Finance. Strategy. Leadership.

2012 Media KitI N S I D E

Overview 2

The Role of the CFO 3

Editorial 6

The New Media Landscape 7

Site Stats 7

CFOworld History 7

Contacts 7

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OVERVIEWCFOworld is designed to serve as a deep information resource for senior corporate finance and business executives, providing practical advice, news, analysis and first-hand insight from peers to help them achieve strategic business goals and advance their careers.

CFOworld.com content aligns with five key issues facing CFOs:nn Strategic Finance - the coverage area that tracks how CFOs work to develop their companies for the long term, including through mergers and acquisitions or by turning to capital markets.

nn Accounting - the language of finance; the way CFOs keep track of day-to-day operations, tell shareholders of their progress and report on their performance to the government for tax purposes. Corporate accounting is constantly under regulatory review.

nn Operations - the basic management of the finance department, monitoring such elements of the finance job as banking, budgeting and forecasting, cash management, working capital, procurement, supply chain, and the metrics that help finance keep track of it all.

nn Technology - a rapidly growing element of finance that touches on all the other areas. Increasingly, finance and IT are talking and working together, with CIOs learning more about the finance role, and CFOs becoming familiar with IT.

nn Human Capital - includes stories on finance careers, along with the CFO’s role and compensation and such vital employee benefits as health care and 401(K) plans and pensions. It is, of course, one of the fastest growing areas being watched by corporate finance.

CFOworld.com is published by IDG Enterprise, an IDG (International Data Group) company.

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“ With the pace of business quickening, CFOs need timely, focused information resources to help them do their jobs and serve as trusted advisors to CEOs and the board. Through interviews with global CFOs, IDG has found that they are looking for peer insight, news and analysis. We are producing a dedicated information resource for financial and business executives to support the vital role they play within organizations, and their career growth.”

JOHN GALLANTCHIEF CONTENT OFFICERIDG ENTERPRISE

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THE ROLE OF THE CFOThe CFO role is expanding, and with it comes broader responsibilities and focus. With the CEO looking to their CFO as a key business partner they must be more focused on business strategy and less on budgets and spreadsheets. And they must be comfortable stepping outside the confines of their business to focus on the issues important to the CEO and in the boardroom.

The CFO’s Focus*Traditional Finance Activities Flank IT and Work Force as Main Focus

Top Concerns Facing CFOs*nn Banking/Finance: High rates and fees (57%) and Lack of responsiveness by financial institutions (51%)nn Information Technology: Increasing cost (69%) and increasing complexity (58%)nn Employee Benefits: Cost of benefits (83%) and Shifting benefit expenses to employees (47%)nn Mergers & Acquisitions: Difficulty in securing financing to complete a deal (35%) and High prices of potential targets (31%)nn Insurance/Risk Management: Cost of insurance (84%)nn Audit/Tax/Compliance: Increasingly demanding regulatory requirements (66%) and Costs associated with external auditing (56%)

CFOs are Focused on the Enterprise**

Traditional finance activities (budgeting, forecasting, compliance, etc.)

Cash management

Reviewing and revising how our company utilizes IT expenditures

Planning changes in size of work force

Developing and maintaining banking relationships

Seeking new financing or revising terms or funding sources

Sources: *CFOworld Research Study, December 2010 / **2010 IBM Global CFO Study

Measuring/monitoringbusiness performance

Providing inputs into enterprise strategy

Driving enterprisecost reduction

Supporting/managing/mitigating enterprise risk

Driving integration of information across the enterprise

93%INCREASE 109%

INCREASE

20102005

85%

69%80% 80% 77%

73%

61%56%

40%35%

73%58%

38%36%

32%31%

CFOs’ role as strategic advisor is broader and more important than ever. More than 70% play a critical role in enterprise risk mitigation, business model innovation and selection of the key metrics linking performance to strategy execution.Source: IBM Global CFO Study

With CEOs increasingly expecting CFOs to act as strategic business partners, top finance executives need to master some demanding professional and personal skills to manage this critical new relationship.Source: Managing the Evolving Relationship between the CEO and the CFO, Egon Zehnder

CFOwor ld Media K i t 2012

THE ROLE OF THE CFOCFO’s Purchase Involvement

46%of corporate finance information is consumed online

84%find a website containing information and resources prepared for CFOs and senior financial executives prepared by journalists who understand both IT and corporate finance

Banking/Finance

Technology/Consulting

Audit/Tax/Compliance

Insurance/Risk Management

Employee Benefits

Mergers & Acquisitions

60%53%

58%52%51%

33%

Accounting

Finance

Information Technology

Audit

Administration/Facilities

Risk Management/Insurance

Human Resources

Operations

Customer Service

77%68%

43%39%39%38%

32%29%28%

I’m the “Partner.” We generally collaborate in strategic matters

I’m the “Advisor,” providing strategic guidance when the CEO seeks it

I’m the “Numbers Person,” mostly supplying data with the CEO the principle strategist.

