Hopes Family services.

    solution: Forever is a new name and identity created to emphasize the tremendous impact adoption has on children and families. this impact is expressed through childrens photos and messages from kids telling the viewer what they now have or will have as a result of someone choosing to add them to their family. Many of the messages speak of the future to emphasize that the act of adoption lasts forever and builds lifelong connections.

    You will show me anything is possible.

  • Forever | 5

    forever

    Tyler Age 5Adopted August 26, 2006

    forever 2011 1345 Monroe Ave. NW Suite 246 Grand Rapids, MI 49503 www.forever.org

    Finding every childs one place.

    Sydney Age 6Adopted May 3, 2005

    forever 2012

    1345 Monroe Ave. NW Suite 246 Grand Rapids, MI 49503 www.forever.org

    forever

  • 1345 Monroe Ave. NW Suite 246 Grand Rapids, MI 49503 www.forever.org

    November 14, 2011

    Sincerely,

    Cathy RaidnaFounder and Executive DirectorP: 616.741.5432 | F: [email protected]

    Dear Michael and Anna,

    Our mission is to simplify each childs adoption experience by offering excellent and expert care. While it is a complicated process for those who are new to it, our job as a child placing agency is to make each adoption experience happen as smoothly as possible. We pay special attention to you as well as the placing parents needs, to important ethics, to laws and policies, and to the tricky dynamics that may be present in your case. Ultimately, we ask everyone involved to work together in the spirit of love and respect so that the child who is involved is honored.

    We tenderly care for and restore dignity to human lives through providing ethical, gentle and loving family services. When we help parents make wise plans for their childrens futures, everybody has a better outcome. When needed, resource families support these parents in the manner most reasonable under the circumstances. And if it turns out an adoption plan is best for a child, the child is placed by the parents into a loving adoptive home with the help of a caring, qualifi ed professional.

    Our staff follows principles taught by Jesus Christ; basically, love one another. If you desire, a member of our Prayer Team will pray with you and support you spiritually through this complicated time. Please trust we will respect your boundaries and beliefs.

    Please do not hesitate to contact us with any questions or concerns that you may have as you begin your adoption process.

    forever

    Bob DonaldsonMarketing Executive

    P: 616.741.5432 | F: [email protected]

    1345 Monroe Ave. NW Suite 246 Grand Rapids, MI 49503

    Anthonys Dad just taught him how to ride a bike. www.forever.org

    1345 Monroe Ave. NW Suite 246 Grand Rapids, MI 49503

    Michael and Annna Woodroe456 Lake Michigan Dr. NWGrand Rapids, MI 49503

    forever

    Cathy RaidnaExecutive Director

    P: 616.741.5432 | F: [email protected]

    1345 Monroe Ave. NW Suite 246 Grand Rapids, MI 49503

    forever

    6 | samantha-martin.com

    The business system is designed to allow the agency to economically order letterhead and envelopes which they can print their personalized messages on and send out as necessary. The business cards will each have a photo and message relating to a different child or family who has been helped by the agency.

  • Forever | 7

  • 8 | samantha-martin.com

    The most important feature of Forevers new website is the users ability to view perspective parent profiles and find information to help them make the very important decision to adopt or place a child for adoption.

  • Forever | 9

  • 10 | samantha-martin.com

    Brand Identity Manual

    Alivia Jo Warren Adopted March 8, 2009 Finding every childs one place.

    Ill grow to be a great friend.

    forever

  • Forever | 11

    8

    Mission StatementOur mission is to simplify each childs adoption experience by offering excellent and expert care. It is a complicated process for those who are new to it, and our job as a child placing agency is to make each adoption experience happen as smoothly as possible. We pay special attention to adoptive as well as the placing parents needs, to important ethics, to laws and policies, and to the tricky dynamics that may be present in each case. Ultimately, we ask everyone involved to work together in the spirit of love and respect so that the child who is involved is honored.

    We tenderly care for and restore dignity to human lives through providing ethical, gentle and loving family services. When we help parents make wise plans for their childrens futures, everybody has a better outcome. When needed, resource families support these parents in the manner most reasonable under the circumstances. If it turns out an adoption plan is best for a child, the child is placed by the parents into a loving adoptive home with the help of a caring, qualified professional.

    Our staff follows principles taught by Jesus Christ; basically, love one another. We will respect everyones boundaries and personal beliefs.

    Alyssa Marie Kelson January 10, 2009

    Ill graduate at the top of my class.

    Identity Standards 9

    LogoPrimary Logo Secondary Logo Black and White Grayscale One Color Improper Use Avatar Additional Elements

    David Andrew Erickson June 16, 2007

    Ill learn how to be happy.

    Primary Logo Secondary Logo

    This is the primary logo that appears on all print, web and environmental materials. It can be paired with the tag line: Finding every childs one place.

    Size restrictions and clear space are as shown, with no restrictions as to how large the logo can appear. The logotype is not to be separated from the mark in situations where it would be the sole representation of the brand. However there are certain elements which may be used abstractly or as supporting imagery. See the Additional Elements section for the complete list of acceptable uses.

    In special situations where the primary logo does not create the proper aesthetics or does not show up well, the secondary mark can be used.

    3.5x 3.5xx x

    1" smallest1" smallest

    7x 7x

    x x

    x xx xx x

    forever

    forever

    forever

    forever

    forever

    forever

    Identity Standards 1312 forever

    Black and White

    Grayscale

    One color

    Identity Standards 1514 forever

    ColorPrimary Color Palette Secondary Colors

    Rebecca Anne Johnson May 5, 2006

    Can you play with me everyday?

    Primary Color Palette

    Secondary Colors

    The primary color palette is to be used for both the primary and secondary versions of the logo. The color of the heart may be switched for a secondary color only when the logo also appears in the primary colors. The color of the logotype should always be blue, except when the pink one color version of the logo is being used.

    White is used for backgrounds or reversed text. The pink functions as the primary text color for titles and most body copy will be set in 80% Black.

    The secondary colors were chosen as complimentary, colors to be used sparingly on supporting materials and information, most often for contrast and interest.

    Pantone 311 UP C=56 M=0 Y=12 K=0 R=96 G=201 B=221 Web safe=#60C9DD

    Pantone 128 UP C=0 M=11 Y=75 K=0 R=255 G=221 B=93 Web safe=#FFDD5D

    Pantone 206 UP C=0 M=98 Y=51 K=2 R=231 G=31 B=88 Web safe=#E71F58

    Pantone 2755 UP C=87 M=88 Y=1 K=2 R=69 G=65 B=149 Web safe=#454195

    White C=0 M=0 Y=0 K=0 R=255 G=255 B=255 Web safe=#FFFFFF

    Identity Standards 2524 forever

    The logotype is Gotham Rounded with a tight tracking. It appears in all lowercase letters and is the only element that should be set this way. The logotype should always be blue and is not to be used separately from the mark. It should always be visually the same weight and should not be reduced to anything smaller than a half inch wide.

    Gotham Rounded is the main typeface, both book and bold styles are used on all pieces, as well as a limited use of Gotham Rounded Book Italic. A serif type, ITC Cheltenham, is the specification for typed letters.

    Logotype Additional Type

    .5"

    Gotham Rounded Book

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

    Gotham Rounded Book Italic

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

    Gotham Rounded BoldABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

    ITC Cheltenham Book

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

    ITC Cheltenham Bold

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

    Identity Standards 2928 forever

    Business Card

    Cathy RaidnaExecutive Director

    P: 616.741.5432 | F: [email protected]

    1345 Monroe Ave. NW Suite 246 Grand Rapids, MI 49503

    forever

    Michael RichardsonVolunteer Coordinator

    P: 616.741.2432 | F: [email protected]

    1345 Monroe Ave. NW Suite 246 Grand Rapids, MI 49503

    Ambers parents drive her to every dance lesson. www.forever.org

    Bob DonaldsonMarketing Executive

    P: 616.741.5432 | F: [email protected]

    1345 Monroe Ave. NW Suite 246 Grand Rapids, MI 49503

    Anthonys Dad just taught him how to ride a bike. www.forever.org

    Business cards are customized for each employee with the back of every business card having a different childs picture who has been helped by the organization. With each photo there is a personal message telling the viewer about the simple yet vital actions, feelings and rewards that adoption provides for everyone involved,

    Paper Specifications

    Low NewPage Gusto 100lb. Satin Cover

    Middle Mohawk Everyday Digital 100lb. Cover

    High Mohawk Via Satin 100lb. Cover

    Identity Standards 3534 forever

    Poster

    And Baby Makes 3Join Forever of Grand Rapids, as we invite Kendra and David Mariano to share their adoption story with parents like you. Learn about the adoption process from their point of view and hear what you can do to cope with the emotional side of adoption as you prepare to add a child to your family.

    Tuesday December 6, 20117:00 PM 9:00 PMGrand Rapids Public Library Room 231

    forever

    For more information please visit www.forever.org, call us at 616.714.4000 or email Cathy Raidna at [email protected].

