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Grow
thCulture
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Foundation
“Real estate is a local business driven by individual associates and their presence within their communities, in other words the agent is the brand not Keller Williams”
KW Philosophy
KW Philosophy kw
Grow
thCulture
TechnologyTraining
History
Foundation
History of Keller Williams
History of Keller Williams19
83Ke
ller W
illiam
s Fou
nded
1987
Kelle
r Willi
ams E
xpan
ds in
to Sa
n An
toni
o, D
alla
s & H
ousto
n
1991
Kelle
r Willi
ams b
ecom
es a
fran
chise
1993
Gary
Fire
s Him
self
& Hire
s Mo
Ande
rson
as C
EO
1993
Kelle
r Willi
ams E
xpen
ds In
to O
klaho
ma
& Col
orad
o
kw
2005
KW C
ARES
raise
s ove
r 4.6
Milli
on fo
r the
ir ag
ents
dur
ing
Katri
na.
Mor
e tha
n al
l oth
er Fr
anch
ises C
ombi
ned!
2005
Willi
ams R
ealty
Inte
rnati
onal
Fran
chise
Hea
dqua
rters
Ran
ks
Amon
g Na
tion’s
Bes
t Pla
ces t
o W
ork
2005
The M
illion
aire
Rea
l Esta
te In
vesto
r Pub
lishe
d
2005
The M
illion
aire
Rea
l Esta
te A
gent
Pub
lishe
d
2006
Kelle
r Willi
ams R
ealty
gro
ws t
o 72
,303
ass
ocia
tes i
n sh
iftin
g
mar
ket
2007
Kelle
r Cen
ter f
or R
esea
rch
in R
esid
entia
l Rea
l Esta
te M
arke
ting
Laun
ches
at B
AYLO
R Un
ivers
ity.
The K
eller
Cen
ter w
as fu
nded
thro
ugh
a $5
milli
on d
onati
on b
y
Kelle
r in
Janu
ary 2
007
2007
Kelle
r Willi
ams R
ealty
Stak
es a
Cla
im in
Luxu
ry H
omes
Mar
ket
2007
Kelle
r Willi
ams R
ealty
Cas
e Stu
dy
now
par
t of S
tanf
ord
and
Yale’
s cor
e MBA
curri
culu
m
2008
J.D. P
ower
and
Ass
ocia
tes n
ames
com
pany
hig
hest
in
custo
mer
satis
facti
on
2001
REAL
Tren
ds, T
op Fi
ve M
ost A
dmire
d In
divid
uals
Gary
Kell
er
2003
REAL
TOR
Mag
azin
e's 2
5 M
ost I
nflue
ntial
Peo
ple i
n Re
al E
state
Gary
Kell
er, 2
nd M
ost i
nflue
ntial
Grow
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History
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History of Keller Williams
History of Keller Williams20
07Ke
ller W
illiam
s Rea
lty C
ase S
tudy
now
par
t of S
tanf
ord
and
Yale’
s cor
e MBA
curri
culu
m
kw
2009
KW ra
nked
as t
he N
o. 1
real
esta
te fr
anch
ise o
n th
e 31s
t
Annu
al Fr
anch
ise 5
00 lis
t by E
ntre
pren
eur m
agaz
ine.
Durin
g th
e sam
e wee
k, th
e com
pany
was
also
vote
d th
e
Mos
t Rec
ogni
zabl
e Bra
nd o
f Rea
l Esta
te Fr
anch
ises f
or
2009
in a
n in
dustr
y-w
ide s
urve
y for
the S
wan
epoe
l
TREN
DS R
epor
t.
