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2012 SANFL ANNUAL REPORT

2Norwood’s Jaryd Cachia takes a towering mark in the SANFL’s Second Semi-Final at AAMI Stadium

3

2012: A Year In Review 4

SA Football Commission 8

Adelaide Oval 13

Football Operations 14

Overview 16

State League 18

Attendance 20

Umpiring 26

Talent Development 28

Coaching 31

Community Engagement 32

Participation 34

Inclusive Programs 36

Indigenous Football 40

Community Football 44

2012 Season 52

Premiers 54

Magarey Medal 56

SA Football Hall of Fame 58

2012 Awards 60

Corporate Operations 62

Overview 64

SANFL Marketing 67

Events 68

Communications 70

Corporate Partnerships 71

Commercial Operations 74

Overview 76

Stadium 77

Crows & Power 78

AAMI Stadium Attendance 79

Encore Group 80

Human Resources 82

Summary Financial Report 84

SANFL Records 94

Bereavements 105

Committees 106

2012 SANFL Fixture 107

Photo credits: Deb Curtis, Sarah Reed, Stadium Management

Authority, Emma-Lee Pedler, Luke Hemer, Stephen Laffer,

Laura Wright, Peter Argent, Tait Schmaal.

INDEX

Norwood’s Jaryd Cachia takes a towering mark in the SANFL’s Second Semi-Final at AAMI Stadium

4

A primary school student goes through her football paces at a Port Adelaide development zone training session.

Glenelg’s Ty Allen runs through the banner for his 100th match. (Paul Melrose, SA Football Budget)

2012 will be recorded as a year when South

Australian football further strengthened its

position on the national stage, both in terms

of the League’s continued stewardship of the

game and on-field achievement across all

youth, indigenous, community and elite levels.

The SANFL finished the year with a financial result that

was both cash earnings positive and ahead of budget,

due in no small part to Adelaide’s finals matches against

Fremantle and eventual premiers Sydney which drew in

excess of 75,000 spectators to AAMI Stadium across the

two games.

Other underlining factors that contributed to this positive

result were strong membership growth and the continued

containment of operating expenses.

While this is a pleasing result, the Commission is under no

illusions that only continued fiscal vigilance and clear-

minded strategic planning will ensure the longer term

prosperity of the League.

The year ahead represents another of both challenges

and opportunities.

It will be the 40th and final season at AAMI Stadium, and

the League – together with the two AFL clubs – has

planned a calendar of celebrations to ensure this fantastic

facility receives the send off it so richly deserves.

2013 also represents the final stage of the critical path to

Adelaide Oval, with all parties striving to ensure they arrive

at football’s new home in the best possible shape for the

future.

Yet although there is much work to be done, it is also

fitting to take stock of what has been achieved.

The Economic Impact of Australian Football report was

released by the AFL last year and showed that football’s

contribution to the South Australian economy has reached

unprecedented levels.

In fact, football’s contribution to this State was shown to

have doubled in the five years to 2011, from $293 million to

$571 million at an average of 5.3% every year.

The report also found that:

• football attracted 15.3 million spectator

attendances Australia-wide in 2011 with more

than half attending games outside of the AFL;

• more than 791,000 players of all ages participated

in football that same year and South Australia

presented the highest number per-capita of

the major football states; and

• the football industry supports almost 4,500 full

time-equivalent jobs across the country, not

including players and umpires.

But there is also another narrative that comes out of the

report and it is one that underscores the contribution of

people across the football community.

This report highlights the importance of volunteers to our

game with an estimated 154,000 volunteers in football

across the country with 22,000 of them in South Australia.

Indeed, analysis of the labour contribution of the people

who tirelessly give of their time every week in Australia

has been put at $232 million - a simply astounding figure.

These are people who work tirelessly across the spectrum

of the Australian football community, particularly in

the metropolitan and regional leagues where trainers,

umpires, runners and administrators are involved because

they genuinely love the game and want their team or

league to succeed.

Volunteers are the backbone of our game and their

contribution to football in South Australia cannot be

understated.

2012: A YEAR IN REVIEW

5

FINANCIAL PERFORMANCEThe SANFL’s overall operating result comfortably

exceeded budget and was cash earnings positive.

Underlying profit (excluding Port Adelaide Football Club

funding, abnormal items and depreciation) was $2.82

million, an improvement of $1.14 million when compared

with the previous year.

This improvement in the underlying result was due to the

continued containment of operating expenditure and the

benefit of hosting two AFL finals at AAMI Stadium. It was

also due to an increase in AAMI Stadium memberships

and attendances.

The SANFL’s declared statutory loss of $2.72 million

represents an improvement of $1.17 million compared with

2011 and includes the $2 million grant the SANFL paid the

PAFC as part of a $14.75 million total funding package.

The figure also included an accelerated depreciation

charge to write-down AAMI Stadium due to there being

only one more season of usage for AFL games.

The SANFL’s financial business plan shows a significant

improvement in earnings from the 2014 season when

football is played at Adelaide Oval. In addition to revenue

opportunities, the League will be able to implement a

lower cost structure as it will no longer be running a major

stadium.

The League’s commitment to provide additional funding to

PAFC also concludes in 2013. This factor, along with the

financial benefits of moving to Adelaide Oval, will allow

the SANFL to commence a debt reduction program.

It is important to note though that from the 2014 financial

year the SANFL will be able to bring a ‘leased’ asset onto

its balance sheet that represents the fair value of future

net earnings from Adelaide Oval. This asset has been

estimated at approximately $74 million and will offset a

large part of the AAMI Stadium write-downs and improve

the net asset position of the League.

HEALTH OF THE GAME South Australia held a strong position on a per-capita

basis for participation rates with more than 114,000 junior

and school-age children playing our great game.

Compare that with six years ago, it represents an increase

of 45,000.

2012 also saw a significant increase in the number

of programs delivered for females and those with a

multicultural background by the SANFL throughout South

Australia, an approach which is having extremely positive

results in terms of participation.

At the other end of the spectrum, South Australia

performed exceptionally well at the AFL national draft.

Fifteen players were selected in the national draft, with a

further four players being rookie upgrades. Two players

were selected in the pre-season draft and five were

selected in the rookie draft.

In a reflection of this depth of talent, South Australia’s

Under 18 team finished second in the NAB National

Championships.

Although attendances at SANFL games throughout the

season dipped slightly in 2012 from a 13-year high (down

9.33% to 311,551), this is still a strong figure in view of

mitigating factors such as the current climate, a wet

winter, a reduced opening round and an increase in entry

price.

6

A primary school student goes through her football paces at a Port Adelaide development zone training session.

Glenelg’s Ty Allen runs through the banner for his 100th match. (Paul Melrose, SA Football Budget)

AAMI STADIUM AND ADELAIDE OVALAAMI Stadium continued to draw praise in 2012 for being

one of the best surfaces anywhere in Australia on which

to play. A total of 1,068,000 spectators came through the

gates to witness another busy season of AFL and SANFL

football.

In 2013, the League and AFL clubs will roll out an

extensive program of celebrations to mark the final

season at AAMI Stadium, with every round of games

themed. Major non-football events are also being planned.

As an asset for South Australian football, AAMI Stadium

has delivered well beyond what could have been dreamt

of by those who helped create it.

After the shift to Adelaide Oval, the Commission’s AAMI

Stadium Precinct Masterplan will ensure it becomes the

future fund for football – so, as it has done as Football

Park over the past 40 years, it will underpin the next 40.

Redevelopment work at the Adelaide Oval commenced

in early 2012 and has continued at pace ahead of the first

cricket matches in 2013/14 and the opening round of AFL

football in 2014.

KEY PARTNERSHIPSThe SANFL would not be in the position it is without the

vital support it receives from highly-valued corporate

partners, the media, the AFL and the South Australian

community.

The SANFL’s partnership with Lion passed its 58th year

in 2012 and remains one of the longest-standing sports

sponsorships anywhere in Australia.

Our partnership with AAMI over the past ten years as

naming rights sponsor of AAMI Stadium has also been

an important factor in enabling the League to develop

football in South Australia at all levels.

The Government of South Australia, through the Office

of Recreation & Sport, continued to provide support to

the League and underpin its programs, including the ‘be

active’ League and Mini-League programs.

Other major partners making a significant contribution

to the League’s operations in 2012 included Coca-Cola

Amatil, McDonald’s, Ford Australia, IGA SA, SA Lotteries,

Balfours, The Good Guys, TattsBet and Majestic Hotels.

The League also welcomed new partners in Centacare,

Career Employment Group, Thomas Foods and Viv Sports.

Our corporate facility holders and signage partners

also play a valuable role in supporting South Australian

football, particularly at AAMI Stadium, and all of these

relationships are vital to the long-term growth of

Australian Rules football in this State.

AFLOur relationship with the AFL remained on a strong

and collaborative footing through 2012, with game

development again an area of mutual interest and

strength.

AFL Game Development Grants totalled $1.4 million in

2012, monies which were invested in SA-based programs

including AFL Auskick, school and community football.

AFL Talent Development Fees of approximately $1 million

were also paid to the SANFL and its clubs.

AFL LICENCESThe Commission made significant progress in

negotiations with the AFL with regard to securing the

best possible outcome around the issue of the two AFL

licences.