    This is a poster for a speaker event regarding one familys adoption story. It would appear in many of the same places as the brochure including doctors offices, clinics, and community centers.

    Paper Specification Low NewPage Gusto 80lb. Satin Cover

    Middle Mohawk Everyday Digital 80lb. Cover

    High Mohawk Via Satin 80lb. Cover

    Identity Standards 4544 forever

    Adoption Announcements

    Adoption announcements would be available to the families with pre-printed names. The family would receive a set number of them free of charge. The back of each announcement has the organizations primary logo and the inside has space to insert photos, kids drawings and personal messages. Envelopes are white size A2.

    Paper Specification Low NewPage Gusto 100lb. Satin cover

    Middle Mohawk Everyday Digital 100lb. Cover

    High Mohawk Via Satin 100lb. Cover

    We didnt give her the gift of life, but in our hearts we know, the love we feel is deep and real, as if it had been so.

    For us to have each other is like a dream come true. No, we did not give her the gift of life,

    life gave us the gift of her.

    -Anonymous

    forever 2012 www.forever.com

    forever

    We joyfully welcome baby

    Alyssa Marie Kelson

    into our family. She was adopted on September 10, 2011.

    look whos joined our family

    forever 2012 www.forever.com

    foreverFront

    Spread: 8.5 x 5.5 Folded: 4.25 x 5.5 Prints on 8.5 x 11

    Inside

    Spread

    Back

    Identity Standards 4948 forever

    Mobile Application Screen Shots

    Kaitlin Louise Fisher July 23, 2007

    You will show me anything is possible.

    The purpose for this mobile application is to provide parents with a way to search for local or non-local family friendly activities. It begins with quick instructions which can be skipped for returning users. Then the user simply gives their location and answers a few quick questions and a list of activities are displayed on screen. The questions asked help to filter the results based on such things as childrens age, budget and when the user wants the activity to take place.

    Application Icon

    Figure 1.

    Figure 4.Figure 2.

    Screen Shots

    Figure 3.

    Figure 1 welcomes the user to the application with family faces. In figure 2 the user begins the process by entering their location and how far they want to travel for the activity. The user is then asked a series of other questions to narrow down the results and Figure 3 appears with a list of activities that fit the criteria. Finally in Figure 4 the user sees details about the activity upon clicking on one from the previous list.

    Identity Standards 5756 forever

  • 12 | samantha-martin.com

    SaporIToProblem: Design a distinct pasta package that holds 1lb. of pasta.

    solution: A consistent organic style with the goal of emphasizing the simplicity of pasta.

  • Saporito | 13

  • GREAT RIVER ENERGY12300 Elm Creek Blvd. Maple Grove, MN 55369

    12300 Elm Creek Blvd. Maple Grove, MN 55369P:763-445-5000 | F: 763-445-5100

    For more information visit http://www.greatriverenergy.com/csr

    2012 Great River Energy

    Great River Energy

    ENVIRONMENTAL PRACTICES

    Great River Energy understands our operations impact our environment and it is our responsibility to do all we can to minimize that impact. Great River Energy has always taken great pride in conducting its business with a high concern for environmental matters. We are committed to conserving resources through environmental stewardship, pollution prevention, waste minimization, recycling and reuse. This dedication is demonstrated by the inclusion of environmental sustainability in our organizations mission.

    To guide employees in their decision-making processes and to ensure environmental considerations are part of the process, Great River Energy established an environmental policy in 1999, which is reviewed annually and continues to guide our conduct.

    GeneraTInG enerGy reSponSIBly

    Problem: Design an annual CsR report for a non-profit energy co-op. the report is in various formats including PDF, print, web and mobile application. this energy co-op prides itself in its environmentally friendly practices and its close connection to the community and its members.

    solution: the community, employee and environmental connection is shown throughout this annual CsR report by the crossing paths of the strings.

    14 | samantha-martin.com

    12300 Elm Creek Blvd. Maple Grove, MN 55369P:763-445-5000 | F: 763-445-5100

    For more information visit http://www.greatriverenergy.com/csr

    2012 Great River Energy

    Great River Energy

    ENVIRONMENTAL PRACTICES

    Great River Energy understands our operations impact our environment and it is our responsibility to do all we can to minimize that impact. Great River Energy has always taken great pride in conducting its business with a high concern for environmental matters. We are committed to conserving resources through environmental stewardship, pollution prevention, waste minimization, recycling and reuse. This dedication is demonstrated by the inclusion of environmental sustainability in our organizations mission.

    To guide employees in their decision-making processes and to ensure environmental considerations are part of the process, Great River Energy established an environmental policy in 1999, which is reviewed annually and continues to guide our conduct.

  • Generating energy responsibly | 15

    SUPPORTING RENEWABLE ENERGY

    We currently meet or exceed state-mandated renewable energy requirements. In late 2010, we began taking power from the new Elm Creek Wind Farm near Trimont, Minnesota. The 99-MW wind farm is owned and operated by Iberdrola Renewables and features 66 wind turbines at 1.5 MW apiece. The project encompasses about 9,500 acres of land leased from 56 local landowners. With the addition of Elm Creeks output, Great River Energy has more than 315 MW of wind capacity under contract. Great River Energy and its member cooperatives continue to offer the popular Wellspring Renewable Energy Program through which customers may choose to buy additional wind energy for a subscription price.

    Great River Energy purchases power generated from several landfi ll methane gas collection systems in Elk River, Minnesota. Once captured, the methane is typically destroyed through fl aring, during which it is burned through a fl ame that fl ares out the end of a pipe. We also purchase the output from anaerobic digesters located on dairy farms. The digesters capture methane gas and use it to run a 150-kilowatt engine and generator unit. These anaerobic digesters are large, cement tanks outside a barn, mostly underground, which capture the cows waste. When manure breaks down, it creates a bio-gas, which is primarily methane.

    CFL light bulbs use 75% less energy than incandescent bulbs.

    MINIMIZING OUR WASTE

    Great River Energy is an active member and sponsor of Minnesota Waste Wise, a nonprofi t organization that helps businesses and organizations reduce waste, save money and protect the environment. Our Waste Wise efforts include tracking and reporting waste prevention, technical equipment donations, and recycling. In 2011, Great River Energy recycled 5,215,495 pounds of waste and received the Minnesota Waste Wise Leader award. The award is given to members who have shown true leadership in sustainable business practices. Great River Energys commitment to waste minimization extends beyond recycling to include purchases and donations. By purchasing products made with recycled content, Great River Energy is helping close the loop. Purchasing staff worked with their primary offi ce materials supplier to identify available recycled products, including 100 percent post-consumer

    CFL RECYCLING

    In June 2010, Great River Energy and our 28 member cooperatives worked with the Center for Energy and Environment to sponsor the fi rst free statewide compact fl uorescent lamp (CFL) collection and recycling program in Minnesota. By pairing with Minnesota Menards locations, we were able to provide residents across the state with a free and convenient CFL recycling opportunity. In the last seven months of 2010, the program collected and recycled 23,125 bulbs the equivalent of 115,625 milligrams of mercury.

    EFFICIENT CONSTRUCTION

    Our offi ce in Bismarck, North Dakota received Gold LEED certifi cation in late 2009. This remains the highest designation for any building in North Dakota. About 20 percent of the building materials were manufactured within 500 miles of the project site and the building is expected to use about 36% less electricity and 35 percent less water than a traditional offi ce building.

    Methane is a greenhouse gas that is 23 times more potent than carbon dioxide.

    Great River Energys Recycled Waste in 2011

    87% Scrap Metal

    8% Other

    6% Batteries Florescent Lights Electronics Construction Debris Beverage Containers Paper

    REPORTING OUR EMISSIONS

    In 2009, Great River Energy became a founding reporter to The Climate Registry, a nonprofi t organization established to publicly report greenhouse gas emissions in a common, accurate and transparent manner. Through this program, we voluntarily commit to measuring, independently verifying and publicly reporting our greenhouse gas emissions on an annual basis utilizing The Climate Registry General Reporting Protocol.

    Great River EnergysBismarck Offi ce Traditional Offi ce Building

    Great River Energys electricity and water consumption versus most traditional offi ce buildings.

    OUR ENERGY OUR FUTURE

    Its Great River Energys responsibility to do all we can to minimize our impact on the environment.

    According to the American Wind Energy Associations 2011 ranking, Great River Energy once again has more wind generation than any other electric cooperative in the United States.

    Great River Energy

    SUPPORTING RENEWABLE ENERGY

    We currently meet or exceed state-mandated renewable energy requirements. In late 2010, we began taking power from the new Elm Creek Wind Farm near Trimont, Minnesota. The 99-MW wind farm is owned and operated by Iberdrola Renewables and features 66 wind turbines at 1.5 MW apiece. The project encompasses about 9,500 acres of land leased from 56 local landowners. With the addition of Elm Creeks output, Great River Energy has more than 315 MW of wind capacity under contract. Great River Energy and its member cooperatives continue to offer the popular Wellspring Renewable Energy Program through which customers may choose to buy additional wind energy for a subscription price.

