Contents€¦ · · 2012-03-23ISO 14001 certifi cation; or ... For example, you may see...
Transcript of Contents€¦ · · 2012-03-23ISO 14001 certifi cation; or ... For example, you may see...
Contents
First Milestone: Launching Your HHPC Program
Second Milestone: Implementing Your HHPC Program
Additional Milestones: Reporting the Ongoing Achievements
and Results of Your HHPC Program
Communicating Within Your Organization
Communicating Within Your Community
Hosting Special Events
4
5
6
7
8
9
10 - 15
16 - 23
24 - 27
Page
Communicating in 3 Ways
3 Stages of Communication
Communication Program Overview
28 - 29Communication Program CDs
Telling the News of Your Healthy High Performance Cleaning Program
One of the distinguishing features of JohnsonDiversey’s Healthy High Performance Cleaning
program is the set of communication tools we offer to help you foster successful awareness and
participation. Communication builds relationships with key constituents while encouraging par-
ticipation in the program by occupants.
Here’s what the communication program will do for you:
4 Communication Program
Promoting Your Commitment to Provide
Safe, Healthy, High Performing Facilities
Support your organization’s goal for environmental leadership by changing behavior
through the Healthy High Performance Cleaning program;
Position your organization as a responsible leader in the community with a positive
impact on the economy, environment and society while enhancing your brand and
reputation;
Develop good media relations for positive local news stories; and
Help you host events, tours and other activities.
Communication Program
First Milestone: Launching Your HHPC Program
Second Milestone: Implementing Your HHPC
Program
Additional Milestones: Reporting the Ongoing
Achievements and Results of Your HHPC Program
Communication Program 5
FIRST MILESTONE: Launching Your Healthy
High Performance Cleaning Program
Good things are going on in our facilities to make this a safer, healthier, more productive
place with lower environmental impact.
Our commitment to our facilities is a refl ection of our organizational values.
A healthy and clean natural environment relies upon what we do at home and work.
Upgrades will be made to cleaning procedures and products for health, well-being, effi ciency
and environment.
We all participate in creating a safe, healthy, high performing work environment that also has
a lower impact on the natural environment.
Launch Communication Tools
Tabletop Signs for Your Lunchroom
Static Clings for Your Restroom
Bulletin Board Materials and Handouts
Recycling and Waste Disposal
Workstation Care
Building Care for Occupants
Safe Work Tips
Article for Organizational Newsletter and Intranet
News Release
Guidelines for Building Media Relations
Homeowners Manual for Employees on Your Intranet
Green Messages for Your Intranet
Letter to Key Constituents
Key Message Points for Launch
6 Communication Program
SECOND MILESTONE: Implementing Your Healthy
High Performance Cleaning Program
Good things are happening in our facilities to make this a safer, healthier, more productive
place with lower environmental impact.
Our commitment to our facilities is a refl ection of our organizational values.
A healthy and clean natural environment relies upon what we do at home and work.
Upgrades have been made to cleaning procedures and products for health, well-being,
effi ciency and environment.
Here are ways you can participate in maintaining a safe, healthy, high performing work
environment that also has a lower impact on the natural environment.
Implementation Communication Tools
Article for Organizational Newsletter and Internet
News Release
Tabletop Signs for Your Lunchroom
Static Clings for Your Restroom
Bulletin Board Materials and Handouts:
Recycling and Waste Disposal
Workstation Care
Building Care for Occupants
Safe Work Tips
Event Planning Guidelines
Building Tour Guidelines
Communication Program 7
Key Message Points for Implementation
ADDITIONAL MILESTONES: Reporting the Ongoing
Achievements and Results of Your Healthy High
Performance Cleaning Program
Achievements and ResultsYou may earn recognition for your achievements in creating and maintaining a safe, healthy, high
performing facility. These may include:
8 Communication Program
LEED for Existing Building certifi cation from the US Green Building Council;
Accreditation of cleaning and maintenance chemicals by such organizations as Green Seal and
Environmental Choices;
Local and State Recognition for your organizational commitment to health and the environment;
ISO 14001 certifi cation; or
Association awards and recognition.
