2012 rtui presentation
Transcript of 2012 rtui presentation
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Supermarkets SpendMillions of Dollars On
• Television
• Newspapers
• Radio
• Direct Mail & other
forms of advertising
To Draw Customers
Into Their Stores!
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They draw shoppers from a 1-4 Mile radius
Average Supermarketattracts 15,000 - 30,000 Weekly Shoppers
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85% of
Their customersandYour customerscome from within the
Same Trading Area!Their customers =your customers
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Piggyback on the Supermarkets:
• Credibility • High Traffic • Employees
Imagine if you wereable to spend $4000-$7000 per week in yourneighborhood.
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Only a select fewqualified businessesand professionalswill be allowedto participate inthe CashRegister TapePromotion.
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Your colorful adwill attract
Thousands of Customers!
Who will see yourpersonalized message
We Custom Designed To
Meet YourMarketing Needs
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Full ColorAds getAttention
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Billionsof couponsare redeemed
Yearly!
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Your Couponsare placedinto theHandsof CouponUsers.
70% of Shoppers use CouponsKroger Stats
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COUPONS =DIRECT MEASURABLE
RESULTS
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Let’s Talk About ResultsHere’s what our customers say!
~ Chevrolet Dealer, Richardson, Texas
~ McDonald’s Franchisee, Tustin, CA
~ Travel Agent, Manhattan Beach, CA
~ Supercuts, Advertising Manager
~ Car Wash Owners, Northern California
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Less Than
$6Per Thousand
$6 per 1000 adsPrinted and Delivered
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How will your Business Benefit? Attract New Customers
Increase the number of times a customer visits
Drive up the average sale per customer
Reach new to area Residents faster
Capture your competitors customers
Grow / Expand your business
Target a specific neighborhood or demographic
Maximize your company’s return on investment
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Start 13 Weeks 26 Weeks 39 Weeks 52 Weeks
• Repetition • Persistence • ContinuityCOUPON
RESPONSE
WEEKS OF DISTRIBUTIONDirect Mail
Register Tape
Program pays for itself
12 MonthRenewal
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1 YEAR 2 YEARS 3 YEARS
$454/MO* $425/MO* $391/MO*
· Double-Sized Ads are 1.5 Times the Rates Above· 2 X Single Ads on Same Tape are 1.75 Times the Rates Above
· Acceptance Fee: Set Up Fee ($125 )+ 1st Payment· One-Year Minimum Commitment on All Contracts.· Paid In Full at Time of Sale 10% Discount· Paid in 60 Days (2 Payments) 5% Discount· FREE Changing of Ad Every 3 Months for Term of Contract.· 40 or more stores: Call for Quote· Contracts Subject to Management and Store Approval
Price listApril 1, 2011
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1 YEAR 2 YEARS 3 YEARS
$391/MO* $370/MO* $345/MO*
· Double-Sized Ads are 1.5 Times the Rates Above· 2 X Single Ads on Same Tape are 1.75 Times the Rates Above
· Acceptance Fee: Set Up Fee ($125 )+ 1st Payment· One-Year Minimum Commitment on All Contracts.· Paid In Full at Time of Sale 10% Discount· Paid in 60 Days (2 Payments) 5% Discount· FREE Changing of Ad Every 3 Months for Term of Contract.· 40 or more stores: Call for Quote· Contracts Subject to Management and Store Approval
Price listApril 1, 2011
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1 YEAR 2 YEARS 3 YEARS
$291/MO* $271/MO* $251/MO*
· Double-Sized Ads are 1.5 Times the Rates Above· 2 X Single Ads on Same Tape are 1.75 Times the Rates Above
· Acceptance Fee: Set Up Fee ($125 )+ 1st Payment· One-Year Minimum Commitment on All Contracts.· Paid In Full at Time of Sale 10% Discount· Paid in 60 Days (2 Payments) 5% Discount· FREE Changing of Ad Every 3 Months for Term of Contract.· 40 or more stores: Call for Quote· Contracts Subject to Management and Store Approval
Price listApril 1, 2011