May 18, 2012

1_Outline

SELF Asia with ASES

※ SELF Asia (Social Enterprise Leaders Forum in Asia)

Starting from July 2012, attempts have been made to hold it annually in various

parts of Korea, with Jeonbuk being its first venue. It strives to create a consistent

forum in which Asian social enterprise leaders, policymakers, supporting

organizations, youths, corporations, academics, NGOs, and local governments can

actively participate.

※ ASES (Asian Social Entrepreneurs Summit)

ASES, which is held biennially and has recently celebrated its six-year anniversary,

was held in 2010 with about 300 participants from 15 countries in order to

encourage cooperation and solidarity between social entrepreneurs. This year,

SELF Asia will be co-hosted as a forum and a fair.

‘SELF Asia with ASES’ attempts to create an ecosystem - including a policy agenda, a

supporting structure regarding the development of sustainable communities, and

global cooperation - in order to encourage social entrepreneurship in Asia. This year's

theme is “Creating solidarity among Asian social enterprises and an environment that

promotes sustainable growth.” The main agendas of the forum include:

I. Creating public and private governance (Innovative Partnership)

II. Defining the roles of community regeneration and social enterprises

III. Creating measures to foster solidarity in Asia to secure the sustainable growth

of social enterprises

IV. Defining the role of the younger generation in revitalizing the social economy.

It will especially strive to provide a venue in which discussions regarding common

issues related to Asian social economy and community regeneration can be held. It will

also attempt to encourage the sharing of knowledge on the fostering of solidarity in

Asia, intensify capacity, and create networking opportunities for Asian social enterprise

leaders.

This year’s forum will include various individuals who thrive in the social enterprise

environment, provide opportunities to expand and reinforce innovative partnerships,

and introduce cooperative models by invoking the government and other private

organizations.

Summary

| Theme |

Creating solidarity among Asian social enterprises and an environment that promotes

sustainable growth

| Subtitle |

The roles of social enterprises in creating sustainable local economies and an Asian

community

| Dates |

July 2, 2012 (Monday) ~ July 4, 2012 (Wednesday)

* ASES Pre-Camp: June 30 ~ July 2; Post-Conference Tour: July 5

| Place |

Jeonju, Jeollabukdo

| Participants |

1 Domestic and foreign social enterprise leaders (Networks for vitalizing social

enterprises, social entrepreneurs)

2 Policymakers, government affiliates and local governments

3 Asian youths who are interested in social entrepreneurial activity

4 Anybody interested in making contributions to the society, supporting

organizations, and citizens

| Hosted By |

Korea’s Network for Social Enterprise, Ministry of Employment and Labor, Jeonbuk Provincial

Government

| Organized By |

Korean Social Enterprise Promotion Agency (KOSEA), Work Together Foundation

| Format |

Forum ASES Pre -Camp

Pre-Camp for Youths in Asia Forum

Plenary Session1,2,3 Workshop

SE Boom-up Workshop 1,2,3

Banquet Welcome Reception Gala Dinner Closing Ceremony and

Performances

Fair Asia Social Enterprise Fair Fair & Showcase for Collaboration

Tour Post Tour (optional)

2_ Goals and Strategies

Goals

‘Creating solidarity among Asian social enterprises and an environment that promotes

sustainable growth’

Creating an event in which development strategies and foundations for cooperation and

solidarity to reinforce the social economy of Asia are established

Strategies

○ Mutual Learning: Sharing carious information and knowledge based on experiences from all

areas of Asia

○ Depth: Building a discussion through social enterprises and social economic

communications

○ Sharing & Expanding: Raising awareness and public accessibility of social economy by

sharing instances of grassroots movements

○ Solidarity & Network: Establishing a network between public and private spheres in order to

secure a fertile environment for Asian social enterprises

○ Youth Engagement: Developing a social economy model by encouraging the participation

of Asian youths

3_ Program

7

① ASES Pre-Camp

2012 SELF ASIA with ASES hopes to work with the younger generation to carry out

the Asian social enterprises’ progressive movement. This year, we are organizing ASES

Pre-CAMP prior to the main event to serve as a meeting place for the young social

entrepreneurs around Asia. ASES Pre-CAMP is designed to engage Asian participants

to raise Asian spirit and be inspired by Asian social entrepreneurs from various fields.