You will also realize measurable results from your Healthy High Performance Cleaning program.
For example, you may see measurable outcomes in improved Indoor Air Quality (IAQ), decreased
absenteeism, increased productivity, fewer occupant complaints, improved workstation care, etc.
Any of these accomplishments are worth communicating internally and externally.
Achievement Communication Tools
Wall Plaques and Certifi cates
Article for Organizational Newsletter and Intranet
News Release
Event Planning Guidelines
Letter to Key Constituents
Letter to Editor of Community Newspaper (importance of green cleaning and green buildings)
Communication Program 9
Pieces of Communication
Communicating Within Your Organization
Engaging participation with sample materials,
newsletter article and letter
Communication Within Your CommunityBuilding media relations and awareness
Sample news release
Hosting Special EventsShowcasing your facility
Actions to take and budget considerations
3
A positive atmosphere can be created by celebrating milestones and accomplishments made to the over-
all health, safety and environmental well-being for building occupants as you implement a Healthy High
Performance Cleaning program.
Communicating internally means using:
10 Communication Program
Your Intranet
Posters and other Promotional Items
Organizational Newsletter, Letters
A good internal communication program will also support your efforts to accomplish organizational con-
sensus for the JohnsonDiversey Healthy High Performance Cleaning program.
This segment provides you with tips and tools to make your endeavors successful.
Poster
Bookmark
Wallet Card or Magnet
Newsletter Article
Table Tent
Window Cling
Door Hanger
Letter
Printed communications Even though it’s an increasingly electronic world, we can’t get away from the printed word. Be sure to use
recycled paper and low VOC inks.
Here are materials we’ve provided for you to adapt to your own promotional needs.
If your organization has an intranet site, your internal communication efforts are already a step ahead.
Intranet sites are very fl exible and fast for posting important messages and housing vital information.
Here are a few ideas:
Create a “Homeowner’s Manual.” This is an electronic handbook for all employees or occupants to use
that describes the policies and procedures for using your building. Typically these publications, which
work best on the intranet because they can be easily updated, include everything an employee needs to
navigate the organization and facility. Here’s a short list of the policies, procedures and facts you should
include:
Create a “Green Tip of the Week.” Drawing from your organization’s policies, the Healthy High Perfor-
mance Cleaning program or other sources on the Web, post a tip for keeping your offi ce space or home
clean and healthy in environmentally responsible ways.
Post Green Links. Point employees to any one of the dozens of sites on the Web that talk about environ-
mental issues. Here are a few to get your search started:
www.usgbc.org, www.gemi.org, www.buildinggreen.com, www.wbcsd.org, www.epa.gov
Addresses
Audio/Visual Services
Business Cards
Badges
Coat Storage
Creative Services
Dress Codes
Emergency Evacuation
Emergency Reporting
Procedures
Facilities Helpline
Floor Care
Food Services
Guests
Health Services
Housekeeping
Information Systems
IT Help Desk
Mailing Services
Meeting Rooms
Offi ce Supplies
Parking
Recycling and Waste
Disposal
Security
Smoking
Telephones
Communication Program 11
Using Your Intranet
WeWe
With HHPC
Improve employee and occupant health Improve employee and occupant health
and productivity and productivity
Improve environmental quality and Improve environmental quality and
sustainability while reducing costs sustainability while reducing costs
Improve our reputation and brand equity Improve our reputation and brand equity
Differentiate from our competitors Differentiate from our competitors
Can
Workstation Care Properly dispose of garbage
Clean spills while still fresh
Prepare area for cleaning personnel
Building Safety Secure computer cords in your area
Maintain clear walkways
Properly store heavy materials
Restroom Hygiene Wash hands after using restroom
Wipe area around sink after use
Minimize paper towel usage
Cleaning
[Your Logo Here]
Layout design fi les and graphic elements are provided on your CD included in the back of this
manual. You may tailor these promotional materials to your own organization and then pro-
duce as many pieces as needed.
