20111206 AIIM Cornhusker Social Media Governance
35
Social Networking, Corporate and Individual Considerations Jesse Wilkins, CRM, Information Certified AIIM Cornhusker Chapter Meeting December 6, 2011
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This webinar delivered to the AIIM Cornhusker chapter describes key considerations for social media governance in
Transcript of 20111206 AIIM Cornhusker Social Media Governance
Social Networking, Corporate and Individual Considerations
Jesse Wilkins, CRM, Information CertifiedAIIM Cornhusker Chapter Meeting
December 6, 2011
"Despite the euphoria of Internet enthusiasts and the hyped-up selling palaver of some web services providers, we remain uncertain as to the long-run substantive benefits the Internet will bring to businesses and to individual users.…until the webmeisters persuade us otherwise, we'll hang on to our CDs and floppies, along with the aperture cards and other imaging artifacts that have served our corporate and personal purposes so cost-effectively in the past."
Systems of Record.
© AIIM | All rights reserved
Era
Years
Typical thing
managed
Best known
company
Content mgmt focus
Mainframe
1960-1975
A batch transacti
on
IBM
Microfilm
Mini
1975-1992
A dept process
Digital Equipme
nt
Image Mgmt
PC
1992-2001
A document
Microsoft
Doc Mgmt
Internet
2001-2009
A web page
Content Mgmt
???
2010-2015
???
???
???
Systems of Record
Page 5
A technology inflection point.
http://www.flickr.com/photos/mymollypop/2645589819
Social everywhere.
Social everywhere. Outside the firewall…
◦ 1,330 years worth of time spent every day on Facebook.
◦ 800M Facebook users.◦ 50% log in on any day.◦ 250M photos uploaded per day.
◦ Inside the firewall (per AIIM Industry Watch)…◦ Only 38% have an enterprise social strategy.◦ But 27% now view social as infrastructure.
http://www.flickr.com/photos/scottvanderchijs/4912947547
Mobile everywhere.
Mobile everywhere. Explosive growth
◦ Mobile subscribers have grown from 719M in 2000 (60% in developed world) to 5.6 billion today (70% in the developing world).
◦ Only 835M out of 5.6 billion devices are smartphones.
Inflection Points◦ q2:10 - Windows operating systems < 50% of
Internet enabled devices.◦ q4:10 - smartphones + tablets > notebooks +
desktops.
Mobile everywhere. Legacy Discontinuity (per AIIM, Making the
Most of Mobile – Content on the Move)◦ 94% have deployed mobile access to email, but
< 30% have mobile access to enterprise systems -- ECM, CRM, ERP.
◦ 37% have no mobile ECM access; a further 30% rely on conventional web interface.
◦ Only 47% allow personal devices to access company data, but most in a policy void.
“…fully networked enterprises are not only more likely to be market leaders or to be gaining market share but also use management practices that lead to margins higher than those of companies using the Web in more limited ways…”
By the end of 2013, half of all companies will have been asked to produce material from social media websites for e-discovery.
Source: “Social Media Governance: An Ounce of Prevention”, Gartner
It’s just a fad….
Records, meet engagement.
© AIIM | All rights reserved
Era
Years
Typical thing
managed
Best known
company
Content mgmt focus
Mainframe
1960-1975
A batch transact
ion
IBM
Microfilm
Mini
1975-1992
A dept process
Digital Equipm
ent
Image Mgmt
PC
1992-2001
A documen
t
Microsoft
Doc Mgmt
Internet
2001-2009
A web page
Content Mgmt
Social and Cloud
2010-2015
An interacti
on
Social Busines
s System
s
Systems of Record
Systems of Engagement
Is a Facebook “like” a record?
Check the service level agreement
Blog post◦ Comments?◦ Updates?
Individual Tweet◦ Links and shortened URLS?
Wiki article◦ The article?◦ Its changes over time?
It depends….
What’s the record?
Prepare for production
Address in policies
Save content locally Commercial and hosted sites store
information outside the firewall◦ Little control over how it is stored◦ Little control over how long it is stored◦ Geographic and jurisdictional issues
First step is to save content locally
Take a screenshot of content
Archive selected items locally◦Use search queries and monitoring
Records management in brief
Store locally using search queries or RSS
Use the native backup to store locally
Store locally using built-in tools
Use a third-party service to store locally
Store locally using third-party service
Store locally using API
Store locally using APIs
Use Word or Notepad to draft content updates and save *that*
Draft content locally
Implement enterprise versions
Implement a compliance solution
• And many others
Questions?
2-day instructor-led or online course Includes:
◦ Specific governance elements for Facebook, Twitter, other social business tools
◦ Commercial vs. enterprise social technologies◦ Capturing and managing social content
Some courses live now, entire program live by Dec 2011
http://www.aiim.org/Training/Essential%20Training/Social-Media/Course%20Descriptions
AIIM SM Governance Training
Access/ Use
Capture/Manage
Collaborate/Deliver
Secure/Preserve
Architecture/Systems
Plan/Implement
Enterprise search, Business intelligence, Master data management, Text analytics
Information capture, BPM, KM, Email management, Content management
Collaboration, Social media, Info workplace, IM, Telecommuting support, Web conferencing
Security, RM, Data privacy, DRM, Archiving, eDiscovery
Info architecture, Technical architecture, Cloud computing, Mobile apps, Websites and portals
Strategic planning, Building business case, Impl planning, Req def, Solution design, Change mgmt
PROFESSIONAL CERTIFICATION covering the broad based body of knowledge that every information professional needs to understand.
www.aiim.org/certification
Jesse Wilkins, CRM, Information Certified, ermm
Director, Systems of EngagementAIIM International
+1 (303) 574-0749 [email protected]
http://www.twitter.com/jessewilkinshttp://www.linkedin.com/in/jessewilkinshttp://www.facebook.com/jessewilkinshttp://www.slideshare.net/jessewilkinshttp://www.govloop.com/profile/jessewilkins
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