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across theMiddle East

Bringing theBest in Education & Training

to Learners

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19th – 21st April 2012Dubai International Convention & Exhibition Centre

GENERAL EDUCATION

HIGHER EDUCATION

VOCATIONAL EDUCATION

TRAINING

& PROFESSIONAL

DEVELOPMENT

GLOBAL EDTECH

FORUM - THE TEACHERS’

CONFERENCE

Education TourismEducation visitors range from young professionals enrolled in short academic, vocational and leisure courses to school and university students studying an entire programme.

All students look at more than university rankings when weighing the options for their ultimate education destination. Considerations include quality of life in the host country, cultural adaptability, ease of transport, affordable housing and the availability and other lifestyle options.

It is common practice for students and their families to visit their preferred university or study destination in advance of their course. An effective marketing campaign will have a significant impact on promoting your country as a competitive education destination to a captive, target audience at GETEX.

If you are tasked with developing tourism to your country, you may want to use this opportunity to promote yours, as a destination of choice for education travel and school excursions.

ASSISTING STUDENTS ADAPT TO A NEW LIFESTYLE

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Primary and secondary education is provided free for all UAE citizens. The existing educational structure is a four-tier system covering 14 years of education. This leads to a huge demand for higher education which is most often free for eligible students and sponsored by government. Rapid strides in educational standards have led to international schools and universities opening up campuses in the UAE which has raised the bar for quality education.

The UAE government has recognized the need for human development and sustainable human capital and is underwriting a number of strategies for vocational, professional and educative development.

UAE is one of the largest export markets for students to over 46 destinations around the world.

The number of schools in the UAE is expected to double in the next decade to meet the high demand for primary and secondary education. Until such time, demand will continue to outstrip supply much to the benefit of boarding schools in countries such as Australia, Canada, India, UK, USA and others.

Education is a top priority for the UAE government in recent years and accounts for more than AED 4.6 billion of the federal budget. Over 400,000 students of 52 nationalities, study in private schools in the UAE of which, over 330,000 students study in English medium schools.

Our younger students in the Middle East can now

benefit from the multiple choices of day-scholar, residential/boarding schools and summer camps that GETEX will bring to their doorstep.

UAE and Education

General Education

GETEX is the Middle East and Asia’s most powerful platform for student recruitment. Consider the facts:`

Drawing on its experience from being in the market for 25 years, GETEX attracts a high volume of visitors and has established an ongoing relationship with the student community and an unbeatable network with schools, colleges, universities and other educational institutions

GETEX targets different student groups based on preferences and has a conversion rate that is far higher than industry averages. We analyze the courses on offer and target learners based on their preferences

Being a calendar event, GETEX serves as a showcase for education providers around the world. School managements, faculty, parents and students of all ages use GETEX as an information source as they chalk out study options

GETEX maintains close links with the corporate world and regularly hosts seminars and presentations on topics that bridge the divide between education and industry

GETEX boasts of an exhibitor retention rate of over 90 percent year on year which is testament to its success and position in the UAE education market

GETEX offers a tangible return on your investment unlike other advertising medium. Your advertisement in a newspaper or magazine costs a lot of money for reach that is not specifically targeted to students. On the contrary, every single person you interact and communicate with at GETEX, has been targeted and invited and is genuinely interested in education

The last edition of GETEX witnessed 28,000 learners and secondary decision-makers interact with over 400 regional and international education providers

Over 30,000 visitors are expected to visit GETEX 2012

Compelling Reasons why GETEX will improve your student intake

The region’s premier forum for career progression and professional developmentTHE UAE job market is maturing, with organizations looking to bolster their ranks of human capital and expertise. However, hiring budgets remain marginally lower than the pre-recession period, resulting in greater competition in the work place. Moreover, recessionary pressures in other parts of the world have led to an influx of qualified employees, much to the benefit of regionally-based employers.

Survival of the fittest is the order of the day.

Organizations are therefore investing in developing their workforce in further specialization or skills diversification to increase productivity and reduce employee numbers without compromising on being commercially competitive.

Courses in demand include:• Leadership Development• Coaching• Project Management• Time Management• HR Best Practices• Social Media and Communication

Individual employees recognize that certified formal training is a sure-fire way of securing employment or progressing in a competitive job environment.