A number of key principles underpinned our position in

the negotiations, the chief of which was that all decisions

would be made for the benefit of South Australian

football at all levels including game development, the

SANFL clubs and the two AFL clubs and, by extension,

community football throughout the State.

In addition, the continued commitment of AFL funding for

both game development and draft fees to SANFL clubs

have also been key Commission requirements and we

are resolute that the SANFL will remain wholly and solely

responsible for the management of the game in South

Australia.

Any decision on the future of the licences will take effect

after football moves to a redeveloped Adelaide Oval.

2012: A YEAR IN REVIEW

7

ADELAIDE & PORT ADELAIDE FOOTBALL CLUBSFor the Adelaide Football Club, 2012 was a year of Finals.

The on-field performance of the team exceeded almost all

expectations. After defeating West Coast in the NAB Cup

Grand Final, the team then won 17 games in the home

and away season, secured two home finals and were a

kick away from a grand final appearance.

The Port Adelaide Football Club welcomed Chairman

David Koch and directors including Jamie Restas, Ross

Haslam, Cos Cardone, George Fiacchi and Amanda

Vanstone as part of a new-look Board, the result of

a collaborative process between the Club and the

Commission with the support of the AFL.

We look forward to seeing both clubs playing finals

football in 2013.

VALE JOHN FERGUSONThe SANFL lost a friend and ally in August with the

passing of John Ferguson.

John was the League’s long-serving solicitor, first joining

the SANFL in the early 1970s, and was a highly respected

and much-loved member of the South Australian football

community.

He was awarded SANFL Life Membership in 2001 for his

outstanding contribution to the League.

COMMISSION & EXECUTIVE MOVEMENTSPhilip Gallagher and Richard Allen were each reappointed

to the South Australian Football Commission in March

for a further three years following the expiration of their

terms.

Jamie Coppins retired as a Commissioner in 2012 after

holding a range of senior positions at both club and

league level. He is a Life Member of both the SANFL and

the North Adelaide Football Club.

ACKNOWLEDGEMENTSThe South Australian Football Hall of Fame in August

welcomed Ken Cunningham, the Hon Kevin Duggan AM

QC, Simon Goodwin, Ben Hart, Garry McIntosh, Andrew

McLeod, Don McSweeny OAM, Mark Ricciuto, Warren

Tredrea, Gavin Wanganeen and Richard Williams to its list

of individuals who have made an indelible impact on the

game in South Australia.

Graham Cornes was inducted to the Australian Football

League Hall of Fame in June, making him the 33rd South

Australian to be honoured.

His Excellency Rear Admiral Kevin Scarce AC CSC RANR

was once again an outstanding patron of the SANFL and

we thank him for his ongoing support.

None of the success enjoyed by the SANFL would be

possible without the dedication and expertise of all

those working on behalf of the League. Our thanks go to

everyone - from ground and administration staff through

to the executive team and Commissioners - for the critical

role they play in keeping the SANFL one of the leading

businesses in South Australia today.

Finally, we acknowledge and thank all supporters for your

ongoing support of South Australian football at all levels,

for it is your passion that continues to drive and motivate

us as the custodians of football in this State.

The Hon. John Olsen AO

SA Football Commission Chairman and SANFL President

Leigh Whicker AM

SA Football Executive Commissioner and SANFL General

Manager

8

THE HON. JOHN OLSEN AO

SA Football Commission

Chairman and SANFL

President

2012 Committees

SANFL Finance Committee

SANFL Audit Committee

SANFL AAMI Stadium Development Committee (Chairman)

SANFL Remuneration Committee (Chairman)

Adelaide Oval SMA Board (Deputy Chair)

• Appointed SANFL President and Commission

Chairman in November 2010.

• Appointed a member of the Commission in

February 2010.

• Early involvement with Kadina Football Club,

cemented during his tenure as Kadina Mayor in the

1970s.

• Awarded Life Membership of the West Adelaide

Football Club.

• Served as West Adelaide’s number one ticket

holder for 17 years.

• Appointed an Officer of the Order of Australia in

1997.

• Served as the 42nd Premier of South

Australia from 1996 to 2001. After leaving politics,

he was appointed by the Howard Government as

Australian Consul-General to Los Angeles and

later became the Australian Consul-General in

New York.

LEIGH WHICKER AM

SA Football Executive

Commissioner and SANFL

General Manager

2012 Committees

SANFL Finance Committee

SANFL Audit Committee

SANFL AAMI Stadium Development Committee

SANFL Remuneration Committee

SA Football League Constitution Review Committee

Adelaide Oval SMA Board (Company Secretary and

Executive Director)

Adelaide Oval SMA (Chief Executive) served until May 2012

• General Manager since 1984 and full-time

employee of the SANFL since 1981.

• Appointed Executive Commissioner with the

formation of the South Australian Football

Commission in 1990.

• Served as an integral member of the Football Park

Steering Committee, which was responsible for

the planning, development and completion of a

new football stadium at West Lakes in the early

1970s.

• Established the catering operations at Football

Park (now AAMI Stadium), which has since

evolved into a business turning over more than

$11 million each year.

• Appointed the first full-time Sturt Football Club

General Manager in 1966.

• Served as League Delegate (Director) to the

SANFL from 1968 to 1972.

• Played 43 league games with Sturt from 1963

to 1966 before injury forced him to retire

prematurely.

• Awarded SANFL Life Membership in 1996 and AFL

Life Membership in 2004.

• Awarded Member of the Order of Australia AM

2013.

Glenelg’s Ty Allen runs through the banner for his 100th match. (Paul Melrose, SA Football Budget)

SA FOOTBALL COMMISSION

9

CORPORATE GOVERNANCE

DAVID SHIPWAY

SA Football

Commissioner

Deputy Chairman

2012 Committees

SA Community Football Board (Chairman)

SANFL Football Committee

SANFL Remuneration Committee

SANFL Corporate Development Committee

• Appointed SA Football Commission Deputy

Chairman in May 2012.

• Appointed as a member of the SA Football

Commission in 1997. He became Chairman of

the Affiliated Leagues Council the following year.

• Elected to the West Adelaide Football Club’s

Management Committee in 1985 where he

served for 10 years, becoming Chairman in 1988-

1989, then President from 1990-1994.

• Awarded West Adelaide Football Club Life

Membership in 2000.

• Served on the SANFL’s Future Direction of

Football Committee from 1992-1994,

which oversaw the League’s licence

with the Adelaide Football Club in 1991, and the

subsequent introduction of the Port Adelaide

Football Club in the AFL in 1997.

• Awarded SANFL Life Membership in 2008.

• Appointed Chairman of the inaugural Community

Football Board in 2009.

• Awarded an AFL Merit Award in 2010 for

outstanding service to Community Football.

DION McCAFFRIE

SA Football

Commissioner

2012 Committees SANFL Football Committee (Chairman)

SA Junior Football Council (Chairman)

SANFL Constitution Review Committee (Chairman)

Adelaide Oval SMA Board

• Appointed a member of the Commission in

February 2004.

• Chaired sub-committees reviewing the SANFL’s

underage structure (2008), the League Tribunal

(2007, 2008 & 2012) and the SANFL Constitution

(2012).

• Chairman of the SA Football Committee (from

2012).

• Chairman of the SA Junior Council (from 2006).

• Awarded SANFL Life Membership in 2005.

• SANFL League Director from 1993 – 2004.

• Chairman/President of West Adelaide Football

Club from 1993 – 2004.

• Senior Partner of Andersons Solicitors.

10

PHILIP GALLAGHER

SA Football

Commissioner

2012 Committees

SANFL Finance Committee (Chairman)

SANFL Audit Committee (Chairman)

SA Football League Constitution Review Committee

Adelaide Oval SMA Board

• Member of the SA Football Commission since

2000.

• Served as Norwood Football Club’s League

Director (1995-1999), Club Chairman (1996-1999),

Board Member (1990-1999), Match

Committee member and Selector (1986-1995).

• Awarded life membership of both the Norwood

Football Club and the SANFL.

• Played 292 games and kicked 216 goals over 14

seasons (1973-1986).

• Captained Norwood from 1981-1982, played

eight State matches and was a member of four

Norwood Premiership teams.

• Inducted into the Norwood Football Club Hall of

Fame in 2006.

• Philip has been in private practice as an

accountant since 1975.

RICHARD ALLEN

SA Football

Commissioner

2012 Committees SANFL Finance Committee SANFL Audit Committee

SANFL Remuneration Committee SANFL Football Committee

SANFL Corporate Development Committee

SANFL Constitution Review Committee

Adelaide Oval SMA Board (Alternate Director)

• Appointed a member of the Commission in

October 2010.

• Served as Sturt Football Club’s Treasurer (1995-

2010), later becoming a club Board Member

(1999-2010).

• Appointed Sturt President in 1995, a role he held

for six years.

• Awarded Life Membership of the Sturt Football

Club, Scotch Old Collegians Football Club

and the SA Amateur Football League.

• Richard is a member of the Institute of Public

Accountants and a Fellow of the Tax Institute of

Australia. He has served as the director of his

own public accounting and tax agency firm,

Allen & Co, since 1995.

SA FOOTBALL COMMISSION

11

TOM ZORICH

SA Football

Commissioner

2012 Committees SANFL Football Committee

SANFL Corporate Development Committee

SANFL AAMI Stadium Development Committee

• Appointed to the Central District Football Club

board in 1994.

