2012 Es El Momento: Feria de Educación

EXHIBITOR ORIENTATION

QUESTIONS?Please send any questions during Orientation to Christin Alvarado:christin@advancingamericafoundation.org

SPREAD THE WORD!Download Flyers @ www.FeriaParaAprender.comFollow on Facebook.com/FeriaParaAprender& Twitter @LearningFair

4th Annual Es El Momento: Feria de Educación

Saturday October 13 | 10am – 3pm

CSU Dominguez Hills1000 East Victoria Street | Carson CA

90747

EXHIBITOR ORIENTATION1.The Future of California2.How Feria Benefits California3.Connect in 5 Engagement Model4.Exhibitor Expectations & Guidelines5.Logistics Review

THE FUTURE OF CALIFORNIAPopulation Growth in California

2000Population: 33,871,648

2040Population: 54,266,115

Source for 2000: Census 2000 Summary File 3, Table P7 and Table PCT62H, http://www.quickfacts.census.gov./qfd/states/06000.htmlSource for 2040 projections: State of California, Department of Finance, E-1 Population projections for Cities, Counties and the State-Sacramento, CA, May 2008

PROFILE OF A FERIA PARENT

Hispanic families represent the future of California.

- Children of all ages: infants to adolescents- Extended family units: cousins & grandparents- Average age of parents: mid-20s

A student’s educational journey starts at home.

- Enter school Kindergarten Ready- Graduate from high school College Ready- Plan for & persist through higher education- Pursue & succeed in a rewarding career

ASSUMPTIONS OF US PARENTSParents must understand what is expected of them to guide their children to academic & professional success.

1. Parents are a child’s first teacher.2. Education is the key to the American Dream.3. High school graduation is an expected &

celebrated rite of passage for American youth.4. College is an essential step to a successful

career & an opportunity to build important networks.

- Parents are unfamiliar with the US education system or did not graduate from HS in US

- Aspiring students who are seeking new ways to better provide for their families

- Families expect high school graduation

- Parents familiar with the college experience

- Families utilize current technology & resources in pursuit of education

1.0 2.0

1.0 FAMILY IN A 2.0 WORLD

FERIA PREPARES FAMILIESCalifornia students are not ready to succeed in college.

ALL HIGH SCHOOL GRADUATESUC System 13.4%CSU System 32.7%

LATINO GRADUATESUC System 6.9%CSU System 22.5%Berkeley & UCLA <1.0%* This is a significant improvement among Latino students.

Source: California Post-secondary Commission, December 2008

BRIDGES OUT OF POVERTY

Dr. Ruby K. Payne, Ph.D.Bridges Out of Poverty

Goal Vision Dream

ExtraordinarySkill or Talent

Significant AdultRelationship

Too Painful to Stay

YOU NEED

BRIDGES OUT OF POVERTYGoal Vision

Dream

ExtraordinarySkill or Talent

Significant AdultRelationship

Too Painful to Stay

FERIA GIVES

Dr. Ruby K. Payne, Ph.D.Bridges Out of Poverty

VISUALIZATION

EDUCATIONAL PATHWAY

EXTRACURRICULAR PROGRAMS

PROFESSIONAL MENTORS

PARA UNA BUENA VIDA

PARENT WORKSHOPS

PARA UNA BUENA VIDAfor a better life

Build a college-going culture by connecting the value of an education with economic prosperity for the whole community.

1. Graduate from High School = Earn $1MILLION in Your Lifetime

2. Graduate from College = Earn $2MILLION in Your Lifetime

3. Develop English AND Spanish Fluency = More Job Opportunities & Higher Wages

Source: The College Board, Education Pays Update, 2005

CONNECT IN 5TM

1. Greet and praise the parent for caring about their child’s education.

2. Reinforce economic value of an education, emphasizing Para Una Buena Vida and careers.

3. Describe your role at Feria de Educación.

4. Tell your story and mention your college shirt.

5. Tell the parent what to do next.

STEP 1: Greet & PraiseStand in front of your table.

- You make the first impression by approaching the families.

- Creates a warm & welcoming environment from the start.

- Many parents don’t know what they don’t know.

“Thank you for coming & caring about your child’s education!”

STEP 2: Reinforce the PUBVPreface your introduction with the economic value of an education.

REMEMBER: the parent is your primary audience.

- Utilize the PUBV to segue into your organization’s mission & programs.