We would like to support youth participants to grow into an influential social

entrepreneurs practicing ‘Think Asia, Act Local’ and build a strong network.

| Goals |

•Gathering of young Asian social entrepreneurs and bring up Asian spirit

•Meeting social entrepreneur participating SELF Asia with ASES

| Outline |

1) Dates/Place

June 30 ~ July 2 / Jeonju University

2) Participants

40 young Asian social entrepreneurs

| Program |

June 30 (Sat) July 1st (Sun) July 2nd (Mon)

Morning

ARRIVAL

Intercultural Learning BE THE ASESIAN (Role of ASESian)

Youth in ASIA Special Lecture

(Working at NPO)

Afternoon

Lunch Lunch

What is SELF ASIA with ASES? (Introduction)

Oh! My Enterprise (Fair Preparation)

Opening & Orientation

Get to know (Ice Breaking)

Mission Tour in Han-ok village

Dinner

Evening Let’s Conference

(Sharing your experience)

Sharing Mission Tour Joining Welcome Reception for 2012 SELF Asia wit ASES WORLD CAFE

(Linking Asian Youth)

8

| Detailed Layout |

Purpose Program Details

Gathering of young Asian entrepreneurs

Opening & Orientation -Orientation on Pre-Camp -Event venue guide and introduce staffs

Ice Breaking -Becoming friends by playing games

Map of Hope -Share travel experiences -Create “Map of Hope” from the shared stories

Let’s Conference -Share personal experiences and stories -Build networking through learning about each other

brining up Asian spirits

Youth in ASIA -What does “Asia” mean to us? -Importance of the cooperation between Asian countries and Asian spirit building

Intercultural Learning -Learn each other’s culture through various activities

BE THE ASESIAN

What is SELF ASIA with ASES?

-SELF Asia with ASES Introduction

World Cafe (Linking Asian Youth)

-Discuss role of the youth in Asian cooperation -Draw up a report

Be the ASESIAN -Reinforce the motivation to become ASESian through cooperation

Mission Tour in Han-ok Village

-Tour around the Han-ok village

Meeting social entrepreneur

Meeting with social entrepreneurs

-Special Lecture by Kudo Kei, ‘Working at NPO’

Oh! My Enterprise -Introduce participating social enterprises

9

② Forum

There are three plenary sessions creating a field where development strategies and

foundations for cooperation and solidarity to reinforce the social economy of Asia are

established. Discussion session follows to summarize ideas generated during the

plenary sessions as well as ASES Pre-Camp.

| Goals |

_Plenary Session 1 Creating public and private governance (Innovative Partnership)

Public-private partnership program in order to discover foundations to develop a

fertile environment for social enterprises

_ Plenary Session 2 The roles of community regeneration and social enterprises

Introducing and sharing case studies and initiatives of grassroots movements for

community regeneration

_ Plenary Session 3 Measures to foster solidarity in Asia to secure the sustainable

growth of social enterprises

Offering strategies to establish an Asian hub through offline and online discussions

_Discussion

As an entire group, the agendas of the events that were discussed in the ASES

Pre-Camp and Plenary Sessions 1, 2, and 3

| Program |

July 3, (Tuesday) / Riviera Hotel

[Vision] Create an ecosystem for Asian Social Enterprise

Welcome

Reception

10:00~10:30

Opening Speech

5’(10:00~10:05)

Director of Korea Social Enterprise Promotion Agency

(KSEPA)

Congratulatory

Remark 10‘

(10:05~10:15)

Minister of Employment and Labor

Welcoming

Remark10‘

(10:15~10:25)

Governor of Jeonbuk

MC 5‘

Hyuck-Jin Choi

(Director of Infrastructure Management, Korea Social

Enterprise Promotion Agency, KSEPA)

10

Keynote Speech

10:30~11:30

Keynote Speech 1

30’(10:30~11:00)

Dr. Alex Nicholls (Skoll Centre for Social Entrepreneurship

Said Business School University of Oxford)

Keynote Speech 2

30‘(11:00~11:30)

Keun-Sik Lee (Permanent representative of Korea’s Network

for Social Enterprise, Professor of Development Economics at

The University of SEOUL)

Plenary

Session 1

11:30~12:40

[Topic 1] Creating public and private governance (Innovative Partnership)

Moderator Bu-Won Nam (Steering committee of Korea’s Network for

Social Enterprise, Secretary general of Korea YMCA)

Panels

· Yamada Kiyoshi (Vice President of Tokai Univ)

· Prof. Jong-Gul Kim (Chairperson of Japanese Studies,

Graduate School of International Studies at Hanyang Univ)

· Ki-Tae Kim (Chief of Korea Cooperative Institute)

Lunch

12:40~14:00 Luncheon

Plenary

Session 2

14:00~15:30

[Topic 2] The roles of community regeneration and social enterprises

Moderator Do-Yeon Won, Professor at Wonkwang University

(Jeollabuk-do)

Panels

· Rosevi S. Mojica (Philippine Cabuyao, ‘11 PROJECT

COORDINATOR of ASIAN BRIDGE PHILIPPINES)

