2012. HERE IS THE THING… Over 20% Of Your Market Doesn’t Subscribe To Cable… That Means Your...

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2012 Video Marketing For Business

Transcript of 2012. HERE IS THE THING… Over 20% Of Your Market Doesn’t Subscribe To Cable… That Means Your...

Page 1: 2012. HERE IS THE THING…  Over 20% Of Your Market Doesn’t Subscribe To Cable…  That Means Your Advertising Campaign Is Only 80% Effective!  Television.

2012

Video MarketingFor

Business

Page 2: 2012. HERE IS THE THING…  Over 20% Of Your Market Doesn’t Subscribe To Cable…  That Means Your Advertising Campaign Is Only 80% Effective!  Television.

HERE IS THE THING…

Over 20% Of Your Market Doesn’t Subscribe To Cable…

That Means Your Advertising Campaign Is Only 80% Effective!

Television Ads Are Often Muted Or Ignored!

If You Could Fix This Problem, Why Wouldn’t You?

Page 3: 2012. HERE IS THE THING…  Over 20% Of Your Market Doesn’t Subscribe To Cable…  That Means Your Advertising Campaign Is Only 80% Effective!  Television.

HERE IS THE THING…

Many TV Viewers Record Their Favorite Programs

A High Percentage Of Those Viewers Fast Forward Through Ads!

Online Video Advertisements Are Almost Never Skipped!

Page 4: 2012. HERE IS THE THING…  Over 20% Of Your Market Doesn’t Subscribe To Cable…  That Means Your Advertising Campaign Is Only 80% Effective!  Television.

WHY VIDEO ADVERTISING?

With Video Advertising Your Business Can Reach the “Light TV Viewer”

“Light TV Viewers” View Less Than 2 hours of TV a Day

Light Viewers Are Not Reached Effectively by TV, But They are Watching Videos Online

Page 5: 2012. HERE IS THE THING…  Over 20% Of Your Market Doesn’t Subscribe To Cable…  That Means Your Advertising Campaign Is Only 80% Effective!  Television.

A FEW THINGSABOUT VIDEO ADVERTISING

Video Advertising Is Cost Effective And Is Extremely Easy To Implement

Videos Are Highly Desired, People Actually Want To Watch Them!

Video Is A Mature Media, It Has Been Around Since The Late 1800’s

Print Ads Only Tell You What To Do, Video Ads Actually SHOW You!

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A FEW THINGS ABOUT YOUTUBE Over 3 BILLION

videos are viewed on YouTube each day.

YouTube Mobile gets 400 MILLION views each day.

There is 48 hours of video uploaded to YouTube every minute.

Page 7: 2012. HERE IS THE THING…  Over 20% Of Your Market Doesn’t Subscribe To Cable…  That Means Your Advertising Campaign Is Only 80% Effective!  Television.

WHO USES VIDEO ADVERTISING?

Sony

Wal-Mart

Honda

HP

Starbucks

And Tons More!

All The BIG Brands!

Page 8: 2012. HERE IS THE THING…  Over 20% Of Your Market Doesn’t Subscribe To Cable…  That Means Your Advertising Campaign Is Only 80% Effective!  Television.

HOW IT WORKS

We use YouTube and Google AdWords to put your video in front of your target market for a fraction of the cost of a television ad!

You gain new leads!

Page 9: 2012. HERE IS THE THING…  Over 20% Of Your Market Doesn’t Subscribe To Cable…  That Means Your Advertising Campaign Is Only 80% Effective!  Television.

HOW IT WORKS Step 1- Create a YouTube Channel For Your Business

A Channel is a Place Where You Can Post Videos Relevant to Your Business For Your Fans to View

Page 10: 2012. HERE IS THE THING…  Over 20% Of Your Market Doesn’t Subscribe To Cable…  That Means Your Advertising Campaign Is Only 80% Effective!  Television.

HOW IT WORKS

Step 2- Upload Videos to Your Channel

Step 3- Share Your Videos via Social Media and Other Platforms

This Will Get You Video Views Without Paid Advertising!

Page 11: 2012. HERE IS THE THING…  Over 20% Of Your Market Doesn’t Subscribe To Cable…  That Means Your Advertising Campaign Is Only 80% Effective!  Television.

HOW IT WORKS

Step 4- Make Sure Your Video Gets Views Through Paid Advertising

This Step Puts Your Video in Front of Your Target Market Ensuring Hits and Results!

Page 12: 2012. HERE IS THE THING…  Over 20% Of Your Market Doesn’t Subscribe To Cable…  That Means Your Advertising Campaign Is Only 80% Effective!  Television.

HOW IT WORKS Step 5- Boost

Views Using Google AdWords on Google Digital Network (GDN)

During This Stage We Make Sure Your Campaign is Getting You the Most Bang for Your Buck!

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A BIT ABOUT BRAND CHANNELS

With The Right Advertising Budget Your Channel Can be Converted Into a Brand Channel With Many Added Benefits!

Brand Channels Have a More Customizable Layout With Added Benefits Like a Larger (Linkable) Banner at the Top of Your Page!

Page 14: 2012. HERE IS THE THING…  Over 20% Of Your Market Doesn’t Subscribe To Cable…  That Means Your Advertising Campaign Is Only 80% Effective!  Television.

WHAT ARE THE BENEFITS?

Reach Audiences That Don’t Subscribe to Cable

The Audience You Reach is More Likely to be Engaged Because Only 10% of People Always Skip Ads Online!!!

Page 15: 2012. HERE IS THE THING…  Over 20% Of Your Market Doesn’t Subscribe To Cable…  That Means Your Advertising Campaign Is Only 80% Effective!  Television.

WHAT ARE THE BENEFITS? Reach Audiences

For a Fraction of the Cost!

Only Pay for True Views!

Control Who Sees Your Advertisements!

Page 16: 2012. HERE IS THE THING…  Over 20% Of Your Market Doesn’t Subscribe To Cable…  That Means Your Advertising Campaign Is Only 80% Effective!  Television.

WHAT ARE THE BENEFITS?

You Choose Who Sees Your Videos!

You Have the Choice Based on Location, Language, Age and Interest!

You Can Even Reconnect With Fans Across Multiple Platforms Through Rebranding!

It Is

Your

Choice!

Page 17: 2012. HERE IS THE THING…  Over 20% Of Your Market Doesn’t Subscribe To Cable…  That Means Your Advertising Campaign Is Only 80% Effective!  Television.

A BIT ABOUT REMARKETING

Remarketing Allows You to Get Your Ads In Front of Users That Have Previously Visited Your Website…

Remarketing is a Powerful Way to Stay Engaged With Your Target Market!

Present Your Audience With Highly Relevant Ads and Offers Across the Web!

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THE BEST PART YET?

All of This is Completely Trackable!!

You Will Know Who Viewed Your Advertisement and Where They are From!

Finally, Results You Can SEE!!!

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Don’t Let 20% Of Your Market Get Away!

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THE REST IS UP TO YOU!!!

Don’t let your competition leave you in the dust!

Don’t Wait!Contact us Today

For a Free Consultation!