2011 Wmc Cfp Long Form

8/8/2019 2011 Wmc Cfp Long Form

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CALL FOR PAPERS

2011 World Marketing CongressReims, Champagne, France

July 19-23, 2011

Conference Theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Conference Program Co-Chairs:

Barry J. Babin, Louisiana Tech University, USA

Adilson Borges, Reims Management School, France

The customer orientation paradigm of the traditional marketing concept has pointed to the importance of for-profitand not-for-profit organizations becoming customer-centric. The natural result for such organizations would bebetter value creation and increased firm profit performance. Is this always the best approach in smooth andturbulent economic times? Are there times when being less-customer centric can produce better outcomes for thefirm and for the consumer? The economic challenges we currently face in much of the world have led somescholars and practitioners to question the validity of a number of accepted business practices and theory includingthe traditional parts of the marketing concept. We invite scholars across all of the disciplines within marketing tosubmit their theoretical constructs and/or research results or ideas for special sessions that have direct or tangentialconnection to the conference theme. Furthermore the congress provides a forum for discussing pertinent, emergingconcerns in marketing not directly related to the theme. Other theory, research results and special sessions across thebroad spectrum of our discipline as indicated by the many tracks included in this congress are also of interest and weencourage your submissions.

The venue of the conference is at the Reims Management School, in Reims, France. Reims is located in the heart ofthe Champagne region and it is about 81miles east Paris - only 30 minutes from the CDG international airport by thefast train (TGV). Reims played a central role in French monarchical history as the traditional site of the crowning of

the kings of France. The Notre-Dame de Reims Cathedral and the Saint Remi Basilica are some of the greathistorical sites that remind the world of this historical period and the origins of France itself. Beyond the history ofFrance and Europe, Reims will delight you with its many Champaign houses, culinary establishments, galleries andpoints of interest.

To participate, submit competitive papers or special session proposals electronically using the conferencemanagement system to the appropriate track chair listed below. Important Note: It is against AMS policy to submit

the same paper or special session proposal to multiple tracks. We look forward to seeing you and engaging in thelively intellectual discussions and warm fellowship that are trademarks of the Academy of Marketing Science andthe World Marketing Congress.

Barry J. Babin Adilson Borges

Program Co-Chair Program Co-ChairDepartment of Marketing Department of MarketingLouisiana Tech University Reims Management SchoolRuston, LA 71272, USA 51100 Reims, FrancePhone: (318) 257-4012 Phone: +33 (326) 77-4604e-mail: [email protected] e-mail: [email protected]

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Program Tracks

BusinesstoBusinessMarketing

DanielJ.Flint

DepartmentofMarketingandLogistics

UniversityofTennessee

314StokelyManagementCenter

Knoxville,TN37996Phone:865.974.8314

email:[email protected]

ConsumerBehavior

IngridPoncin

SkemaSchoolofmanagement

AvenueWillyBrandt

59777EuralilleFrance

Phone:+33(0)320215957


CustomerValueCocreationandCustomerValue

WeilingZhaung

EasternKentuckyUniversity

UntilSep.2010,contactat:

DepartmentofMarketing

LouisianaTechUniversity

Ruston,LA71272/USA

Phone:+1(318)2574012


and

BruceAlford


LouisianaTechUniversity

Ruston,LA71272

Phone:+1(318)2574012


ElectronicandInteractiveMarketing

TanujaSingh

BillGreeheySchoolofBusiness

St.Mary'sUniversity

SanAntonio,TX78228

2104363712(phone)


Entrepreneurshipand

Small

Business

FredricKropp

GraduateSchoolofInternationalPolicyandBusiness

MontereyInstituteofInternationalStudies

Monterey,CA 93940 USA

Phone: 831.647.6684

email: [email protected]

EmotionsinMarketing

JulieAnnaGuidry

E.J.OursoCollegeofBusiness

LouisianaStateUniversity

BatonRouge,LA 70803 USA

Phone:2255785596Fax:2255788616


EnvironmentalIssuesinMarketing

KennethMiller

UniversityofTechnology,Sydney

SchoolofMarketingPOBox123

Broadway,NSW2007 Australia

Phone:6129514.3528

Fax:6129514.3535


ExcellenceinMarketingEducationandInnovativeTeaching

GoranSvensson

OsloSchoolofManagement

POBox1195Sentrum

0107Oslo,Norway

Phone:+46705227710email:[email protected]

GlobalMarketing

JosI.RojasMndez

InternationalBusiness&MarketingSprottSchoolofBusiness

CarletonUniversity

1125ColonelByDrive,

Ottawa,OntarioK1S5B6 Canada

Phone:(613)520 2600ext.8014


CrossCulturalResearch

MaryConwayDatoon

RollinsCollege

CrummerGraduateSchool

WinterPark,FL32789

Phone: 8595721321


andAysenBakir

IllinoisStateUniversityCollegeofBusinessDepartment

ofMarketingCampusBox5590

Normal,IL617905590USA

Office:(309)4383816

Email:[email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]