MARKET FACT: Firms and individuals alike are turning towards targeted, short courses that are competitively priced, as opposed to long duration general courses. Demand is rising for specialization - delivered in courses - and certified by international organizations.

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ttBe a part of the DebateIs Emiratization/Nationalization working? Are we missing something? What is its impact on the Economy? Can the private sector be incentivized to participate?

Witness and participate in a panel debate represented by Leadership Experts, Regional HR Professionals, CEOs from the Private and Public sector and Training Managers.

COACHING & MENTORINGDURATION: 3 HOURSCOST: ON APPLICATIONCLASS STRENGTH: 50/LECTURE

C o n t e n t : ● The power of coaching● The Difference between coaching, mentoring and training● Managing a coaching team● Coaching Exercises● Overview of techniques and tools for coaching● Introducing a coaching culture in your company

W h o s h o u l d a t t e n d :■ Educators■ Department Heads■ Sales and Marketing Directors■ CEOs

STRENGTH BASED LEADERSHIPDURATION: 3 HOURSCOST: ON APPLICATIONCLASS STRENGTH: 50/LECTURE

C o n t e n t : ● Understanding your own strengths● Identifying strengths in staff● Motivation through Leadership● Staff Assessment

W h o s h o u l d a t t e n d :■ Corporate Department Heads■ CEOs■ Small Business Owners■ Retail Managers

SOCIAL MEDIA DURATION: 2 HOURSCOST: ON APPLICATIONCLASS STRENGTH: 70/CLASSROOM

C o n t e n t : ● Using Social Media in Business● Advertising through Social Media● How to save money using Social Media● Controlling Social Media use in the workplace

W h o s h o u l d a t t e n d :■ Marketing Managers■ Sales Managers■ Small Business Owners■ CEOs

WORKSHOP PROGRAMME

INTERESTED IN DEVELOPING YOUR SKILLS?Attend these workshops and learn from the professionals.

Are you looking for the most effective way of attracting students, promoting your degree courses and ensuring your quotas are met?

GETEX has a proven record of attracting students from across the Middle East. With unparalleled conversion rates from first contact to enrolment, it remains students’ first choice for higher education.

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GETEX 2012 is far more cost effective and targeted than print and broadcast advertisingGETEX’s model of face-to-face communication generates superior rates of conversion from first interest to enrolmentGETEX has a very high percentage of repeat exhibitors, indicating successful enrolment and high returns on investment.

GETEX FOCUSES ON THREE DISTINCT AREAS OF EDUCATIONPost-graduate degrees: Increasingly competitive job markets mean that graduate degrees are just not enough. A large number of students and young professionals are actively considering post-graduate study options to gain an edge.Fact: Post-graduate placements from the UAE alone seem to be rising 10-15 percent year on year.

Graduate degrees: Investment in public and private educational infrastructure has meant that more students are finishing high school and looking for quality degrees in the subjects of their choosing. Fact: There are currently over 300,000 students in secondary education within the UAE alone.

Occupational courses: Specific career paths require specific education. Be it nursing, teaching, engineering, hospitality or another discipline, the demand for practical, hands-on courses that equip young people to enter their chosen field is becoming ever popular.

F O C U S O N B U S I N E S S S C H O O L SEmerging out of the economic recession, there is growing demand from Business Education amongst both Arab and expatriates across the Middle East. GETEX 2012 will feature a Business School cluster enabling students to make an informed decision on available courses on offer.

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VISITORS BY PROFESSION

PREFERRED COURSE OPTIONS

GLANCE AT THE 2011 VISITORS PREFERENCES

5,7486,239

3,2913,083

1,225

2,560

925

2,653

0

1,000

2,000

3,000

4,000

5,000

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ENGINEERING

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Procurement Staff

Distributors

Service Providers

Students

• Regional demand for higher education remains top priority.• Education is high on the agenda of all Arab Countries and huge budgets are allocated to ensure Arab nationals get the best education.• The competitive job market is resulting in more students choosing to pursue specialized courses and post-graduate degrees as a way of securing management and senior job-placements • American, British, Australian and Indian universities are among the most popular higher education destinations in the world

SOME KEY FACTS

Recognizing the socio- economic importance of Vocational and Occupational Training, the UAE government has implemented many initiatives to encourage and train UAE nationals and residents in industry-ready trades, including the establishment of organizations such as Abu Dhabi Centre for Technical & Vocational Education and Training (ACTVET), National Institute of Vocational Education in Dubai (NIVE), Abu Dhabi Vocational Education & Training Institute (ADVETI) and National Qualification Authority (NQA) in Abu Dhabi.