    Great River Energy purchases power generated from several landfi ll methane gas collection systems in Elk River, Minnesota. Once captured, the methane is typically destroyed through fl aring, during which it is burned through a fl ame that fl ares out the end of a pipe. We also purchase the output from anaerobic digesters located on dairy farms. The digesters capture methane gas and use it to run a 150-kilowatt engine and generator unit. These anaerobic digesters are large, cement tanks outside a barn, mostly underground, which capture the cows waste. When manure breaks down, it creates a bio-gas, which is primarily methane.

    CFL light bulbs use 75% less energy than incandescent bulbs.

    MINIMIZING OUR WASTE

    Great River Energy is an active member and sponsor of Minnesota Waste Wise, a nonprofi t organization that helps businesses and organizations reduce waste, save money and protect the environment. Our Waste Wise efforts include tracking and reporting waste prevention, technical equipment donations, and recycling. In 2011, Great River Energy recycled 5,215,495 pounds of waste and received the Minnesota Waste Wise Leader award. The award is given to members who have shown true leadership in sustainable business practices. Great River Energys commitment to waste minimization extends beyond recycling to include purchases and donations. By purchasing products made with recycled content, Great River Energy is helping close the loop. Purchasing staff worked with their primary offi ce materials supplier to identify available recycled products, including 100 percent post-consumer

    CFL RECYCLING

    In June 2010, Great River Energy and our 28 member cooperatives worked with the Center for Energy and Environment to sponsor the fi rst free statewide compact fl uorescent lamp (CFL) collection and recycling program in Minnesota. By pairing with Minnesota Menards locations, we were able to provide residents across the state with a free and convenient CFL recycling opportunity. In the last seven months of 2010, the program collected and recycled 23,125 bulbs the equivalent of 115,625 milligrams of mercury.

    EFFICIENT CONSTRUCTION

    Our offi ce in Bismarck, North Dakota received Gold LEED certifi cation in late 2009. This remains the highest designation for any building in North Dakota. About 20 percent of the building materials were manufactured within 500 miles of the project site and the building is expected to use about 36% less electricity and 35 percent less water than a traditional offi ce building.

    Methane is a greenhouse gas that is 23 times more potent than carbon dioxide.

    Great River Energys Recycled Waste in 2011

    87% Scrap Metal

    8% Other

    6% Batteries Florescent Lights Electronics Construction Debris Beverage Containers Paper

    REPORTING OUR EMISSIONS

    In 2009, Great River Energy became a founding reporter to The Climate Registry, a nonprofi t organization established to publicly report greenhouse gas emissions in a common, accurate and transparent manner. Through this program, we voluntarily commit to measuring, independently verifying and publicly reporting our greenhouse gas emissions on an annual basis utilizing The Climate Registry General Reporting Protocol.

    Great River EnergysBismarck Offi ce Traditional Offi ce Building

    Great River Energys electricity and water consumption versus most traditional offi ce buildings.

    OUR ENERGY OUR FUTURE

    Its Great River Energys responsibility to do all we can to minimize our impact on the environment.

    According to the American Wind Energy Associations 2011 ranking, Great River Energy once again has more wind generation than any other electric cooperative in the United States.

    Great River Energy

    SUPPORTING RENEWABLE ENERGY

    We currently meet or exceed state-mandated renewable energy requirements. In late 2010, we began taking power from the new Elm Creek Wind Farm near Trimont, Minnesota. The 99-MW wind farm is owned and operated by Iberdrola Renewables and features 66 wind turbines at 1.5 MW apiece. The project encompasses about 9,500 acres of land leased from 56 local landowners. With the addition of Elm Creeks output, Great River Energy has more than 315 MW of wind capacity under contract. Great River Energy and its member cooperatives continue to offer the popular Wellspring Renewable Energy Program through which customers may choose to buy additional wind energy for a subscription price.

    Great River Energy purchases power generated from several landfi ll methane gas collection systems in Elk River, Minnesota. Once captured, the methane is typically destroyed through fl aring, during which it is burned through a fl ame that fl ares out the end of a pipe. We also purchase the output from anaerobic digesters located on dairy farms. The digesters capture methane gas and use it to run a 150-kilowatt engine and generator unit. These anaerobic digesters are large, cement tanks outside a barn, mostly underground, which capture the cows waste. When manure breaks down, it creates a bio-gas, which is primarily methane.

    CFL light bulbs use 75% less energy than incandescent bulbs.

    MINIMIZING OUR WASTE

    Great River Energy is an active member and sponsor of Minnesota Waste Wise, a nonprofi t organization that helps businesses and organizations reduce waste, save money and protect the environment. Our Waste Wise efforts include tracking and reporting waste prevention, technical equipment donations, and recycling. In 2011, Great River Energy recycled 5,215,495 pounds of waste and received the Minnesota Waste Wise Leader award. The award is given to members who have shown true leadership in sustainable business practices. Great River Energys commitment to waste minimization extends beyond recycling to include purchases and donations. By purchasing products made with recycled content, Great River Energy is helping close the loop. Purchasing staff worked with their primary offi ce materials supplier to identify available recycled products, including 100 percent post-consumer

    CFL RECYCLING

    In June 2010, Great River Energy and our 28 member cooperatives worked with the Center for Energy and Environment to sponsor the fi rst free statewide compact fl uorescent lamp (CFL) collection and recycling program in Minnesota. By pairing with Minnesota Menards locations, we were able to provide residents across the state with a free and convenient CFL recycling opportunity. In the last seven months of 2010, the program collected and recycled 23,125 bulbs the equivalent of 115,625 milligrams of mercury.

    EFFICIENT CONSTRUCTION

    Our offi ce in Bismarck, North Dakota received Gold LEED certifi cation in late 2009. This remains the highest designation for any building in North Dakota. About 20 percent of the building materials were manufactured within 500 miles of the project site and the building is expected to use about 36% less electricity and 35 percent less water than a traditional offi ce building.

    Methane is a greenhouse gas that is 23 times more potent than carbon dioxide.

    Great River Energys Recycled Waste in 2011

    87% Scrap Metal

    8% Other

    6% Batteries Florescent Lights Electronics Construction Debris Beverage Containers Paper

    REPORTING OUR EMISSIONS

    In 2009, Great River Energy became a founding reporter to The Climate Registry, a nonprofi t organization established to publicly report greenhouse gas emissions in a common, accurate and transparent manner. Through this program, we voluntarily commit to measuring, independently verifying and publicly reporting our greenhouse gas emissions on an annual basis utilizing The Climate Registry General Reporting Protocol.

    Great River EnergysBismarck Offi ce Traditional Offi ce Building

    Great River Energys electricity and water consumption versus most traditional offi ce buildings.

    OUR ENERGY OUR FUTURE

    Its Great River Energys responsibility to do all we can to minimize our impact on the environment.

    According to the American Wind Energy Associations 2011 ranking, Great River Energy once again has more wind generation than any other electric cooperative in the United States.

    Great River Energy

    12300 Elm Creek Blvd. Maple Grove, MN 55369P:763-445-5000 | F: 763-445-5100

    For more information visit http://www.greatriverenergy.com/csr

    2012 Great River Energy

    Great River Energy

    ENVIRONMENTAL PRACTICES

    Great River Energy understands our operations impact our environment and it is our responsibility to do all we can to minimize that impact. Great River Energy has always taken great pride in conducting its business with a high concern for environmental matters. We are committed to conserving resources through environmental stewardship, pollution prevention, waste minimization, recycling and reuse. This dedication is demonstrated by the inclusion of environmental sustainability in our organizations mission.

    To guide employees in their decision-making processes and to ensure environmental considerations are part of the process, Great River Energy established an environmental policy in 1999, which is reviewed annually and continues to guide our conduct.

    12300 Elm Creek Blvd. Maple Grove, MN 55369P:763-445-5000 | F: 763-445-5100

    For more information visit http://www.greatriverenergy.com/csr

    2012 Great River Energy

    Great River Energy

    ENVIRONMENTAL PRACTICES

    Great River Energy understands our operations impact our environment and it is our responsibility to do all we can to minimize that impact. Great River Energy has always taken great pride in conducting its business with a high concern for environmental matters. We are committed to conserving resources through environmental stewardship, pollution prevention, waste minimization, recycling and reuse. This dedication is demonstrated by the inclusion of environmental sustainability in our organizations mission.

    To guide employees in their decision-making processes and to ensure environmental considerations are part of the process, Great River Energy established an environmental policy in 1999, which is reviewed annually and continues to guide our conduct.

    eight page roll fold.

  • 16 | samantha-martin.com

    GREAT RIVER ENERGY2012 Corporate Social Responsibility Report

    8COMMUNITY | GREAT RIVER ENERGY CSR

    Contributed $70,000 in scholarships in 1 year

    COMMUNITY

    Concern for CommunityA cooperatives very existence is to serve the community

    at large. And because electric cooperatives are not-for-

    profi t businesses, all revenue is invested in providing

    reliable electricity and a cooperatives success is

    measured by its service, not profi t. However, Great

    River Energys role in the community doesnt end at

    the electrical outlet.