• Appointed club Vice-Chairman and Football

Director in 1999.

• Appointed Club Chairman in 2006, a role he has

held for six seasons.

• Central District player (1974-79).

• Managing Director of the Zorich Group that owns

Sportspower, JT Surf and Rivalry Urbanwear.

• Involved in the retail industry for more than 25

years.

• Elected member for the Town of Gawler for four

years (2006-2010).

• Director on the board of Sportspower in the 1990s.

SANFL EXECUTIVE MANAGEMENT

LEAGUE DIRECTORS

The nine League Directors are responsible for appointing

the SA Football Commission, which in turn, manages

and controls the affairs of the League. In 2012, the

League Directors were Les Stevens (Central District),

Gary Metcalf (Glenelg), Bohdan Jaworskyj (North

Adelaide), Joe Tripodi (Norwood), Peter Alexander

APM (South Adelaide), Jason Kilic (Sturt), Paul

Sperling (West Adelaide), Kurt Slaven (Woodville-West

Torrens) and The Hon. Rob Kerin (Community Football).

Leigh Whicker AM

SA Football Executive Commissioner and

SANFL General Manager

John Lyons

Chief Operating Officer

Neal Matotek

Chief Financial Officer

Darren Chandler

General Manager,

Football and Corporate Operations

12

ANDREW KILLEY

SA Football

Commissioner

2012 Committees SANFL Corporate Development Committee (Chairman)

• Founding partner of KWP!, a South Australian

advertising company responsible for a range of

high-profile clients including Coopers, RAA,

Yalumba Wines and the SA Tourism Commission.

• Board member of Kain Corporate & Commercial

Lawyers, Hutt St Centre and the Carbine Club.

• Previously involved with Thoroughbred Racing SA

and Norwood Football Club.

PHILIP DUVAL

SA Football

Commissioner

2012 Committees SANFL AAMI Stadium Development Committee

Adelaide Oval SMA Board (Alternate Director)

• Appointed a member of Commission in July 2011.

• Managing Director of Realtycorp Property

Solutions, a boutique property advisory firm.

• More than 30 years of experience in property

consulting, along with tertiary qualifications in

Valuation and Town Planning.

• Board member of the NT Government’s Land

Development Corporation.

• Previously served as Managing Director of Realty

Solutions Australia, Managing Director of CB

Richard Ellis’ Adelaide office and a member of

the Australasian Board of CB Richard Ellis for

more than a decade.

SA FOOTBALL COMMISSION

2012 COMMISSION MEETING ATTENDANCE

COMMISSIONER MEETINGS

ATTENDED IN

2012

MEETINGS

ELIGIBLE TO

ATTEND

John Olsen 14 14

Leigh Whicker 14 14

Richard Allen 14 14

Jamie Coppins * 6 7

Philip Duval 13 14

Philip Gallagher 14 14

Andrew Killey 10 14

Dion McCaffrie 13 14

David Shipway 13 14

Tom Zorich 13 14

* Resigned from the Commission 28 May 2012

13

ADELAIDE OVAL

In 2012 the vision for a redeveloped Adelaide Oval started to take shape.

Construction of the new Adelaide Oval commenced in 2012,

with the start of major works transitioning the project from

plan to reality.

The SANFL continued to play an important part in the

project’s management, representing the best interests of all

levels of football in South Australia.

SANFL Executive Commissioner Leigh Whicker AM

relinquished his role as Chief Executive Officer of the

Adelaide Oval Stadium Management Authority, taking up

the position of Honorary Secretary and Executive Director.

SA Football Commission Chairman The Hon. John Olsen

AO and Commissioner Philip Gallagher continued to serve

on the AOSMA Board, while Dion McCaffrie was appointed

to serve on the Board following the resignation of Jamie

Coppins.

The Adelaide Oval redevelopment is due for completion in

the 2013/14 summer, with AFL football to move permanently

to the city stadium in March 2014.

February 15Andrew Daniels is announced as Chief Executive Officer of

the Adelaide Oval Stadium Management Authority.

March 8A share of 8,500 surplus seats from Adelaide Oval is

donated to 89 sporting and community clubs from across

South Australia, enabling them to upgrade their club

facilities.

April 5The start of major works is commemorated with a

ceremony attended by Prime Minster Julia Gillard and

South Australian Premier Jay Weatherill. The Prime Minister

buried a time capsule filled with material produced by the

Black Forest Primary School Year 6/7 football team and

Grange Cricket Club U11 cricket team.

October 8The new-look northern mound is successfully delivered,

revealing a significant upgrade to one of Adelaide Oval’s

most iconic features. A purpose-built seating bowl, with

almost 3000 seats, timber decking and 2100 square metres

of grass complete the northern end. October 31The Adelaide Oval Stadium Management Authority hosted

an official launch, revealing details about the various

membership and corporate options to be available at the

new stadium.

14

FOOTBALL OPERATIONS

15

16

The SANFL continues to have a positive

influence on the lives of many young

South Australians. Whether it is providing

AFL opportunities for the state’s best

talent, increasing Auskick participation or

strengthening its Inclusive Programs, the League

is dedicated to offering both professional and

recreational pathways for the state’s youth.

Coupled with boasting a strong state league

competition, the SANFL is well-positioned to

build on an encouraging season in 2012.

Congratulations to the Norwood Football Club on winning

its first league premiership since 1997. The Redlegs were

clearly the SANFL’s most dominant team in 2012, losing

just two matches before defeating West Adelaide by 49

points in the Grand Final at AAMI Stadium. With all four

of its grades – League, Reserves, Under-18 and Under-16

– finishing top at the end of the minor round, Norwood

deservedly claimed its second Stanley H. Lewis Trophy in

succession as the best performing club.

The Central District Football Club staged a remarkable

run to win the Reserves premiership from fifth spot while

Woodville-West Torrens showed its fighting qualities to

trump Sturt in a nail-biting Under-18 Macca’s Cup Grand

Final. The individual performances of Central’s Brad

Symes and South Adelaide’s Joel Cross must also be

acknowledged after the pair became joint-winners of the

Magarey Medal.

The League’s reputation as the best state-based

competition in Australia was again enhanced by the

SANFL’s state team achieving a hard-fought 14-point

win against the WAFL at Gliderol Stadium, Glenelg, in

May. Congratulations to Woodville-West Torrens’ Michael

Godden and Central District’s Paul Thomas, who made their

debut as state coach and captain respectively.

The SANFL’s talent academy continues to produce

excellent results, with the under-18 state team – under the

guidance of High Performance Manager Brenton Phillips

– finishing second at the AFL’s national championships

for the fourth year in succession. At the AFL’s National,

Pre-season and Rookie drafts, the SANFL provided more

than 20 per cent of those selected at elite level. Six of these

players were chosen inside the top 20 at the National draft

in November, an outstanding effort stemming not only from

the work done by the League’s talent department, but by

the development staff at each of the individual clubs.

Participation remains strong in South Australia, with more

than 114,000 involved in 2012, a figure well advanced on the

90,000 recorded in 2009. The most encouraging aspect was

a 9.4 per cent increase in those involved with Auskick, the

child-focused program run by many dedicated volunteers

across the state. Nearly 1,500 more children attended the

380 Auskick centres across SA than in 2011, with increases

reported in both metropolitan and country areas.

The SANFL continues to set the pace with its Inclusive

Programs, the League’s Aboriginal Pathways to Excellence

Program (APEP), and presence in the APY Lands,

continuing to produce positive results. Last year marked

the introduction of the SANFL’s first Inclusive Programs

trainee, South Adelaide’s Emmanuel Irra, demonstrating

the League’s commitment to fostering links with the

multicultural community.

Female participation continues to surge, evidenced by the

introduction of an under-18 competition last year while

two senior women’s clubs were also welcomed into the

2012 competition. South Australia also played host to the

National AFL under-18 Youth Girls Championships, with the

Grand Final being held at AAMI Stadium in May.

The SANFL’s link with the local community strengthened in

2012, chiefly through the establishment of the successful

South Connect program, run in conjunction with the South

Adelaide Football Club and the State Government’s Office

for Youth. This provided disadvantaged teenagers, playing

football in the southern suburbs, with an opportunity to

attend forums on drug and alcohol abuse, respect for

women and depression. We look forward to the initiative,

which received extensive coverage in The Advertiser, being

extended to the northern suburbs in 2013.

It is an honour to work with so many dedicated people who

are all committed to the cause of strengthening football in

South Australia. I would like to thank the SANFL’s football

operations team for its outstanding work, together with

every coach, player, umpire, administrator, volunteer and

supporter who played a role in making 2012 a successful

season.

Darren Chandler

General Manager Football and Corporate Operations

FOOTBALL OPERATIONS

17Glenelg’s Ruory Kirkby flies for a mark in front of (L-R) Joel Tippett, Daniel Kirk and Ryan Ferguson

18

SANFL CLUB BOUNDARIES REVIEWA Boundaries Commission was formed in 2012 to assess

the current SANFL club boundaries.