57%

28%

14%

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Banking/Finance

Technology/Consulting

Audit/Tax/Compliance

Insurance/Risk Management

Employee Benefits

Mergers & Acquisitions

91%87%86%

85%82%

65%

Source: CFOworld Research Study, December 2010

CFO Buy-in Essential for Sign-offApprove/Authorize Purchase:

Departments reporting to CFO

CEO/CFO Relationship

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THE ROLE OF THE CFO

When Business Managers are looking to keep up-to-date with new technologies and to enhance the knowledge they need to be effective in their role, they turn primarily to technology publications, followed by technology content sites, white papers and peers.*

Technology publications 73%White papers 69%Technology content sites 68%Peers 68%Webcasts/webinars 59%Business publications 57%Newsletters 54%Third-party research, including research firms 47%Technology manufacturer sites 43%Online forums 41%Trade shows 37%Case studies 36%Blogs/Wikis 35%Executive conferences or events 35%Virtual conferences 30%Web video/video clips/podcasts 28%User groups 23%Mobile feeds 15%

In a typical work week, Business Managers spend an average of 5 hours meeting with current technology vendors, while they spend an average of 3 hours meeting with technology vendors they are not doing business with currently.*

$82,286*is the average minimum dollar amount that requires Business Manager’s signature for IT expenditures

44%**of CFOs anticipate the Technology/Consulting budget increasing over the next 12 months.

Sources: *Role & Influence of the Technology Buyer Study, IDG Enterprise, June 2011 / **CFOworld Research Study, December 2010

CEOs and Boards are demanding more from Finance. It is no longer “good enough” to excel at core Finance activities; Finance needs to advise on strategic and operational matters as well. To help the business make better decisions faster, Finance must do both extremely well.Source: 2010 IBM Global CFO Study

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EDITORIALReported and edited by journalists with decades of experience covering the intersection of finance, strategy and leadership, CFOworld is devoted to increasing the understanding of issues critical to the CFO’s corporate role and ensuring their key role in driving new business initiatives and efficient use of capital. Along with the renowned CIO and CSO brands, CFOworld extends IDG Enterprise’s commitment and support for corporate executives and leaders.

Beyond the five content pillars, content on the site focuses on, but is not limited to, the following topics:

Strategic Finance:n§Merger-and-acquisition trendsn§ The private equity connectionn§ Global businessn§ Dealing with the economic recoveryn§ Investor relations

Accounting:n§ New government accounting regulations and how they affect finance operationsn§ Compliance issuesn§ The continuing role of the Dodd-Frank Act

Human Capital:n§ Teaming and collaboration between the finance and IT departmentsn§ The career path to the CFO’s office, and beyond, and how it’s changingn§ CFO interaction with the CEO role

Operations:n§ Supply chain management, and the increasing role of technologyn§ IT management, and the CFO’s increasing rolen§ Insurance and risk managementn§ Business continuity planning

Technology:n§ Cloud computing and financen§ IT and securityn§ Understanding the corporate software connection

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“ Today’s finance executive, more than ever, needs thoughtful analysis of fast-developing news and information, domestically and internationally – analysis by journalists who know the challenges faced by CFOs in exercising their growing leadership role within the corporation.”

JOHN GALLANTCHIEF CONTENT OFFICERIDG ENTERPRISE

CFOworld named #1 Best New Pub

by PRSourceCode

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CONTENT

CONVERSION

COMMUNITY

CONVERSATION

NEW MEDIA LANDSCAPECFOworld.com is produced by IDG Enterprise which developed the 4Cs approach to simplifying today’s media decisions by designing new products and programs focused on the engagement and response tech marketers are trying to foster. This 4Cs approach, using Content, Community, Conversation and Conversion to interact with your target at the right time in the right way, tackles the explosion of ways to connect with customers while budgets are shrinking.

SITE STATSn§ 94,950 page views per monthn§ 45,830 unique visitors per month

CFOworld.com launched

as a website in Germany

CFOworld.com launched

as a website in Sweden

CFOworld.com launched

as a website in Australia

CFOworld magazine launched

in Germany

CFOworld.com launched in Czech Republic

CFOworld.com launched in United Kingdom

CFOworld quarterly magazine launched

in Sweden

CFOworld.com launched

in the United States

CFOworld magazine launched in Turkey

CFOworld quarterly magazine launched in United Kingdom

CFOworld Sweden

launching first event

October February February March May October December February March April May 2009 2010 2010 2010 2010 2010 2010 2011 2011 2011 2011

CFOWORLD HISTORY

CONTACTSFor more information on advertising, contact Bob Bragdon, Publisher, bbragdon@cxo.com.