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MarketingandtheLaw

RalfSchellhaseHochschule DarmstadtFachbereich WirtschaftDarmstadt, Germany 64295

Phone: +49(622)1867884


Healthand

Health

Issues

in

Marketing

PierrickGomez

ReimsManagementSchool

59,RuePierreTaittinger BP302

51061ReimsCedex France

Phone:+33(0)326774747


InnovationandCreativity

NoelLindsay

Entrepreneurship

UniversityofAdelaide

Adelaide,Australia

Phone: (6188) 303-7422Fax: (6188) 303-7512email:[email protected]

IntegratedMarketingCommunications

RichardHannaNortheasternUniversity

CollegeofBusinessAdministration

MarketingGroup

Boston,MA02115Phone:6173738386


MarketingEthics,CorporateGovernance,and

Leadership

BodoSchlegelmilch

WirtschaftsuniversitaetWien

InternationalMarketing&Management

Augasse26,1090Vienna Austria

Phone:43.1.31336.5103


MarketingResearchMethods

JillAttaway


IllinoisStateUniversity

Normal,IL 61790

Phone:309.438.2935


MarketingStrategy

CurtisP.Haugtvedt

520FisherHall

FisherCollegeofBusiness

2100NeilAvenue

Columbus,OH43210 /USA

Phone:(614)2926228


and

KaiyaLiu

414EClarkSt.

UniversityofSouthDakota

BeacomHall234

Vermillion,SD /USA

Phone:6056775544


ProductandBrandingStrategies

MathewJoseph

Department

ofMarketingBillGreeheySchoolofBusiness

StMary'sUniversity

SanAntonio,Texas78228,USA

Phone: +12104312044


PricingandPriceRelatedIssues

SandraMottner

DepartmentofFinanceandMarketing

WesternWashingtonUniversity

CollegeofBusinessandEconomics

Bellingham,WA98225 USAPhone:3606502403


SportsMarketing

StephanieSlater

CardiffUniversity

CardiffBusinessSchool

Cardiff,CF103EU UK

Phone: (44292)0876949


RelationshipMarketing

B.Ramaseshan

CurtinUniversityofTechnology

SchoolofMarketing

Perth,WA6845 Australia

Phone:61892664674

http://[email protected]/http://[email protected]/http://[email protected]/http://[email protected]/mailto:[email protected]:[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://[email protected]/http://[email protected]/http://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]:[email protected]:Email%[email protected]:Email%[email protected]:Email%[email protected]:Email%[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:Email%[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://[email protected]/http://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]://[email protected]/


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RetailingandChannels

GrardCliquet

RennesUniversity

InstitutdeGestiondeRennes

11rueJeanMacCS70803

35708RennesCedex7 France

Phone:+33(0)223237851


InsuranceandBankMarketing

AnneJulien



51061ReimsCedex

France

Phone:+33(0)326774747


Sellingand

Sales

Management

JayMulki

NortheasternUniversity


NortheasternUniversity

Boston,MA /USA

Phone:(617)3738366


ServicesMarketing

JeanCharlesChebat

HECMontreal

Montreal,QC

Canada

Phone:+1(514)3406846


and

KianeGoudarzi

ReimsManagementSchool/IAEAixenProvance


51061ReimsCedex

France

Phone:+33(0)326774747


Advertising

Communication

LaurieBabin


UniversityofLouisianaMonroe

Monroe,LA /USA

Phone:3183421153


SocialMarketing

SharynRundleThiele

GriffithBusinessSchool


NathanCampus,GriffithUniversity

170KesselsRoad,NathanQLD4111,Australia

Phone:+61737356446


TourismandHospitality

ChristinePetr

ToursUniversity

InstitutdAdministrationdesEntreprises

50avenueJeanPortalis

37206ToursCedex03 France

Phone:0247361010


Luxury,the

Arts

and

Wine

Marketing

SteveCharters


59RuePierreTaittinger BP302


Phone:+33(0)326774747


and

NathalieSpielmann


59RuePierreTaittinger BP302


Phone:+33(0)326774747


DistributionandSupplyChainManagement

IkuoTakahashi


KeioUniversity

Keio,Japan

Phone:+81334534511


MarketBasedLearningandCompetitive

Advantage

BulentMenguc

DepartmentofMarketing,Int'lBusiness,andStrategy

BrockUniversity

500GlenridgeAve.,St.Catharines,L2S3A1,Ontario

Phone:9056885550(ext5074)

emai:[email protected]
http://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]


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Farmers Markets, Street Vending, and other