The following members made up the Committee:

• Garry Palasis (Chairman)

• Professor Graeme Hugo

• Honourable Rob Kerin

• John Kantilaftas

• Ian Nightingale

• Darren Chandler (Ex Officio)

The Boundaries Commission work off a Terms of Reference

as approved by the SA Football Commission. The Terms of

Reference are:

1. To define zones for each SANFL club for

recruitment purposes.

Each zone to be described as a geographical

area of the state for both the Metropolitan and

Country regions.

2. The zones to be determined on the basis of:

a) Distribution of males aged 18 years

and under.

b) Participation rates of males in an

appropriate age range 18 years and

under provided a comprehensive and

accurate data source can

be accessed.

3. The zones are available for exclusive promotion,

so they should recognise the traditional urban

heartland of each SANFL club (urban heartland

can be defined as the area that includes the club

oval and a reasonable surrounding area).

4. The zones should have regard to a sensible

alignment of each SANFL Club with a Country

League/Leagues.

A final report from the Boundaries Commission was

presented to the SA Football Commission in December

2012.

SANFL TRIBUNAL The 2012 SANFL season marked the second year of the

points system for guilty offences being implemented.

The guiding principles of the Tribunal system are:

• To improve efficiency of the Tribunal process

by introducing a system whereby players can

accept penalties without having to appear before

the Tribunal.

• To promote the transparency and certainty of the

process by introducing a table of offences.

• To achieve greater consistency in the reporting

process by introducing an Incident Review Panel

which all reports will go through.

Players accepting a penalty without appearing before the

tribunal increased from 50.94% in 2011 to 71.43% in 2012.

2012 SANFL TRIBUNAL SUMMARY GUILTY VERDICTS

League Reserves U18 / U16 Total

Central District 7 3 5 15

Glenelg 2 2 0 4

North Adelaide 5 3 2 10

Norwood 2 0 3 5

Port Adelaide Magpies 4 3 0 7

South Adelaide 1 3 0 4

Sturt 2 3 2 7

West Adelaide 5 1 3 9

Woodville-West Torrens 8 4 8 20

TOTAL 36 22 23 81

2011 29 16 18 63

2010 17 10 15 42

2009 23 6 12 41

2008 18 8 17 43

STATE LEAGUE

19

PLAYER LIFE MEMBERSHIPSThe Player Life Membership is awarded to those who have

played League football for ten or more seasons and have

participated in a minimum of 200 League matches. Life

Members are also awarded entry into the 200 Club.

Players presented with Life Membership in 2012 were:

Mark McKenzie

– Woodville West Torrens Football Club

Debut – 2002

Matches – 215

Recruited via the SANFL mini-draft, Mark played 215 league

matches after making his debut in 2002. The versatile utility

captained the Eagles for four seasons (2008-11) while also

being awarded the club’s best-and-fairest in the club’s

premiership years of 2006 and 2011.

Paul Thomas – Central District Football Club

Debut – 2001

Matches – 215

Following in the footsteps of his father Jamie, Paul has

played 215 league matches for the Bulldogs since making

his debut in 2001. A dashing half-back who can also

play through the midfield, Paul has played in six League

premierships while also captaining Central for the past six

seasons.

SANFL RECOGNITION AWARDSSANFL Merit Award

SANFL Merit Award winners have rendered outstanding

service to an Affiliated League, SANFL club or the game of

Australian Football.

The Merit Award winners for 2012 were:

Allan Turbill – Central District Football Club

Years of involvement – 33 years

1980 – 1983 Reserves Runner

1984 – 1987 Reserves Assistant Team Manager

1988 – 1989 Under 19s Runner

1990 Reserves Equipment Steward

1991 – 1998 Assistant League Team Manager

1999 – 2012 League Team Manager

John Settre – Port Adelaide Football Club

Years of involvement – 27 Years

1979-82 Held positions of delegate, secretary

and President of the PAFC Junior

Football association

Assistant Coach of PAFC Under 13 &

Under 15 Special Squads which

played in the Commonwealth Cup,

Samboy Cup and Pizza Hut Cup

1982 Coach of PAFC Coca-Cola

Championship side

1982 Received life membership of the

PAFC Junior Football Club

1983-89 PAFC Under 19 Team Manger

1997-2010 PAFC Reserves Team Manager

1999 PAFC Life Membership

2001-03-04 Team Manager for the State

Under 20 side

2011-Current PAFC League Team Manager

SANFL SERVICE AWARD Winners have rendered a minimum of 10 years service as a

servant or office bearer of that club and are a Life Member

of that club.

Peter Roberts – Sturt Football Club

Years of involvement – 23 years

1990 – 1993 Under 17 Assistant Coach

1994 – 1998 Under 19 Coach

1999 – 2005 Board Member

– Junior Football Director

2006 – Current Football Director

20

Home & Away Match Averages Club 2012 Att 2012 Ave 2011 Ave 2010 Ave 2009 Ave 2008 Ave

Central 55,796 2,790 3,224 3,018 3,016 3,172

Glenelg 67,513 3,376 3,728 3,605 3,763 4,056

North 50,752 2,538 2,801 2,932 2,812 2,839

Norwood 78,255 3,913 4,663 3,939 3,157 3,490

Panthers 45,678 2,284 2,401 2,151 1,986 2,083

Port 61,360 3,068 3,547 3,238 3,377 3,588

Sturt 56,129 2,806 3,352 3,315 3,341 3,849

West 50,363 2,518 2,742 2,845 2,337 2,032

Eagles 52,638 2,632 2,663 2,615 2,523 2,474

Total 259,242 2,880 3,236 3,073 2,924 2,870

17 matches with crowds in excess of 4,000

Home Match Averages Club 2012 Att 2012 Ave 2011 Ave 2010 Ave 2009 Ave 2008 Ave

Central 26,901 2,609 3,302 3,143 3,121 3,698

Glenelg 40,086 4,009 4,050 4,191 4,042 5,158

North 24,122 2,412 2,817 2,408 2,786 2,443

Norwood 45,141 4,514 4,752 4,199 3,579 3,871

Panthers 20396 2,040 2,283 2,249 2,002 1,931

Port 27,520 2,752 3,304 3,051 2,991 3,423

Sturt 26,548 2,655 3,204 3,097 3,616 3,334

West 22,277 2,228 2,837 2,975 1,955 1,670

Eagles 27,061 2,706 2,573 2,346 2,239 2,056

Total 259,242 2,880 3,236 3,073 2,924 2,870

Finals Attendance Final 2012 2011 2010 2009 2008

Elimination & Qualifying 7,126 9,192 11,449 10,192 15,825

1st & 2nd Semi Finals 10,284 11,443 13,162 14,207 22,568

Preliminary Final 5,328 6,518 8,342 8,184 13,846

Grand Final 29,661 25,234 34,355 35,647 34,128

Total 52,309 52,387 67,308 68,230 86,367

2012 Highest Attendances Home Away

Club Opponent Round Crowd Opponent Round Crowd

Central Norwood 2 4,026 Norwood 15 6,353

Glenelg West 2 6,047 Norwood 7 5,551

North Norwood 11 4,134 Norwood 6 5,021

Norwood Central 15 6,353 Port 4 4,796

South Sturt 3 4,219 Glenelg 5 4,973

Port Norwood 4 4,796 Norwood 18 6,050

Sturt Norwood 9 3,510 Glenelg 6 5,820

West Central 3 2,890 Glenelg 2 6,047

Eagles Port 1 4,566 Glenelg 11 4,647

2012 Crowds In Excess of 4,000 (17 games total in 2012)

Round Match Crowd

1 Eagles v Port 4,566

2 Central v Norwood 4,026

2 Glenelg v West 6,047

3 South v Sturt 4,219

4 Port v Norwood 4,796

5 Glenelg v South 4,973

6 Eagles v Central 4,054

6 Glenelg v Sturt 5,820

6 Norwood v North 5,021

7 Norwood v Glenelg 5,551

8 Norwood v West 4,641

9 Glenelg v Port 4,766

11 North v Norwood 4,134

11 Glenelg v Eagles 4,647

15 Norwood v Central 6,353

18 Norwood v Port 6,050

19 Norwood v Sturt 4,463

Total 17 84,127

SANFL ATTENDANCE

21

22

THE SANFL held off a spirited second-half challenge from

the WAFL to earn a 14-point win in the 2012 West End State

Game at Gliderol Stadium.

After charging out to a comfortable 22-point lead at

half-time, the Croweaters confronted a more committed

opponent during the third term.

Despite the Sandgropers drawing level by the final change,

the SANFL – well served by Fos Williams Medallist Adam

Grocke, and midfielders Nick Liddle, Chris Schmidt –

responded by kicking four goals to two in the fourth quarter.

‘’To the SA boys, they’ve been fantastic this whole

preparation,’’ SANFL coach Michael Godden said after his

men claimed the Haydn Bunton Jnr Cup.

‘’They had to fight it out really tough but they did it, and

that’s all that matters in the end.”

WAFL ruckman Paul Johnson claimed the Simpson Medal

as the Sandgropers’ best player.

FOS WILLIAMS MEDALWoodville-West Torrens forward Adam Grocke was

awarded the Fos Williams Medal after his stunning seven-

goal haul for the SANFL in the West End State Game.

Grocke’s influence on the match was evident early after he

kicked the first two goals of the game before registering

four majors in the second term and one in the third.

The experienced spearhead finished with 13 disposals, nine

marks and seven hitouts to go with his seven goals in a

dominant display.

