2012 Ice Strategic Overview
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Transcript of 2012 Ice Strategic Overview
Company Overview and Highlights
- 2012 -
$533,000,000 in 2011!
Cruise27%
Travel22%
Mem-bership
21%
Packages14%
Resort10%
Insurance7%
2011
Cruise58%
Packages12%
Mem-bership
11%
Insurance10%
Resort8%
Travel1%
3-Years Ago
Travel is fastest growing sector
Business Mix Evolution
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
What’s Next from ICE Enterprises
ICE Global Business Development Strategy
Expand Global B2B
Alliances
e.g. AMEX, USAA, Virgin, United, Sears, Maritz, GoCompare,
Nat Geo Traveller,etc.
Expand Leisure Lifestyle
Products and Sales
Focus on Hotels, Resorts, Packages, Golf & Spa, Wine,
Specialty Merchandise
Expand Leisure Travel Loyalty
Rewards programs
Coupled with Alternative Currency
Integration(s)(Rewards, Miles,
Credits)
1 2
3
Key Existing - Business Alliance Partners
(USA)
(37M Cardholders) (12.5M Members) (3.5M Members)
(18.5M Opt-ins) (12.0M Unique’s/Yr) (55M SYWR Members)
(13.5M Past Cruisers) (350K Owner Members) (11.5M Past Cruisers)
USA New - Business Alliance Partners in 2012
(US)
(450K Members, 2.0M Leads) (55M Online Readers) (150M Points Holders)
(53M Members) (44M Members)
(350M Owner Members) (27M Members) (250M Owner/Members)
UK New – Business Alliance Partners in 2012
American Express (International)(Global)
(11M Members) (33M Card Members)
(35K Members) (250K Holidaymakers) (33K Owner/Members)
(37K Past Cruisers) (150K Past Cruisers) (250K Past Cruisers)
Founded in 1997, privately held, highly profitable, with no investors and no debt
$533M (FY 2011) full service, global leisure travel and lifestyles company
Headquartered in Scottsdale, Arizona with regional and worldwide offices located in Ireland, England, Spain, Portugal, Mexico, Australia and Singapore
State-of-the-art online software technology platforms are all developed in-house
All products and services available on a 100% private-branded basis including call center
Proprietary access to preferred supplier rates via ‘opaque pricing’ and barter models
Key alliances with Wyndham, RCI and ICE Preferred Resorts including access to 75% of vacation ownership resorts including:
• Wyndham • Marriott• Disney • Bluegreen• Berkley Group• Westgate• Pueblo Benito
ICE Summary
Proprietary, high margin, pre-packaged, preferred packages & lifestyle products
Concierge travel services support including online and mobile internet based and VIP call-in services
Video and media access, platform & alliances with major media companies including: • New York Times• National Geographic Traveller UK• Cablevision• Comcast• Canella
2011/2012 transaction mix • Air-20%• Car-10%• Hotel/Resort - 40%• Cruise-25%• Other-5%)
State-of-the-art, global call center operations providing local travel support for travellers around the world in 21 countries and available toll free, 24 hours a day, 7 days a week
ICE Summary continued…
The ICE Difference• Unique ‘open itinerary’ packaged vacation products targeted to specific demographic and psychographics• Proprietary technology and operating experience with loyalty programs in Travel and Lifestyle Products• Long-term alliances in providing fully branded leisure travel and loyalty fulfillment programs for brands
dedicated to customer service and product differentiation (AMEX, USAA, Wyndham, Marriott, etc.)• Extensive, high quality, low cost, preferred Resort vacation inventory throughout North America and
Mexico, Europe, Australia• Unique strategic marketing/product innovation relationships with Cruise, Resort and Hotel Partners• Deep integration into brands and establishment of vacation values that provide higher yield transactions
and more customer engagement through differentiated, high value vacation offers• Established, market leader in the global leisure travel marketplace with proven track record• Ability to set-up and fully administer a vacation travel Layaway program to support the brand promise of
‘great value for money’.• Unique, deep seated, Government programs in support of military families and Wounded Warriors• Over 1.0M direct members to ‘jump start’ pre-packaged vacation sales, coupled with exclusive B2B alliance
partnering opportunities to develop the business with low cost customer acquisition model.• World Class International Customer Service Call Center and Operations offering customer service support
for Americans traveling globally in 21 countries• Unique marketing capabilities and ongoing commitment to innovation including cross-merchandizing,
cross brand-marketing, vacation savings match and exclusive media opportunities reaching over 50M Americans; 20M Brits; 6.5M Aussie’s
$664,000,000 in 2012!