(Non)Traditional Forms of Retailing

AnneL.Balazs

DepartmentofMarketing,CollegeofBusiness

EasternMichiganUniversity

300W.MichiganAvenue

469GaryM.OwenBuilding,Ypsilanti,MI48197

Phone:(734)4873723

emai: [email protected]

FashionMerchandising,MarketingandRetailing

JoyM.Kozar

Apparel,Textiles,&InteriorDesign

KansasStateUniversity

320JustinHall

Manhattan,Kansas 665061405

Phone:7855321394

Fax: 7855323796


EmergingMarkets

DheerajSharma

TheUniversityofWinnipeg

515PortageAvenue

Winnipeg,MBR3B2E9,Canada

Phone:2042582980

Fax:2047748057


SpecialSessions

LeylandPit

SimonFraserUniversity

SegalGraduateSchoolofBusiness

500GranvileStreet

Vancouver,BCV6C1W6 Canada

Phone:7787827712


DoctoralColloquium

JohnB.Ford

MarketingDepartment

OldDominionUniversity

Norfolk,VA23529


ProceedingsEditor

ColinCampbell

MonashUniversity

POBox197

CaulfieldEastVICAustralia3145

Phone:+61399031400Fax:+61399031357


SubmissionGuidelinesIf you have questions about the appropriateness of a submission, please contact a relevant track chair. In the case of

track co-chairs, the authors may communicate with either or both of the track chairs regarding a submission.

All research papers and special session proposals are to be submitted using a the on-line submission process. If youalready logged into the online submission process, you may follow this link to the conference management login. Otherwise,visit the conference home page on the AMS web-site for more information and instructions on getting started. Researchpapers can be submitted as full manuscripts or as structured abstracts.

Manuscripts should follow theJournal of the Academy of Marketing Science style guidelines (found athttp://www.jams.org). Papers should not exceed 20 double-spaced pages (Times New Roman or Calibri 12 pt font) in totallength including all exhibits and references. The manuscript itself should be saved as a pdf document. Be sure to include thetitle of the paper, names and affiliations of each author, andcomplete contact information for the corresponding author

(surface mail address, e-mail address, fax, and phone number). With the conference management system, this informationand the abstract are entered separately from the manuscript. Important note: It is against AMS policy to submit the same

paper or special session proposal to multiple tracks. Manuscripts will be double blind reviewed. Please do not identifyauthors in the paper beyond the cover page. Please see the conference home page for more information.

If you are intending to publish an abstract only, you may submit your work as a structured abstract. The structuredabstract can be submitted in the same manner as a full manuscript, but it should follow this specific format shown in thisexample. The maximum length is 4 pages or 2500 words in total, whichever is shortest. The abstract should includereferences and include major headings for the Introduction, Methodology, Results, and Conclusions and Implications forTheory and Practice.
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://[email protected]/http://[email protected]/mailto:[email protected]:[email protected]:[email protected]://www.easychair.org/account/signin.cgi?timeout=1;conf=amswmc15http://www.ams-web.org/cde.cfm?event=305386http://www.ams-web.org/http://www.jams.org%29/http://ams-web.org/associations/213/files/AMS%20Structured%20Abstract%20Exemplar.pdfhttp://ams-web.org/associations/213/files/AMS%20Structured%20Abstract%20Exemplar.pdfhttp://www.jams.org%29/http://www.ams-web.org/http://www.ams-web.org/cde.cfm?event=305386https://www.easychair.org/account/signin.cgi?timeout=1;conf=amswmc15mailto:[email protected]:[email protected]://[email protected]/http://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]:[email protected]


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If you would like to make a submission for a poster session, please indicate your intention to the respective track

chair.

Upon acceptance, the author agrees to: (a) release the copyright to the Academy of Marketing Science unlesschoosing to publish only a one-page abstract; (b) return the manuscript in correct format in a timely fashion to theProceedings Editor; and (c) have at least one author appear at the conference to present the paper. The page limit forpublished papers is five single-spaced pages. Longer papers (up to 10 pages) will be allowed at the rate of US$50 per page orfraction thereof over the limit of five pages. Authors of accepted research submissions can choose to publish a one-page

abstract in the Proceedings. Any accepted manuscripts not presented at the conference will not be published in the AMSProceedings. It is ultimately the authors responsibility to see that any paper accepted for publication is provided to theProceedings Editor and appropriate track chair on time and in the proper format. All manuscripts accepted for publicationmust be submitted to the Proceedings Editor electronically via e-mail, formatted according to the 2011 WMC Proceedingsstyle guidelines (which will be supplied to you upon acceptance), by the Proceedings deadline. Membership in AMS for allauthors not attending also is encouraged and appreciated.