“There were definitely nerves but everyone stayed focused

and worked hard to get the result,’’ Grocke said after the

match.

‘’It was fantastic. To make the team, win the game and win

the medal was something I’ll always cherish.’’

SANFL 4.3 10.6 11.8 15.11 (101)

WAFL 4.1 7.2 11.8 13.9 (87)

SANFL

BEST: A. Grocke, N. Liddle, C. Schmidt, T. Webber,

J. Boyd, C. Parry, J. Clayton.

GOALS: A. Grocke 7, R. Kirkby 2, C. Schmidt, N. Liddle,

J. Clayton, S. Gray, J. Schiller, L. Jericho.

WAFL

BEST: P. Johnson, L. Blackwell, K. Hams, P. Medhurst,

G. Moss, T. Handley.

GOALS: T. Handley 4, J. Richardson, P. Medhurst 3,

J. Smith 2, C. Wulff.

WEST END STATE GAME

23Central District rover James Boyd breaks away from the pack against the WAFL at Gliderol Stadium

24

AROUND THE CLUBS

Central District Football Club

• Midfielder Brad Symes was crowned

joint-winner of the 2012 Magarey Medal, with

South Adelaide’s Joel Cross.

• Key forward Justin Hardy won the 2012 Ken

Farmer Medal as the league’s leading goalkicker.

• Defender Paul Marschall won the 2012 SANFL

Powerade Star Search Award as the league’s most

promising, and consistent, young talent.

• Won the 2012 Reserves Premiership, coming from

fifth spot at the end of the minor round.

• Nine-time premiership players, Chris and James

Gowans, ended their decorated careers after

playing in 12 consecutive SANFL grand finals.

• The lights at Playford Alive Oval were upgraded,

allowing the Bulldogs to play three night matches

at Elizabeth in 2012.

• Introduced free carparking for opposition club

supporters within 100m of Playford Alive Oval.

Glenelg Football Club

• Hosted first game under lights at Gliderol Stadium,

attracting a healthy attendance of 6,047 against

West Adelaide.

• Achieved a total of 3,281 club members.

• Captain Ty Allen won the Best and Fairest for

the third time, as well as claiming the Best Team

Man trophy and ER Curnow Award.

• Reliable defender Sam Rudolph was runner-up to

Allen in the Best and Fairest in his last season with

the Tigers after playing 102 matches.

• Young players Ben Kennedy (Collingwood), Tim

O’Brien (Hawthorn), Brodie Murdoch (St Kilda) and

Nathan Stark (Melbourne) were drafted by AFL

clubs.

• The club hosted the first State match – SANFL

v WAFL - outside of Adelaide Oval and AAMI

Stadium at Gliderol Stadium. The Tigers were

represented by Sam Rudolph and Ruory Kirkby.

North Adelaide Football Club

• Achieved an increase in sponsorship of 15 per cent.

• Utility Sam Mayes was selected at No.8 by

Brisbane in the 2012 AFL draft.

• Two mature age players in Daniel Currie (North

Melbourne) and Mitch Clisby (Melbourne) were

selected in the AFL draft.

• League team reached the preliminary final in 2012

after finishing eighth the previous year.

• Recorded significant increases in functions and

events at Prospect Oval in 2012.

Norwood Football Club

• Won the 2012 SANFL League Premiership.

• Won the Stanley H Lewis Trophy (second year

in a row).

• All four teams finished top after the minor round.

• Won the Under 16 Macca’s Cup Premiership.

• Nathan Bassett (coach), Brett Zorzi, Dean Terlich,

Alex Georgiou, Jarryd Cachia and Jace Bode

were selected in SANFL team of the year.

• James Aish, Trent Dumont, and Mac Bower

received AFL-AIS scholarships.

• Raised $55k for the Variety freedom program

over the past two years through the junior

development program in local clubs.

• Maintained an undefeated record in league

matches at home.

Port Adelaide Football Club

• Continued to sign more than 4,000 members in

2012, with a total of 4,218.

• Announced new major partner Air South to

continue with York Civil and long-term sponsor

Maughan Thiem Ford.

• Three representatives were selected in the SANFL

State team, Jeremy Clayton, Sam Gray and

James Meiklejohn.

• Jeremy Clayton won his fifth A.R McLean Medal as

the best and fairest player in 2012.

• Timothy Broomhead was drafted by AFL club

Collingwood.

• Justin Hoskin was rookie listed with the Port

Adelaide Football Club (AFL).

• Captain James Meiklejohn was named in the

SANFL team of the year.

• The club farewelled Tony Bamford after a 17-year

career as a player, administrator and coach.

25

Sturt Football Club

• 2002 Premiership Captain, Seamus Maloney,

accepted the role of League Coach.

• Paul Sandercock was appointed Football

Operations Manager.

• Stage One of the club’s debt reduction campaign,

involving private representations, began in 2012.

• Well known past player David Reynolds joined the

Board as Director of Facilities.

• Sturt’s first female Board Member, Sue Dewing,

was appointed Director of Sponsorship.

• The City of Unley announced a “Community Asset

Review” involving a comprehensive planning

process for Unley Oval’s future.

• Magarey Medallist Jade Sheedy ended his

outstanding career after reaching the 250-game

milestone.

• Reserves finished third after playing in the

Preliminary Final and the Under-18’s second after

playing in the Macca’s Cup Grand Final.

• Eight players made their League debut with the

club for the season.

• Brodie Grundy (Collingwood) and Brad Hartman

(Geelong) were drafted by AFL clubs.

South Adelaide Football Club

• Continued strong financial performance with profit

of $121,000.

• Recorded an increase in net asset position to $8.3

million.

• Net membership income increased by 500 per

cent.

• Midfielder Joel Cross was crowned joint-winner of

the 2012 Magarey Medal, with Central District’s

Brad Symes.

• Major sponsor, Angas Securities, extended its

sponsorship for a further two years.

• Implemented a community program called the

South Connect Program with Southern Football

League clubs.

• Continued the Southern Man-Made Program,

with participants joining the club when it

travelled to Melbourne for its MCG clash against

Port Melbourne.

West Adelaide Football Club

• League team made its first finals appearance

since 2004, culminating in its first Grand Final

appearance since 2003.

• League team achieved its first win at Unley in 12

years (Round 5) and first win at Elizabeth in 13

years (Round 20).

• Captain Ryan Ferguson won his third Steve Hamra

Medal in five years.

• Kaiden Brand was drafted by AFL club Hawthorn

(pick No. 66).

• Under-18 player Ryan Dijksman won Jake Watson

Memorial Medal (WAFC Under 18s Best and

Fairest), Knott/Mitchell Memorial Scholarship,

Under 18 McCallum/Tonkins Medal and Macca’s

Cup MVP.

• Chris Schmidt and Daniel Caire were selected in

the SANFL state team.

• The West Adelaide Women’s football team

was welcomed into the club, securing its 12th

Premiership.

• The SCF Group signed as Under 18 Centre of

Excellence Sponsor for three years.

• Membership increased by four per cent on 2011

figures.

Woodville-West Torrens Football Club

• Adam Grocke, Robert Shirley, Luke Jarrad, Craig

Parry and Ben Grieger were selected in the 2012

SANFL State Team.

• Angus Poole won the Reserves Magarey Medal.

• Justin Cicolella became the club’s games record

holder after playing his 233rd match.

• Club greats Mark McKenzie, Justin Cicolella,

Robert Shirley and Ben Grieger announced their

retirement after the 2012 season.

• Jimmy Toumpas (Melbourne), Matthew

McDonough (Richmond), Tim Sumner (Gold

Coast) and Nick Hayes (Brisbane) were selected

by AFL clubs.

• Won the Under 18 Macca’s Cup after rising from

third at the end of the minor round.

• League side qualified for finals for the third straight

year and the 14th time in the last 15 seasons.

• League coach Michael Gooden was the victorious

State coach for the SANFL against the WAFL

while forward Adam Grocke won the Fos

Williams Medal as best-on-ground.

• Home match crowds were the highest since 1998,

an increase of 5.2 per cent.

PORT

AD

ELA

IDE

FOO

TBAL

L C

LUB S

ANFL

MAGPIES

C

26

With senior umpires retiring last year, we have been pleased

a number of young, inexperienced umpires have produced

consistent results to improve SANFL football as a spectacle.

The young umpires, from all disciplines including field, goal and

boundary, have produced a satisfactory standard of umpiring

which has rewarded, and protected, the ball player. This has

assisted in some tight, tough and defensive football.

With a refined pathway for SANFL developing umpires and the

continued focus on development programs in our Centre of

Excellence, well-rounded young umpires in all three disciplines

are being produced. They demonstrate a very good umpiring

ability and knowledge of our game. A further focus on the

development needs of young umpires will see even more

aspiring umpires given an opportunity to reach league level.

With a real focus on developing our young talented umpires,

this will only strengthen SANFL umpiring in the future.

With the introduction of a Recruitment Officer, attracting new

umpires and retaining umpires statewide has been positive, with

both areas recording an increase during 2012. With a continued

focus on the ‘Green Shirt’ program and the introduction of

attracting existing players through “Play one day Umpires the

next” program, this trend should continue to grow.

