2012 AMD Radeon™ HD 7700 Series Graphics · EXCLUSIVELY for AMD Radeon™ HD 7700, HD 7800, HD...

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Messaging Brief Document 2012 AMD Radeon™ HD 7700 Series Graphics AMD Confidential–NDA Required April 2012

Transcript of 2012 AMD Radeon™ HD 7700 Series Graphics · EXCLUSIVELY for AMD Radeon™ HD 7700, HD 7800, HD...

Messaging Brief Document

2012 AMD Radeon™ HD 7700 Series Graphics

AMD Confidential–NDA Required

April 2012

2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 2

Utilization Whether you’re

a member of an AMD regional marketing team,

an AMD OEM marketing professional

an AMD AIB partner, or

A marketing and/or sales professional who develops materials to promote AMD graphics processors, this brief will help you better convey to

audiences the benefits of AMD Radeon™ HD 7700 Series graphics.

Within these pages, you’ll find brand guidelines, including proper nomenclature, as well as an approved messaging framework you may use to

convey or contrast appropriate product features and benefits. Regions are encouraged to translate the templates into the local language

Follow these guidelines to help create your own brand ideas and executions, and help ensure that your messaging remains clear and consistent —

regardless of your market and/or region.

NOTE: This document contains product descriptions, features and performance results for graphics cards based on AMD’s standard

reference design for AMD Radeon™ HD 7700 Series GPUs.

If you manufacture, sell, market or distribute implementations which vary from the above description and as a result do not meet and/or support the

performance, technologies and/or features described in this document, you agree to disclose any such limitations to your customers and/or end

users. You acknowledge and agree that AMD shall not be responsible for any loss or damage of any kind related in any way to either: (i) such

disclosure; or (ii) your failure to make such disclosure.

NDA/Embargo Lift: Please refer to AMD Radeon™ HD 7700 Series Graphics Launch Guidelines for details.

The contents of this document are the property and confidential information of Advanced Micro Devices, Inc., and are subject to the terms of your

non-disclosure agreement with AMD. If, for any reason, you do not have a non-disclosure agreement with AMD, you agree to protect the contents of

this document by using the same degree of care, but no less than a reasonable degree of care, to prevent the unauthorized use, dissemination, or

disclosure of it as you use to protect your own confidential information. If you do not agree to these terms, please do not access or read this

document, and return the document to AMD.

2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 3

Contents

How to Use This Document

The AMD Radeon™ HD 7700, HD 7800 and HD 7900 Series Graphics

Consumer Value Proposition

Message Pillars

AMD Radeon™ HD 7700 Series Graphics Pillar Messaging

Secondary Messages and Support Points

AMD Radeon™ HD 7700 Series Graphics Specifications

Product Family Branding

Product Guidelines

Features, Functions, and Benefits

Trademark and Legal Text

Disclaimers

Trademark & Legal Text

2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 4

AMD Product Positioning and Value Proposition

On the following pages you will find the promotional messaging resources needed to market AMD Radeon™ HD 7700 Series graphics. These messaging blocks can be used as provided or as a first step in creating customized messages specific to

your needs.

AMD Radeon™ HD 7000 Series GPUs1 Family Value Prop & Pillars EXCLUSIVELY for AMD Radeon™ HD 7700, HD 7800, HD 7900 Series Graphics

Engineered to be the world’s most advanced graphics cards, AMD Radeon™ HD 7700, HD 7800 and 7900 Series GPUs feature the

award-winning GCN Architecture for spectacular performance and efficiency. Equipped with the latest technologies, such as PCI

Express® 3.0 and the incredibly efficient AMD ZeroCore Power technology, gamers should never settle for anything less.4,7

Family Tagline: ―Never Settle.‖

Perfected: Step up to the world’s most advanced graphics with the GCN Architecture, an award-winning 28nm chip engineered to

enable an exceptional DirectX® 11 experience, today and tomorrow. Expanded: It’s time to broaden your horizons. Tap into the full potential of your GPU by gaming on more than three displays with

AMD Eyefinity technology “2.0”.2

Unrivalled: The future of computing is here. Get more than unbelievably beautiful HD video with AMD App Acceleration, get

unprecedented performance in everything from browsers to video editors.3

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AMD Radeon™ HD 7000 Series GPUs1: Family Pillar Copy (Long Form) EXCLUSIVELY for AMD Radeon™ HD 7700, HD 7800, HD 7900 Series Graphics

Key Messages

and Support

Points

Use the grid below to obtain segmented audience messages for integration into a variety of printed and/or electronic

marketing material for AMD Radeon™ HD 7700, HD 7800, HD 7900 Series GPUs.

AMD Eyefinity Technology “2.0” GCN Architecture AMD App Acceleration

Expanded Perfected Unrivalled

It’s time to broaden your horizons. Tap into the full potential of your

GPU by gaming on up to 6 displays with AMD Eyefinity technology.2

AMD Eyefinity technology is here to deliver the unfair advantage you

deserve. With new modes and features, like 5x1 landscape, AMD

HD3D technology and universal bezel compensation, the world’s best multi-

display gaming technology just got better.2

Please see GPU-specific messaging

in the next section

Step up to the world’s most advanced graphics with the GCN

Architecture, an award-winning 28nm chip engineered to enable an

exceptional DirectX® 11 experience, today and tomorrow.