    One of the cooperative principles is a concern for

    community. This principle states that while focusing

    on member needs, a cooperative must work for the

    sustainable development of the community it serves.

    As a wholesale electricity provider to much of out

    state Minnesota, Great River Energys responsibilities

    span throughout the state and also into North Dakota

    where we own and operate generation and

    transmission facilities.

    For more info. visit www.greatriverenergy.com/csr

  • Generating energy responsibly | 17

    4COMPANY OVERVIEW | GREAT RIVER ENERGY CSR

    COMPANY OVERVIEW

    Who We Are

    Great River Energy is a not-for-profi t electric cooperative

    owned by its 28 member cooperatives. We generate and

    transmit electricity for those members, located in the

    outer suburbs of the Twin Cities up to the Arrowhead

    region of Minnesota and down to the farmland region

    in the southwestern portion of the state.

    Great River Energys cooperative structure has proven to

    be central to our continued success in delivering on our

    mission. Collaboration with our members, stakeholders,

    community leaders and employees has made us a

    strong and respected organization.

    Like other cooperatives, Great River Energy exists to

    serve its membership and is dedicated to helping the

    communities in which it operates. We are member-

    owned and governed by a democratically elected board

    of directors who are electric cooperative members

    themselves. Board members establish rates and

    develop policies in the best interest of Great River

    Energy and its members. Collectively, our member

    cooperatives serve nearly 639,000 member consumers

    or about 1.7 million people. We are the second largest

    electric power supplier in Minnesota.

    Great River Energy owns and operates nine power

    plants which generate more than 2,500 megawatts

    (MW) of electricity, plus we purchase additional power

    from several wind farms and other generating facilities.

    Our generation capability consists of a diverse mix

    of base load and peaking power plantsincluding

    coal, biomass, natural gas and oil plants. Great River

    Energy owns and operates nearly 4,500 miles of

    transmission line and owns or partly owns more than

    100 transmission substations. Great River Energys

    more than 865 employees are dedicated to serving our

    member cooperatives with integrity and accountability

    in an environmentally sensitive manner. Its the nature

    of being a cooperative.

    Our Vision

    Leading, collaborating, energizing to benefi t our

    members and our world.

    Our Mission

    Provide members with reliable energy at affordable

    rates in harmony with a sustainable environment.

    Our Triple Bottom Line Commitment to Our Members

    Great River Energy maintains a commitment to economic,

    social and environmental responsibility to our members.

    Every decision we make as an organization is care fully

    considered and held up to these three standards as we

    work to achieve a balance between the three of them.

    We have adopted a decision-making process that gives

    equal consideration to our three highest priorities:

    affordable rates, reliable energy and environmental

    stewardship. Our organization will not deploy strategies

    affecting rates and reliability without also assessing

    the environmental implications. But, by the same token,

    we wont do anything for the environment without

    fully considering the impact on rates and reliability.

    Ultimately, it is about conducting business in a way

    that benefi ts both sustainability and the bottom line.

    Great River Energy supplies nearly 2/3 of Minnesota with electricity.

    COMPANY OVERVIEW CONT. | GREAT RIVER ENERGY CSR

    Our Culture and ValuesThe culture of any organization is its lifeblood,

    and Great River Energy has created a culture

    driven by the following set of values:

    Ethics We promote trust, honor, and social and

    environmental responsibility.

    Focus on customersOur business decisions are made with our

    customers needs in mind.

    Commitment to employees We create a safe work environment that promotes

    teamwork and a sense of employee ownership.

    Each employee is valued and recognized for his

    or her accomplishments.

    Open and honest communicationEmployees are encouraged to share ideas and deliver

    honest, direct, respectful and constructive feedback.

    Accountability We do what we say well do.

    SafetyWe ensure a culture of safety for our employees,

    families and communities.

    Our assets and revenues have doubled and we have increased our equity from $106 million in 1998 to $309 million at the beginning of 2012.

    5 6ETHICS | GREAT RIVER ENERGY CSR

    1. Alcohol and drug-free environment 2. Business conduct 3. Computers and electronic communications 4. Equal employment opportunity5. Inappropriate conduct, discrimination and harassment 6. Problem resolution 7. Reporting wrongdoing

    A Cooperative Code

    ETHICS AND CODE OF CONDUCT

    Great River Energy has key policies in place to help

    ensure we are in compliance with federal, state and

    local laws as well as to promote a work environment

    where all employees have the maximum opportunity

    to be successful. The following are considered key

    policies of Great River Energy; they were created to

    educate employees on the importance of conducting

    our business legally and ethically, and to fi t our culture

    of a respectful work environment.

    Great River Energy employees take individual

    responsibility for ethical behaviornot only because

    it is the right thing to do, but also because it is

    fundamental to our goals of providing our members

    with reliable, affordably priced power in harmony with

    a sustainable environment.

    We expect every employee to practice ethical behavior

    in all dealings and relationships with members,

    suppliers, communities and co-workers. In addition,

    courtesy and professionalism are expected from

    everyone at the organization.

    To Our Members

    Great River Energy maintains a commitment to economic,

    social and environmental responsibility to our members.

    Every decision we make as an organization is care fully

    considered and held up to these three standards as we

    work to achieve a balance between the 3 of them. We

    have adopted a decision-making process that gives

    equal consideration to our three highest priorities:

    affordable rates, reliable energy and environmental

    stewardship. Our organization will not deploy strategies

    affecting rates and reliability without also assessing

    the environmental implications. But, by the same token,

    we wont do anything for the environment without

    fully considering the impact on rates and reliability.

    Ultimately, it is about conducting business in a way

    that benefi ts both sustainability and the bottom line.

    EMPLOYEES | GREAT RIVER ENERGY CSR

    6.5%2.8%Great Rivers employee turnover is roughly two and a half times lower than the national average for utilities employees.

    EMPLOYEES

    Our Valued Employees

    It may sound clich, but Great River Energy truly

    values its employees. Our 865 employees really are

    the organizations greatest asset. We work hard to

    provide them with the safest and healthiest working

    environments, give them opportunities to volunteer

    and serve the community, and compensate them fairly

    for their hard work and dedication. Again, it is not only

    good business, it is the right thing to do.

    7

    ENVIRONMENT | GREAT RIVER ENERGY CSR

    87% Scrap Metal

    8% Other

    6%

    Batteries

    Flourescent Lights

    Electronics

    Construction Deabris

    Beverage Containers

    Paper

    ENVIRONMENT

    Environmental stewardshipGreat River Energy understands our operations impact

    our environment and it is our responsibility to do all

    we can to minimize that impact. Great River Energy

    has always taken great pride in conducting its business

    with a high concern for environmental matters.

    We are committed to conserving resources through

    environmental stewardship, pollution prevention,

    waste minimization, recycling and reuse. This dedication

    is demonstrated by the inclusion of environmental

    sustainability in our organizations mission.

    To guide employees in their decision-making processes

    and to ensure environmental considerations are

    part of the process, Great River Energy established

    an environmental policy in 1999, which is reviewed

    annually and continues to guide our conduct.

    For further info. contact great River Energy for a free brochure on their environmental practices

    9 107 COOPERATIVE PRINCIPLES | GREAT RIVER ENERGY CSR

    4. Autonomy and independenceCooperatives are autonomous, self-help organizations

    controlled by their members. If they enter into

    agreements with other organizations, including

    governments, or raise capital from external sources,

    they do so on terms that ensure democratic control by

    their members and maintain their cooperative autonomy.

    5. Education, training and informationCooperatives provide education and training for their

    members, elected representatives, managers and

    employees, so they can contribute effectively to the

    development of their cooperatives. They inform the

    general public, particularly young people and opinion

    leaders, about the nature and benefi ts of cooperation.

    6. Cooperation among cooperativesCooperatives serve their members most effectively

    and strengthen the cooperative movement by working

    together through local, national, regional and

    international structures.

    7. Concern for communityCooperatives work for the sustainable development

    of their communities through policies approved by

    their members.

    THE SEVEN COOPERATIVE PRINCIPLES

    The cooperative principles are guidelines by which

    cooperatives put their values into practice.

    1. Voluntary and open membershipCooperatives are voluntary organizations, open to all

    persons able to use their services and willing to accept

    the responsibilities of membership, without gender,

    social, racial, political or religious discrimination.

    2. Democratic member controlCooperatives are democratic organizations controlled

    by their members, who actively participate in setting

    their policies and making decisions. Men and women

    serving as elected representatives are accountable to

    the membership.

    3. Member economic participationMembers contribute equitably to, and democratically

    control, the capital of their cooperative. At least part

    that capital is usually the common property of the

    cooperative. Members allocate surpluses for any or all

    of the following purposes: developing their cooperative,

    possibly by setting up reserves; benefi ting members in

    proportion to their transactions with the cooperative;

    and supporting other activities approved by

    the membership.