The introduction of our Recruitment Officer saw an increase of

6.1 per cent in recruits, while achieving a retention rate of 84

per cent.

SEASON HIGHLIGHTS

National Under 18 Championships Umpires

Michael Schramm (Field) Thomas Knight (Boundary)

Steven Rypp (Goal)

National Under 16 Championships Umpires

Mitchell Scott (Field) Liam Laverty (Boundary)

James Georgiadis (Goal)

2012 SANFL ‘be active’ Grand Final Umpires

Field:

Michael Avon (3rd), Curtis Deboy (1st) and Leigh Haussen (3rd)

Boundary:

Sean Burton (2nd), Tim Bryant (3rd), Stephen Jelfs (1st) and

Matthew Fallon (1st))

Goal:

Rory Smith (1st) and Matthew Cummins (4th)

2012 AFL SEASON South Australia was represented in the 2012 AFL Grand Final

with Jonathon Creasey officiating in his third Grand Final as a

boundary umpire.

Field:

Sam Hay, Gary Fila, Craig Fleer

Boundary:

Jonathan Crease, Shane Thiele, Mark Thompson,

Darren Wilson, Chris Bull, Dillon Tee, Mark Hill, Jason Moore,

Sean Burton, Matthew Konetschka

Goal:

Steven Axon, Matthew Norton, Daniel Hoskin, Mathew Wilson

UMPIRING AWARDS

The following prestigious awards were presented at the 2012

Golden Whistle Awards Dinner, held at AAMI Stadium on

October 12.

Golden Whistle: Leigh Haussen (1st)

Silver Whistle: Tim Bryant (1st)

Goal Umpire Award: Matthew Cummins (3rd)

Most Improved Awards

Field: Curtis Deboy

Boundary: Matthew Fallon

Goal: Rory Smith

Mark T Posa Award

– Most Outstanding Young Talent

Rowan Hundertmark (Goal)

Andrew Vickers Medallion

– Coaches Award

James Ralston (Goal)

City of Charles Sturt Award

– Outstanding Service to Umpiring

Peter Honeyman (High Performance Goal Coach)

UMPIRING

27Goal Umpire Rory Smith waves his flag during Indigenous Round

28

TALENT PROGRAM The SANFL Talent Program continued to identify and develop

talent in 2012, through a recognised pathway allowing players to

progress from primary school and junior club level all the way to

senior SANFL and AFL football.

“In the six years I’ve been in the job, 2012 was by far the most numbers drafted from this age group. This can be attributed to the great work done by our club development staff.” - Brenton Phillips, SANFL High Performance Manager.

STATE UNDER 15 CHAMPIONSHIPSSquads of 25 players represented each League club’s

metropolitan and country promotional zones in the Under 15

Intrastate Championships. Minor round matches were played at

League grounds earlier in the year.

In the July school holidays, North Adelaide celebrated a

double victory in 2012, defeating West Adelaide by 14 points

in the Country Grand Final and Glenelg by 55 points in the

Metropolitan Grand Final at Thebarton Oval.

SANFL UNDER 16 COUNTRY TALENTED PLAYER PROGRAM The Country Talented Player program was introduced in 2011 to

help identify and nurture the state’s best regional talent.

In 2012, 36 players from the nine SANFL country promotional

zones were invited to participate in a talent camp held at

Immanuel College and a one-day session at AAMI Stadium

during April.

NAB AFL UNDER 16 CHAMPIONSHIPSSouth Australia sent 25 representatives to the Under 16

Championships, held in Western Sydney in early July.

After winning the Championships back-to-back in 2010/11,

South Australia struggled to find form in 2012 by finishing fourth

and winning one game. Darel Hart again coached the side with

assistance from Chris Smelt, Neil Morris and Tim Weatherald.

Port Adelaide’s Jake Johansen won the Norm Grimm Award for

South Australia.

Glenelg’s Peter Clunes was awarded the Best Team Man Award

and Norwood’s Peter Bampton won the Dr Henry Kneebone

Award.

Five South Australian players were selected for Level 1 of

the AIS/AFL Academy after strong performances in the

Championships – Mac Bower (Norwood), Peter Spurling

(Glenelg), Jack Donkersley (Glenelg), Sam Durdin (West

Adelaide) & Jesse Watchman (West Adelaide).

Game 1:

South Australia 11.11 (77)

Western Australia 13.18 (96)

SA Best Player Award: Jesse Watchman (West Adelaide)

Game 2:

South Australia 6.9 (45)

Victoria Country 15.8 (98)

SA Best Player Award: Jake Johansen (Port Adelaide)

Game 3:

South Australia 12.8 (80)

Victoria Metropolitan 10.6 (66)

SA Best Player Award: Sam Durdin (West Adelaide)

Captain: Alex Neal-Bullen (Glenelg)

UNDER 17 AAMI YOUTH CHAMPIONSHIPSThe Under 17 Championships help SANFL clubs identify

players with the capacity to play consistent Under 18, Reserve

or League football in the future. Each League club’s regional

promotional zone was represented by a squad except for

South Adelaide in the Under 17 Youth Championships held in

July. Teams were divided into two divisions, with Port Adelaide

Magpies winning the Northern Division and Glenelg victorious in

the Southern Division.

TALENT DEVELOPMENT

29

2012 NAB AFL DRAFT A total of 15 South Australians were drafted in November’s NAB AFL Draft, including six players in the top 20. A further four

South Australians were elevated from the Rookie List and another two were selected in the 2012 Pre-season Draft.

DRAFT NAME AFL CLUB AIS ACADEMY SANFL CLUB

4 Jimmy Toumpas Melbourne 2012 2012 Eagles

8 Sam Mayes Brisbane 2012 2011/2012 North Adelaide

11 Troy Menzel Carlton 2011 Central

18 Brodie Grundy Collingwood 2012 2011/2012 Sturt

19 Ben Kennedy Collingwood 2012 2011/2012 Glenelg

20 Tim Broomhead Collingwood 2012 Port Adelaide

28 Tim O’Brien Hawthorn 2012 Glenelg

40 Brodie Murdoch St Kilda 2012 2012 Glenelg

42 Matthew McDonough Richmond 2012 Eagles

47 Mitchell Wilkins North Melbourne Norwood

55 Tim Sumner Gold Coast Eagles

56 Daniel Currie North Melbourne North Adelaide

66 Kaiden Brand Hawthorn 2012 West Adelaide

68 Dean Terlich Melbourne Norwood

77 Brad Hartman Geelong 2012 Sturt

Upgrade from Rookie List

85 Tom Jonas Port Adelaide Norwood

92 Jesse Stringer Geelong Port Adelaide

93 Lee Spurr Fremantle Central District

95 Ian Callinan Adelaide Central District

2012 PRE-SEASON DRAFT

DRAFT NAME AFL CLUB AIS ACADEMY SANFL CLUB

3 Sam Colquhoun Port Adelaide 2012 Central District

8 Jack Hannath Fremantle Central District

2012 ROOKIE DRAFT DRAFT NAME AFL CLUB AIS ACADEMY SANFL CLUB

3 Nathan Stark Melbourne 2012 Glenelg

6 Nicholas Hayes Brisbane Eagles

9 Jarryd Cachia * Carlton Norwood

19 Mitchell Clisby Melbourne North Adelaide

20 Justin Hoskin Port Adelaide Port Adelaide

* Part SA

30

UNDER 18 ACADEMY The Academy, which underpins the Under 18 State Team,

was established by the SANFL and League clubs in 2000.

The Academy helps identify and assist the development of

talented Under 18 footballers while instructing players in

the requirements for success at AFL level. Fifty-five young

footballers from across the state graduated from the Academy

in 2012.

NAB AFL UNDER 18 CHAMPIONSHIPSThe NAB Under 18 Championships were played across

Australia with the teams divided into two divisions as per

previous years. Two cross-over games were played against

Division two sides so each team could play five matches.

South Australia continued its strong form from previous years,

recording four wins from five matches and finishing second in

the competition for the fourth year in succession. The only loss

was against Division 1 champions Victoria Metro.

Sam Colquhoun (Central District) was named MVP for South

Australia during the Championships and winner of the John

Halbert Medal for SA’s best and fairest player. Jimmy Toumpas

(WWT) was selected by the officials as the winner of the Ron

Coleman Best Team Man Award.

Game 1:

South Australia 30.14 (194)

Tasmania 7.8 (50)

BEST: Sam Colquhoun (Central District)

Game 2:

South Australia 16.13 (109)

Northern Territory 12.8 (80)

BEST: Sam Colquhoun (Central District)

Game 3:

South Australia 12.13 (85)

Victoria Metropolitan 16.7 (103)

BEST: Ben Kennedy (Glenelg)

Game 4:

South Australia 12.12 (84)

Western Australia 4.10 (34)

BEST: James Aish (Norwood)

Game 5:

South Australia 13.4 (82)

Victoria Country 10.9 (69)

BEST: Harley Montgomery (Sturt)

Captain: Jimmy Toumpas (Woodville-West Torrens)

TALENT DEVELOPMENT

Seven South Australians were selected in this year’s U18s All-Australian Team – Ben Kennedy (Glenelg), Sam Colquhoun (Central District), James Aish (Norwood), Matthew Scharenberg (Glenelg), Brodie Grundy (Sturt), Matthew McDonough (WWT) and Jimmy Toumpas (WWT).