Built to perform as the world’s most advanced graphics, the GCN

Architecture is the industry’s first 28nm GPU design. Packed with unprecedented

technologies, such as PCI Express 3.0 and the ultra-efficient AMD ZeroCore Power technology, this is the hardware

that gamers deserve.4,7

AMD Radeon™ HD 7000 Series GPUs are powered by the award-winning GCN Architecture, a 28nm chip designed to provide next-generation features and performance for all your favorite games and applications.1

The performance you need, the technology

The future of computing is here.

Get more than unbelievably

beautiful HD video with AMD App

Acceleration, get unprecedented

performance in everything from

browsers to video editors.2

With advanced video features like color

correction, image sharpening and noise

removal, AMD App Acceleration sets the

bar for beautiful movies. And when it’s

time to multi-task, the optimized GCN

Architecture is more than ready to

make quick work of everyday

applications.3

AMD HD Media Accelerator provides optimized playback and quality that can enhance colors, reduce noise and sharpen the picture in your favorite movies and

videos.3

2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 6

you deserve: the AMD Radeon™ HD 7000 Series GPUs offer full support for DirectX® 11 with the revolutionary 28nm GCN

Architecture—your games and apps have never had it this good.1

Raise the settings, increase your resolution, and annihilate your competition. Experience the latest DirectX® 11 games as they were

intended on the revolutionary AMD Radeon™ HD 7000 Series, based on the stunning 28nm GCN Architecture.1

Designed for DirectX® 11, the radically new

GCN Architecture in AMD Radeon™ HD 7000 Series GPUs was built to power the next

generation of games and applications.1

High def? No problem. AMD Radeon™ HD 7000 Series GPUs were engineered to give you stunning detail with excellent performance in the hottest DirectX® 11 games.

For additional messaging, please refer to the Microsoft DirectX® 11 technology messaging brief:

PID# 49099A on http://adam.amd.com

With AMD App Acceleration, use the raw power of an AMD Radeon™ HD 7000 Series GPU to accelerate your web browser, office

applications, and more. Offload your tasks from your CPU to your GPU. Do more and do it faster.3

Experience superior video encoding

performance in some of today’s best video

editors thanks to AMD App Acceleration and an AMD Radeon™ HD 7000 Series GPU.2,8

AMD App Acceleration uses the compute power of your AMD Radeon™ HD 7000 Series GPU to accelerate everything from streaming HD video, to watching 3D Blu-ray.

It has been designed to enable that ―theater

quality‖ experience with your favorite content.3,5

AMD App Acceleration uses the power of your AMD Radeon™ HD 7000 Series GPU to power today’s most popular applications. From web browsers and video editing, to productivity and office applications, AMD App

Acceleration is designed to allow you to do more, faster.3

For additional messaging, please refer to the AMD App

Acceleration messaging brief: PID# 49097A on

http://adam.amd.com

2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 7

AMD Radeon™ HD 7770 GHz Edition-Specific Positioning and Copy

SHORT: The world’s most advanced graphics. For everyone.

LONG: Based on the award-winning GCN Architecture, AMD Radeon™ HD 7700 Series GPUs are built to destroy with the

industry’s very first 28nm GPU design. Packed with incredible features, such as PCI Express® 3.0, the ultra-efficient AMD

ZeroCore Power technology or gaming at resolutions beyond 5760x1080 with AMD Eyefinity technology, these are the world’s

most advanced graphics. For everyone.1,4,7

AMD Eyefinity technology “2.0” GCN Architecture AMD App Acceleration

Expand your desktop across up to six monitors with AMD Eyefinity multi-display technology.2

Intelligently manage your workspace with an extremely flexible solution that allows you to see more of your games

and multitask more efficiently.2

AMD Eyefinity technology gives you the flexibility to add more displays as you need them in a seamless, easy to install

package – all on a single GPU.2

Multi-monitor gaming in stereo 3D

doesn’t have to be complicated. Get an incredibly immersive experience with easy setup thanks to AMD Eyefinity and AMD HD3D technologies.2,5

Expand your desktop workspace. With AMD Eyefinity technology you can add

up to 6 displays help you enjoy games, movies and the web—all at the same time.2

AMD Eyefinity technology doesn’t need identical monitors thanks to universal bezel compensation. With AMD Catalyst™ drivers, simple configuration

is just a few clicks away.2

For additional messaging, please refer to the AMD Eyefinity technology messaging brief:

PID# 49096A on http://adam.amd.com

NOTE: Messaging referencing a

1GHz clockspeed may not be used

in your material if your product’s

engine clock falls below this

threshold. SKUs >1GHz must

modify this messaging to match the

shipping engine clock.