    Company

    ElectricityMembers

    Own Produce

    Supply

    PROCUREMENT

    Implement sustainable supply management strategy

    Write sustainable supply management policy

    Reduce material use

    Look for opportunities to purchase recycled materials

    Procure materials and supplies that are produced in an

    environmentally responsible manner.

    Use green strategies to dispose of surplus and

    retired equipment

    Encourage high-level environmental practices within

    supply base and with internal customers.

    Research and identify alternate products that are

    environmentally friendly and may replace chemicals

    or products currently in use.

    Great River Energy was created and is owned by

    Minnesotans. The seven cooperative principles

    guide our business and serve as a reminder of our

    responsibility: to provide reliable electric service

    at reasonable rates, and work for the sustainable

    development of the community.

    GOALS

    Moving ForwardGreat River Energy has several social responsibility

    goals it is working to achieve during the next few years.

    We look forward to sharing our progress with you in

    future reports.

    11FUTURE PLANS | GREAT RIVER ENERGY CSR

    OUR 2013 SOCIAL RESPONSIBILITY GOALS

    Employees

    Implement Diversity Plan to enhance recruiting,

    training, communications, mentoring and other

    aspects of the employee experience.

    Draft human rights statement.

    Governance

    Set up formal process for engaging key environmental

    stakeholders and assess how Great River Energy can

    engage with NGOs.

    Improve and enhance our business

    improvement process.

    Conduct training on social responsibility for our board

    of directors.

    www.greatriverenergy.com

    12300 Elm Creek Boulevard Maple Grove, MN 55369-4718

    Phone: 763-445-5000

    12CONTACT | GREAT RIVER ENERGY CSR

    Social Responsibility has been at the heart of Great River Energy ever since it was formed 13 years ago.

  • 18 | samantha-martin.com

    GREAT RIVER ENERGY

    2012 CSR Report | Contact | Great river energy

    EmployeesCommunityEnvironment

    EmployeesIt may sound clich, but Great River Energy truly values its employees. Our 865 employees really are the organization's greatest asset. We work hard to provide them with the safest and healthiest working environments, give them opportunities to volunteer and serve the community, and compensate them fairly for their hard work and dedication. Again, it is not only good business, it is the right thing to do.

    Healthy employees are happy and productive employees. Great River Energy offers a broad range of medical plans for employees, their spouses or domestic partners, and their dependents, and pays a significant portion of the cost to ensure all employees receive affordable and comprehensive health care.

    Great River Energy also helps employees manage health care costs by offering healthy lifestyle education opportunities. The lifestyle choices employees make affect their health and quality of life, both today and in the future. Better lifestyle choices also affect the amount Great River Energy and its employees spend on health care costs. Our health management program includes an employee health risk questionnaire (HRQ) and a health management incentive (HMI).These tools reward individuals who actively manage their health by getting regular preventive care, being knowledgeable about their health and maintaining a healthy lifestyle.

    The HRQ provides each individual with personalized health information and tools for personal health improvement. Behaviors such as smoking, poor diet and lack of exercise are some of the factors that increase a person's risk of developing health problems. However, general knowledge of these risks does not always change behavior, and people don't necessarily know which risks need the most attention. HRQs turn intuitive knowledge into actionable information.

    The HMI is designed to reward individuals for actively managing their health

    with a cash incentive. Our employees actively participate in this program.

    Health Risk Questionnaire

    Fitness Activity Calendar

    Download HQR Application

    Wellness Themes

    2012 CSR Report | Contact | Great river energy

    EmployeesCommunityEnvironment

    Wellness Themes

    1. Eat a healthy, balanced diet.

    2. Strive for 30 minutes of physical activity daily.

    3. Do not use tobacco products.

    4. Drink alcohol responsibly.

    5. Always wear your seatbelt.

    6. Get regular checkups and screenings.

    GREAT RIVER ENERGY

  • Generating energy Responsibly | 19

    Great river energy provides incentives for their employees to maintain their health. each employee takes a Health risk Questionnaire and receives personalized health management tools. This mobile application allows employees to fill out their HQr and save the results to reference later in their efforts to improve or maintain their health.

    Wellness

  • revITalIze DeTroIT

    Problem: Design a website to promote a proposal for a public spaces reclamation project in the city of Detroit, MI.

    solution: the proposal is to add public park spaces back into the neighborhoods and to allow the community members to be involved in this process through donations of time, money and park amenities. the website allows the community to view the plan and the neighborhoods that would be impacted.

    20 | samantha-martin.com

  • revitalize Detroit | 21

  • 22 | samantha-martin.com

  • revitalize Detroit | 23

    a series of posters would appear throughout the areas that would be improved by this initiative. They are symbolic of the refreshing clean start that the neighborhoods will get by bringing nature back.

  • 24 | samantha-martin.com

    oBjecTS anD arTIFacTS

    Problem: Define an object and an artifact and display those definitions visually and verbally in a book format with both books being joined.

    solution: the definition of an object is presented through a series of hand illustrations paired with a photo of the same object. then the definition of an artifact is shown through a series of object photos paired with a stylized photo. An everyday object is nothing more than an accessory, tool or device with no emotional quality. It becomes an artifact when it tells a story, sends a message, or has a deeper meaning. these stories and meanings are a result of family, friend or personal influence.

  • objects and artifacts | 25

    Artifact: An object that has meaning and sentimental value to it as a result of human infl uence.

    What is an Object?

    Object: Something we see and use everyday. We do not need detail or accuracy to identify it and it does not have an effect on our emotions. Objects are commonplace and we do not give their existence a second thought.

    What is an Artifact?

    Do the bristles have to be the same...

    Its only a ring...

    ...a paperclip?

    ...until the faces fi ll it.

    Do bright yellow lines...

    Its only an accessory...

    ...to

    kno

    w it

    s a

    hai

    r br

    ush?

    ...un

    til a promise is m

    ade.

    Mus

    t the

    line

    s co

    nnec

    t...

    A sc

    arf is just y

    arn...

    ...in

    dica

    te a

    lam

    p lig

    ht?

    ...un

    less it holds a m

    emory.

    Does

    sha

    pe h

    ave

    to b

    e ex

    act..

    .

    A bear is just s

    tuffed

    ...

    ...to see a push pin?

    ...until its stitched with love.

    ...to know they are scissors?

    ...until it comforts a child.

    Will variation change...

    A frame is just a frame...

    Artifact: A

    n object that has m

    eaning and sentim

    ental value to it as a result of hum

    an infl uence.

    Wha

    t is

    an O

    bjec

    t? Object: Something w

    e see and use everyday. W

    e do not need detail or accuracy to identify it and it does not have an effect on our em

    otions. O

    bjects are comm

    onplace and w

    e do not give their existence a second thought.

    Wha

    t is a

    n Artifa

    ct?

    Do th

    e br

    istle

    s ha

    ve to

    be

    the

    sam

    e...

    Its on

    ly a ring

    ...

    ...a

    pape

    rclip

    ?

    ...un

    til th

    e faces fi ll it.

    Do b

    righ

    t yel

    low

    line

    s...

    Its on

    ly an accessory...

    ...to know its a hair brush?

    ...until a promise is made.

    Must the lines connect...

    A scarf is just yarn...

    ...indicate a lamp light?

    ...unless it holds a memory.

    Does shape have to be exact...

    A bear is just stuffed...

    ...to see a push pin?

    ...until its stitched with love.

    ...to know they are scissors?

    ...until it comforts a child.

    Will variation change...

    A fram

    e is just a frame...

    Artifact: An object

    that has meaning

    and sentimental

    value to it as a result

    of human infl uence.

    What is an Object?

    Object: Something we see and use

    everyday. We do not need detail or

    accuracy to identify it and it does

    not have an effect on our emotions.

    Objects are commonplace and

    we do not give their existence a

    second thought.

    What is an Artifact?

    Do the bristles have to be the same...

    Its only a ring...

    ...a paperclip?

    ...until the faces fi ll it.

    Do bright yellow lines...

    Its only an accessory...

    ...to know its a hair brush?

    ...until a promise is m

    ade.

    Must the lines connect...

    A scarf is just yarn...

    ...indicate a lamp light?

    ...unless it holds a mem

    ory.

    Does shape have to be exact...

    A bear is just stuffed...

    ...to see a push pin?

    ...until its stitched with love.

    ...to know they are scissors?

    ...until it comforts a child.

    Will variation change...

    A frame is just a frame...

    Artifact: An object

    that has meaning

    and sentimental

    value to it as a result

    of human infl uence.

    What is an Object?

    Object: Something we see and use

    everyday. We do not need detail or

    accuracy to identify it and it does

    not have an effect on our emotions.

    Objects are commonplace and

    we do not give their existence a

    second thought.

    What is an Artifact?

    Do the bristles have to be the same...

    Its only a ring...

