2012 Outstanding Communications Award

Young Agents of Young Agents of North CarolinaNorth Carolina

Jessica MedlinEdwards, Church & Muse, Inc.‘12-’13 Young Agents Committee Chairman

Josh LipstoneLipstone Insurance Group‘12-’13 YAC – Marketing Subcommittee Chairman

Haley Everett, CICJackson Sumner & Associates‘12-’13 YAC – Marketing Subcommittee Member

How We Did It

• E-newsletter, email promotions, website, Spotlights in Carolina Agents Journal

• Annual editorial plan• IIANC staff • Increased Facebook followers by 35%• 28,000 plus web visitors

E-Newsletter

• “Young Agents Connection”

• Quarterly• Sent to active & non-

active members• Revamped in 2012• Reduced content

E-Mail Promotions• Conferences, Project, Social Events

Website• Dedicated webpage as part of IIANC website with own

URL – www.iianc.com/YoungAgents • Update annually

Spotlights• Quarterly• New member &

veteran member• Include in Carolina

Agents Journal• Include in e-

newsletters• Sent to IIANC Board

of Directors

Annual Editorial Plan

• Created at the start of each year• Includes what communications we plan to

send (newsletters, special events, etc.) and a schedule for the year

Staff

• Natalie Simpson Vice-President of Member Services• Allyson Knott Events & Member Programs Manager• Rena Todd Member Communications Coordinator

Facebook & YouTube

• Integrated with IIANC page

• 35% increase• Used more pictures

instead of text only• Encouraged to “Like”

through email promotions

• Videos to encourage people to actively participate

Contact Us

• Allyson Knott, 919-863-6517, aknott@iianc.com

• Joshua Lipstone, ISU-Lipstone Insurance Group2012-2013 NC YAC Marketing Subcommittee Chair919-463-5300, josh@lipstoneinsurance.com