Posters, tip cards or bookmarkers, wallet cards or magnets, window clings and door hangers
and more cover organizational policies and procedures for such efforts as:
12 Communication Program
Recycling and Waste Disposal
Workstation Care
Building Care for Occupants
Safe Work Tips
Table Tent
youyouDidKNOW
Poor air quality costs the U.S. economy $60 biworker productivity every year, states the EPA
Buildings consume 38% of all energy, use 65%and add 40% to atmospheric emissions.
Cleaning and maintaining commercial buildin5 billion pounds of chemicals, 4.5 billion pounand 36 billion plastic trash liners.
Together we can create a
safe and healthy work place.
Our Healthy High Performance Cleaning Program (HHPC) is designed to improve a building's environmental quality and sustainability while ensuring a clean and safe work environment for employees, visitors and maintenance staff.
What HHPC can do for our company:
Improve employee and occupant health and productivity
Sustain or improve organizational reputation and brand equity among employees, customers and the surrounding community
Provide a new opportunity to market and differentiatefrom competitors
Paper Where Recycling bins
What
Offi ce Paper Envelopes
Magazines Newspapers
Books Phone books
Software manuals Empty cartons
Cardboard Card stock
Metal, glass & plastic containers Where
In common area bins marked:
“We recycle cans, glass and plastic”
What
Aluminum and steel cans
#1 and #2 plastic containers (no caps)
Glass containers (no caps)
Aerosol cans Where
Offi ce: fl oor next to recycling bins
Lavatory: fl oor near waste container
What
Personal, cleaning and general offi ce
use aerosol cans
Recycle
Other Recyclables Call or e-mail as follows:
Appliance, Light bulbs:
Batteries:
Binders (clean, unprinted):
Computers, equip.:
Packing material:
Toner cartridges (boxed):
Questions contact:
EveryoneParticipates
[Your Logo Here]
Bookmark
[Your Logo Here] [Your Logo Here]
Perhaps you have noticed the janitorial staff a
bit more lately. That’s because we’re initiating
a comprehensive new housekeeping program
called Healthy High Performance Cleaning. The
program is being instituted in all [number] facili-
ties including the headquarters building on [loca-
tion]. And the janitorial staff aren’t the only ones
who will be doing upkeep differently around the
buildings.
Healthy High Performance Cleaning is a unique
housekeeping program that selects products and
implements procedures that are less harmful to
the environment. These programs also expose
building occupants, visitors and housekeeping
personnel to fewer health risks.
Programs that increase indoor environmental
quality such as the one being implemented by
[your organization] are proven to reduce absen-
teeism by as much as 23%, increase employee
retention by as much as 12% and improve pro-
ductivity by as much as 6%.
The program is a more focused approach on the
selection of products and the way that they are
used with environment health and safety in mind.
And one more key difference: your participation
as an occupant.
Only products that meet the standards set by
such agencies as Green Seal are selected for a
Healthy High Performance Cleaning program.
Green Seal is an independent, non-profi t orga-
nization that identifi es and promotes products
and services that reduce pollution and waste,
conserve resources and habitats, and minimize
global warming and ozone depletion. The Healthy
High Performance Cleaning program we are
using from JohnsonDiversey, an environmental
leader in the cleaning industry, was developed
in consultation with Green Seal and The Ashkin
Group, a leading independent consultant on
green cleaning. Product selection, however, is
only the fi rst step.
In addition to products, there are also procedural
changes. The housekeeping staff will adhere to
strict, regimented practices for everything they
do, from cleaning a mirror to stripping the fi nish
off the fl oor. There are also specifi c functions
that building occupants can perform in order for
the program to be most effective.
That’s where you come in.
In the near future you will receive the tips and
tools you’ll need to do the right things in your
specifi c work area as well as in various common
areas that will help keep this a healthy high per-
formance facility. Look for more information in
future editions of this newsletter.
