2012 Email Evolution Conference Teaser

WebinarPart II

#eec12

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THE STATE OF EMAIL IN AN INTERACTIVE WORLD

EEC 2012: Seth Berman, Thursday 4:00pm – 5:00pm

The State of Email in an Interactive World

Key Takeaways• Find out when to use email as part of an increasingly complex

marketing mix• Learn how to move digital to the center of your marketing strategy• Capitalize on widespread smartphone adoption to be more relevant• Discover ways to drive real-time interaction with customers to drive

them to the desired action – a sale

Seth BermanDirector, Global Marketing

BabyCenter

Ed HenrichSVP, Professional Services

Responsys

Rick HeffernanDirector, eMarketing Strategy

and Internet SalesMetLife

CROSS-CHANNEL MARKETINGPUTTING THE CONSUMER FIRST: A NEW OUTLOOK FOR SOCIAL MARKETING

EEC 2012: Dennis Dayman, Thursday from 2:10 – 3:10

The session• Social media is a powerful channel on which people can

connect and share, and marketers can leverage to design targeted campaigns, but increases compliance issues– This session looks on how privacy and social regulations are evolving

and impacting marketing– Learn about best practices for consumer-first social media based

email marketing.– How to ensure compliance with 2012 regulations and the penalties

for non-compliance.• Speakers

– Dennis Dayman, Eloqua– Spencer Kollas, StrongMail

Come join the fun on Thursday from 2:10pm – 3:10pm

PRE-CONFERENCE WORKSHOP: INTEGRATED LIFECYCLE MARKETING PLUS: NEW STRATEGIES FOR GROWING YOUR EMAIL LIST

EEC 2012: Jordan Cohen, Wednesday 9-3:30, Friday 10:30am – 11:30am

Integrated Lifecycle Marketing • Pre-conference workshop featuring

case studies and practical “how to” advice for integrated marketing success throughout the customer lifecycle

– Wednesday, February 22, 10:00am – 3:00pm

• Part 1: Instructors & Topics:– Manny Ju, BlueHornet – Acquisition– Jordan Cohen, Pontiflex – Retention &

Loyalty– Chris Marriott, StrongMail – Influence

• Part 2: Integrated Marketer Idol: – Divide into teams and create the ultimate

integrated lifecycle marketing program– Win over the judges and a special prize

awaits!

New Strategies for Growing Your Email List

• B2C Email Strategies Track– Friday, February 24, 10:30am

• Part 1: How to Build an Acquisition Plan

– Arthur Middleton Hughes, Silverpop

• Part 2: Panel Discussion moderated by David Daniels

– Matt Annerino, LiveNation– Jared Blank, Tommy Hilfiger– Jordan Cohen, Pontiflex

EMAIL MARKETING TRENDS FOR 2012

EEC 2012: Ryan Phelan, Friday 8:30 – 9:30ish

This is really the best session…..no really….it is

IT’S FRIDAY!!!!!!!

IT’S FRIDAY!!!!!!!

Friday Opening Keynote: Email Marketing Trends for 2012

• Exciting and energetic presentation for a Friday Morning!

• Let’s get behind the numbers

• Discuss industry trends and the consumers experience with email

• Special guest presenters!

• Don’t oversleep, this is the one they will be talking about

Shar Van BoskirkVP and Principal AnalystForrester Research Inc.

Ryan PhelanVP, Strategic ServicesBlueHornet

Questions?

Submit your questions for the speakers via Vivastream too!

Thanks for attending See ya in Hollywood

REGISTER NOW!