2008
J.D. P
ower
and
Ass
ocia
tes n
ames
com
pany
hig
hest
in
custo
mer
satis
facti
on
2009
J.D. P
ower
and
Ass
ocia
tes n
ames
com
pany
hig
hest
in
custo
mer
satis
facti
on
for s
econ
d ye
ar in
a ro
w20
09RE
D DA
Y La
unch
es
2009
Kelle
r Willi
ams R
ealty
Clim
bs to
Third
-Lar
gest
Rea
l Esta
te Fr
anch
ise in
Uni
ted
Stat
es
2010
J.D. P
ower
and
Ass
ocia
tes n
ames
com
pany
hig
hest
in
custo
mer
satis
facti
on
for
3rd ye
ar in
a ro
w
2010
Real
Esta
te Le
ader
’s SH
IFT
Hits
New
York
Tim
es, U
SA
Toda
y and
Wal
l Stre
et Jo
urna
l and
Bes
t-sell
er Li
sts
2011
Kelle
r Willi
ams R
ealty
Clim
bs to
Seco
nd-L
arge
st R
eal
Esta
te Fr
anch
ise in
Uni
ted
Stat
es
Goal
s set
for w
orld
wid
e exp
ansio
n to
add
75,
000
inte
rnati
onal
ass
ocia
tes
2011
Kelle
r Willi
ams R
ealty
to La
unch
eEdg
e, th
e Rea
l Esta
te
Indu
stry’s
Firs
t Com
preh
ensiv
e Age
nt B
usin
ess P
latfo
rm
Seam
less S
oluti
on A
vaila
ble t
o Ne
twor
k of M
ore T
han
80,0
00 A
ssoc
iate
s
2010
Trai
ning
Mag
azin
e Hig
hest
rank
ing
real
esta
te fr
anch
ise
on th
e ann
ual T
rain
ing
Top
125,
#47
Ove
rall
2010
Entre
pren
eur M
agaz
ine
Fran
chise
500
List:
No.
78
/ Ove
rall F
ranc
hise
Com
pany
;
No. 6
6 / A
mer
ica's
Top
Glob
al Fr
anch
ises
2011
Win
ner o
f Inm
an In
nova
tor A
war
d
Mos
t Inn
ovati
ve R
eal E
state
Web
site o
r Ser
vice -
eEdg
e
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KWRI Executive Team
KWRI Executive TeamMissionTo build careers worth having, businesses worth owning and lives worth living.
VisionTo be the real estate company of choice.
ValuesGod, family and then business.
Gary Keller, co-founder and chairman
Win-Win – or no dealIntegrity – do the right thingCustomers – always come firstCommitment – in all thingsCommunication – seek first to understandCreativity – ideas before resultsTeamwork – together everyone achieves moreTrust – begins with honestySuccess – results through people
The WI4C2TS Belief System
Mo Anderson, Vice Chairman
Mark Willis, CEO
“ We believe that real estate is a local business, driven by individual agents and their presence within their communities.”
“ We believe in results through people.”
“We are a company that thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.”
Mo Anderson, Vice Chairman
“The ALC is the heartbeat of the market center – involved and invested in every decision that affects our agents.”
“As long as we listen to our agents and deliver what they want – they will prosper and so will we.”
kw
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The Keller Williams Difference
The Keller Williams Difference
Dependent
• Associates are dependent on the company;
•Financial gain is directed primarily to the brokers and the company;
• Associates have fewer opportunities for accumulating wealth
Independent
• Associates are independent and have landlord/tenant relationship
with their company
• Associate –focused environment with limited high-level support
• Associates assume all the financial, legal and management
responsibilities
Interdependent
• Associates have an interdependent relationship with the company and a
mutual interest in success;
• Associates and brokers work as teams in achieving financial goals;
• Associates do not assume financial, legal or management responsibilities
Traditional Companies 100% CompaniesKW
kw
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Economic Model
Economic Model kw
Interdependent
70/30 split
Agents company dollar is capped
Agents royalty is capped
Pay as you go
Agents don’t owe a cap
Rent and expenses pass-through
MC’s lead with revenue
Open books
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Agent Centric Your Brand Matters
Agent Centric Your Brand Matters
48 percent buyers and 64 percent ofsellers found their agent through areferral or personal contact with a friend, neighbor or relative.
64 percent of buyers and 66percent of sellers only contactedone real estate agent beforedeciding who to work with.