14 Communication Program
January 23, 2006
Addressee
Job Title
Company Name
1234 Street Address
City, State Zip Code
Dear Sir or Madam,
In an effort to provide our employees and visitors with the most comfortable and healthiest indoor
environment possible, we are initiating a comprehensive Healthy High Performance Cleaning for all
[number] of our facilities in [locations]. Healthy High Performance Cleaning from JohnsonDiversey is
a unique housekeeping program. We’ve selected products, implemented procedures and engaged oc-
cupants in a building care program that is better for the environment. We are committed to providing
occupants, visitors and housekeeping personnel with a safer, healthier building environment.
Programs such as Healthy High Performance Cleaning increase the quality of the indoor environment.
They have been proven to reduce absenteeism by as much as 23 percent, increase employee retention
by as much as 12 percent and improve productivity by as much as 6 percent.
The Healthy High Performance Cleaning program is a more focused approach to the selection of
products and the way that they are used. But with one more important difference: our employees are
more involved. They’re a critical part of the equation for keeping our facilities safe, healthy and high
performing.
In order to provide our employees with a safer, healthier work place, only products that meet the high
standards set by such agencies as Green Seal are selected for the Healthy High Performance Cleaning
program. Green Seal is an independent, non-profi t organization that identifi es and promotes products
and services which cause less toxic pollution and waste, conserve resources and habitats, and mini-
mize global warming and ozone depletion. The Healthy High Performance Cleaning program that we
are using from JohnsonDiversey was developed in consultation with Green Seal.
[Closing company or organization boilerplate, which includes overall positioning statement on the
Healthy High Performance Cleaning program.]
Sincerely yours,
Executive’s Name
Title
Company Name
[Your Logo Here]
Communication Program 15
Understanding the News Media The media are not the bad guys, they just want a story. Help them make their story factual and true.
Building Media Relations Why it’s important and what you can do to be a part of the information dispensed by the local media.
Media ContactsDevelop a media list of contacts, send out a news release and follow up to encourage placement.
Media Calls Never given an interview before? Here’s a list of tips for getting yourself ready. Just know your stuff
and stick to it and it’s no big deal.
Sample news release
In order to secure the most accurate and authoritative story in the media, the policy of allowing the
most appropriate person to act as spokesperson is a good one. It just takes a little preparation.
This section spells out the approach and gives you the background you need to respond to the
media with confi dence and authority.
16 Communication Program
We tend to look at reporters and editors as being of a single mind. But, because of different aims,
news media vary widely. They do, however, have a common thread: they need to tell a story. The Four
Laws of NEWS Media Relations will help you better remember how you fi t in to their story.
N is for Now
When you work with the news everything happens now, which usually means you’ll have to put aside
your other work to be immediately responsive to a reporter’s questions. News organizations run by
the clock. Everything is on deadline. When you work within their deadline you help them get the story
right. Also, when sending news releases, be sure your news is timely. If it happened six months ago,
you might not capture the interest of the news.
E is for Exactness
Most reporters or news producers want to be responsible journalists and that means getting the story
right and being objective. You’ll have a better time working with a reporter if you make it your mission
to do everything you can to help and challenge the reporter to be accurate and fair in his or her story.
W is for Worthy
Newsworthy that is. News organizations are very demanding about the relevance of news to their
readers, viewers or listeners. Make sure your story is newsworthy. Here’s a little test of newsworthi-
ness: Ask, Does my news story TIC? Is it Timely, Interesting, or of Consequence to others, not just
to us? Also, look for the “news hook,” the lead, the thing about your story that is most interesting or
important. Use that fi rst in your release or pitch.
S is for Someone Else (Other Than The Reporter)
You’re not just talking to a reporter, but everyone who will come in contact with the story. The people
you’re really interested in reaching are the readers, viewers or listeners, who may very well be your
customers, prospects and other important people in the community. So think of them when you’re
responding to the news media.
The most powerful item in media is information. There are those who have it, those who want it and
those who facilitate its distribution. When you are asked a question, your greatest tactic is to give the
information you have in a straightforward manner. However, there are times when you are caught off
guard.
