2012 MEDIA PLANNEROFFICIAL PUBLICATION OF THE NATIONAL AIR TRANSPORTATION ASSOCIATION

1st Quarter 2011

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Becoming Bakersfi eld Jet Center

Also Inside:• Cowboy Charter Operations• FAA Legal Interpretations• A Closer Look at RTTF Agreements

page 32

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2011 AviAtion ResouRce & MeMbeRship DiRectoRy

THE MARKETWelcome to Aviation Business Journal, the official publication of the National Air Transportation Association, and the only one dedicated to the business of NATA members’ five profit centers:

Published quarterly, Aviation Business Journal helps its readers run more effective and profitable aviation service businesses. Articles are written by industry experts who understand the unique challenges faced by aviation service professionals. The editorial delves into issues affecting each of the main constituencies as well as safety and risk management, marketing, human resources, financial and technology issues, industry news and events, and more.

• Fuel and Line Services

• Aircraft Charter and Management

• Aircraft Maintenance

• Flight Training

• Airline Services

THE READERSSTRENGTH IN NUMBERS

• More than 70% of Aviation Business Journal readers are the owner, CEO, chairman, principal, or president of their company.

• 74% of Aviation Business Journal readers make final decisions on products purchased.

• Nearly 50% of Aviation Business Journal readers say they are more likely to buy products and services from advertisers in NATA publications than in any other industry publication.

THE JOURNALAVIATION BUSINESS JOURNALAdvertising in Aviation Business Journal connects you to more than 3,500 industry executives. It offers high visibility, optimum value, and direct access to aviation business leaders throughout North America. The journal currently mails to hundreds of FBOs around the country as well as to charter, maintenance, and flight training providers. It is also distributed at the industry’s major conventions.

CALENDAR

Q1Ad Close: 1/6 Media Close: 1/13 Featured at: Cygnus Aviation Expo, NATA FBO Leadership Conference, NATA Day on the Hill

Q2 Ad Close: 4/7 Media Close: 4/14Featured at: NATA Air Charter Summit

Q3Ad Close: 7/7 Media Close: 7/14 Featured at: NBAA, NATA Aviation Business Roundtable

Q4Ad Close: 10/6 Media Close: 10/13 Featured at: NBAA Schedulers and Dispatchers Conference

OFFICIAL PUBLICATION OF THE NATIONAL AIR TRANSPORTATION ASSOCIATION3rd Quarter 2011

World Fuel Services Corporation

A World of Opportunities in Business Aviation

NATA’s FBO Success Seminar Series PresentsFBO Fuel Summit 2011November 8, 9 & 10, Atlanta, Georgia | The Westin Atlanta Airport

Also inside

page 38

AIR CHARTER SUMMIT WRAP-UP

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THE DIRECTORYNATA AVIATION RESOURCE & MEMBERSHIP DIRECTORYThe NATA Aviation Resource & Membership Directory is a year-round resource for aviation business professionals. Advertising in the Directory increases your visibility to decision makers at the industry’s leading companies.

Advertisers in the NATA Aviation Resource & Membership Directory get a highlighted company listing, including the page number of their ad, and a listing in the buyer’s guide.

Advertise in all four issues of Aviation Business Journal and the Directory for one low price! Rates do not include special position charges. Call for more information.

THE DIGITAL EDITIONMEMBERSHIP DIRECTORY & ABJGain added exposure to your target audience when you take advantage of advertising in the digital edition. All ad positions can hyperlink to your website and online tracking reports can be provided upon request.

Premier Sponsorship- $7,500This exclusive sponsorship will receive prime visibility throughout the digital edition of Aviation Business Journal. The purchasing company will receive two Full-Page Sponsorships, the Opening Page Sponsorship, the Bottom Banner Sponsorship and Logo Branding as the Nxtbook loads.

Opening Page Sponsorship- $5,625This prime position receives visibility opposite the cover page of Aviation Business Journal. Sponsorship size is flexible and available for viewing every time the book is opened.

Top, Bottom & Skyscraper Banner SponsorshipsTop and Bottom Banners- $4215 | Skyscrapers- $3,165Top, bottom and skyscraper banner ads are visible the entire time the book is open for reading. Skyscraper ads appear either right or left of the digital edition (2 skyscrapers, 1 top banner, and 1 bottom banner.)

Toolbar Logo Sponsorship- $900Receive logo branding in the top toolbar of the digital edition. Logo remains visible the entire time the book is open for reading.

Bellyband Sponsorship- $1,725Reap the same benefits as a print bellyband– this full-color bellyband wraps your message around the cover of Aviation Business Journal. This sponsorship is available for viewing every time the book is opened. Call for availability.

Blow-in Card- $1,350Available for placement anywhere within the publication, a blow-in card calls extra attention to your ad. Call for availability.