Only 3 percent of buyers and 4 percentof sellers cited an agent’s affiliation witha particular firm as the most importantfactor when choosing their agent.
64%66%
3% 4%
}
}Who is the No.1 brand in real estate?
YOU are!“We stand behind our agents, not in front of
them.” - Gary Keller,
Chairman and Co-Founder
kw
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Agent Centric YourBrand Matters
Agent Centric YourBrand Matters
YOUR BRAND NOT OURS
YOUR PHONE# NOT OURS ON YOUR SIGNS AND
MATERIAL
YOUR LISTING YOUR LEAD
AGENTS HAVE SAY
PROFIT SHARING
TAUGHT TO BUILD YOUR BUSINESS
OPEN BOOKS
NO UP CHARGE ON E&O, EXPENSES ETC
}
}Who is the No.1 brand in real estate?
“We stand behind our agents, not in front of
them.” - Gary Keller,
Chairman and Co-Founder
YOU are!
kw
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Agent Leadership Council (ALC)
Agent Leadership Council (ALC) kw
ALC membership is a unique opportunity to have a choice in driving the success and profitability of your market center. The ALC acts as the Market Center’s “Board of Directors” and help build a market center that no one would ever leave.
ALC membership is a unique opportunity to have a choice in driving the success and profitability of your market center. The ALC acts as the Market Center’s “Board of Directors” and help build a market center that no one would ever leave.
The Market Center LEADERSHIP!!
The Market Center LEADERSHIP!!
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Best Education in the Business
Best Education in the Business kw
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New York Times Best Seller
New York Times Best Seller
Best Education in the Business
Best Education in the Business kw
"THIS BOOK PRESENTS A NEW PARADIGM FOR REAL ESTATE AND SHOULD BE REQUIRED READING FOR REAL ESTATE PROFESSIONALS EVERYWHERE."
- ROBERT T. KIYOSAKI, NEW YORK TIMES BESTSELLING AUTHOR OF RICH DAD, POOR DAD
"REAL ESTATE IS A SIMPLE BUSINESS THAT’S OFTEN OVERCOMPLICATED IN ITS APPLICATION. SHIFT IS A BOOK THAT GETS TO THE HEART OF WHAT MAKES A REAL ESTATE BUSINESS WORK
AND WORK WELL, NO MATTER THE MARKET. READ IT OVER AND OVER AGAIN, AND KEEP IMPLEMENTING THE BASICS OF THIS POWERFUL TOOL."
- TONY DICELLO, AUSTIN, TEXAS, NATIONAL REAL ESTATE SALES TRAINER AND COACH
New York Times Best Seller"FEAR KEEPS SO MANY ASPIRING INVESTORS FROM TAKING THAT FIRST STEP. THIS BOOK
TURNS THAT FEAR INTO THE CONFIDENCE THEY NEED TO BEGIN BUILDING THEIR FINANCIAL FUTURE.”
- PAT PUCKRIDGE, ASHEVILLE, NC
Keller Williams UniversityREAL ESTATE AGENT TRAINING | MASTER THE MARKET OF THE MOMENT
KELLER WILLIAMS UNIVERSITY COURSES ARE DESIGNED TO TEACH YOU THE SYSTEMS AND MODELS OF SUCCESSFUL REAL ESTATE AGENTS. SOME DESCRIBE KWU AS A NEVER-ENDING SUPPLY OF INFORMATION THAT IS CONSTANTLY UPDATED WITH VALUABLE INSIGHTS FROM
LEADERS WITHIN THE COMPANY. ONE OF THE GREAT THINGS ABOUT BEING A KELLER WILLIAMS AGENT IS THE SHARING OF IDEAS AND SUCCESSFUL BUSINESS TACTICS
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On Demand learning 24/7
On Demand learning 24/7 kw
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BOLD FACTS:
•BOLD participants average 9.56 contracts during the 8 weeks of the course.