Communication Program 17
No CommentUsually No Comment, no matter how creatively said, is a dodge. Most read-
ers or viewers recognize it as such, and the danger is it may come off looking like you have
something to hide. That’s why questions should be answered with as much information as is
appropriate.
Off the RecordThere is no such thing as Off the Record. Everything you say is fair game for the me-
dia. Even if they ask you to speak off the record, you never are. An editor, the reporter’s boss,
may insist your quote be used, or an unscrupulous reporter may use it. So just remember
everything is On the Record. The closest thing to off the record is: “On the Record, but Not for
Publication at This Time”, which means you’ve said something to a reporter of importance but
for whatever reason now is not the time you want it out. Many newsrooms will honor this. But
be ready for follow up phone calls asking if you are ready to go public.
18 Communication Program
Ultimately, your position in media relations is to help people – like your constituents, who will read or
hear the news story – to understand the facts. The best way to do that is to help the reporter get the
story right the fi rst time and every time.
Like building good relationships in the community, solid relationships with the media provide some
fundamental benefi ts. Among them are:
Building company name recognition through placement of positive news stories, which enhances
local sales efforts or your position in its community.
Bringing recognition to the positive impact your company or organization has on the local environ-
ment, economy and job market.
Establishing your company as a solid corporate citizen.
Positioning you and your organization as an expert in “green cleaning” or “green building” issues.
Heightening the recognition of your company’s quality reputation.
Making you, as a representative of your organization, a known entity in the community and the
contact person if issues should arise.
That’s what media relations can do for you. Now, how do you get there?
Appoint one staff person to act as a communications contact for overseeing news media
relations, if you don’t already have this position in your organization.
Responsibilities
Contacts local news media with story ideas and information.
Works with local public relations fi rms and freelancers as needed.
Alerts all interested parties on developing issues and potential crises in a timely fashion.
Helps identify key spokespersons, who will respond to news media relative to specifi c
projects and issues.
Communication Program 19
Check out www.newspapers.com on the web. Every newspaper in the country that’s on line is
listed. You’ll be able to hyperlink right to a particular newspaper, where you’ll fi nd more informa-
tion about submitting news releases. Many will take releases electronically.
You can also fi nd out contact information about media in your area by going to
www.gebbieinc.com or try www.google.com. Ask about the news media in your
town. To get a complete listing of local news media, just click on City Guide and type in your
city name. Then follow the menu for fi nding News and Media. You’ll be able to hyperlink to
any radio or television station in your area. Most will provide information about editors,
reporters and news producers.
Keep your own fi le of contacts, which you can do in a tickler fi le or bookmark in your e-mail fi le.
Send out news releases.When sending a news release, always address it personally to a news or business editor, a re-
porter you know or have worked with in the past, or a news producer who covers your business,
such as education, government, etc.
Most every news outlet on the Web will allow you to contact them through e-mail. Attach your
news release, and send it electronically. But keep in mind some editors like this method and oth-
ers don’t. Check it out with a quick phone call.
Follow up with a phone call.Follow up with a phone call to see if they’re interested in the story. Always check out if this is a
good time to talk. Following up like this gives you the chance to talk personally to a reporter or
editor.
Find out more information about writing releases and pointers on what the reporter looks for in
a new release.
Develop a list of media contacts by community for your company.
20 Communication Program
When anticipating an interview, allow yourself time to answer questions. Take time to
anticipate what four or fi ve questions a reporter may ask and think through your answers.
Take the time to write these down if that works for you.
Getting your thoughts and responses together ahead of time will give you greater con-
fi dence to face the news media. Have a Q&A session with your co-workers to help you
prepare for any questions you haven’t anticipated.
Newspapers generally will let you know their questions, if you ask, and allow you time to
call back with answers, especially if you’ve proven that you respect their deadlines. Call
the report back well within their deadline if possible.
Electronic media may let you know the line of their questioning, but be prepared for
questions you might not expect. Usually you have time to prepare yourself before the
camera crew arrives. Be comfortable before the camera by being well prepared and
knowledgeable.