    ...a paperclip?

    ...until the faces fi ll it.

    Do bright yellow lines...

    Its only an accessory...

    ...to know its a hair brush?

    ...until a promise is m

    ade.

    Must the lines connect...

    A scarf is just yarn...

    ...indicate a lamp light?

    ...unless it holds a mem

    ory.

    Does shape have to be exact...

    A bear is just stuffed...

    ...to see a push pin?

    ...until its stitched with love.

    ...to know they are scissors?

    ...until it comforts a child.

    Will variation change...

    A frame is just a frame...

    Artifact: An object that has meaning and sentimental value to it as a result of human infl uence.

    What is an Object?

    Object: Something we see and use everyday. We do not need detail or accuracy to identify it and it does not have an effect on our emotions. Objects are commonplace and we do not give their existence a second thought.

    What is an Artifact?

    Do the bristles have to be the same...

    Its only a ring...

    ...a paperclip?

    ...until the faces fi ll it.

    Do bright yellow lines...

    Its only an accessory...

    ...to

    kno

    w it

    s a

    hai

    r br

    ush?

    ...un

    til a promise is m

    ade.

    Mus

    t the

    line

    s co

    nnec

    t...

    A sc

    arf is just y

    arn...

    ...in

    dica

    te a

    lam

    p lig

    ht?

    ...un

    less it holds a m

    emory.

    Does

    sha

    pe h

    ave

    to b

    e ex

    act..

    .

    A bear is just s

    tuffed

    ...

    ...to see a push pin?

    ...until its stitched with love.

    ...to know they are scissors?

    ...until it comforts a child.

    Will variation change...

    A frame is just a frame...

    Artifact: An object

    that has meaning

    and sentimental

    value to it as a result

    of human infl uence.

    What is an Object?

    Object: Something we see and use

    everyday. We do not need detail or

    accuracy to identify it and it does

    not have an effect on our emotions.

    Objects are commonplace and

    we do not give their existence a

    second thought.

    What is an Artifact?

    Do the bristles have to be the same...

    Its only a ring...

    ...a paperclip?

    ...until the faces fi ll it.

    Do bright yellow lines...

    Its only an accessory...

    ...to know its a hair brush?

    ...until a promise is m

    ade.

    Must the lines connect...

    A scarf is just yarn...

    ...indicate a lamp light?

    ...unless it holds a mem

    ory.

    Does shape have to be exact...

    A bear is just stuffed...

    ...to see a push pin?

    ...until its stitched with love.

    ...to know they are scissors?

    ...until it comforts a child.

    Will variation change...

    A frame is just a frame...

    Artifact: A

    n object that has m

    eaning and sentim

    ental value to it as a result of hum

    an infl uence.

    Wha

    t is

    an O

    bjec

    t? Object: Something w

    e see and use everyday. W

    e do not need detail or accuracy to identify it and it does not have an effect on our em

    otions. O

    bjects are comm

    onplace and w

    e do not give their existence a second thought.

    Wha

    t is a

    n Artifa

    ct?

    Do th

    e br

    istle

    s ha

    ve to

    be

    the

    sam

    e...

    Its on

    ly a ring

    ...

    ...a

    pape

    rclip

    ?

    ...un

    til th

    e faces fi ll it.

    Do b

    righ

    t yel

    low

    line

    s...

    Its on

    ly an accessory...

    ...to know its a hair brush?

    ...until a promise is made.

    Must the lines connect...

    A scarf is just yarn...

    ...indicate a lamp light?

    ...unless it holds a memory.

    Does shape have to be exact...

    A bear is just stuffed...

    ...to see a push pin?

    ...until its stitched with love.

    ...to know they are scissors?

    ...until it comforts a child.

    Will variation change...

    A fram

    e is just a frame...

    Artifact: A

    n object that has m

    eaning and sentim

    ental value to it as a result of hum

    an infl uence.

    Wha

    t is

    an O

    bjec

    t? Object: Something w

    e see and use everyday. W

    e do not need detail or accuracy to identify it and it does not have an effect on our em

    otions. O

    bjects are comm

    onplace and w

    e do not give their existence a second thought.

    Wha

    t is a

    n Artifa

    ct?

    Do th

    e br

    istle

    s ha

    ve to

    be

    the

    sam

    e...

    Its on

    ly a ring

    ...

    ...a

    pape

    rclip

    ?

    ...un

    til th

    e faces fi ll it.

    Do b

    righ

    t yel

    low

    line

    s...

    Its on

    ly an accessory...

    ...to know its a hair brush?

    ...until a promise is made.

    Must the lines connect...

    A scarf is just yarn...

    ...indicate a lamp light?

    ...unless it holds a memory.

    Does shape have to be exact...

    A bear is just stuffed...

    ...to see a push pin?

    ...until its stitched with love.

    ...to know they are scissors?

    ...until it comforts a child.

    Will variation change...

    A fram

    e is just a frame...

    Artifact: An object that has meaning and sentimental value to it as a result of human infl uence.

    What is an Object?

    Object: Something we see and use everyday. We do not need detail or accuracy to identify it and it does not have an effect on our emotions. Objects are commonplace and we do not give their existence a second thought.

    What is an Artifact?

    Do the bristles have to be the same...

    Its only a ring...

    ...a paperclip?

    ...until the faces fi ll it.

    Do bright yellow lines...

    Its only an accessory...

    ...to

    kno

    w it

    s a

    hai

    r br

    ush?

    ...un

    til a promise is m

    ade.

    Mus

    t the

    line

    s co

    nnec

    t...

    A sc

    arf is just y

    arn...

    ...in

    dica

    te a

    lam

    p lig

    ht?

    ...un

    less it holds a m

    emory.

    Does

    sha

    pe h

    ave

    to b

    e ex

    act..

    .

    A bear is just s

    tuffed

    ...

    ...to see a push pin?

    ...until its stitched with love.

    ...to know they are scissors?

    ...until it comforts a child.

    Will variation change...

    A frame is just a frame...

    Artifact: An object

    that has meaning

    and sentimental

    value to it as a result

    of human infl uence.

    What is an Object?

    Object: Something we see and use

    everyday. We do not need detail or

    accuracy to identify it and it does

    not have an effect on our emotions.

    Objects are commonplace and

    we do not give their existence a

    second thought.

    What is an Artifact?

    Do the bristles have to be the same...

    Its only a ring...

    ...a paperclip?

    ...until the faces fi ll it.

    Do bright yellow lines...

    Its only an accessory...

    ...to know its a hair brush?

    ...until a promise is m

    ade.

    Must the lines connect...

    A scarf is just yarn...

    ...indicate a lamp light?

    ...unless it holds a mem

    ory.

    Does shape have to be exact...

    A bear is just stuffed...

    ...to see a push pin?

    ...until its stitched with love.

    ...to know they are scissors?

    ...until it comforts a child.

    Will variation change...

    A frame is just a frame...

  • 26 | samantha-martin.com

    naTure nearBy

    Problem: Design a new identity system for the Land Conservancy of West Michigan, and apply that identity to collateral and events.

    solution: Working as a team we sent the message to people to get out of the city and enjoy nature. the logo was created to be placed over any surface, image or background and allow it to join with that imagery, just as we urge people to rejoin nature. Various other print pieces and the website were designed with the same encouragement to visit the parks and nature preserves. the major encouragement to get people to engage with nature is the coordination of various volunteer days and activities hosted on the land belonging to the conservancy. keeping nature nearby

  • nature nearby | 27

    Being a non-profit organization focused on land conservancy means an economical and earth-friendly business system is important to the overall brand.

    MR. AND MRS. JOHNSON 4267 S. State St. Big Rapids, MI 49307

    1345 Monroe Ave. NW, Ste. 324

    Grand Rapids, MI 49505

    ph: 616.451.9476 fax: 616.451.1874 [email protected] www.naturenearby.org

    1345 Monroe Ave. NW, ste. 324 Grand Rapids, MI 49505

    Dear Mr. and Mrs. Johnson,

    As new members, I would like to personally welcome you to the West Michigan Land Conservancy. We are very excited that you have decided to join us in our efforts to protect West Michigans natural areas.

    There are many ways to make the most of your membership with the LCWM and to help us in conserving nature and wildlife for all to enjoy. Whether you choose to make an annual donation, participate in clean up days, become a land steward, sign an easement for your land or simply respectfully enjoy the land, your membership is important to us. It is because of people like you that we are able to continue to grow and increase the amount of land being protected.

    We have many events throughout the coming months that provide great opportunities to get involved with the conservancy and protection efforts and also to meet other people like you who have chosen to give of their time for the conservation effort. Most recently we held a dinner party for our 20th anniversary, and each year we choose a different park to host the annual members picnic. Another annual event held in late April to early May is our volunteer day, at which we enlist the help of many volunteers to clean up and rejuvenate the parks for the upcoming summer months.