As the UAE progressively moves forward, Vocational courses are becoming increasingly important for individuals looking to advance their career or develop deeper specialization. From first time job entry level skills, through to higher level management or technical skills, GETEX will focus on vocational programmes to ensure that newcomers to the job market can adapt to competition.

Occupational education is being recognized as an important component for individuals wanting to make an immediate entry or advancement in careers such as aviation, hospitality, fashion, nursing, teaching, creative arts or public service. These professions are becoming increasingly popular in the Middle East.

• Retail• Industrial & Technical Training• Tourism & Hospitality• Creative Arts• Information Technology

• Public Service• Aviation• Architecture & Construction• Teaching• Media • Nursing

• Mature students wanting to develop or diversify their skill set• Young people who don’t have the time or the resources for a full-fledged degree• People with high school and under-graduate degrees wanting to enter the job market• Young Emirati nationals eager to get trained for entry into private or public service

Existing demand among residents in the UAE indicates the following courses will be in focus at GETEX 2012:

Where vocational courses improve entry to the job market

We guarantee you will meet:

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The Excellence Forums running concurrently with GETEX 2012 will connect graduates & mature students with academia from specialized schools and entrepreneurs, management executives and consultants from industry.

TOPICS OF DISCUSSION INCLUDE:

These forums are aimed at putting a focus on each subject area and will:

• Serve as a platform for you to interact with undergraduate & postgraduate students• Encourage young people to pursue and develop a career though further and specialized study• Encourage young graduates to think out-of-the-box • Provide students with resources that will assist them shape their future in terms of study and career options • Develop leadership and encourage entrepreneurship as well as employment in public and private industry sectors

Each forum will begin with a registration process followed by a series of presentations by professionals from academia and industry. The presenters, all leaders in their respective fields, will discuss a range of issues including challenges and obstacles faced by new graduates, career trends and other issues facing the relevant professions today. Each presentation will be followed by an interactive Q&A session and literature hand-outs.

The forums are open to undergraduate and postgraduate students and young working professionals.

EXCELLENCE FORUMS DELEGATE ATTENDANCEAT GETEX 2011

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Excellence in Business & Finance 123Excellence in Engineering 151Excellence in Medicine & Healthcare 80

• Business & Finance • Medicine and Healthcare

• Engineering• Management

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Arab WorldHow to book a stand / Stand options

I was very glad to attend GETEX in Dubai in April 2011 which provided us with the platform to raise our organization’s profile in the UAE. The response was extremely positive and we would like to thank the organisers of GETEX for this opportunity.

Wioletta Londono - Managing Partner Global Study, United Kingdom

GETEX 2011 was the best show for us this year. We are very satisfied with the way the fair was organized. All our 10 universities received a large number of student applications during the event. We look forward to the next edition of GETEX to meet new students as well as to touch base with some of the previous visitors to our pavilion.

Education Malaysia (Dubai, UAE)

The kind of students we look for must be diligent, active and intellectually curious and GETEX is instrumental in helping us find such students. It is also the perfect time to network with some of our international colleagues, who usually fly down for the event.

Dania, Rochester Institute of Technology, Dubai, UAE

We have been participating at GETEX for over 6 years and there’s no other show in the Middle East that we would rather be at. We meet our objectives every year. Simply put, it’s etched in our annual marketing calendar.

Angela Williams, Seneca College, Canada

Sharjah Institute of Technology has been participating at GETEX for the past 2 years and has fully benefitted from the exhibition’s great success in attracting a large number of visitors as well as the endless networking opportunities it provides with its impressive list of participants. GETEX is an excellent platform for SIT to generate student registrations and reinforce existing relationships with local and international training providers.

Reham Mustafa, Sharjah Institute of Technology, U.A.E.

Exhibitor Quotes

GETEX is strategically timed to recruit

students for academic calendars

starting in autumn. It is the Middle

East’s only education event that helps

you reach out to a large pool of affluent

expatriate and Arab families who will

spare no expense in providing the best

education for their children.

