20110428 humanity house & red cross

66
28 April 2011 John Meulemans #Tsunami treft #Japan @Rodekruis Rode Kruis & Humanity House

description

Presentatie van 28 april die ik hield in het Humanity House waar in samenwerking met het Rode Kruis een social media debat werd gehouden.De presentatie gaat over de impact van social media in tijden van rampen en conflicten.

Transcript of 20110428 humanity house & red cross

Page 1: 20110428 humanity house & red cross

28 April 2011 John Meulemans

#Tsunami treft #Japan @Rodekruis

Rode Kruis & Humanity House

Page 2: 20110428 humanity house & red cross

SOCIAL STRATEGY & CONCEPTS, SPEAKER, BLOGGER.

Page 3: 20110428 humanity house & red cross
Page 4: 20110428 humanity house & red cross

QUESTION:WIE GEBRUIKT ER HIER?

Page 5: 20110428 humanity house & red cross

LINKEDIN

Page 6: 20110428 humanity house & red cross

FACEBOOK

Page 7: 20110428 humanity house & red cross

FOURSQUARE

Page 8: 20110428 humanity house & red cross

TWITTER

Page 9: 20110428 humanity house & red cross

#inin@j0hn

#humanityhouse #rodekruis @j0hn

Page 10: 20110428 humanity house & red cross

THIS IS DAVE

Page 11: 20110428 humanity house & red cross

MEET DAVE

AG

EN

DA

Page 12: 20110428 humanity house & red cross

“UNITED BREAKS GUITARS”

Page 13: 20110428 humanity house & red cross

ESTIMATED DAMAGE FOR UNITED

$180M

Page 14: 20110428 humanity house & red cross

TODAY THIS CAN HAPPEN TO

ANY BRAND

Page 15: 20110428 humanity house & red cross

OR

REGIME

Page 16: 20110428 humanity house & red cross

The impact of social on actual disasters & conflicts.

Page 17: 20110428 humanity house & red cross

SO WHAT IS THE

IMPACT OF

SOCIALANYWAY?

Page 18: 20110428 humanity house & red cross

9 out of 10 Internet users visited a social networking site each month in 2010

90%

10%

SOCIAL NETWORKINGREASON 1

PEW Internet 2011

Page 19: 20110428 humanity house & red cross

Social networking is the most popular online activity

0%

5%

10%

15%

20%

25%

30%

22,7%

10,2%8,3%

SOCNETS GAMES E-MAIL

TIME SPENT ONLINEREASON 2

Forrester 2010

Page 20: 20110428 humanity house & red cross

The problem with corporate communication

TRUSTREASON 3

Edelman 2009

Page 21: 20110428 humanity house & red cross

70% trusts experts

above their friends

INFLUENCERSREASON 4

Edelman 2011

Page 22: 20110428 humanity house & red cross

SOCIAL DEMOCRATIZES COMMUNICATIONSREASON 5

Page 23: 20110428 humanity house & red cross

SOCIAL MEDIA IS

WORD OF MOUTH

ON STEROIDS

REASON 6

Page 24: 20110428 humanity house & red cross

What do all these examples have in common?

A new culture of sharing ‘information’:1: Worldwide growth of the internet population2: Massive growth in use of social networking3: Increase of sharing in general

It’s about sharingPeople 'connect' and exchange 'information'

Page 25: 20110428 humanity house & red cross

WHY IS THIS IMPORTANT DURINGDISASTERS AND CONFLICTS?

Page 26: 20110428 humanity house & red cross

THEBASICS

Page 27: 20110428 humanity house & red cross

IT’S

WHERE THE PEOPLE ARE

Page 28: 20110428 humanity house & red cross

IT’S

FAST

Page 29: 20110428 humanity house & red cross

IT’S

TRANSPARENT

Page 30: 20110428 humanity house & red cross

IT’S HELPS PEOPLE

TO ORGANIZE

Page 31: 20110428 humanity house & red cross

IT

ENGAGES

Page 32: 20110428 humanity house & red cross

IT’S

TRUSTED

Page 33: 20110428 humanity house & red cross

SOMEQUESTIONSABOUT SOCIAL

Page 34: 20110428 humanity house & red cross

DOES IT HELP WITH

DISASTERS & CONFLICTS?

Page 35: 20110428 humanity house & red cross

It helps people to organize and coordinate efforts.

Page 36: 20110428 humanity house & red cross

How to adapt and inform the public quickly.

Page 37: 20110428 humanity house & red cross

Dutch government not on the #moerdijk scene.

Page 38: 20110428 humanity house & red cross

HOW CAN SOCIALIMPROVE RELIEF ORGANIZATIONS?

Page 39: 20110428 humanity house & red cross

Monitor conversations: What’s happening & respond.

Page 40: 20110428 humanity house & red cross

HOW CAN SOCIAL

ENGAGE PEOPLE?

Page 41: 20110428 humanity house & red cross

Engage people by being transparent as an organization.

Page 42: 20110428 humanity house & red cross

Fundraising 2.0... going door2door virtually.

Page 43: 20110428 humanity house & red cross

HOW CAN SOCIAL

BE MORE THAN A MEDIUM?

Page 44: 20110428 humanity house & red cross

Share information & educate people.

Page 45: 20110428 humanity house & red cross

Give people the right directions and latest updates.

Page 46: 20110428 humanity house & red cross

Connect on the long term, ask feedback & improve.

Page 47: 20110428 humanity house & red cross

HOW CAN SOCIALENGAGE PEOPLE WITH POLITICS?

Page 48: 20110428 humanity house & red cross

People want to engage with politics.

Page 49: 20110428 humanity house & red cross

People can be activated for politics.

Page 50: 20110428 humanity house & red cross

People even expect response from their leaders.

Page 51: 20110428 humanity house & red cross

IS SOCIALEFFECTIVE?

Page 52: 20110428 humanity house & red cross

Yes, but it’s not scalable. Let users help each other.

Page 53: 20110428 humanity house & red cross

Build an army of advocates, for example volunteers.

Page 54: 20110428 humanity house & red cross

CAN SOCIAL BEDANGEROUS?

Page 55: 20110428 humanity house & red cross

Transparancy can be dangerous too...

Page 56: 20110428 humanity house & red cross

WHAT DOES THIS MEAN FORTHE FUTURE?

Page 57: 20110428 humanity house & red cross

Alarm notifications will use your devices.

Page 58: 20110428 humanity house & red cross

Maps and location based services will be essential.

Page 59: 20110428 humanity house & red cross

Use the public to tell a story.

Page 60: 20110428 humanity house & red cross

30 maart 2011

DEFINITIE

Why won’t we share our charity? And involve friends?

Page 61: 20110428 humanity house & red cross

Gamification. Badges, rewards, points & recognition.

Page 62: 20110428 humanity house & red cross

Influencers will be used to spread the message.

Page 63: 20110428 humanity house & red cross

Most important: People will expect NO less!

Page 64: 20110428 humanity house & red cross

THANK YOU

Page 65: 20110428 humanity house & red cross

QUESTIONS?

Page 66: 20110428 humanity house & red cross

CONTACT

Paolo Martorino+31 62 502 26 [email protected]

John Meulemans+31 62 507 81 [email protected]

Nicole Niemann+31 63 947 92 [email protected]

Visit our websitewww.3sixtyfive.co

Preso on slideshare.net/john