2012 campaign priorties
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Transcript of 2012 campaign priorties
![Page 1: 2012 campaign priorties](https://reader034.fdocuments.us/reader034/viewer/2022051514/549ff699ac795982328b464d/html5/thumbnails/1.jpg)
Campaign Prioritization
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Why?
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Value of prioritization
• Focus
• Shared understanding
• Clear expectations
• Departmental
collaboration
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What it doesn’t mean
• Low priority campaigns are not important• Your work is less valued• Campaigns won’t get support
![Page 5: 2012 campaign priorties](https://reader034.fdocuments.us/reader034/viewer/2022051514/549ff699ac795982328b464d/html5/thumbnails/5.jpg)
3 level evaluation
1.Chapter campaigns
2.Action Index vs. Funding
3.Campaign impact matrix
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2011 Process
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Campaign RAP NTA Coastal Preservation
Water Quality
KYH2O Ocean Ecosystems
Beach Access
Scales Network ✓ ✓ ✓ ✓ ✗ ✗ ✗Big, decisive win ✓ ✓ ✗ ✗ ✗ ✗ ✗Fundable by 50% or more ✗ ✗ ✗ ✗ ✓ ✓ ✗Ability to lead - - ✓ ✗ ✓ - ✓Effective partners ✓ ✓ ✗ - ✗ ✓ ✗
2010 Campaign Impact Matrix
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Results: 2011 Priorities
1 RAP2 NTA3 KYH20– OFG
4 Ocean Ecosystems5 Beach Preservation6 Water Quality7 Beach Access
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2012 Prioritization
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2010
RAP
Coastal Preservation
Ocean Ecosystems
NTA
Clean Water
KYH20
Beach Access
Top Chapter Campaign Areas
2011
Clean Water
Coastal Preservation
Beach Access
Ocean Ecosystems
RAP
KYH20
NTA?
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2011Clean Water (22)
BWTF (20)
Coastal Preservation (18)
OFG (~15)
Beach Access (13)
Ocean Ecosystems (11)
RAP*(10)
KYH20* (6)
NTA?
![Page 15: 2012 campaign priorties](https://reader034.fdocuments.us/reader034/viewer/2022051514/549ff699ac795982328b464d/html5/thumbnails/15.jpg)
Campaign
• Beginning, middle & end
• Target -> decision maker
• Outcome: victory or loss
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Program
• Ongoing
• No victory (as we define it)
• Can have the ground results
• Can lead to campaigns
![Page 17: 2012 campaign priorties](https://reader034.fdocuments.us/reader034/viewer/2022051514/549ff699ac795982328b464d/html5/thumbnails/17.jpg)
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Campaign RAP NTA Coastal Preservation
Water Quality
KYH2O
Ocean Ecosystems
Beach Access
OFG BWTF
Scales Network ✓ ✓ ✓ ✓ ✗ ✗ (✓) ✓ ✓Big, decisive win
✓ ✓ ✗ ✗ ✗ ✗ ✗ ✗ ✗Fundable by 50% or more
(✓)
✗ ✗ ✗ ✓ ✓ ✗ ✓ ✓
Ability to lead - (✗
)✓ ✗ ✓ - ✓ ✓ ✓
Effective partners ✓ ✓ ✗ - ✗ ✓ ✗ ✗ ✗
2011 Campaign Impact Matrix
![Page 19: 2012 campaign priorties](https://reader034.fdocuments.us/reader034/viewer/2022051514/549ff699ac795982328b464d/html5/thumbnails/19.jpg)
Additional considerations?
Campaign timelinesControversy (NTA, MPAs)MembershipConservation value….