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5 Secret Elements for Luxury Brandsʼ Online Success
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5 Secret Elements !for Luxury Brandsʼ !
Online Success !
5 Secret Elements !for Luxury Brandsʼ !
Online Success !
@ogilvyasia!or!
Questions and Comments!
@ThomasCrampton!APAC Director!Ogilvy
Speakers
@JohnStauffer!Regional Director, Hong Kong!Ogilvy
Google and Facebook!
Human-centered!Design!
Silicon Valley Voices!
AGENDA!
Yammer and!Facebook email!
!"#$%&'&()*$!+,&'$Stanford
!"#$%&'()*+,'--+.%/,/0&123""34&2%"5-0"463/7328/73(
!"#$%&'&()*$!+,&'$Stanford
Garth Saloner
Dean, Stanford Business School
Tim O’Reilly
Founder & CEO, O’Reilly Media, Inc.
Max Levchin
Vice President of Engineering, Google
Reid Hoffman
Executive Chairman & Founder, LinkedIn
Ramu Yalamanchi
Founder, Hi5
-)).'#$Silicon Valley hits middle age
Apple + Facebook?
David Ogilvy woz ‘ere
/,(#0))1$230&,*(#$The Wall, Food and More Food
/,(#0))1$4#()+$Analog Research Laboratory
!"#$%&'()*+'--9&,.376"$6#72%"5-(
/,(#0))156$-),'$The World
1 Billion Users
friends friends
friends of
642 million users
/,(#0))156$7*8$-),'$Friends of Friends
Elements of the Next Internet Mary Meeker Vision and How It Fits Asia
Creating Infectious Action Jennifer Aaker’s Dragonfly Effect
!"#$%&'(!:/76"$9(;7,<:#:&("6(=&,.37(
Design Thinking The Stanford Seven
Design Thinking Empathize
!"#$%&'(!:/76"$9(;7,<:#:&("6(=&,.37(
Human-Centered Design Process!
Design Thinking Define
!"#$%&'(!:/76"$9(;7,<:#:&("6(=&,.37(
Compelling Needs and Insights!
Design Thinking Ideate
!"#$%&'(!:/76"$9(;7,<:#:&("6(=&,.37(
Explore A Wide Solution Space!
Design Thinking Prototype
!"#$%&'(!:/76"$9(;7,<:#:&("6(=&,.37(
Ideas Take Physical Form!
Design Thinking Test
!"#$%&'(!:/76"$9(;7,<:#:&("6(=&,.37(
Place Prototype in Userʼs Life!
-+,0$9):+$/,(#0))1$#3,&'$*);<$Sign up on Facebook
facebook.com/about/messages!
=)&*$>"#$?.&'@9$A,33#+$B#>;)+1$*);<$Sign up on Yammer
https://www.yammer.com/!
5 Secret Elements !for Luxury Brandsʼ !
Online Success !
Any Questions?!
Archive of all presentations:!www.asiadigitalmap.com/training!
Password: socialat!
Sign up for the social media email list: [email protected]!
5 Secret Elements !for Luxury Brandsʼ !
Online Success !
