Fall Attendance Challenge 2012

Get Schooled started with this question…What if there were a way to change these statistics?

2

Sources: Ed Week Graduation Counts, 2011; College Board;

69%US high school graduation rate

19%chance of

graduating with 20 absences/year

38minutes

college counseling over

four years

53%college

completion rate

3

And we found an answer… Get Schooled is becoming the hub for motivation, resources, and connections to help students make it through high school and college

Modules that expose learning in pop culture

Best-in-class games catalogued

Peer-peer connections

Curated academic content and resources

Celebrity encouragement

3

4

With help from ‘gamification’ techniques to boost engagement, recognize progress and draw out the fun in learning

Rewards store with relevant recognition opportunities

Badges acknowledge progress

Personalized hub page to connect all dots – people and content

Get Schooled is using its assets to dramatically change how students engage and connect with educational content to further their goals

A unique non-profit

Started by Viacom and the Bill & Melinda Gates Foundation in 2010, Get Schooled is tasked with using media and technology to motivate youth nationwide to further their education.

Consumers who matter

Celebrities that resonate

Promotional partners with reach

6

Engagement strategies meet students where they are – how they get and share information, and how they like it delivered (with a little sizzle). At the same time, we make sure that every activity we support, every game we develop – helps further students’ educational goals.

Friendly competitions - at both the school and individual level, with on-line leader boards

Mobile games – youth turn to apps for entertainment, we make games both entertaining and educational

Relevant resources – Get Schooled is working to become the hub of great education content that is also entertaining

Direct to text – we give students a way to connect with us and get back personalized responses, simply through texting

Youth come to us for our mix of sizzle and substance

7

Schools work with us to have new tools for reaching students

Peer-peer

Celebrity touch-points

Virtual guidance

‘Entercation’ games

Video tips library

Scholarship app

Attendance tracker

Leader boards

Peer-peer

Celebrity touch-points

Virtual guidance counselors

‘Entercation’ games

Attendance tracker

Leader boards

7

8

And together we have an impact

3%average attendance

improvement in six-week period

1.3Myouth directly engaged in activities designed

to increase their connection to school

30KStudents recognize

teachers who challenge, inspire and

motivate

9

Get ready for the

2012 Fall Attendance Challenge Oct 1-Nov 16

10

…using a mix of sizzle and

substance.

A multi-week challenge to improve attendance rates and motivate students

Students participate in a variety of digital ‘games’ that connect them with messages, content, resources and peers. All activity is recognized with points, badges and relevant prizing opportunities.

11

The challenge is based on earning 100 points through student activity

12

School Spirit

Teaching Greatness – Students speak out

about great teachers in their school

Join Up!– Students are recognized

involvement in their school community

Academic Success

Get Out and Check In! – Students earn points

when they visit a college campus,

connect with a local business, etc. .

Got Math? – Students create music videos to teach their peers math

and science.

Motivation

Wake-Up Calls – Students receive

wake-up calls from favorite celebrities

On the Hunt – Text clues lead students to search

for homework help, college counseling, etc.

I Play – Students play select casual games with an education twist (Words

with Friends, Scrabble, etc.)

Activations are how students show their engagement

The challenge will have 3-4 activations each with a different focus, almost all will be digital – on-line and/or mobile. Below is a sample of possible activations.

13

Activation starts!

they play and participate

students get on-line or go mobile

schools earn pointsbased on participation

Here’s how it all works…

14

Schools track engagement levels for each activation

Participation is worth ~60% improved attendance ~40%

15

We provide the incentives – you determine how to use them

Celebrity event for winning school

Loudspeaker shout-outs

Swag for students

Engagement tips

16

And it all spurs momentum and motivation

On-line leader board fuels friendly competition

Student leaders rally their peers

17

And we celebrate winners at the national and regional levels

School with most improved attendance and most active students wins a

celebrity principal for a day

Regional winners can win red-carpet movie premier, concert tickets, etc.

18

“The Attendance Challenge served as the catalyst for a shift in school culture. Jen Hodges, Assistant Principal Aki Kurose Middle School (Attendance)

“I can’t think of something more important for this generation than to provide an outlet for the leading pop culture [figures] to promote going to college and educating yourself.” –Devon Skerritt, Senior Counselor, Williams Preparatory High School, (College Dollars Challenge Participant)

“What I liked about this Get Schooled Challenge was that every kid could be involved – you didn’t have to be a part of the in group to help the school earn points.” Tamra Jackson, Principal, Bridgeport High School (Attendance Challenge & College Dollars Challenge Participant

We couldn’t do it without the effort of great educators

19

What we ask of schools…

•Point person to lead challenge and dedicate 1-2 hours a week to promote it

•Participation in 30 min weekly conference call with participating schools

Time

•Most activations will require Internet access – students will need to have weekly computer access

•Sites must be cleared in advance with IT dept

Access

•Baseline attendance data for Fall 2011

•Weekly attendance data during the challenge

Data

Creativity• Willingness to share what works• Try new things• Learn with us

20

Timeline from now until Oct 1st

• July/August School sign ups continue

• July/August Registered schools receive toolkit

• Early September Registered schools receive starter kit with introductory swag and list of all web sites to be cleared/accessible

• Mid September School admins all log-on to Get Schooled and see how tool

works (webinar provided)

• Mid/End September Kick-off calls and webinars for all schools

Kick-off swag boxes arrive at school with tshirts, posters, loudspeaker announcements, etc.

21

The challenge will motivate youth across the country

22

In the end…

…everyone wins

3+%more students are in

school – all day, every day

Students find games, resources, peers to stay

motivated

schools get new

technology tools that resonate with youth

23

Join with us

If you’re interested in participating in or have any questions about the Get Schooled 2012 Fall Attendance Challenge, please send an e-mail to info@getschooled.com, with your name and

school.

You will be sent directions to create a log-in and set up your account , where you can directly register for the challenge.