2012 LMATECH - Adrian Dayton - Social Media, Blogging, and Online Marketing

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Meet the Moderator

Transcript of 2012 LMATECH - Adrian Dayton - Social Media, Blogging, and Online Marketing

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Meet the Moderator

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Meet our Panel

@stacystern@jeena_cho@cogentlegal

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October 11, 2012

Social Media for Lawyers

Stacy Stern, President Justia

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Social Media

ContentConversationCommunity

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Stacy SternPresident, Justia

[email protected]://facebook.com/stacysternhttp://linkedin.com/in/stacysternhttp://twitter.com/stacystern

888.587.8421

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Blogging: Questions to Ask

• Who is your audience?

• What will you write about?

• What is the strategy for reaching your audience?

• What's the objective for the blog?

• Do you enjoy writing on a regular basis?

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Traffic increase from September 2009 to today

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How do people find the website?

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Favorite Wordpress Plug-in

• LinkWithin

• PhotoDropper

• WordPress SEO by Yoast

• Optin Skin

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Find your obsession.Everyday, explain it toone person you respect.Edit everything. Skip shortcuts.Get better. - Merlin Mann

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Source: Invesp Marketing

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Source: Invesp Marketing

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Questions?

@stacystern@jeena_cho@cogentlegal