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EMBRACING TECHNOLOGY AS A NONPROFIT : Dial in Number: 866-410-7442

Conference code: 4066159115

Led by – Tyler Hermon

tyler.hermon@blackbaud.com

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• Internet marketing and online fundraising trends • An integrated SaaS fundraising solution • Website Solutions by eTapestry • Website Trends• Customer successes

AGENDA:

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• Online is Thriving

• First Impressions Count

• Email Is Alive and Well

• Social - Everybody’s Doing It

• Mobile - Get on the Move

• Multichannel Giving Is Hot

WHAT MATTERS IN THE ONLINE SPACE?

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79% of American adults use the Internet.

THE WORLD IS MOVING ONLINE

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The Blackbaud Index of Online Giving reports-

online revenue increased by 16.2 percent for the 3 months ending 2010

as compared to the same period in 2009.

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60% of donors visit a non-profits website

before giving.

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SOCIAL MEDIA ISN’T A FAD, IT ’S A REVOLUTION

Facebook has over 600 Million users and half of them log in each day. Over 30 Billion pieces of content are shared

monthly.

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Boomers Gen “I”

Those 45-65 showed the strongest growth

in 2010

These little guy’s are growing up with it.

IT ’S ALL ABOUT CONNECTING …

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DONOR DATABASE

ECOMMERCE ADVANCED EMAIL

WEBSITE

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L E T ’S TAKE A L OOK - T HE DONORS V IE W

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YOUR WEBSITE – THE FIRST PLACE A POTENTIAL DONOR WILL GO

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T HE V IE W F ROM T HE NON P ROF IT( DE M O)

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ECOMMERCE FOR ONLINE DONATIONS

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CART FOR ONLINE REGISTRATION, ITEM SALES, VOLUNTEER SIGN-UP ETC

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PERSONAL FUNDRAISING

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EMAIL AND HARD COPY COMMUNICATION – ALL IN ONE

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WHAT’S HOT?

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Compared to $88 for offline

Compared to $170 for online

Median revenue/donor: $339

First year retention: 51%

30% for offline donors

22% for online donors

Multi-year donors retained: 75%

59% for offline donors

52% for online donors

MULTICHANNEL IS HOT … !

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First Year Retention is 29.3% for single channel donors

SINGLE CHANNEL IS NOT …

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280,000,000+ websites on the internet

1,500,000+ non-profit organizations in the US

200,000+ non-profit websites in the US

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• eTapestry has built over 300 websites and currently is hosting more than 400

• Our website portfolio provides a flexible, easy to use and maintain platform that does not require a backend data base purchase, and we offer immediate implementation times

CMS WEBSITE TEMPLATES:

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CMS TEMPLATE WEBSITES

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CUSTOM DESIGNED CONTENT MANAGEMENT SYSTEM (CMS)

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FIRST IMPRESSIONS MATTER

It takes less than 3 seconds to evaluate another person based on their appearance, body language, demeanor,

mannerisms and dress.

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Visitors will decide to stay or leave your website in 4 seconds

or less.

It continues to shrink.http://www.flickr.com/photos/jlz/

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FIRST IMPRESSIONS MATTER

Websites MUST Be Appealing & Engaging

• Capture a visitor’s interest immediately

• When a visitor scans the page they know what the Non-profit is about.

• Easy-to-understand navigation and overall design.

• Pages load quickly

• Most eye-catching elements to load first and near the top of the page.

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… VISUALLY COMPELLING … EASY TO UNDERSTAND … SIMPLE TO GIVE

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W HO W E HAV E HE L P E D

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o After selecting eTapestry in 2008, One Brick was able to increase its annual giving goal by $10,000. The goal was attained and then surpassed by $6,000.

o The eTapestry solution has enabled staff to send emails from the CRM solution and increase the organization's reach.

CUSTOMER SPOTLIGHT - ONE BRICK

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• eTapestry customer since 2007• After the devastating earthquake of 2010 hit Haiti, the organizations

Executive Director was able to quickly add a Personal Fundraising page and bring in over $200,000

“eTapestry is part of our overall fundraising strategy, and because it is an online solution, we were in a perfect position to get quick relief to Haiti by making only a few changes to our website and personal fundraising page. As well, we have seen an overall increase in online giving and have collected gifts from 20 different countries. We are now able to cultivate these new donors through eMarketing tools.”

— Mac Burberry,

Executive Director,

Haitian Christian Outreach

CUSTOMER SPOTLIGHT - HAITIAN OUTREACH

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1.You need an integrated online and offline solution

2.You need to move beyond business as usual

3.You need to drive results

4.You need greater efficiencies

5.You need increased productivity

6.You need greater reporting

6 REASONS YOU NEED AN INTEGRATED SOFTWARE SOLUTION

EVERYONE’S DOING IT …

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WHAT’S NEXT?

• eTapestry can partner with your nonprofit organization to provide you with an integrated solution including: - Database- eCommerce - Website - Personal Fundraising - Shopping Cart - And much more!

Contact us for a free personal needs analysis

http://etapestry.com/mobile_access/