DIRECTORY-ONLY RATESFull-page 4/c $2,500

1/2 page Island 4/c $2,000

1/2 page H or V $1,800

1/4 page $1,000

Directory closes first Friday in January

ABJ/DIRECTORY COMBO PACKAGE (TOTAL OF FIVE ADS)

Full-page 4/c $12,000

1/2 page Island 4/c $10,000

1/2 page H or V $8,000

1/4 page $4,000

DIGITAL ENHANCEMENT OPPORTUNITIESCustom Flash Animation- Call for pricingWe can transform your static advertisement into an attention-grabbing, animated message. Pricing is based on the complexity of the flash animation.

Flash Animation- $100You provide the flash animation file (in .swf format) and we’ll add it into the digital edition.

Ad Gen: $325Make your sponsorship interactive with this lead generation feature, which gives readers the ability to contact you directly.

Streaming Audio and Video: $150Bring life to your ad! Provide an audio or video file and we’ll implement it into your ad.

2011 AviAtion ResouRce & MeMbeRship DiRectoRy

Justin Wolfe Media Sales Representative 800.501.9571 x138 justin.wolfe@theygsgroup.com

Call the Media Sales Representative for availability on all digital advertising options.

FILE SUBMISSION

RESERVE YOUR SPACE

4-COLOR 1x 4x2-page Spread $6,500 $5,990

Full-page $3,475 $3,185

2/3 page $2,850 $2,575

1/2 page Island $2,700 $2,430

1/2 page (Horizontal or Vertical) $2,485 $2,280

1/3 page (Square or Vertical) $2,120 $1,900

1/4 page $1,890 $1,690

PREFERRED POSITIONS 1x 4xInside Front Cover $4,170 $3,800

Inside Back Cover $4,170 $3,800

Outside Back Cover $4,370 $4,000

ABJ & MEMBER DIRECTORY SPECSTrim 8 1/2” x 11”

Full-page bleed 8 3/4” x 11 1/4”

Full-page non-bleed 7 3/4” x 10”

2/3 page 4 3/4” x 10”

1/2 page Island 4 3/4” x 7 1/2”

1/2 page Horizontal 7 1/4” x 5”

1/2 page Vertical 3 1/2” x 10”

1/3 page Square 4 3/4” x 4 7/8”

1/3 page Vertical 2” x 10”

1/4 page 3 1/2” x 4 7/8”

All advertisements are subject to the approval of the Publisher.Advertiser indemnifies The YGS Group and the National Air Transportation Association (NATA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.

PRINTDigital data is required. Please provide a print-ready CMYK PDF (300-400 dpi at the size it is going to print).

WEB & E-NEWSLETTERS• Files should be supplied as .jpg or .gif

• Flash files are not accepted.

DIGITAL EDITION • Opening Page, Banners, Skyscrapers, and Toolbar

logos should be submitted as .swf files.

• Animations created in Flash for use within a Nxtbook need to be published for Flash 9 and Actionscript 3.

• If your ad contains video, sound or complex animations then you must implement functions in the main timeline of the Flash file in order to allow the Nxtbook to control when it plays. Please contact us for these specifications.

AUDIO FILES• Audio files may be embedded in a Flash document

or sent in .mp3 format.

• .mp3 files should be set at a sample rate of 11kHz, 22kHz, 44kHz or 96kHz.

VIDEO FILES• Video files should be sent as .flv files.

FTP LOGIN INFORMATIONhost: ftp.theYGSgroup.comusername: natamediapassword: ygsftp(login is case sensitive)Place files in the “Ad Artwork” folder

WEBSITE ADVERTISINGGain added exposure when you advertise on the homepage of NATA’s website, www.nata.aero/.Homepage Banner Ad- $1200 per month (156 x 70 pixels or 180 x100 pixels)

E-NEWSLETTERSNATA NEWS NATA News is a weekly publication with a circulation of more than 7,000. that publishes legislative and regulatory updates as well as industry news about our members, and registration information for NATA and Safety 1st Events. When you advertise in NATA News, receive a FREE placement in Member Update.

MEMBER UPDATE Member Update is the mid-week version of NATA News.

SPONSORSHIP OPPORTUNITIES (PRICING PER YEAR)

ABJ RATES & SPECS

DIGITAL EDITION SPECSOpening Page: 550 x 480 pixels or 612 x 792 pixels

Top and bottom banners: 468 x 60 pixels

Skyscrapers: 120 x 600 pixels

Toolbar Logos: 88 x 31pixels

Bellyband: width is same as of pub; height is 378 pixels

Blow-in Card: 288 x 378 pixels

Banners- $1,250 (5 available per issue) 450 x 60 pixels

Skyscraper- $1,250 (1 available per issue) 156 x 600 pixels

Buttons- $500 (4 available per issue) 120 x 60 pixels

JUSTIN WOLFEMedia Sales Representative

phone: 800.501.9571 x138fax: 717.825.2171justin.wolfe@theYGSgroup.com