2012 06-14 learn tolisten-webinar slides
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Transcript of 2012 06-14 learn tolisten-webinar slides
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STRATEGIES & SOLUTIONS TO HELP CLIENTS SUCCEED
29-minute Afternoon Break Webinar Series
Learn To Listen To Your Marketplace and Increase Your Sales
Why You Need a Social Media Marketing System
June 14, 2012
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STRATEGIES & SOLUTIONS TO HELP CLIENTS SUCCEED
Q&A will follow the presentation
Enter your questions in theQuestion window and press Send
An on-demand replay link will be sentTo all registrants within 48 hours
Moderator:Phil ClarkBusiness Development Manager,Axis Global Partners
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• Who are Axis Global Partners
– Nearly 15 years of experience providing strategic solutions
– Business management solutions and software
– Small and medium-sized market
– Core expertise • Customer Relationship Management• Enterprise Resource Planning
– Sage 300 (formerly known as Accpac)• Business Intelligence• Sage Business Partner
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STRATEGIES & SOLUTIONS TO HELP CLIENTS SUCCEED
Presenter:
Dan Kraus,President, FounderLeading Results, Inc.
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Who is this Dan Kraus guy?
• 25 year sales & marketing veteran• UMASS Amherst, Marketing• Founded 3 companies
Outsourced VP Marketing 12 companies Marketing coach/consultant 32 companies Run marketing mentoring for over 100 small businesses
associated with a major software publisher
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Leading Results Overview• Marketing services firm – coaching and consulting
1:1 Coaching, Group Coaching Fractional VP of Marketing Social Media Coaching and Learning Referral Marketing Coaching and Classes
• Authorized Duct Tape Marketing coaches• Offices in Boston, Charlotte and Philadelphia• Clients throughout North America• We help our clients stop wasting money on marketing that
does not create results
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Leading Results Core Marketing Mantra
Don't talk about the products you sell; talk about the problems you solve. Then talk about the remarkably different way that I will experience working with you as you solve those problems. Be sure you tell me what I get; NOT what you do. Because I don't have time to figure out if what I need is what you do.
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The
realities of 21st Century
Marketing
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Marketing has fundamentally changed!
From:Outbound(Prospecting, Hunting, Interrupting)
To: Inbound(Attracting, Educating, “Getting Found”)
Print Ads Blogs, e-books, white papers
Radio Ads Podcasts
Television Ads Videos
Tradeshows Webinars
Cold Calling Search Engine Optimization
E-mail Blasts RSS, Feeds
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There are new tools and you have to use them
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“If you don’t like change, you’re
going to like irrelevance even
less.”- Gen. Eric Shinseki
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Strategy Before Tactics
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Marketing is…
Getting someone, who has a need, to know, like and trust you….
So that they will try, buy, repeat purchase and refer you and your organization.
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Who is ideal?• Profitable• Values you• Refers
Ideal Customer
Within This Context, then Define
• Demographics• Psychographics• Geographics• Behavior
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Social Media
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Social Media/Social Marketing
• Wikipedia: Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.
• Leading Results: Social Media Marketing is about helping someone get to know, like and trust you through their own initiatives as they look for a solution to a problem they have.
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Digital interactivity is now at the center of marketing
Website or Blog
YouTube
Flickr
DiggStumble Upon
Online PR
Friend Feed
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Listen - Find Leads
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Listen and Enhance Credibility
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Keep up on your competitors
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Where to Start? Pick Your Tools
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Pick Your Key Sites
(tools)
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Listen
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Alerts
Customer experienceBrand mentionsCompetitionAccuracyMedia stalkingContent
A listening station
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5 Great Listening ToolsDelivered To You Recent Comments
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www.Google.com/Alerts
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http://search.twitter.com/advanced
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Alerts
FilterboxTrackurRadian6Buzzlogic
Paid listening station
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Twitter Is Great for Listening
Figure out who to follow:
• Twellow.com• Mr tweet• Just Tweet It• Tweepsearch.com• search.twitter
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Create a routine
• Daily• Weekly•Monthly• Quarterly
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Dashboards help you organize
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Dan KrausPresidentLeading Results, Inc
Email: [email protected]: 978-562-4161
Twitter: @LeadingResults
Web: www.leadingresults.comfacebook.com/leadingresults
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STRATEGIES & SOLUTIONS TO HELP CLIENTS SUCCEED
Thank you for your time today…• How to contact us:
• www.axisgp.com• 847-310-9200• [email protected]
• www.leadingresults.com• 888-717-1715• [email protected]
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STRATEGIES & SOLUTIONS TO HELP CLIENTS SUCCEED
See you on June 28, 230p CDT
Learn To Listen To Your Marketplace and Increase Your Sales
Part 2: What information should I be tracking?