· Sung-Soo Lee (Director-General of Investment Promotion

Bureau, Jeollabuk-do Provincial Government)

· Tetsuo Kato (Managing Director of World in Asia)

Plenary

Session 3

15:40~17:30

[Topic 3] Measures to foster solidarity in Asia

to secure the sustainable growth of social enterprises

Moderator · Prof. Suk-Ki Kong (Researching Professor at Asia Center,

Seoul National University)

Panels

· Sunit Shrestha (Managing director of Change Fusion)

· Kwang Taek Lee (Prof. of College of Law at Kookmin Univ.,

Board member of Work Together Foundation)

· Dr. Denison JAYASOORIA (Chair of Asian Solidarity

Economy Forum)

· Alex Wang (Director of China Foundation Center)

Discussion &

Reflection

17:30~18:00

Discussion and Reflection (Q & A)

Moderator Prof. Jong-Gul Kim (Chairperson of Japanese Studies, Graduate

School of International Studies at Hanyang Univ)

Panels Keynote speakers and moderators of each sessions

(Including the discussions from ASES Pre-Camp)

11

③ Fair

Fair represents a significant opportunity to enhance brand and product visibility,

promote new and existing products, generate leads, and drive incremental sales. The

Asian Social Enterprise Fair will not only provide an opportunity to show case products

to other social entrepreneurs and public, but also help to create solidarity with others.

Each exhibitor is categorized into one of 8 clusters, so they can generate closer

relationship with others in the same cluster. The fair will be held in Han-ok setting,

generating more traditional and unique environments for participants and exhibitors.

| Goals |

•Select eight major clusters that are in need of solidarity and encourage

participation from Asian social enterprises

•Show case to registered participants as well as to the public

| Outline |

1) Date

July 3, (Wed) ~ July 4, (Thurs), 10:00 ~ 18:00

2) Participating exhibitors (30 Foreign, 10 Korean)

•A showcase in which Asian social entrepreneurs participate (Introducing demo

products and testing services)

•5 social enterprises per each cluster

3) Organization of clusters

Create clusters according to their industry, targets, and topics that center around

the necessity for solidarity in Asia and the feasibility of actual entrepreneurial

activities

Fair Trade Culture

Environment

(Recycle/

Renewable Energy)

Education

Food & Business Responsible Tour Design & ICT Health Care

12

④ Social Enterprise Boom-Up Workshop 1

[Smile Together Partnership 2012]

Since 2011, the Work Together Foundation has been promoting its Smile Together

Partnership, a project that supports the establishment of social enterprises and

provides operational assistance to developing countries. Through the project, it has

been working to alleviate poverty in various developing countries. In addition, the

Smile Together Partnership attempts to create more employment opportunities while

respecting the local culture and maintaining its sustainability. We wish to share success

stories Asian social entrepreneurs in hoping to find future partners at the 2012 SELF

Asia with ASES.

| Goals |

•Introduce and promote the Work Together Foundation’s “Smile Together

Partnership,” which provides funding, consulting and general support for

establishing social enterprises in developing countries

•Search for candidates for future projects and outline the 2012 Selection guideline

| Outline |

•Name: Smile Together Partnership

•Duration: Sep 2012 ~ Aug 2013 (In maximum, 3 consecutive years)

•Supporting Organization: the Work Together Foundation

•Recipient: Domestic or International organization trying to solve poverty of children

in developing countries and social problems through social enterprises

•Procedure: Select 10 suitable organizations through application reviews and

interviews

•Amount of support: $20,000 ~ $200,000 per organization (Mean: $30,000)

| Info |

1) Date

July 4, (Wed) 09:00 ~ 12:00

2) Participation

Total of 70 registered participants

Interested social entrepreneurs, organizations, and potential applicants

Registration: May 31st ~ June 17th, Announcement: June 19th.

13

| Program |

Timeline Topic Details

1st Segment

09:00~09:50

Smile

Together

Partnership

Overview

*Background, purpose, and expected results of Smile

Together Partnership

[Presenter] Myung-Hee LEE, 09:00 ~ 09:20

*Outline of 2012 Selection guideline: application process,

important dates, selecting criteria, etc.

*How to write business plans

*Breakdown of budget support application

* What is an Office Hour?

