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MedicareNewsWatch Featured MA-Part D Plans for Qualified Lead Generation

Fall 2011

Alan Mittermaier, President

HealthMetrix Research Inc.

Columbus, OH

(614) 236-8345

AlanM@MedicareNewsWatch.com

About HealthMetrix Research

MedicareNewsWatch Background

December 1999 launch

Decision-support content (OOPC comparisons)

MA-Part D zip code search

Featured MA-Part D sponsors

Traffic count – 5M annual page views (2008/2009)

Visitors – 70% sponsored ads Google, Yahoo, Bing

Past visitors – 24,000+ email addresses

Media pickup – Kiplinger, WSJ, local papers, websites

MedicareNewsWatch MA-Part D Leads

AEP lead campaign September 1 – December 7

Optional age-in leads during 2012

Non-exclusive

Permission to be contacted by selected MA plans

Visitor key contact info (Name, Address, Phone, Age-in)

Optional visitor info (Email, Duals, Spouse-eligible)

Date/time stamp for audit

CMS marketing compliance

MedicareNewsWatch MA-Part D Qualified Leads

Lead delivery – daily email, batch transfer, real-time

Opt-in emails with dedicated toll-free inbound phone line

Lead flat fee - $35 including age-ins & multi-household

Initial set-up fee -- $500 (additional fee for real-time)

Acquisition costs -- $350 (10% conversion) $235 (15% conversion) $175 (20% conversion)$140 (25% conversion)

Aetna (20 states)

Arcadian (15 states)

Care1st (CA)

CareMore (AZ,CA,NV)

Central Health (CA)

Cigna (AZ)

Citizens Choice (CA)

ConnectiCare (CT)

Coventry Health (IL,PA,UT)

Geisinger (PA)

HealthSpring (7 states)

Liberty Health Advantage (NY)

MD Care (CA)

Molina Healthcare (4 states)

Physicians Health Choice (AR, FL,NM,TX)

Quality Health Plans (FL,NY)

Tufts Health Plan (MA)

UPMC (PA)

WellCare (12 states)

MedicareNewsWatch Clients

For additional information about

MedicareNewsWatch.com MA-Part D leads contact:

Alan Mittermaier, President

HealthMetrix Research Inc.

Columbus, OH

(614) 236-8345

AlanM@MedicareNewsWatch.com