The gigahertz barrier has been broken.

Armed with a stunning 1GHz GPU based

on the revolutionary GCN Architecture,

the AMD Radeon™ HD 7770 GHz Edition

is quite simply engineered to annihilate.

Clocked to a blistering 1GHz, the AMD

Radeon™ HD 7770 GHz Edition GPU

offers more than some of the world’s

most advanced graphics: it offers the

incredible performance every gamer

deserves.

Use family AMD App Acceleration

messaging in the family

messaging section.

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AMD Radeon™ HD 7750-Specific Positioning and Copy

SHORT: The world’s most advanced graphics. For everyone.

LONG: Based on the award-winning GCN Architecture, AMD Radeon™ HD 7700 Series GPUs are built to destroy with the

industry’s very first 28nm GPU design. Packed with incredible features, such as PCI Express® 3.0, the ultra-efficient AMD

ZeroCore Power technology or gaming at resolutions beyond 5760x1080 with AMD Eyefinity technology, these are the world’s

most advanced graphics. For everyone.1,4,7

AMD Eyefinity technology “2.0” GCN Architecture AMD App Acceleration

Expand your desktop across up to six monitors with AMD Eyefinity multi-display technology.2

Intelligently manage your workspace with an extremely flexible solution that allows you to see more of your games and multitask more efficiently.2

AMD Eyefinity technology gives you the flexibility to add more displays as you

need them in a seamless, easy to install package – all on a single GPU.2

Multi-monitor gaming in stereo 3D doesn’t have to be complicated. Get an incredibly immersive experience with easy setup thanks to AMD Eyefinity and AMD HD3D technologies.2,5

Expand your desktop workspace. With AMD Eyefinity technology you can add up to 6 displays help you enjoy games, movies and the web—all at the same

time.2

AMD Eyefinity technology doesn’t need

identical monitors thanks to universal bezel compensation. With AMD Catalyst™ drivers, simple configuration is just a few clicks away.2

For additional messaging, please refer to the AMD Eyefinity technology messaging brief:

PID# 49096A on http://adam.amd.com

Excellent performance doesn’t have to

come on the back of a power supply

upgrade. Take home the enviably

efficient AMD Radeon™ HD 7750 GPU for

outstanding DirectX® 11 gaming on the

system you have today.

Efficiency. Flexibility. Performance. This

is the DNA of the AMD Radeon™ HD

7750—the world’s most advanced

graphics. For everyone.

Use family AMD App Acceleration

messaging in the family

messaging section.

2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 9

Secondary Messages and Support Points

Secondary

Messages and

Support Points

On the following page you will find ―secondary‖ messaging to help market additional technology and/or features of

AMD Radeon™ Graphics cards. These messaging blocks can be used for integration into a variety of printed and/or

electronic marketing materials.

Secondary Message 1

AMD HD3D technology

Play your favorite games in full stereo 3D, and get incredibly rich and interactive gameplay with AMD HD3D technology.5

Now featuring DisplayPort 1.2 and HDMI® (with 3D), the AMD Radeon™ HD 7700 Series is more than ready for lightning-fast stereo 3D

gaming in stunning HD quality.5

Watch your 3D Blu-Ray movies in vivid color and rich detail using AMD HD3D technology.5

Enjoy beautiful stereo 3D content on a wide variety 3D HDTVs, 3D projectors and 3D monitors thanks to AMD HD3D technology.5

Convert your 2D photos and videos to 3D using the award-winning AMD HD3D technology to enhance your playback experience.5 For more information on this technology please reference our AMD HD3D Technology Messaging Brief: Product ID (PID): 49098A

Secondary Message 2

AMD CrossFire™ technology You deserve to play the world’s most demanding games at the highest resolutions and maximum detail settings. AMD CrossFire™ can help you

get there with performance that’s up to 2x faster than a single GPU.6,8

PCI Express 3.0 is here, and the AMD Radeon™ HD 7700 Series is ready. Get superior performance with multi-GPU configurations thanks to

unprecedented bandwidth and AMD CrossFire™ technology.6,7

Never settle for medium. Crank the settings and experience your favorite games in uncompromising detail with AMD CrossFire™ technology.6

Get advanced AMD CrossFire™ support for the latest games with AMD Catalyst™ Software Suite Application Profiles.6

With outstanding performance scaling, a system equipped with AMD CrossFire™ technology system keeps you fragging while everyone else is

reaching for an upgrade.6

For additional messaging, please refer to the AMD CrossFire™ technology brand brief under PID# 49227A on http://adam.amd.com

2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 10

Secondary Message 3

Power Technologies

AMD PowerPlay™ technology delivers high performance when needed and conserves power when the demand on the graphics processor is

low.4

AMD PowerTune technology enables intelligent power monitoring in the AMD Radeon™ HD 7700 Series GPUs to enable higher clock speeds and

better performance in your favorite games.4

AMD ZeroCore Power technology allows your AMD Radeon™ GPU to consume virtually no power when in idle state. It even shuts down

additional GPUs in AMD CrossFire™ technology mode to consume less when they’re not in use.4