When in doubt about an answer in most interviews, say you don’t know, but that you will
fi nd out. Then get back to the reporter. You’re not doing this so much for the reporter’s
sake as much as for your own interest in making the story accurate.
Expect the media to treat you and the story objectively and with fairness. If you feel a
reporter is not being objective or has not followed through in trying to reach you, say so.
But don’t take it personally, however. Just keep it on the level of challenging the reporter
to be balanced and fair. When you show cooperation, they often do the same.
Relax and treat the interview like a conversation. Be confi dent. Respond to questions
asked with brief, to-the-point answers. Treat the reporter like anyone that you’re educat-
ing about a service, product, project or issue.
What to Do When Giving an Interview
Communication Program 21
On Organizational Letterhead
CONTACT: Your Company Contact
e-mail address
phone number
[YOUR ORGANIZATION] PUTS EMPLOYEE HEALTH
FIRST
[Your Town, State] – Month, Date, Year – In an effort to provide employees and visitors with the most
comfortable and healthiest indoor environment possible, [Your Organization] is initiating a compre-
hensive Healthy High Performance Cleaning program for all [number] of its facilities in [locations].
Healthy High Performance Cleaning is a unique housekeeping program created by JohnsonDiversey
Inc. our partner in cleaning and hygiene solutions. The program helps us select products, implement
procedures and engage occupants in a cleaning effort that is less harmful to the environment. This
program also provides building occupants, visitors and housekeeping personnel with a safer, healthier
building environment.
Programs such as the one being implemented by [Your Organization] increase the quality of the in-
door environment. They have been proven to reduce absenteeism by as much as 23 percent, increase
employee retention by as much as 12 percent and improve productivity by as much as six percent.
“It’s easy to point to the operational savings and say: ‘That’s why we’re implementing a Healthy High
Performance Cleaning program,’” explains [Executive’s Name, Title at Your Organization]. “But the
truth is our most valuable resource is our work force. It doesn’t do anybody any good if they’re home
sick because of something that’s ‘going around.’ This program creates a healthier environment for
them and that has a direct and immediate impact on our bottom line.”
– more –
22 Communication Program
Healthy High Performance Cleaning Release – Page Two
The idea for the Healthy High Performance Cleaning program implemented at [Your Organization]
was fi rst introduced by [Person’s Name, Title]. “The program differs from a traditional housekeeping
regimen by having a more focused approach to the selection of chemical products, tools and equip-
ment and the way that they are used. Another important difference: is getting occupants more in-
volved. They’re a critical part of the equation for keeping a facility safe, healthy and high performing,”
states [Name, Title].
Only cleaning and maintenance chemicals that meet the high standards set by such agencies as Green
Seal are selected for the Healthy High Performance Cleaning program. Green Seal is an independent,
non-profi t organization that identifi es and promotes products and services that cause less toxic pollu-
tion and waste, conserve resources and habitats, and minimize global warming and ozone depletion.
The Healthy High Performance Cleaning program [Your Organization] is using from JohnsonDiversey
was developed in consultation with Green Seal and The Ashkin Group, a leading independent consul-
tant on green cleaning.
Product selection, however, is only the fi rst step. “In addition to products, there are also procedures
not only for the maintenance crew but occupants as well,” continues [Name]. “Our housekeeping
staff adheres to the practices outlined in a comprehensive manual that details the proper way to do
everything, from cleaning a mirror to stripping a fl oor fi nish. There are also specifi c functions that
building occupants must perform in order for the program to be most effective. That is where [Your
Organization] has really excelled.”
[Closing company or organization boilerplate, which includes overall positioning statement, products,
services, markets and current fi nancial statistics.]
Communication Program 23
Why Host an Event? Why it’s important and what you hope to accomplish.
What Does Hosting an Event Entail? Here’s a checklist of things you need to do to make your event a success.
What Are the Budget Considerations?From ground breakings to ribbon cutting, here’s the expenses you’ll need to factor in.
You need a way to commend your employees or occupants for their dedication to the
Healthy High Performance Cleaning program. This section details a plan that’s fully
designed to help your team not only put together an event that recognizes efforts, but
also helps to maximize the public relations value of environmentally benign cleaning and
hygiene products and procedures and the benefi ts enjoyed by building occupants.