[Presenter] Kyung-Ah, JANG 09:30 ~ 09:50

2nd

Segment

09:50~10:50

Cases of

similar

organizations

abroad

Cases of similar organizations abroad

[Presenter] Undecided

*Break 10:50 ~ 11:00

3rd Segment

11:00~12:00

(15 mins per

organization

)

Case Study

*Introductions

*Why they applied to Smile Together Partnership

*Received support in year 2011 and 2012, and changes that

took place after the support

*Uniqueness of Smile Together Partnership

*Future management and self-reliance plans

[Presenter] Charlsma Gascon(Camp) / Tia Lee (PYC)

Chantra (Benteay) / Somaly (Lotus)

*Contacts

Kyung-Ah, JANG, the Work Together Foundation

Phone: 82-2-330-0722

E-mail: dreamholic22@gmail.com

14

⑤ Social Enterprise Boom-Up Workshop 2 [Asian SE Star]

We like to provide an opportunity for future social entrepreneurs preparing a projects

or business to actively promote at the Asian SE Star workshop. Selected participants

will have a chance to give presentation and demonstration to venture investors and

corporate CRS personnel, and in turn, the panels will provide feedbacks to the

presenters. We hope to raise possibility of cooperation between the two parties

through this workshop.

| Goals |

• Provide an opportunity for Asian social entrepreneurs to promote their enterprise

by introducing them to funding resources and CSRs of various corporations

•Provide an opportunity for corporate CRS personnel and venture investors to meet

new social enterprises

| Outline |

1) Date

July 4, (Wed), 13:00 ~ 16:00

2) Participants

70 Pre-registered participants

Venture investors and corporate CSR personnel (including policy makers and other

supporting bodies) as panel members

| Program |

Time Details

13:00~13:10 (10‘) Asian SE Star! Introduction (Explain the voting process)

13:10~15:40 (150‘) Presentation (10 teams)

Office Hour* (5/10 min)

15:40~15:50 (10‘) Collect feedback from audiences

Vote the Asian SE Star

15:50~16:00 (10‘) Announce the Asian SE Star and prize award

15

*What is an “Office Hour?”

Office hour is the scheduled time specifically granted to students by professors outside

of class. Office hour gives students the opportunity to ask in-depth questions and to

explore points of confusion or interest that cannot be fully addressed in class. They are

working with students to uncover the source of their questions through discussions,

asking questions, and giving feedbacks. For workshop 2, we hope to project similar

outcome between the panels and participating social entrepreneurs.

*Facilitator: Seok-Won, YANG (President of CO-UP)

Has been working as a web service developer for a long time and is currently running

Coworking space CO-UP, which allows individuals and various start-ups to work

together. His deep interest in social innovation and change has beckoned him to delve

into making related web sites and applications, and share knowledge and experiences

regarding start-up and social venture. This year he is concentrating on running on

accelerator program on sharing economy and collaborative consumption.

*Interviewer: Steven LEE (LGT VP)

Has graduated from Georgia Institute of Technology, finished INSEAD MBA in the

hopes of changing the world, and served as a CFO of a social enterprise. Currently

directing the impact venture accelerator program in LGT Venture Philanthropy, which

tries to invest in social enterprise in the form of philanthropy. Has analyzed more than

100 social enterprises for investment feasibilities and is running an environmental

non-profit organization.

* Those organizations willing to sponsor the grants given to winners please contact

Marie Myung-Hee Lee 02-330-0720

16

⑥ Social Enterprise Boom-Up Workshop 3

[Asia INSERT: Asia IN! Social Entrepreneurs Relay Talk]

After 3 days of discussing and learning about each other and their key social activities

through various programs at the SELF ASIA with ASES, we like to open up the stage

for everyone to freely engage and discuss further. Participants will gather and talk on

the practicality and specific actions to ensure the ‘solidarity among Asian social

enterprises.’

| Goals |

•Open-stage and no-format relay talk between participants in search of innovative

and practical plans

| Outline |

1) Date

July 4, (Wed), 17:30 ~ 20:00

2) Participants

30 registered Asian networker

3) Procedures

Through a Collaboration Brain Storming Hour, various ideas for solidarity-enhancing

enterprises will be discussed in Kyo-dong Studio.

* The executive office will only designate the facilitator and encourage free

discussions.

* Simple standing dinners will be served along with small kiosks from local market

and cultural performances to heighten the mood of the last night. Talks about

solidarity and cooperation will continue.

17

※ Post Conference Tour

We invite you to join a one-day post conference tour after the conference. Participants

will visit Korean social enterprises located in Jeonju and Wanju and have an

opportunity to explore Korea culture. For many participants the post tour offers much

insight into some of Korea’s great social enterprises. Please note that the tour will end

in Seoul.

| Goals |

• A tour with the purpose of creating foundations for solidarity among social

entrepreneurs and promoting friendship

• Visiting social enterprises that were selected as outstanding cases of community

regeneration

| Outline |

1) Date

July 5, (Thurs), 10:00~17:00

*This is charged program and pre registration is required.