2012 COMM 132 MADE Clothing Social Media Section 5 Team Eclipse Consulting
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Transcript of 2012 COMM 132 MADE Clothing Social Media Section 5 Team Eclipse Consulting
Eclipse Consulting
Target Market
Age Range:
Require formal dress
Bachelor
Values self-image and style
Upper-middle class to upper-class
Tech Savvy
Social Lifestyle
25-3520-35
$65K+Not Financially Constrained
Distribution
Factories
MADE
Consultant
Consumer
Factories
MADE Headquarters E-Commerce
Consultant
Consumer
Current Future
Competitors
High Personal Experience
High
Price
Four P’s
Price
• Competitively priced
• Bundling
• Gift Cards
• 20-35% lower than competition
• Higher than off the rack
Promotions
• Blog
Product
• Custom made
• Canada based
• Premium finishing options
• High quality fabric
Place
• Toronto based
• Occasionally travels
• Fabric imported from Italy
Price
• Competitively priced
• Bundling
• Gift Cards
• 20-35% lower than competition
• Higher than off the rack
Promotions
• Blog
Product
• Custom made
• Canada based
• Premium finishing options
• High quality fabric
Place
• Toronto based
• Occasionally travels
• Fabric imported from Italy
Target
Market
Promotions
• Blog
3 Marketing Issues
Brand AwarenessCustomer
Relationships/Commu
nity
Social Media
Integration
Marketing Challenges
Limited Budget
Small Sales Force
Lack of headquarters
Market Share
Brand Awareness
Transition of potential buyers into loyal customers
Measure effectiveness of social media
Key Objective:
Use a creative, low
budget, and exciting
campaign to drive sales
and expand reach
Our Campaign
Our Campaign
Video Blog
Our Campaign
Interactive Website
Suit
jackets
Pant
sTies
Sport CoatsSocks
Squares
Welcome To
Shirts
Our Campaign
Integration of Platforms
Implementation
Measuring the Results
Financials
Our campaign
Very small cost for the company
Large investment of time
Website = most expensive
Costs between $10K-20K
Call to Action
Increased Brand Awareness
Youtube
References
sdfds