2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 11

Detailed Features Listing

AMD Radeon™ HD 7770 GHz Edition Feature Summary

1000MHz Engine Clock

1GB GDDR5 Memory 1125MHz Memory Clock (4.5 Gbps GDDR5) 72GB/s memory bandwidth (maximum) 1.28 TFLOPS Single Precision compute power GCN Architecture

o 10 Compute Units (640 Stream Processors) o 40 Texture Units

o 64 Z/Stencil ROP Units o 16 Color ROP Units o 9th generation programmable hardware tessellation units o Dual Asynchronous Compute Engines (ACE)

128-bit GDDR5 memory interface PCI Express 3.0 x16 bus interface

DirectX® 11-capable graphics OpenGL 4.2 support Partially Resident Textures (PRT)

o Ultra-high resolution texture streaming technology Image quality enhancement technology

o Up to 24x multi-sample and super-sample anti-aliasing

o Adaptive anti-aliasing

o Morphological Anti-Aliasing (MLAA) o Enhanced Quality Anti-Aliasing (EQAA) o 16x angle independent anisotropic texture filtering

AMD Eyefinity multi-display technology2 o Up to 6 displays supported o Independent resolutions, refresh rates, color controls, and video overlays o Display grouping

Combine multiple displays to behave like a single large display o Discrete Digital Multi-Point Audio (DDMA)

AMD App Acceleration3 o Supports OpenCL™ 1.2, DirectCompute 11 & Microsoft C++ AMP o Double Precision Floating Point

o AMD HD Media Accelerator

Unified Video Decoder (UVD) H.264 VC-1 MPEG-2 (SD & HD) MVC (Blu-ray 3D) MPEG-4 Part 2 (DivX/Xvid) Adobe Flash

DXVA 1.0 & 2.0 support WMV HD

2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 12

Video Codec Engine (VCE) Multi-stream hardware H.264 encoder Full-fixed mode: 1080p @ 60 FPS encoding Hybrid mode: Stream Processor-assisted encoding

Enhanced Video Quality features Advanced post-processing and scaling

o Deblocking o Denoising o Automatic deinterlacing o Mosquito noise reduction o Edge enhancement

o 3:2 pulldown detection Advanced video color correction

o Brighter whites processing (Blue Stretch) o Independent video gamma control o Flesh tone correction

o Color vibrance control

o Dynamic contrast o Dynamic video range control

AMD HD3D technology5 o Stereoscopic 3D display/glasses support o Blu-ray 3D support o Stereoscopic 3D gaming o 3rd party Stereoscopic 3D middleware software support

AMD CrossFire™ multi-GPU technology6 o Supports dual-GPU performance scaling

Cutting-edge integrated display support o DisplayPort 1.2

Max resolution: 4096x2160 per display Multi-Stream Transport 21.6 Gbps bandwidth

High bit-rate audio Quad HD/4k video support 1080p60 Stereoscopic 3D

o HDMI® (With 4K, 3D, x.v.Color™ and Deep Color) Max resolution: 4096x2160 1600p60 Stereoscopic 3D

Quad HD/4k video support o Dual-link DVI with HDCP

Max resolution: 2560x1600

o VGA Max resolution: 2048x1536

Integrated HD audio controller o Output protected high bit rate 7.1 channel surround sound over HDMI with no additional cables required

o Supports AC-3, AAC, Dolby TrueHD and DTS Master Audio formats AMD PowerPlay™ power management technology4

o Automatic power management with low power idle states AMD PowerTune technology4

o Intelligent TDP management technology o Dynamic clockspeed/performance enhancement for games

2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 13

AMD ZeroCore Power technology4 o Ultra-low idle power when the connected display is in power saving mode o Efficient low power mode for desktop work o Secondary GPUs in an AMD CrossFire™ technology configuration power down when unneeded

AMD Catalyst™ graphics and HD video configuration software o Software support for Windows 7 and Windows Vista o AMD Catalyst™ Control Center - AMD Catalyst™ software application and user interface for setup, configuration, and accessing features of AMD

Radeon products. Unified Graphics display driver - AMD Catalyst™ software enabling other PC programs and devices to use advanced graphics, video, and features of AMD

Radeon™ products.