- How does your organization help students prepare for or graduate from high school & college?

STEP 3: Describe Your RoleFrame your description in a culturally-relevant way.CONSIDER:- parent understanding- cultural context- a family’s position in

the cycle of engagement

What message can you provide for every family even if they can’t participate in your programs?

STEP 4: Tell Your StoryAll Exhibitors are asked to wear a shirt with a college or university logo to create a college-going culture.

- build familiarity with the variety of opportunities in higher education for students & parents- develop a personal connection to help parents remember you & your organization

- each representative acts as a Mentor to encourage families through the educational journey

STEP 5: What’s Next?Direct families to the next stage of the Educational Pathway and encourage them to visit key Enrichment Areas.- Know Your Neighbors:

direct families to other Exhibitors based on their interests

- Reference the Welcome Kit: remind families to visit the additional activities throughout the campuso Parent Workshopso Visualizationo Reading Garden

1. All Exhibitor representatives should complete Orientation & wear a college/university shirt.

2. Every parent is verbally engaged by the Exhibitors at Feria through positive & proactive conversations.

3. Every representative can link the organization or program to the economic value of an education through the Para Una Buena Vida message.

4. Familiarize yourself with the entire Feria de Educación to be able to guide families to the next stage of the experience.

Feria de Educación is an opportunity for 50,000 impressions.

ACTIVE ROLE OF EXHIBITORS

MAXIMIZE YOUR ENGAGEMENT

TABLE B

FamilyOutreach

Parent Engagement

StudentEngageme

nt

TABLE A

PASSIVE

ACTIVE

1. Designate one representative to focus on students & one representative to focus on parents.

2. Connect with more families with 2 or more bilingual representatives at your booth.

3. Empower the parents by directing conversation to them in their preferred language. Do not use children to translate.

4. If your booth needs additional translators, please contact Christin Alvarado by Monday October 1.

ACTIVE ROLE OF EXHIBITORS

ADDRESS:1000 East Victoria Street | Carson CA 90747

PARKING:- Exhibitors should park in Lots 4A & 4B from University Drive.- Parking will cost $4 per car on Friday & Saturday.- All parking lots will be used by general public on Saturday.

FACILITIES:- Most Exhibitors will be in the ToroDome Gym unless notified

otherwise including Early Childhood through College booths.- Early Childhood (if requested) & STEM will be outside the

Gym.- Parent Workshops will be directly across from the Gym.- Other Vendors & Sponsors will be on the Activity Field.

LOCATION: CSU Dominguez Hills

All Exhibitors must set up between 3PM – 7PM on Friday.

- Booths will be pre-assigned based on registration requests.- Bring all materials to completely set up your booth.- Troubleshoot electrical & wireless access but do not leave laptops

or other valuables overnight.- Identify your neighboring organizations as well as Enrichment

Activities that support your mission.

NEED APPROVAL IN ADVANCE:- Drive vehicles next to gym or require additional assistance- Arriving from out-of-town & unable to set up on Friday

SEND REQUESTS BY MONDAY OCTOBER 1 TO:christin@advancingamericafoundation.org

SET UP: Friday October 12

7AM Final Set up for APPROVED Exhibitors

8:30AM Volunteer Translators arrive.

9AM All Exhibitors must be set up completely.Empty booths will be removed from layout.

9:30AM Ribbon Cutting | Main Stage

10AM Doors Open to the Public

3PM Doors Close to the PublicTake all materials & clear personal trash.Do not close booth until families have cleared the gym.

SCHEDULE: Saturday October 13

- Booth assignments will be sent on Wednesday October 3.- Exhibitors are responsible for all supplies – pens, tape, easels

& any extension cords or adapts if electrical access was requested.

- NO candy or food can be given away from your booth.- NO raffles can be conducted from your booth.

LUNCH:- More than 12 different food vendors will be distributed across

campus with a variety of affordable lunch options for purchase.- Limited water & food coupons may be available to Exhibitors

and will be distributed at Check IN on Friday.- Exhibitors are responsible for scheduling enough

representatives to cover the booth at all times.

EXHIBITOR GUIDELINES

QUESTIONS?Your Primary Contact is:Christin AlvaradoDay of Event: 512-705-4215* text message preferred during eventSPREAD THE WORD!Download Flyers @ www.FeriaParaAprender.comFollow on Facebook.com/FeriaParaAprender& Twitter @LearningFair