    This year our volunteer day will be held on April 23, 2011. Signing up is easy, either online or by requesting a registration form to be sent to you in the mail. Further information can be found on the events flyer or online at www.naturenearby.org/volunteer. We look forward to seeing you there!

    Thank you for your generosity and helping to keep nature nearby.

    Sincerely,

    Margaret Ladd

    President

    616.451.9476 ex. 5542

    [email protected]

    WWW.NATURENEARBY.ORG

    WWW.NATURENEARBY.ORG

    WWW.NATURENEARBY.ORG

    Back

    DANIEL GRADYTreasurer

    WWW.NATURENEARBY.ORG616.451.9476 ex. [email protected] Monroe Ave. NW, 324Grand Rapids, MI 49505

    MARGARET LADDPresident

    WWW.NATURENEARBY.ORG616.451.9476 ex. [email protected] Monroe Ave. nw, 324

    MARGARET LADDPresident

    616.451.9476 ex. [email protected] Monroe Ave. NW, Ste. 324Grand Rapids, MI 49505

    JON JELLEMAVice President

    616.451.9476 ex. [email protected] Monroe Ave. NW, Ste. 324Grand Rapids, MI 49505

    MARY HOLLINRAKESecretary

    616.451.9476 ex. [email protected] Monroe Ave. NW, Ste. 324Grand Rapids, MI 49505

    Front

  • 28 | samantha-martin.com

    a highlight of this re-branding was focusing on getting members and the community outside and enjoying nature. To facilitate this we organized events at the different conservancies. people were invited to help clean up the reserves or simply enjoy the land.

    CONNECT EXPLOREREJUVENATE

    CONNECT EXPLOREREJUVENATE

  • These items would be given to the guests who visited the land during an event. The seed packets would be sent out as part of an invitation to the events and would encourage the guest to come and help rejuvenate the land by planting new flowers.

    nature nearby | 29

  • DeTour: caDIllac, MI

    Problem: Design a magazine article telling the story of the decline in businesses, homes and families in Cadillac, MI through photography and narrative content.

    solution: Full bleed photos of the rundown areas in the town are the main focus for this article. they have high contrast and dark lighting to dramatize the rundown nature of the images. Another element to emphasize the topic of this article was the use of large margins and a generous amount of whitespace. this article is designed to appear in the Detour column of the architecture and home magazine Dwell.

    30 | samantha-martin.com

  • Detour: cadillac, MI | 31

    Re-Build Your Struggling Small Town

    DETOUR

    DWELL

    Cadillac, Michigan is home to around 10,000 people

    and is considered one of the largest industrial and

    commercial cities in northern Michigan. Now, with

    the struggling economy Cadillac is losing many of

    its once thriving businesses and its families. Leaving

    behind empty rundown buildings.

    LOWER INCOME FAMILIES STRUGGLE THE MOST.

    71

    DWELL

    JUNE/JULY 2012

    SPACE FOR LEASE

  • DETOUR

    DWELL

    73

    NEARLY NEW BUILDINGS SIT EMPTY SINCE THE BUSINESSES COULD NOT SURVIVE.

    These are hard times for most every city, as our

    nation experiences an economic recession. Many cities

    struggle to maintain their roads and schools and

    also to keep tourism and locals interested in the city.

    There have been many local campaigns and statewide

    campaigns to regain interest in certain areas and

    states. Many families must move around to fi nd work

    and as people leave an area so must the business.

    This turns into a vicious cycle until almost nothing is

    left to sustain a city or town. Most often bigger cities

    are not affected by this type of situation. It is the

    small towns such as Cadillac, Michigan that are most

    affected and torn apart by the results of these diffi cult

    economic times.

    CADILLAC FALLING

    It is a disheartening event to witness the decline

    of something that was once a thriving and living

    place. Watching ones city fade into nothing more

    than a memory of a good place is hard. Unfortunately

    that has been the fate for many of the citizens

    of Cadillac, Michigan. There are many locals who

    have lived there for years and now experience the

    displeasure of watching it turn from a quiet, yet

    thriving destination city, into nothing more than a

    stop for gas in between here and there. Many of the

    businesses and activities that once drew people to the

    inviting city are either struggling to stay afl oat or no

    longer in existence. Small town family owned stores

    are a thing of the past.

    HOW IT ALL STARTED

    First it would only be fair to tell about Cadillac in

    its better days. It was once a thriving logging town,

    processing mostly pine timbers and the birthplace of

    Shay Locomotives, invented by Ephriam Shay in 1878.

    The Shay locomotive was the fi rst one of its kind to be

    able to carry logs around sharp corners, up steep hills

    and on uneven terrain. They were actually used all over

    the United States between 1880 and 1945. Currently

    Cadillac has a Shay Locomotive on display in their city

    park in honor of Ephriam Shay and the technology

    and industry he brought to Cadillac. After World War II

    Caberfae Ski Resort began to grow rapidly, increasing

    the numbers of tourists that ventured to Cadillac.

    There were many new businesses coming to the town

    and many families began to call Cadillac their home.

    Eventually such businesses as Avon Automotive, Four

    Winns and Clark Foods were operating in Cadillac and

    things were going well. Perhaps everyone in the quiet

    little, prospering town of Cadillac got too comfortable

    because eventually things started to decline.

    THE ECONOMY PLUMMETS

    Around 2007 when the United States Economy began

    to fall so did Cadillacs. There probably was not one

    state in the whole country that was not affected by

    the hard times, and many still are. However it is the

    small towns like Cadillac who suffer the most when

    times are bad. In these small towns is does not take

    very many businesses closing or families moving away

    to make quite a large dent in the once stable economy.

    Plus once things start declining it is very hard to keep

    up the image of the town or eventually bring things

    back up.

    EMPTY SPACES

    There are countless numbers of buildings sitting

    wwaround the city and the outskirts of Cadillac that it

    really is quite sad. Large facilities like Clark foods now

    sit completely empty. Clark foods had a huge shipping

    and receiving dock, and employed many people.

    They were the leading food services and commercial

    food supplier in the surrounding area for many years.

    Other places such as Bill Olivers restaurant and resort

    were huge tourist attractions and very successful

    businesses. Now after being bought, sold renamed

    and downsized more than once, it sits on its corner

    property operating only about half of its services

    and space as before, and barely managing to fi ll the

    parking lot half full. Still other places have downsized

    or closed. Many of the automotive businesses that

    once operated at full capacity have had to cut jobs

    in both assembly line workers and management and

    some have even began working only four or even

    three day work weeks. Many employees have lost

    vacation time, and experienced a decrease in benefi ts

    and overtime. Since these are some of the biggest

    businesses in Cadillac when they suffer, everyone

    suffers. There are many small businesses that end up

    only lasting a year or two as well, as a result of the

    poor economy. Some places start out new and do well

    for a while. When prices must go up to compete with

    other local stores offering the same things, and when

    people have no money, and arent buying things, then

    these places close and leave a brand new building

    standing there empty. It becomes very apparent that

    times are tough when even brand new buildings are

    standing all over Cadillac with no businesses in them.

    Another problem that arises from the whole situation

    is the loss of families.

    DWELL

    JUNE/JULY 2012

    I LOST MY JOB

    Many families have had to leave Cadillac because

    they lost their job or their company is downsizing and

    moving them to a different facility. Everywhere one

    goes you can hear a story about someones son who

    had to move for his job, or someones mother who lost

    her job after 20 years and is now working two jobs

    just to make ends meet. There are places even in the

    nicer neighborhoods where every other house is for

    sale. The number of foreclosed homes and families

    who had to downsize because of foreclosure has sky

    rocketed. It creates a very vicious cycle when business

    close causing people to leave and the town to shrink

    with no hope of recovering any time soon. Then what

    do you get? A town fi lled with various empty houses,

    but even worse, empty businesses. These businesses

    sit for years and with the owners unable to pay for

    them or sell them, they quickly become run down

    and unsightly.

    KEEPING UP APPEARANCES

    As a result of the low economy buildings sit around

    Cadillac in shambles. Things start to fall apart, grass

    becomes overgrown and the area becomes very

    sad and lonely. This creates a town that is not very

    pleasant to drive through as a tourist or on a Sunday

    afternoon drive. If the town looks run down and

    empty it is easy to see that it will be hard to convince

    people to come back. It also creates a very depressing

    lifestyle for those who saw Cadillac in its better times.

    Many people have said Cadillac was once a growing

    city, now there is nothing left. They worry about how

    far their children will have to go to fi nd jobs and

    whether or not they will be able to survive much

    longer themselves.

    NOT FAR FROM THE TREE

    Its no surprise that small cities like Cadillac struggle

    when you look at the overall health and stability of

    Michigan itself. To put the struggles of Cadillac into

    better context consider this analysis by Kurt Metzger.