TIMING IS

IMPORTANT

The smallest available stand size is 3 metres x 3 metres i.e 9 sq.m., increasing to 3m x 4m, 3m x 5m, 3m x 6m etc. Other standard configurations are also available with 4m, 5m and 6m depth. Double corner configurations are available for a minimum booking of 24 sq.m.

Exhibitors can book either of the following options: Space Only stands are available in prime locations inside the exhibition hall dependant on the area you require. You must build your own stand and provide all your own components (including wall panels, lighting, electrics, signage, floor covering / platform, furniture etc) and arrange for electrical-mains supply through the official Stand Fitting contractor. The relevant forms are in the Exhibitor Manual which will be supplied to you after you have confirmed your participation at the exhibition.

Shell Scheme entitles you to a built-up stand that includes wall panels, a fascia with company name and stand number, carpets, lighting and power points.

Furniture such as tables and chairs are not included in the Shell Scheme and can be ordered separately. Further details on furniture and display aids will be provided in the Exhibitor Manual.

CONFIRM YOUR PARTICIPATION AND SECURE A PROMINENT POSITION BY RETURNING THE COMPLETED APPLICATION FOR SPACE.

The Teachers’ Conference returns in 2012Integrating best practice in communicating and teaching by equipping educators with the latest tools, skills and technology in education delivery

19th - 21st April 2012Dubai International Convention & Exhibition Centre

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The Teachers’ Conference

www.edtechforum.com

The Teachers’ Conference attracts educators, academics, decision-makers, principals and school heads from primary to tertiary levels across the GCC, and puts them in close touch with their international counterparts, leading to excellent opportunities for:

• Expertise sharing• Dissemination of new teaching methods• Exposure to new technology and teaching aids• Acquisition of information through networking• Professional development and advancement through Training & Skill-Building Workshops

Held in collaboration with ISTE, the world’s largest membership organization for educators, the Teachers’ Conference is the ideal setting for professional development, which is increasingly mediated by technology. The conference explores ways for educators to reach out to their audience of students through effective communication and the proper use of existing and new technology.

• Communicate with learners using channels that learners are familiar with, including social media and the Internet• Include technologically driven inter-activity and feedback to their lesson planning to ensure better subject retention• Understand how technology is changing the education landscape and adapt accordingly • Follow tried and tested education practices leading to higher student retention and increased recruitment• Develop personally and professionally as educators, resulting in improved career prospects

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A VALUABLE FORUM FOR NETWORKING

THE CONFERENCE EQUIPS TEACHERS TO:

The Teachers’ Conference

Last year, the Teachers’

Conference hosted 160

teachers and faculty members.

This is what some of

them had to say:

“This has been one of the most successful

workshops that I have attended."

- Niraz Barazi, Managing Director, LC-ED

"It showed me how to use google tools

and digital images effectively in the classroom"

- Dr. Ahmed Saadi, English Instructor, Fatima

College of Health Sciences

"Very Well organised, many helpful

ideas. The Global round table sessions

were an excellent idea."

- Sameera Kavapurayil, Teacher, Rajagiri

International School

"I appreciated the ideas discussed

that I can immediately implement and

use. There were refreshing new ideas

that will take me ''out of the box.'"

- Marissa Snodgress, Teacher, American

International School of Vienna

(Details of the Teachers’ Conference will be posted

online in due course)

With huge investments going into building education infrastructure, schools and higher education, managements are looking for a forum that addresses their HR needs.

How would you benefit from being a part of The Education Job Fair?■ Host a presentation or seminar or contribute to a forum that highlights your organizational needs to an audience selected specifically by the criteria you set■ Conduct 1-on-1 interviews onsite■ Network with senior members of international associations and membership organizations, who could assist in devising professional development programs for your staff■ Access meeting rooms onsite for private consultation with applicants

What will the Organizers deliver■ Bringing in the right audienceAs organizers of the region’s leading and largest Education & Training Show, The Gulf Education and Training Exhibition (GETEX), we have access to a very large pool of teachers, faculty, school leaders and administrators from across the Middle East and beyond, who will be invited to visit The Education Job Fair

■ Managing the Job CentreWhere applicants will be registered onsite and CVs will be collected, vetted and distributed to the relevant job postings