•Nationwide, BOLD increased written units of attendees by 57%, sold units by 27%, and GCI by 13% of BOLD students versus non BOLD students!
Written by MAPS President, Dianna Kokoszka, BOLD includes the mindset, skills and scripts that have propelled Kokoszka's own million-dollar real estate career and secured her place as the industry's "Queen of Systems and Scripts."
BOLD Business Objective: A Life by Design
BOLD
BOLD kw
"This month, our office took 108 listings - and 91 of them belonged to people in BOLD! These last two months have the been best in our market center's history for closed units, profit and profit share."Smokey Garrett, team leader, Dallas, Texas
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The My Listings, My Leads Philosophy
You work hard to get your listings, so in our book, you deserve every lead that comes from them. Our entire online lead generation system is built around this philosophy.
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Technology
Technology kw
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Technology
Technology kw
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Marketing
Marketing kw
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Sioux Falls Launch
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KELLER WILLIAMS RED DAY
KELLER WILLIAMS RED DAY kw
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KW Cares
KW Cares kw
kwCARES
KW Cares is a tax exempt 501(c)(3) public charity created to support Keller Williams Realty associates and their families in times of extreme hardship as a result of a sudden emergency. Hardship is defined as a difficult circumstance that a person or family cannot handle without outside help.
This charity is the heart of the Keller Williams Realty culture in action – finding and serving the higher purpose of business through charitable giving in the communities where our agents live and work.
KW Cares was the brainchild of the agents of Keller Williams Realty and Mo Anderson, Vice Chair of Keller Williams Realty International, who took this dream and brought it to fruition. Today it is supported by all KW associates.
KW Cares continues to support extraordinary personal challenges of Keller Williams associates and their families. The charity continues to be committed to supporting associates in need during times of regional, national, and personal crisis.
kwCARES
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KW Cares
KW Cares kw
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$20,259,059
KATRINA
Cumulative
Cumulativekw
CARES
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Stats
Stats
KW Re/Max C21 CBB
35%
(47%) (44%)
(26%)
Major Franchisors. Growth 2005-2010
*2011 competitor numbers not available at time of publishing
kw
kw
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CBB KW C21 Prudential Re/Max0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
Outpacing the Industry
Outpacing the Industry
Agent Count End of 2010
*2011 competitor numbers not available at time of publishing
kw
1 3 4 52
Keller Williams Realty is the second-largest real estate franchise in the United States based on the total number of sales professionals, according to research conducted by REAL Trends.
kw
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1.7%
12.4%
Outpacing the Industry
Outpacing the IndustryUnits Closed Per Agent – 2011
kw
7.4%
19.5%kwNAR
Change in units Closed END OF YEAR 2011
kwNAR
Total Commissions Earned End of 2011
$2.6 Billion
$2.37 Billion+10%
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Profit Share
Profit Share kw
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
$250,000,000
$300,000,000
$350,000,000 $328,499,399Cumulative
Cumulative
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What Others are Saying?
What Others are Saying? kw
2011 Swanepoel Trends Report
“Keller Williams is unquestionably the fasted growing and most exciting real estate company in the world. Its shadow is all the most of its competitors see!””
Stefan Swanepoel
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That’s more that’s ERA, GMAC, Prudential, C-21, Realty World,
Realty Execs, Better Homes, Exit, Sothebys, …. COMBINED!!
NC Region
NC Region kw
Six States (MT, WY, ND, SD, MN, WI)
1,544 Agents
23 Market Centers
Approx 1,000 In the Twin Cities
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NC Region Local Market Stats
NC Region Local Market Stats kw
322%Owner Profit 2011 vs 2010
74%Profit Share 2011 vs 2010
25%Written Contracts 2011 vs 2010
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NC Region Local Market Stats
NC Region Local Market Stats kw
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NC Region Local Market Stats
NC Region Local Market Stats kw
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Two years in a row!
Best Place to Work in MN
Best Place to Work in MN kw
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Keller Williams Realty is built by agents, for agents.
We’re a company that’s changing lives.
The next one could be yours…