Here’s what you need to begin planning a customer event.
24 Communication Program
Events can bring together media representatives, community leaders, satisfi ed customers and po-
tential customers for the sole purpose of celebrating a job well done. The following is a list of other
reasons that events are so worthwhile.
Your organization is committed to improving your facilities, constantly making them cleaner
and healthier. That, in itself, is worth recognition.
You want to bring special attention to the economic and environmental impact of your im-
provement projects.
You and your company have been recognized by your alliance with a third-party – such as US
Green Building Council. You need an event to celebrate this recognition.
You want to impress upon key community leaders and the general public the common commit-
ment you have to green cleaning, environmental stewardship, or green buildings.
Communication Program 25
Host an afternoon open-house event sponsored by your organization at your
facility highlighting project.
Major activities of the event include:
Activities of Event
Aftermath of Event
Audiences for the Event
Host open house in late afternoon, typically from 4 to 6 p.m.
Conduct brief presentations at an appropriate time by an administrator, project supervisor,
community leader, award recipient and one of your company’s representatives. Allow time and
place for news media questions.
Highlight the work of the program through special presentations, displays and/or tours.
Issue appropriate informational materials to all participants.
Provide press kits with in-depth information about improvements, environmental and eco-
nomic impact, savings, and background on the program to the news media.
Offer food and refreshments.
Presentations about the HHPC program.
Showcased highlights of the program and previous successes.
Presentation of some kind of fi nancial contribution to a community-based program or other
important presentation.
Employees
Customers or building visitors
Key local dignitaries
Administrators
Local news media
Determine presenters and invite their participation.
Prepare all informational materials.
Announce the event through bulletin-board postings, fl yers, personal letters, formal invita-
tions, and news advisories, as appropriate.
Mail press kits to media not in attendance.
Provide press kits and event photos to trade press.
Encourage write-ups of event in employee publications.
Send thank you letters to presenters and local dignitaries on your company’s letterhead.
Pre-event Actions
26 Communication Program
The following are items that need to be budgeted to hold your event.
Event Expenses • Mailings and promotional fl yers
• Informational material
• Presentations and displays
• Food and refreshments
Costs can go higher depending on expenses for food and refreshments and scope of presentations
and materials. In general, though, the more impressive you make the event, the more positive the
response will be.
Planning/Public Relations Expenses • Press kits
• Media contacts and follow up
• Event project management
While these have no fi xed costs, they do take some time to coordinate and take you away from other
projects.
Contribution Award • A plaque, certifi cate, donation or other item
Work with an outside coordinator to help you plan and execute a successful customer event provided
you have the budget and need.
Communication Program 27
Disc 1 - HHPC PDF Files
Insert CD into CD-Rom drive.
Navigate to the PDF fi le you want to open.
Click on fi le and view.
Disc 2 - HHPC Art Files
Insert CD into CD-Rom drive.
Must have Adobe Illustrator, Adobe In-Design or equivalent program to work with eps fi les.
CD contains a folder for each piece of communication material.
Navigate to folder and select fi le.
For further information please contact
JohnsonDiversey, Inc.Global Headquarters
8310 16th Street
P.O. Box 902
Sturtevant, WI 53177-0902
U.S.A.
Tel: 262-631-4001
Visit us atwww.johnsondiversey.com
Copyright 2005, JohnsonDiversey, Inc.
All rights reserved.
MAN30002
The JohnsonDiversey Advantage
Beyond clean, we are dedicated to being the best
at simplifying the lives of our customers.
We are committed to doing this by:
Investing the time to listen, understand and respond to our
customers’ unique cleaning and hygiene needs
taking personal interest to ensure the facilities they care for are
consistently clean, safe and attractive
pursuing innovation in every form likely to make the lives of our
customers simpler and more profi table
partnering with our customers to exceed their expectations
every day, everywhere
This brochure is printed on recycled paper using soy ink.