20110525ASAEIMEXScopeofAssociationsintheAsiaPacificRegion

7/27/2019 20110525ASAEIMEXScopeofAssociationsintheAsiaPacificRegion

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The Scope of

Associations in the

Asia-Pacific Region

Anne Blouin, CAEASAE

Oliver Chong Wee Meng

Singapore Tourism Board

Wednesday 25 May 2011

IMEX Frankfurt


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The Association

Market in Asia Pacific

A Research Study Conducted in Collaboration by


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Research & Scope: Two Areas

1. Build a database of

association management

professionals and associations

2. Assess the size andscope of associations in

selected key markets in

the AsiaPacific region


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Research Methodology

Primary research: speaking to industry participants

leading associations, thought leaders, association

management companies

Interviews: completion of a 30-40 minute

questionnaire using a Frost & Sullivan web-based

tool

Follow up telephone surveys


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Locations included

in Research

Australia: Melbourne;

Sydney

China: Beijing, Shanghai Hong Kong

India: Chennai, Delhi,

Mumbai South Korea: Seoul

Singapore


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Types of Organizations

Membership organizations representing

professionals engaged in scientific, scholarly, or

academic professions

Trade groups with organizations as members

Philanthropic organizations (NGOs)


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Associations/Employment

Country Estimated Number

of Associations

Estimated Number

Employed Staff

Australia 525 3649

China 3684 101,575

Hong Kong 344 2387

India 489 7146

South Korea 196 846

Singapore 430 8589


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Regional

Local

National

Local & National

International

Association Scope

Scope of

Associations

Number

of

Associa-

tions

%

Regional 2082 36.7

Local 1499 26.4

National 1276 22.5

Local &

National

637 11.2

International 174 3.1

SOURCE: FROST & SULLIVAN


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Topics of Interest

1. Membership 6. Administration

2. Programs, Products &

Services

7. Leadership

3. Public Policy,

Government/

External Relations

8. Strategic Management

4. Planning & Research 9. Knowledge

Management

5. Meetings 10. Public Relations &

Communications

SOURCE: FROST & SULLIVAN


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Australia

Current Desired

Connecting Practitioners Same

Providing Technical Information Creating and disseminating

standards of practice

Representing the field within

the industry

Same


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SWOT Analysis - Australia


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China

Current Desired

Providing timely informationabout the field to their

members

Same

Representing their field to the

public

Same

Connecting practitioners to

each other/networking

Same


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SWOT Analysis - China


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Hong Kong

Current Desired

Connecting practitioners Same

Representing field within

industry

Same

Providing technical

information or professional

development

Creating and disseminating

standards of practice


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SWOT Analysis Hong Kong


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India

Current Desired

Representing the field to thepublic

Providing timely informationabout the field to members

Connecting practitioners

within the field to each other

Providing certification

opportunities

Providing technical

information or professional

development to members

Same


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SWOT Analysis - India


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South Korea

Current Desired

Providing technical

information or professionaldevelopment to members

Same

Connecting practitioners

within the field to each other

Same

Representing the field within

the industry

Providing

training/professional

development to members


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SWOT Analysis South Korea


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Singapore

Currently Desired

Representing the field toindustry

Providing certification

Representing the field to the

public

Catalyst for business

opportunities

Providing timely information Creating standards of practice

tied to representing field to

government


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SWOT Analysis - Singapore


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Questions to Consider

What are your insights from this

information?

How might you use it in your own

association or meeting work?

What other information do you need?


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Contact Information

Anne Blouin, CAE

Chief Learning Officer

ASAE: The Center forAssociation Leadership

+1 (202) 326-9546

[email protected]

www.asaecenter.org

Oliver Chong Wee Meng

Director, Conventions & Meetings &

CommunicationsSingapore Tourism Board

+011 (65) 6831 3323

[email protected]

www.stb.gov.sg

20110525ASAEIMEXScopeofAssociationsintheAsiaPacificRegion

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