    While Michiganians, or Michiganders as our new

    Governor prefers, knew that the fi rst decade of the

    21st Century had been hard on the state, the fi rst

    2010 Census results, released on December 21, truly

    brought it home. With a 2010 population count

    of 9,883,644, Michigan was the ONLY state to lose

    population over the decade, dropping 54,800 or 0.6

    percent. The last time the state experienced such loss

    was in the fi rst half of the 1980s, though population

    gains in the second half of the decade outstripped the

    losses. The past decade reversed this scenario as gains

    over the fi rst fi ve years were more than wiped out

    by fi ve straight years of population loss. Population

    change is the result of: Natural Increase, the difference

    between births and deaths, and Net Migration, the

    combination of Immigration and Domestic Migration

    (movement within the 50 states). With the exception

    of immigration, Michigans numbers went the wrong

    way on all fronts. The number of births decreased by

    11 percent between 2000 and 2008, while the number

    of deaths increased by 1.5 percent. The birth rate of

    12.1 live births per 1,000 population was down by

    12.3 percent over the decade and placed Michigan

    in the bottom 10 states. While this decrease has been

    driven, in part, by economic uncertainties that have

    caused couples to postpone parenthood, the more

    important factor has been the loss of residents in

    their childbearing years, the younger singles and

    couples who have both the education and the

    fl exibility to move.

    While the labor force has remained relatively steady,

    dropping by 5.8 percent, the number of employed

    decreased by 760,000, or 15.3 percent, while the

    number of unemployed increased by 460,000, or

    242 percent! While all industries suffered, it was

    manufacturing, Michigans bread and butter, that

    took the largest hit. Manufacturing jobs in Michigan

    fell by almost half, 48 percent, dropping from just

    under 900,000 in 2000 to about 463,000 in 2009.

    While there has been some good news on the

    manufacturing front in recent months, the number in

    October 2010 is still about 470,000. The last thing to

    address in this brief decade overview is the economic

    well-being of Michigan and its households. While this

    analysis will focus on per capita personal income

    and median household income, let us not forget the

    foreclosure crisis that has kept Michigan in the Top 5

    states since its inception in 2005.

    The Bureau of Economic Analysis measures per

    capita personal income (PCPI) for the nation, states,

    metropolitan areas and counties. While Michigans

    income well surpassed the national average during

    the 1970s, the recession of the early 1980s pushed it

    below average, where it stayed until a brief rebound

    in 1994 and 1995. By 2000, however, Michigans

    PCPI had fallen to just less than 97 percent of the

    national average. Losses in 2001 and 2003 were

    followed by a brief rally in 2003. However, the next

    four years brought a steady decrease to 86.8 percent

    in 2007, and a low of 86.6 percent in 2009. While

    income losses can be directly tied to the loss of jobs,

    particularly manufacturing, we must remember that

    Michigans income has remained artifi cially high due

    to those highly paid auto-related manufacturing jobs,

    jobs that did not require high levels of education. The

    restructuring of the nations economy has made the

    need for post-secondary education more critical than

    ever, and Michigans low level of college graduates has

    resulted in its rapid income drop.

    One last income number really drives home the story

    of Michigans decade decline. The median household

    income for Michigan dropped by 21.3 percent between

    2000 and 2009, while the national average fell by

    one-third of that -7.1 percent. When translated to 2009

    dollars, we fi nd that every Michigan household, on

    average, lost over $12,000 in buying power. Such a

    loss ripples through the entire economy and decreases

    the need for all the retail, service and construction jobs

    that feed off of our disposable income.

    Well, here we are at the beginning of a new decade.

    We have a new Governor and the forecast for

    both the nation and Michigan is a slow, but steady,

    recovery. The message for Michigan, in addition to

    YOU DONT HAVE TO GO FAR TO FIND BUILDING FOR SALE OR LEASE.

    DETOUR

    DWELL

    75

    transformation and innovation, must be education,

    education, education! Unless we decide to focus our

    resources on the education of our residents, from

    birth to career, Michigan will continue to experience

    decreasing population, employment and income. The

    future is ours to decide.

    With Michigan itself struggling to survive, its diffi cult

    for small cities like Cadillac to survive. Small cities rely

    on the people in the city to sustain businesses. When

    all the people begin to leave, so must the business,

    until slowly there is nothing left.

    Many People live day to day wondering

    if their job or their business will be next.

    DWELL

    JUNE/JULY 2012

    32 | samantha-martin.com

  • Detour: cadillac, MI | 33

    DWELL

    DETOUR

    Cadillac is fi lled with empty buildings, rundown businesses and various spaces to lease.

    DWELL

    JUNE/JULY 2012

    77

    THE FUTURE

    In the future, when the economy recovers, Cadillac

    will have a decent chance of recovering as well. It is

    still a quiet city with a lot to offer. Hopefully the

    families that have held out this long will be able to

    stay in their hometown of Cadillac and the businesses

    that remain can manage to survive in these tough

    times. In the future Cadillac will be able to regain some

    of its former glory or at the very least shed its layer of

    empty, run-down buildings and homes.

  • 34 | samantha-martin.com

    BrIGHTer ToGeTHer

    Problem: the student Advancement Foundation of Grand Rapids, MI needed collateral for their annual event Mindshare. this event to raise money for the students of Grand Rapids Public schools, required save-the-date postcards, invitations, rsvps, programs, pledge cards and various environmental graphics including banners, way finding and t-shirts.

    solution: stars and constellations and their ability to shine were chosen to support the concept of Brighter together. the gathering of multiple stars, which shine brighter together, represents the strength achieved when students and community members work together.

  • Brighter Together | 35

  • 36 | samantha-martin.com

    Kelsey GRPS Student

    I am pleased to support the students of Grand Rapids Public Schools at the following level:

    e North Star $10,000

    e Big Dipper $5,000

    e Little Dipper $2,500

    Orion's Belt $1,500

    Gemini $100 per ticket I would like to purchase individual tickets.

    I am unable to attendPlease accept my contribution of $ to the saf.

    Joan P. Secchia Sustainability FundI would like to make a donation of $ to the Joan P. Secchia Sustainability Fund in support of the safs on-going operations.

    RSVP for MindShare by April 13!

    Payment Information

    Name

    Street Address

    City, State, Zip

    Phone

    Email

    Please make checks payable to: Student Advancement Foundation

    Please invoice me

    Please bill to: Visa or MasterCard

    Card # Exp. Date

    Cardholder Name

    Billing Address (if di erent from previous)

    Guest Information

    List your guests names as they should appear on name tags and please notify us as soon as possible if your guest list changes.

    RSVP by April 13 to Alyssa Morillo Scheidt

    Return by mail Fax to (616) 988-5419Email [email protected] Call (616) 988-5430, ext. 3

    1.

    5.

    2.

    6.

    3.

    4.

    9.

    10.

    7.

    8.

  • Brighter Together | 37

    Students + Community

    e Grand Rapids Student Advancement Foundation is hard at work planning an evening to dazzle and delight you. Mark your calendaryou dont want to miss MindShare 2012.

    Tuesday, April 24 2012DeVos Place, Grand Rapids

    For more information about MindShare 2012 and the SAF, please visit www.grsaf.org or contact Alyssa Morillo Scheidt at [email protected] or 616.988.5430.

    Please join us as we come together to help our students shine.

    Look for your MindShare invitation in March.DES

    IGN

    : G

    RA

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    IC D

    ES

    IGN

    PR

    OG

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    F B

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    INE

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    , F

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    20

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    BRIGHTER TOGETHER

  • 38 | samantha-martin.com

    I would like my donation to support:

    e Arts

    Literacy

    Environmental Education

    Physical Wellness

    Math, Science, and Technology

    Joan P. Secchia Sustainability Fund

    Principals Student Support Fund

    Where Needed Most

    Donation amount $

    Please make checks payable to: Student Advancement Foundation

    Please bill to: Visa or MasterCard

    Card # Exp. Date

    Cardholder Name

    Cardholder Signature

    Billing Address (if di erent from previous)

    City, State, Zip

    Please invoice me

    Payment information:

    Name

    Street Address

    City, State, Zip

    Phone

    Email

    You can also give online at www.grsaf.org

    Students + (Your name)

    Brighter Together

    BRIGHTER TOGETHER

    BRIGHTER TOGETHER

    Help light their way

    111 Library NE, Grand Rapids, MI 49503 616.988.5430 www.grsaf.org 2012 Grand Rapids Student Advancement Foundation

    Design: Graphic Design Program, College of Business, Ferris State University

    Thank you

    Thank you for attending MindShare

    and for your support of the youth

    of Grand Rapids Public Schools.

    Help light their way

    111 Library NE, Grand Rapids, MI 49503 616.988.5430 www.grsaf.org

    2012 Grand Rapids Student Advancement Foundation

    Design: Graphic Design Program, College of Business, Ferris State University

    Thank you

    Thank you for attending MindShare and for your support of the youth

    of Grand Rapids Public Schools.

    Help light their way

    111 Library NE, Grand Rapids, MI 49503 616.988.5430 www.grsaf.org

    2012 Grand Rapids Student Advancement Foundation

    Design: Graphic Design Program, College of Business, Ferris State University

    Thank you

    Thank you for attending MindShare and for your support of the youth