2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 14

AMD Radeon™ HD 7750 Feature Summary

Up to 900MHz Engine Clock

1GB GDDR5 Memory 1125MHz Memory Clock (4.5 Gbps GDDR5)

72GB/s memory bandwidth (maximum) Up to 922 GFLOPS Single Precision compute power GCN Architecture

o 8 Compute Units (512 Stream Processors) o 32 Texture Units o 64 Z/Stencil ROP Units o 16 Color ROP Units

o 9th generation programmable hardware tessellation units o Dual Asynchronous Compute Engines (ACE)

128-bit GDDR5 memory interface

PCI Express 3.0 x16 bus interface DirectX® 11-capable graphics OpenGL 4.2 support Partially Resident Textures (PRT)

o Ultra-high resolution texture streaming technology Image quality enhancement technology

o Up to 24x multi-sample and super-sample anti-aliasing o Adaptive anti-aliasing o Morphological Anti-Aliasing (MLAA) o Enhanced Quality Anti-Aliasing (EQAA)

o 16x angle independent anisotropic texture filtering AMD Eyefinity multi-display technology2

o Up to 6 displays supported o Independent resolutions, refresh rates, color controls, and video overlays o Display grouping

Combine multiple displays to behave like a single large display o Discrete Digital Multi-Point Audio (DDMA)

AMD App Acceleration3 o Supports OpenCL™ 1.2, DirectCompute 11 & Microsoft C++ AMP o Double Precision Floating Point o AMD HD Media Accelerator

Unified Video Decoder (UVD) H.264 VC-1

MPEG-2 (SD & HD)

MVC (Blu-ray 3D) MPEG-4 Part 2 (DivX/Xvid) Adobe Flash DXVA 1.0 & 2.0 support WMV HD

Video Codec Engine (VCE) Multi-stream hardware H.264 encoder Full-fixed mode: 1080p @ 60 FPS encoding Hybrid mode: Stream Processor-assisted encoding

Enhanced Video Quality features

2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 15

Advanced post-processing and scaling o Deblocking o Denoising o Automatic deinterlacing

o Mosquito noise reduction o Edge enhancement o 3:2 pulldown detection

Advanced video color correction o Brighter whites processing (Blue Stretch) o Independent video gamma control o Flesh tone correction

o Color vibrance control o Dynamic contrast o Dynamic video range control

AMD HD3D technology5 o Stereoscopic 3D display/glasses support

o Blu-ray 3D support

o Stereoscopic 3D gaming o 3rd party Stereoscopic 3D middleware software support

AMD CrossFire™ multi-GPU technology6 o Supports dual-GPU performance scaling

Cutting-edge integrated display support o DisplayPort 1.2

Max resolution: 4096x2160 per display

Multi-Stream Transport 21.6 Gbps bandwidth High bit-rate audio Quad HD/4k video support

1080p60 Stereoscopic 3D o HDMI® (With 4K, 3D, x.v.Color™ and Deep Color)

Max resolution: 4096x2160

1600p60 Stereoscopic 3D Quad HD/4k video support

o Dual-link DVI with HDCP Max resolution: 2560x1600

o VGA Max resolution: 2048x1536

Integrated HD audio controller o Output protected high bit rate 7.1 channel surround sound over HDMI with no additional cables required o Supports AC-3, AAC, Dolby TrueHD and DTS Master Audio formats

AMD PowerPlay™ power management technology4 o Automatic power management with low power idle states

AMD PowerTune technology4 o Intelligent TDP management technology

o Dynamic clockspeed/performance enhancement for games AMD ZeroCore Power technology4

o Ultra-low idle power when the connected display is in power saving mode o Efficient low power mode for desktop work o Secondary GPUs in an AMD CrossFire™ technology configuration power down when unneeded

AMD Catalyst™ graphics and HD video configuration software

2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 16

o Software support for Windows 7 and Windows Vista o AMD Catalyst™ Control Center - AMD Catalyst™ software application and user interface for setup, configuration, and accessing features of AMD

Radeon products. o Unified Graphics display driver - AMD Catalyst™ software enabling other PC programs and devices to use advanced graphics, video, and features of

AMD Radeon™ products.

2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 17

Product Family Branding

Code Name

Brand Name

AMD Radeon™ HD 7700 Series Graphics

Cape Verde XT

(All skus great than or equal to 1GHz GPU Clock ONLY)

AMD Radeon™ HD 7770 GHz Edition

Cape Verde Pro AMD Radeon™ HD 7750

Please note the naming scheme for the AMD Radeon™ HD 7700 Series graphics cards.

We do not use suffix modifiers e.g. XT, PRO, GT, and have moved to a numbering sequence that makes it easy for consumers to identify products and their general ranking of performance.

Typically, the highest performing product in a family has a ―‖70‖ in the number and the midrange uses ―‖50‖. If an entry level

part exists, it will have a ―‖30‖.

In order to better enable our customers to market and sell our products, we have developed a new format for product line

listings to call attention to key features that give our products a competitive advantage. This is to be used for any product listings, including e-tail, price lists and product catalogues.