South Australian Under 18 Captain Jimmy Toumpas (left) leads his team onto Coopers Stadium with Ben Kennedy (right)

31

The SANFL clubs and community clubs have

supported compulsory attendance at Level 2

and Level 1 coaching courses respectively.

In 2012:

• Level 1: 606 coaches (conducted by SANFL, League

clubs and specialist schools)

• Level 2: 51 coaches (conducted by SANFL)

• High Performance (Level 3): 4 SA coaches

(conducted by AFL)

• Re-accreditation (after four years): 166 coaches

• Total course attendees and re-accreditations:

827 coaches

The interaction of coaches within their own club is most

important. The League and its clubs aim to establish mentoring

programs for coaches to enhance their performance through

the use of technology and face-to-face discussion with

educated mentors.

COACHES ASSOCIATION There are 2448 coaches who are presently accredited at

Level 1, Level 2, or High Performance in SA. From 1996 to 2012

inclusive, the SANFL has recorded the processing of at least

12,000 coaches in coaching courses at Level 1, 2 and High

Performance.

The resources available for coaches have improved through

the development of the AFL Game Development website, the

AFL Community Club website, the SANFL website and a host

of other private websites. There are also a number of DVDs

and books that are endorsed by the AFL and SANFL.

2012 AWARDSThe 17th annual Coaches Association Dinner was held at AAMI

Stadium on November 9. Norwood coach Nathan Bassett was

nominated by his peers as the SANFL League Coach of the

Year.

Forty-five Level 2 Coaching Course Certificates and 26

awards were presented to coaches representing country and

metropolitan leagues, schools, female football and Centres of

Excellence.

Stephen Schwerdt and Tim McLeod were awarded Service to

Coaching and Coach Education Awards for their outstanding

service.

The three South East Football Leagues in conjunction with the

Community Football Board representative, Scott Duncan, have

supported the Coach Awards Dinner in the South East through

each club sending representatives. Seventy people attended

the 2012 Awards at the Naracoorte Football Club.

COACHING

32

The SANFL Community Engagement department

continues to work with schools, community

clubs and leagues, SANFL Clubs and Auskick

centres throughout South Australia with the aim

of growing our great game.

Our Inclusive programs staff have continued to work with a

diverse range of government and community organisations

to deliver football programs to female, multicultural,

disadvantaged and disabled young people across the state.

Our game provides a wonderful opportunity to act as a

vehicle for social inclusion and community development in

our diverse society.

• In 2012, we saw the growth and development

of the SANFL Multicultural Football Academy

program, as well as the ‘South Connect’

Community Club Capacity Building program in

the southern suburbs, in partnership with the State

Government’s Office for Youth.

• The introduction of Power midfielder David Rodan,

as SA’s inaugural AFL Multicultural Ambassador,

as well as South Adelaide’s Emmanuel Irra, as the

SANFL’s inaugural inclusive programs trainee, were

also significant appointments.

• Female participation continues to surge,

with the continued expansion of the

South Australian Women’s Football League, as well

as the introduction of an Under 18 Youth Girls

competition, notable highlights in 2012.

Our Aboriginal football programs also continue to grow and

develop in the APY Lands and across the state. We value

our government and community partners who enable us

to deliver quality programs which deliver football and other

healthy life skills to a range of Aboriginal communities.

In 2012, we maintained strong participation rates across the

board, on top of increases of 16, 10, eight, and 20 per cent in

the previous four years.

This means we now have more than 114,000 people

participating in football competitions or programs that run

for at least six weeks throughout South Australia.

Once again, we acknowledge the wonderful support and

contribution of our dedicated staff, teachers, community

coaches, officials, volunteers, parents and young people

who play vital roles at all levels of the game.

In 2012, our relatively new governing body for junior football

- the SA Junior Football Council (SAJFC) - worked together

in considering the key strategic issues and challenges for

junior football competitions across SA. This group has

started to tackle some key issues to make a significant

impact on the growth of our game across the state.

The SANFL’s Field Officers have been working closely

with schools and junior clubs to identify challenges

and obstacles, and we will see increased involvement

and support with all key stakeholders in junior football

throughout 2013.

Our IGA Mini League program has continued to provide

primary school children with a fantastic experience of

playing at half-time at SANFL grounds throughout the

season. We appreciate the support of IGA, which came on

board as our Mini League sponsor in 2012.

Finally, we acknowledge the significant support we

receive to conduct our programs from both the State and

Federal Government and the AFL. We thank the Office

for Recreation & Sport, and our key corporate partners

McDonald’s, Ford Australia, Centacare and CEG for their

contribution to junior football in SA.

We sincerely thank the many volunteers across our state,

who help provide wonderful opportunities to a diverse range

of young people to participate in all aspects of Australian

football.

We look forward to working with all levels of the SA football

community in 2013 to further grow and develop the great

game of Australian football in our state.

David Hutton

State Manager, Community Engagement

COMMUNITY ENGAGEMENT

The SANFL would like to acknowledge that the land

on which we live, work and play Australian football

is the traditional lands for the Kaurna people. We

recognise and respect their cultural and heritage

beliefs and understand that these are still very strong

and important to the Kaurna people today.

33

34

Total football participation in South Australia exceeded 114,000 in 2012.

NAB AFL AUSKICK More than 17,000 children participated in the NAB AFL Auskick

program in 2012, an increase of 9.4 per cent on 2011. They

attended one of the 380 Auskick centres across the state,

conducted by thousands of volunteer parents and helpers.

In excess of 1,300 children participated in NAB AFL Auskick Grid

Games during half-time of AFL matches at AAMI Stadium.

More than 2,000 participants attended Auskick events held by

the Adelaide and Port Adelaide Football Clubs.

MACCA’S PRIMARY SCHOOL FOOTBALL2012 has been another exceptional year for football participation

in South Australian primary schools. More than 51,000 primary-

school aged children have taken part in football programs in their

schools. McDonald’s has again been a fantastic support of both

our school based programs and primary school competitions.

IGA MINI LEAGUE A new partnership between IGA and the

SANFL Mini League program supported the

participation of more than 3,500 primary school students

in half-time games at SANFL matches at suburban grounds

in 2012.

AFL 9sAFL 9s has developed a strong following as the social version of

Australian Football. Designed for people to take up the game if

they’ve never played before, or perhaps have stopped playing the

traditional form of the game, AFL9s presents a great opportunity

for men, women and children to participate together..

PARTICIPATION

A 2012 IGA Next Step participant has a shot on goal.

35

SAPSASA CARNIVALThe 2012 SAPSASA State Carnival, held in May, comprised

40 teams competing in a week-long competition at Barrett

Reserve, Adelaide Shores. The carnival was well-received by all

participants and feedback from parents was extremely positive.

Sacred Heart Middle School won the Mark Mitchell Shield,

while Murraylands Community College won the Norm Grimm

Shield and Redwood Park Primary School was the winner of the

SAPSASA Girls’ Shield.

SSSSA KNOCKOUTS Secondary School Sport SA and the SANFL again worked

together to deliver state knockout competitions to secondary

students culminating in the SSSSA Open Schools Knockout

Cup.

Sacred Heart defeated Prince Alfred College by four goals at

Coopers Stadium to take out the 2012 Boys Open Schools Cup.

In the Girls’ Knockout Cup, St Michael’s College defeated

Henley High School in the Grand Final, which was played as a

curtain raiser to the Port Adelaide v West Coast clash at AAMI

Stadium.

IGA ‘THE NEXT STEP’ FOOTY EXPERIENCEIn its third year, the IGA ‘The Next Step’ Footy Experience

provided access to some of SA’s premier football facilities for

over 500 junior footballers. The program included sessions

on AAMI Stadium and Alberton Oval, as well as a tour of the

training facilities of both AFL clubs. Participants learnt about

nutrition, modern training techniques and leadership across the

two-day program.

AFL SCHOOL AMBASSADORS AFL School Ambassadors are a key component of all

school-based programs. The South Australian AFL School

Ambassadors are a vital part of the SANFL maximising the

introduction and participation of our great game, illustrated by

the introduction of 106 more Ambassadors in 2012.

The SANFL has worked closer with the AFL School

Ambassadors through professional development workshops, the

AFL School Ambassador Advisory Board and the introduction

of a state-based AFL School Ambassador E-Newsletter.

A 2012 IGA Next Step participant has a shot on goal.

0

5000

10000

15000

20000

201220112010200920082007

Auskick Participation

Metropolitan Country

36

MULTICULTURAL FOOTBALL At primary school level, the SANFL’s New Arrivals Program

reached ten schools and 1060 multicultural students in 2012.

This program was supported by David Rodan as the inaugural

AFL Multicultural Ambassador and the Port Adelaide Football

Club. It culminated with the schools being invited to the David

Rodan Carnival Day at Alberton Oval. More than 220 students

attended the Carnival and were treated to football activities as

well as cultural entertainment and a selection of multicultural

food.

During the year, the Inclusive Programs staff were given

access to clients at Inverbrackie Alternative Place of Detention

(APOD) and conducted football clinics and an introductory

football course for the new arrivals housed there. Through an

association with tertiary institutions, more than 100 international

students were also given an opportunity to learn about the

game and tour AAMI Stadium.

