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2011.05.30 Marius LAZARESCU - Studu de caz. 3 abordari de campanii AdWords din Romania
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Transcript of 2011.05.30 Marius LAZARESCU - Studu de caz. 3 abordari de campanii AdWords din Romania
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My latest hobby
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About Today’s:what we do
• Web design & development
• Internet Marketing Campaigns (focused on SearchEngineMarketing & Email Marketing)
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About Today’s
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About Today’s SEM
• Worked in multiple industries (tourism, pharma, b2b services, private medicine)
• Over $500k managed in Google AdWords • Google Adwords CertifiedPartner
• Unique tool that monitors the market(we know almost everything about .RO AdWords
advertisers: budgets, keywords, ads)
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Before Choosing Tools
1. What Problem are you solving ?
2. Which tools can help?
3. When does it makes sense to invest in tools?
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This presentation’s topic
2%%
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This presentation’s topic
20 $ bn world wide
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Google AdWords
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Lead Generation with Adwords
Prospect
B2B Lead Generation Campaign
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Lead Generation with Adwords
• Problem: You need more clients / sales
• Tools: Google AdWords (opt: +agency)Landing Page/Website
• When to do it: When you feel you can increase the revenue stream (the logistics can handle more clients)
When your competition is doing it
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Build email marketing DB / Sell expensive products
Email marketing
Adwords for email marketing/espensive products
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Build email marketing DB / Sell expensive products
• Problem: You need more subscribers to your NLYou are selling an expensive product & want to keep the audience warm
• Tools: Google AdWords (opt: +agency)Landing Page/Website
Email Solution/Software + Copywriter
• When to do it: When you want to address to a larger audience
Launch a product/promotion
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Remarketing with Google AdWords• Google recently mentioned that “97% of new visitors do not convert the
first time they arrive at your site.”Introducing Remarketing: • When someone visits your website, you can drop a tracking cookie onto
their computer. Later, when that individual is viewing other websites that utilize Google AdSense(like hotnews.ro), you can display your PPC ad in front of that user again via the Google AdWords Display Network
•Think you have another chance to make an impression
•Subliminal messages do work (You can use visual ads, texts)
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Remarketing with Google AdWords
• Problem: Didn’t close the sale/conversion• Tools: AdWords Remarketing
track: Visits to your HomepageVisits to specific product pagesVisits to your shopping cartVisits to your Contact page
• When to do it: Since your first impression didn’t pull the visitor in enough to convert – let’s make the second one count!
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Remarketing with Google AdWords
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Remarketing with Google AdWords
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Takeaways
• Search retargeting is the ability to target users based on user search history
• Search is the best source of intent data
• Search is the universal marketing language