AMD Radeon™ HD 7700 Series GPUs offer support for AMD Eyefinity technology, DirectX® 11 and AMD App Acceleration and we want to communicate and highlight these important advantages at every opportunity

2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 18

AMD Radeon™ HD 7770 GHz Edition Line Listings

RECOMMENDED VERSION

Minimum Line Listing Extended Line Listing

AMD Radeon™ HD 7770 GHz Edition, 1GB GDDR5, DirectX® 11.1, GCN Architecture, AMD Eyefinity Technology, PCIe 3.0

AMD Radeon™ HD 7770 GHz Edition GCN Architecture

DirectX® 11.1 1GB GDDR5 RAM 10 Compute Units (640 Stream Processors) AMD Eyefinity technology (support for up to 6 displays)2 1x DL-DVI, 1x HDMI®, 2x mDP

AMD CrossFire™ technology (up to 2 GPUs) PCI Express 3.0 x16

Compatible with AMD and Intel Platforms

SHORT VERSION

Minimum Line Listing Extended Line Listing

AMD Radeon™ HD 7770 GHz Edition, 1GB GDDR5, GCN Architecture, PCIe 3.0

AMD Radeon™ HD 7770 GHz Edition GCN Architecture DirectX® 11.1

1GB GDDR5 RAM

10 Compute Units (640 Stream Processors) AMD Eyefinity technology (support for up to 6 displays)2 1x DL-DVI, 1x HDMI®, 1x DP AMD CrossFire™ technology (up to 2 GPUs) PCI Express 3.0 x16 Compatible with AMD and Intel® Platforms

The product descriptions, features and performance results are for graphics cards based on AMD’s standard reference design for the AMD Radeon™ HD 7970 Graphics with GDDR5 memory. If you manufacture, sell, market or distribute implementations which vary from the above description and as a result do not meet and/or support the performance, technologies and/or features described in this document, you agree to disclose any such limitations to your customers and/or end

users. You acknowledge and agree that AMD shall not be responsible for any loss or damage of any kind related in any way to either: (i) such disclosure; or (ii) your

failure to make such disclosure.

2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 19

AMD Radeon™ HD 7750 Line Listings

RECOMMENDED VERSION

Minimum Line Listing Extended Line Listing

AMD Radeon™ HD 7750 graphics, 1GB GDDR5, DirectX® 11.1, GCN Architecture, AMD Eyefinity Technology, PCIe 3.0

AMD Radeon™ HD 7750 Graphics GCN Architecture

DirectX® 11.1 1GB GDDR5 RAM 8 Compute Units (512 Stream Processors) AMD Eyefinity technology (support for up to 6 displays)2 1x DL-DVI, 1x HDMI®, 2x mDP

AMD CrossFire™ technology (up to 2 GPUs) PCI Express 3.0 x16

Compatible with AMD and Intel Platforms

SHORT VERSION

Minimum Line Listing Extended Line Listing

AMD Radeon™ HD 7750 Graphics, 3GB GDDR5, GCN Architecture, PCIe 3.0

AMD Radeon™ HD 7750 Graphics GCN Architecture DirectX® 11.1

1GB GDDR5 RAM

8 Compute Units (512 Stream Processors) AMD Eyefinity technology (support for up to 6 displays)2 1x DL-DVI, 1x HDMI®, 1x DP AMD CrossFire™ technology (up to 2 GPUs) PCI Express 3.0 x16 Compatible with AMD and Intel® Platforms

The product descriptions, features and performance results are for graphics cards based on AMD’s standard reference design for the AMD Radeon™ HD 7970 Graphics with GDDR5 memory. If you manufacture, sell, market or distribute implementations which vary from the above description and as a result do not meet and/or support the performance, technologies and/or features described in this document, you agree to disclose any such limitations to your customers and/or end

users. You acknowledge and agree that AMD shall not be responsible for any loss or damage of any kind related in any way to either: (i) such disclosure; or (ii) your

failure to make such disclosure.

2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 20

Feature-Function-Benefits Matrix

Feature Function End-user Benefit and/or Advantage

Microsoft DirectX® 11 Support

AMD Radeon™ HD 7000 Series, codename ―Southern Islands‖, GPUs fully support Microsoft DirectX® 11, with the following enhancements over earlier products: Faster Tessellation – up to 4x the speed when

compared to the AMD Radeon™ HD 6970 Faster DirectCompute – accelerates advanced post-

processing, filtering, and anti-aliasing techniques

Get intense gaming performance and unrivalled image quality with stunning 3D visual effects, realistic lighting and lifelike imagery

GCN Architecture A new design for AMD’s unified graphics processing and compute cores that allows them to achieve higher utilization for improved performance and efficiency.

Get more usable processing power for your money, enabling better frame rates in the latest games at high resolutions and quality settings, and more everyday applications benefiting from GPU acceleration

Enhanced Anisotropic Filtering

Improved anisotropic filtering algorithm eliminates distracting artifacts and produces reference-level image quality

Ultimate image quality and visuals for more immersive gaming

AMD Eyefinity technology2

Run multiple displays from a single graphics board and expand your gaming field of view across all displays1 Enhancements for AMD Radeon™ HD 7000 Series include:

Stereo 3D – multi-display stereoscopic 3D support via DisplayPort

16k x 16k maximum display group resolution – output up to 268 megapixels per GPU

Enjoy the ultimate immersive gaming experience with innovative ―wrap around‖ multi-display capabilities1

Multi-display video conferencing with surround audio

Get a step closer to the simulated reality experience with AMD Eyefinity and AMD HD3D technologies, surround sound, and increased resolution