This year, Salisbury High School was included along with the

Adelaide Secondary School of English (ASSOE) as part of the

revised SANFL Multicultural Youth (MY) Footy program. The

“SANFL MY Footy” program is designed to teach multicultural

youth the basic skills of our game then provide a link to local

football clubs and umpiring. In 2012, not only were players

successfully linked to Fitzroy Football Club but also to Elizabeth,

Ingle Farm and Gepps Cross football clubs. As part of the

MY Footy program, a basic umpires course was conducted

over several weeks at the Multicultural Youth Education

Development Centre (MYEDC). Fourteen boys commenced

the course with seven being presented with their Basic

Umpiring Certificate and four immediately going on to umpire at

community level.

We also saw the introduction of the first SANFL Multicultural

Academy Camp, which involved 35 multicultural youth taking

part in in a series of activities including healthy lifestyle

education sessions, fitness and skills testing during March at

the Adelaide Shores Complex. During the Camp, twelve boys

were selected to take part in the annual multicultural AFL Unity

Cup held in Melbourne during March.

FEMALE FOOTBALL The South Australian Women’s Football League continued to

expand in 2012 with the addition of two new women’s teams,

Ingle Farm and Pooraka. The SAWFL also introduced an Under

18 Youth Girls competition.

Adelaide hosted the 2012 National Under 18 AFL Youth

Girls Championships in May 2012 and the Under 16 National

Schoolgirls Championships in July 2012. During the Under 18

Youth Girls Championships, Caitlin Williams (Morphetville Park),

Caitlyn Swanson (Port Adelaide) and Nicole Mark (Central

District) were selected in the All- Australian side; Caitlin

Williams was also awarded Player of the Championships.

Late 2011, and in early 2012, the South Australian Women’s

League was instrumental in setting up a new Women’s League

in Broken Hill. During 2012 promotion in regional SA was a

major focus of SANFL female development staff. Promotional

visits were conducted in the Riverland, on the Eyre Peninsula,

and in the South East. This resulted in the first inter-regional

female challenge match between Broken Hill and Eyre

Peninsula, which was held as a curtain-raiser at AAMI Stadium.

The successful Girl Power program continued to run in

conjunction with the Port Adelaide Football Club and was

conducted in 13 schools, resulting in 650 young girls being

exposed to the program.

INCLUSIVE PROGRAMS

Action from the SAWFL Grand Final between Greenacres and West Adelaide

37

Students from the Adelaide Secondary School of English compete in an intra-school trial during 2011 Multicultural Round.

The SANFL’s first Inclusive Programs Trainee, Emmanuel Irra

38

FOOTBALL FOR PARTICIPANTS WITH A DISABILITY The partnership with the Spastic Centres of SA (scosa)

continued in 2012, with skills sessions being conducted with

clients from all the metropolitan and regional scosa hubs.

SANFL staff also conducted activities at “Sailability” and

“Scosability”, the organisation’s two annual major events.

The “Yes I Can” program ran at Henley High School over the

second school term and involved special sports students as

teachers and mentors for students in the school’s Supported

Learning Centre, using sport, in particular football, as an

integration medium. The program included a tour and fun

session at the Power headquarters and a family day at AAMI

Stadium to watch a Power match. The Inclusive Programs staff

were also involved in gala days and activities for the Office for

Recreation and Sport, Suneden Special School and Special

Olympics SA.

FOOTBALL FOR THE DISADVANTAGED The Reclink mid-week competition for disadvantaged people

in and around Adelaide continued during 2012 in Adelaide’s

South Parklands, with the Grand Final being held at Woodville

Oval. More than 300 spectators were treated to some exciting

football and live music.

A number of Come & Try days were held at Hickinbotham

and Noarlunga ovals as a lead up to commencing a Southern

Reclink competition in 2013.

INCLUSIVE PROGRAMS

Inclusive Programs Manager Peter Cates conducts a clinic at a scosa hub

State Manager Community Engagement David Hutton congratulates Mark Bond, Coach of the winning team of the 2012 Reclink Grand Final

SOUTH CONNECT/YOUTH CONNECT PROGRAMS In 2012, the SANFL established a Community Club Capacity Building program in the southern suburbs with the South Adelaide

Football Club and the State Government’s Office for Youth.

The pilot project involved four local clubs from the Southern Football League and was named the “South Connect” program. A

committee was established to oversee the program which involves a range of activities to address local issues and challenges

for young people (14-17 year olds) through the local football clubs.

These activities included a number of workshops addressing key issues such as drug and alcohol use, driver safety, depression

and showing respect to others.

39Caitlyn Swanson in action for the South Australian Under 18 Youth Girls Team

40

INDIGENOUS FOOTBALL

INDIGENOUS TRAINEESHIP PROGRAMThe SANFL had 13 Indigenous Trainees take part in our

Aboriginal Pathways to Excellence Traineeship Program

(APEP) in 2012. Trainees were located at the SANFL (APEP

department, APY Lands Department, Inclusive Football

Department), Port Augusta High School, Salisbury HS,

Stuart HS (Whyalla), Christies Beach HS, Roma Mitchell

Secondary College, South Australian Aboriginal Sports

Training Academy (SAASTA), Adelaide Football Club and

North East Metro Junior Football Association (NEMJFA),

and Whitelion.

The program is designed to allow the participants to

complete their Certificate 3 in either Sport and Recreation

(1 year) or Community Recreation (2 year), whilst also

supporting them in securing pathways to a long-term career

and/or study once their traineeship has concluded.

We have numerous trainees completing their traineeship

in February 2013. At least five of those graduating trainees

in Anthony Wilson (SANFL APEP), Lilla Berry (SANFL

– Female Football), Ammy Singleton (Port Augusta HS),

Chelsea Treloar (Whyalla) and Cody Halls (Salisbury HS)

are all likely to be accepted into university courses in

2013. This continues the great success rate the program

has in guiding its graduates into higher learning. The

remaining graduates will be employed within the sports

and education industry. The department works hard to

ensure solid outcomes for all its graduates, illustrating why

it is considered one of the best Aboriginal youth programs

within South Australia.

SCHOOL VISITS PROGRAMIn conjunction with our major partner in Career Employment

Group (CEG), the SANFL undertook a school visit program

focusing on Year 12 Aboriginal students and preparing

these students for employment once their studies have

been completed. Job Readiness Programs and work

experience form an integral part of this program. Schools

visited included Ceduna AS, Port Lincoln HS, Port Augusta

HS, Stuart HS (Whyalla) and Le Fevre HS (Port Adelaide).

SANFL INDIGENOUS ROUNDThe 2012 Indigenous Round focused on one venue, with the

Norwood v Sturt game, on August 3, at Coopers Stadium

under lights being the featured match. In front of 4,463 fans,

we had respected Kaurna community member Michael

O’Brien perform the “Welcome to Country” and renowned

traditional dancers, led by Steve and Jamie Goldsmith and

Jack Buckskin, also performed before the league match.

A dinner was also held at Coopers Stadium where South

Australia’s Commissioner for Aboriginal Engagement,

Khatija Thomas, addressed the audience.

SA INDIGENOUS UNDER 15sThe second AFL National Indigenous Under 15s

Championship (Kickstart) was played in April on the Gold

Coast. Under the guidance of former Crow Eddie Hocking

our South Australian players performed very well, finishing

second after losing the grand final to Western Australia.

SA had four players selected for the AFL Flying

Boomerangs squad which will tour South Africa in January

2013 under the guidance of former St Kilda defender

Raphael Clarke. Port Adelaide Football Club’s Geoffrey

Taylor (Port Lincoln), Brendon Jackson and Kyle Jackson

(Whyalla) along with Isaya McKenzie (Barossa) from Central

District were selected after strong performances at the

Kickstart Championships. These four young men also

represented Australia in Division Two of the AFL National

Under 16’s Championships held in July 2012.

41

SA ABORIGINAL SPORTS CARNIVALThe SANFL, in conjunction with a committee of Aboriginal

community members, co-ordinated the South Australian

Aboriginal Sports Carnival held in October. With 10 football

teams and 16 netball teams from all over South Australia

participating, the two-day carnival saw over 6,000 people

attend the event.

The famous Mallee Park FC, coached by AFL star Graham

Johncock, won for the second year in a row. Many SANFL

and AFL stars from past and present represented their

communities, including Byron Pickett, Harry Miller jnr,

Michael O’Loughlin, Lindsay Thomas, Terry Milera, Eddie

Sansbury, Kriston Thompson, Michael Clinch, Ky Miller and

Ricky O’loughlin. Eddie Sansbury was named Player of the

Carnival.

AFL DRAFTEES Two Indigenous SANFL Players were selected in the 2012

AFL National Draft. The players were:

Brad Hartman (Sturt) to Geelong.

Timmy Sumner (Eagles) to Gold Coast.

Sturt draftee Brad Hartman. who was selected by Geelong in the 2012 AFL National Draft

ACHIEVEMENTSAdelaide Football Club player Richie Tambling won Sturt’s

League Best and Fairest in 2012.

Josh Wittwer and Adam Cullen were a part of Central

District’s Reserves Premiership side.

Malcolm Karpany was a part of the Eagles’ Under 18

Premiership team.

We, at the SANFL, sincerely thank AFL legend Andrew

McLeod, who in 2012 was emplo