■ Online bio-data collectionAll résumés received prior to the event, in response to online job listings, will be provided to the participating Organization

ADVANCING CAREERS WITHIN THE MIDDLE EAST EDUCATION SECTOR THROUGH NETWORKING

PLEASE USE CAPITAL LETTERS

CONTACT NAME

POSITION

NAME OF INSTITUTION

PHYSICAL ADDRESS

P.O. BOX CITY COUNTRY

TELEPHONE FAX

MOBILE EMAIL

CONSULTATION ROOMS & SERVICES APPLICATIONPLEASE INDICATE AS REQUIRED

Please provide us with consultation room(s) for: TOTAL ❑ Thursday, 19th April 2012 AED 4,000❑ Friday, 20th April 2012 AED 4,000❑ Saturday, 21st April 2012 AED 4,000 ❑ We will not be interviewing onsite. Please post our job vacancies at the Conference and appoint your Vetting service to collect CVs and send them to us after the conference AED 6,000

❑ Please post our job listing (maximum 50 words) on the Conference website AED 2,000 TOTAL PAYMENT ACCOMPANYING THIS APPLICATION AED

JOB CLASSIFICATIONSWe will be interviewing for the following positions/job classifications:

❑ Tertiary Educator (University/College/Professional) ❑ Administrators

❑ School Educator (Primary/Secondary) ❑ Others (Please list)

JOB LISTINGS ON WEBSITE (IF REQUIRED)I require this service (payment is attached) and request that our Job Vacancies be posted on your website within 1 week of today. Attached is the 50 word listing. (Please include the Job Classification and any other information you deem appropriate)

Recruiter Application Form

ADVANCING CAREERS WITHIN THE MIDDLE EAST EDUCATION SECTOR THROUGH NETWORKING

CANCELLATION TERMS

■ If request for the service is cancelled on or before 1st March 2012, a cancellation fee of AED 1,000 will apply. ■ There will be no refund given for the Website Job Listings.■ Cancellations must be sent in writing to the Organizers via fax on:+971 4 3355141 or by recorded mail to P O Box 29884, Dubai, U.A.E.

PAYMENT TERMS

■ CASH should be paid in person at International Conferences & Exhibitions (IC&E) office.

■ CHEQUES and BANK DRAFTS should be drawn in favor of “International Conferences and Exhibitions LLC.” They must be drawn in UAE Dirhams only and can be mailed to P O Box 29884, Dubai, U.A.E.

■ CREDIT CARD PAYMENTS can only be made online by completing the online registration form.

■ ON-SITE REGISTRATIONS will be accepted in cash only.

■ REGISTRATIONS WILL NOT BE ACCEPTED WITHOUT THE APPROPRIATE PAYMENT.

INSTITUTIONAL MEMBERSHIP REQUEST FOR Membership to International Society for Technology in Education (ISTE)❑ Please send me more information on the Institutional membership program to ISTE. Please send me the relevant Membership forms via POST / EMAIL

MEMBERSHIP BENEFITS INCLUDE ACCESS TO:

■ ISTE BOOKS ■ ISTE WEBINARS & ARCHIVES ■ SPECIAL INTEREST GROUPS ■ PROFESSIONAL DEVELOPMENT AND VOLUNTEER LEADERSHIP OPPORTUNITIES ■ VALUABLE ED. TECH. INFORMATION AND NETWORKING OPPORTUNITIES WITHIN ISTE COMMUNITIES

Recruiter Application Form

INTERNATIONAL SOCIETY FOR TECHNOLOGY IN EDUCATION1710 RHODE ISLAND AVE,

NW, STE.900. WASHINGTON, DC 20036, USA

TELEPHONE: 1.202.861.7777TELEFAX: 1.202.861.0888

ORGANISERS CONTACT DETAILS

INTERNATIONAL CONFERENCES & EXHIBITIONS LLCOFFICE 413, SULTAN BUSINESS CENTRE

OUD METHA ROADP O BOX 29884, DUBAI, UNITED ARAB EMIRATES

TELEPHONE: +971 4 3355001 TELEFAX: + 971 4 3355141EMAIL: info@icedxb.com

ADVANCING CAREERS WITHIN THE MIDDLE EAST EDUCATION SECTOR THROUGH NETWORKING