AMD HD3D Technology5

Supports the latest stereoscopic 3D content and display technologies

Play 3D games, watch Blu-ray 3D videos, and edit 3D photos on your 3D monitor, TV, or projector

Display Flexibility Enjoy a full range of display options natively on the board, including dual-link DVI-I, DisplayPort, and HDMI DisplayPort 1.2 with MST allows multiple high resolution

monitors to be connected to a single display output through an external hub

More flexibility with the highest level of connectivity for the latest display technologies

2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 21

HDMI 1.4a Integrated high speed HDMI 1.4a output with 1080p 120 Hz 3D Stereoscopic support, and 4k resolution display support

Ensures you get the full Blu-ray and PVR experience from your PC

Dolby® TrueHD and DTS-HD Master AudioTM Support

Support of content protected, high bandwidth, 7.1 channels of surround sound over HDMI and DisplayPort

Get a fully immersive high-definition audio experience with the latest Blu-ray movies

AMD App Acceleration3 AMD App Acceleration creates a ―co-processing‖

environment in which the compute processing potential in

your AMD Radeon™ graphics processor (GPU) works

together with the system’s central processor (CPU), to

dramatically accelerate enabled applications

The AMD Radeon™ GPU has hundreds of cores available

to accelerate computationally intensive calculations.

Industry Standard API’s – AMD supports industry standard APIs like OpenCL™, and DirectCompute through AMD App Acceleration GPU acceleration

technology Better Performance – AMD Radeon™ GPU acceleration helps improve performance of everyday tasks such as web browsing, Office applications, and video rendering

AMD HD Media

Accelerator3

AMD HD Media Accelerator has been designed to help

optimize and dramatically improve video playback on your

computer by taking advantage of hardware video

acceleration from your AMD Radeon™ GPU.

Watch the hottest Blu-ray movies or other HD content at

full 1080p display resolution and beyond and enjoy a more feature rich experience:

Blu-ray 3D Stereoscopic decode - Full GPU MVC codec decode support

DivX Pro support enables GPU acceleration with DIVX MPEG-4 part 2 and MKV playback

Hardware accelerated decode of one 1080p and

one 1080i HD video streams simultaneously Flash Video Acceleration, enjoy smooth high-

quality video with minimal overhead when you watch streaming video online with new GPU acceleration features .

HQV new gamma formats tied to panel availability Brighter Whites processing increases the blue

value of white colors for brighter and more vivid video playback

Independent Video Gamma Control allows you

to set video gamma independently from Windows desktop for a better viewing experience

Dynamic Video Range Control enables user to

control levels of black and white during playback

Watch the hottest Blu-ray movies, online video and other HD content including DivX files beyond 1080p with low power and low noise with GPU acceleration and enhanced features. With full 3D stereoscopic decode you can enjoy it all in 3D.

Enhanced video capabilities – Removes access noise, smoother lines & edges, cleaner/sharper movies and video Superior video quality– Brighter whites, flesh tone

correction, and improved dynamic range

Fast image and video processing- GPU accelerated video playback smooth frame rate of multiple video formats Fast video transcode/encode- Encoding and transcoding tasks finish quickly thanks to GPU acceleration with

compatible programs and hardware

AMD PowerPlay™ technology4

AMD PowerPlay™ technology dynamically adjusts clockspeeds in response to GPU load, saving power for just when you need it.

Ensures maximum GPU efficiency by dynamically scaling clockspeeds and power consumption in response to GPU loads.

2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 22

AMD PowerTune

technology3

Maximizes performance under load conditions by dynamically increasing the GPU engine clock to take advantage of unused TDP headroom. Also allows users to

configure their own TDP limit, within a provided range, for

even higher performance or more power efficiency.

Performs intelligent assessment of the GPU’s real-time power draw to enable higher clockspeeds and faster performance in your favorite games.

PCI Express 3.07 Delivers double the bandwidth per lane of PCIe Gen 2 for faster GPU <-> CPU communication (up to 16 GB/sec in each direction).

Get the maximum performance from your GPU when paired with the latest platforms

AMD CrossFire™

technology6

Multi-GPU support offers superior scalability

Increase your gaming performance up to 2x with AMD CrossFire™ technology, 2.75x for TriFire configurations, or 3.75x with QuadFire configs.7

28 nm Process Technology

The new 28nm GCN Architecture’s more efficient process technology puts more transistors in less space, enabling a dramatic increase in processing power

Helps provide better processor performance while using less power and better transistor efficiency than previous generation technology

Advanced GDDR5 Memory Technology

GDDR5 memory provides the highest available memory bandwidth of any memory technology today, enabling higher GPU performance.

Delivers more speed and higher bandwidth for high-performance GPUs.

Enhanced Internet Applications

Accelerate rendering performance with the latest web browsers (IE10, Firefox 6) and programming interfaces

(Direct2D, HTML5, WebGL, Flash 11 / Molehill)

Enables a faster and smoother browsing experience with high quality real-time 3D graphics.

