2012 COMM 132 MADE Clothing Social Media Section 5 Team Eclipse Consulting
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Transcript of 2012 COMM 132 MADE Clothing Social Media Section 5 Team Eclipse Consulting
![Page 1: 2012 COMM 132 MADE Clothing Social Media Section 5 Team Eclipse Consulting](https://reader034.fdocuments.us/reader034/viewer/2022051710/5a65c1667f8b9a33648b4cb9/html5/thumbnails/1.jpg)
Eclipse Consulting
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Target Market
Age Range:
Require formal dress
Bachelor
Values self-image and style
Upper-middle class to upper-class
Tech Savvy
Social Lifestyle
25-3520-35
$65K+Not Financially Constrained
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Distribution
Factories
MADE
Consultant
Consumer
Factories
MADE Headquarters E-Commerce
Consultant
Consumer
Current Future
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Competitors
High Personal Experience
High
Price
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Four P’s
Price
• Competitively priced
• Bundling
• Gift Cards
• 20-35% lower than competition
• Higher than off the rack
Promotions
• Blog
Product
• Custom made
• Canada based
• Premium finishing options
• High quality fabric
Place
• Toronto based
• Occasionally travels
• Fabric imported from Italy
Price
• Competitively priced
• Bundling
• Gift Cards
• 20-35% lower than competition
• Higher than off the rack
Promotions
• Blog
Product
• Custom made
• Canada based
• Premium finishing options
• High quality fabric
Place
• Toronto based
• Occasionally travels
• Fabric imported from Italy
Target
Market
Promotions
• Blog
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3 Marketing Issues
Brand AwarenessCustomer
Relationships/Commu
nity
Social Media
Integration
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Marketing Challenges
Limited Budget
Small Sales Force
Lack of headquarters
Market Share
Brand Awareness
Transition of potential buyers into loyal customers
Measure effectiveness of social media
Key Objective:
Use a creative, low
budget, and exciting
campaign to drive sales
and expand reach
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Our Campaign
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Our Campaign
Video Blog
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Our Campaign
Interactive Website
Suit
jackets
Pant
sTies
Sport CoatsSocks
Squares
Welcome To
Shirts
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Our Campaign
Integration of Platforms
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Implementation
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Measuring the Results
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Financials
Our campaign
Very small cost for the company
Large investment of time
Website = most expensive
Costs between $10K-20K
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Call to Action
Increased Brand Awareness
Youtube
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References
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