Microsoft Windows® 7

Support

Comprehensive OS support including Windows XP, Windows Vista, the very latest Windows® 7 functionality and Driver support

Designed to deliver all the benefits of Microsoft Windows® 7 OS

2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 23

Additional Information Notes:

The following footnote is a standard requirement for any AMD Radeon™ graphics messaging:

Additional hardware (e.g. Blu-ray drive, HD or 10-bit monitor, TV tuner) and/or software (e.g. multimedia applications) are required for the full

enablement of some features. Not all features may be supported on all components or systems - check with your component or system manufacturer

for specific model capabilities and supported technologies.

1 The GCN Architecture and its associated features (PCI Express® 3.0, AMD ZeroCore Power technology, DDM Audio, and 28nm production) are exclusive to

the AMD Radeon™ HD 7900, HD 7800 and HD 7700 Series.

2 AMD Eyefinity technology works with games that support non-standard aspect ratios, which is required for panning across multiple displays. To enable more than two displays, additional panels with native DisplayPort™ connectors, and/or DisplayPort™ compliant active adapters to convert your monitor’s native

input to your cards DisplayPort™ or Mini-DisplayPort™ connector(s), are required. Support for five simultaneous displays may require complementary products compatible with DisplayPort 1.2 Multi-Stream Transport. Maximum number of configured displays may vary - check with your component or system

manufacturer for specific model capabilities and supported technologies. SLS (―Single Large Surface‖) functionality requires an identical display resolution on

all configured displays.

3 AMD App Acceleration is a set of technologies designed to improve video quality and enhance application performance. Full enablement of some features

requires support for OpenCL™, DirectCompute or DirectX® Video Acceleration (DXVA). Not all products have all features and full enablement of some capabilities and may require complementary products.

4 AMD PowerPlay™, AMD PowerTune and AMD ZeroCore Power are technologies offered by certain AMD Radeon™ products, which are designed to intelligently

manage GPU power consumption in response to certain GPU load conditions. Not all products feature all technologies – check with your component or system manufacturer for specific model capabilities.

5 AMD HD3D is a technology designed to enable stereoscopic 3D support in games, movies and/or photos. Requires 3D stereo drivers, glasses, and display. Not

all features may be supported on all components or systems – check with your component or system manufacturer for specific model capabilities and supported technologies. A list of supported stereoscopic 3D hardware is available at http://www.amd.com/HD3D.

6 AMD CrossFire™ technology requires an AMD CrossFire Ready motherboard, an AMD CrossFire™ Bridge Interconnect (for each additional graphics card) and

may require a specialized power supply.

7 Utilization of PCI Express 3.0 bandwidth requires a mainboard equipped with a PCI Express 3.0 PHY. Not all mainboards feature this technology – check with

your component or system manufacturer for specific model capabilities.

8 Based on benchmark scores as evaluated by AMD performance labs using the AMD Radeon™ HD 7770 as of 16 January, 2012. Testing based on AMD Catalyst™ driver 8.932. AMD Radeon™ testing performed with the following configuration: Intel® Core™ i7-3960X (3.3GHz), MSI X79A-GD65, 16GB (4x4GB)

DDR3-1600 (9-9-9-24), Microsoft® Windows® 7 operating system.

2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 24

Trademark and Legal Information

Disclaimers

The information presented in this document is for information purposes only. The information contained herein is subject to change and may be

rendered inaccurate for many reasons, including, but not limited to product and roadmap changes, component and motherboard version changes,

new model and/or product releases, product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the

like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise this

information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or

changes.

AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY

INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION.

***WARNING*** AMD graphics processors are intended to be operated only within their associated specifications and factory settings. Operating

your AMD graphics processor outside of specification or in excess of factory settings, including but not limited to overclocking, may damage your

graphics processor and/or lead to other problems, including but not limited to, damage to your system components (including your motherboard and

components thereon (e.g. memory)), system instabilities (e.g. data loss and corrupted images), shortened graphics processor, system component

and/or system life and in extreme cases, total system failure. AMD does not provide support or service for issues or damages related to use of an

AMD graphics processor outside of graphics processor specifications or in excess of factory settings. You may also not receive support or service

from your system manufacturer. DAMAGES CAUSED BY USE OF YOUR AMD OR AMD GRAPHICS PROCESSOR OUTSIDE OF SPECIFICATION OR IN

EXCESS OF FACTORY SETTINGS ARE NOT COVERED UNDER YOUR AMD PRODUCT WARRANTY AND MAY NOT BE COVERED BY YOUR SYSTEM

MANUFACTURER’S WARRANTY.

ATTRIBUTION

©2012 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Catalyst, CrossFire, PowerPlay, Radeon and combinations

thereof are trademarks of Advanced Micro Devices, Inc. Microsoft, Windows, Windows Vista, and DirectX are registered trademarks of Microsoft

Corporation in the U.S. and/or other jurisdictions. PCI Express is a registered trademark of PCI-SIG. Other names are for informational purposes

only and may be trademarks of their respective owners.