Special session/panel proposals can be submitted by e-mail as attached word.doc files to the special session trackchair. Proposals should contain a 100-word bio of each speaker, a one-page description of the session, and a one-pagedescription of each presentation. Special session/panel proposals will be reviewed, and those rated as highest quality andmost in keeping with the conference theme will be accepted for presentation. The program team welcomes all ideas forpresentations, workshops or other sessions that may be of interest to the AMS Fellows. Leyland Pitt is organizing specialsessions, however, if your idea ties closely to one of the subject area tracks, you may work through that area. Please contactan appropriate program manager with your ideas.

AMS Web Site: www.ams-web.org

Submission Deadline: October 18, 2010
http://www.ams-web.org/http://www.ams-web.org/http://www.ams-web.org/


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Full Track Descriptions for the 15

thWMC

BusinesstoBusinessMarketing

Thistrackinvitespapersandspecialsessionproposalsfocusingonawidevarietyoftheory,practice,and

methodsrelevanttobusinesstobusinessmarketing,butespeciallythoserelatedtotheconference

themeofthecustomernotalwaysbeingright. Forexample,havingaproactivecustomerorientationmay

meansuppliersseewherecustomersareheadedevenbeforecustomersdo. Somecustomerbuying

centermembersmaynothaveafullpictureofwhattheirorganizationvaluesorsomecustomer

organizationsmaynotknowwhatistrulybestforthem. Becreativebutbetheoreticallygrounded,

methodologicallyrigorous,andpracticallyrelevantandglobal/internationalifrelevant. Topicsthatmight

spurinterestmayincludebutarenotlimitedtobusinessbuyerbehavior,businesstobusinessaccount

management/selling,businesstobusinessbranding,uniquechallengesofintegratedmarketing

communicationsforbusinessmarkets,demandandsupplyintegration,andglobalizationissuesin

businesstobusinessmarketingthatmayincludeorganizational,nationalandregionalculture,contractual

arrangement,pricing,andlanguageissues. Rigorousqualitative,quantitativeandmixedmethod

approachesareallofinterest.

Gobacktothetrackchairslist


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ConsumerBehavior

Thistrackwelcomescompetitivepapersubmissionsreportingtheoretical,conceptualorempirical

researchresultsrelatedtoB2Cbuying,consumptionmeaning,theconsumptionprocess,consumer

decisionmaking,historicalperspectivesonconsumptionandothermattersrelatedtothewayconsumers

derivevaluefromconsumption. Researchcanbequantitativeorqualitativeandauthorsareencouraged

topushtheenvelopeindevelopingcreativeideasformarketingtotheworldsconsumersoftoday.



9/24

CustomerValueCocreationandCustomerValue

Thistrackwelcomesbothconceptualandempiricalpapersthatprovidecriticalinsightintothearea

regardingcustomersimportantroleinproductandservicedeliveryprocess.Westronglyencourage

worksrelatedtonewlyemergingtheoryanditsapplicationthatcoversabroadrangeofcustomerco

creationbehaviorsindifferenttransactioncontexts.Examplesoftopicsappropriateforthistrackinclude,

butarenotlimitedto:

servicedesignandcustomercocreation

customersexperiencesandemotionalresponsesduringtheproductionandcreationprocess technologiesthatencouragecustomertocoproducetheoutcome

theimpactoffirmsstrategyoncustomerparticipation

crossculturalcustomercocreationbehaviors

perceivedvalueandcustomerfeedbackandthepotentialadvantagesanddisadvantagesof

customerinvolvementtofirm

Consistentwiththisyearstheme,specialsessionsandpapersexploringthetopicofTheCustomeris

NOTAlwaysRight:WheredoestheMarketingConceptGo?willbegivenparticularconsideration.


ElectronicandInteractiveMarketing

Whendoconsumersbenefitfromnewelectronictechnologies? Whendomarketersbenefitfromnew

electronictechnologies?Thistrackfocusesonelectronictechnologiesusedintheexchangeand

consumptionprocesses. Assuch,itfocusesnotonlyonhowmarketersadopttechnologiestobettersell

to,advertiseto,andcollectinformationaboutconsumerswith,butalsoonthewayconsumersadopt

technologiesandextractvaluefromtheiruse. Topicsincludetheautomationofmarketingandconsumer

practicesusingtechnologicalinnovations,theimplicationsforincreasingrelianceontechnologyto

performmarketingfunctions,theadoptionoftechnologicalinnovationsbymarketersandconsumers,the

useoftechnologyinmarketingresearchandotherresearchtopicsthathaveimplicationsforelectronic

andinteractivemarketing.



10/24

EntrepreneurshipandSmallBusiness

Conceptualandempiricalarticlesareinvitedthatexamineentrepreneurshipand/orsmallbusiness

management. Botharticlesdealingwithmarketingrelatedissuesandotheraspectsofentrepreneurship

willbeconsideredinthistrack. Researchmayconsideruniqueaspectsofsmallbusinessmarketingandin

particular,marketingandmanagementinfamilyrunbusinesses. Inaddition,wewelcomearticleson

socialentrepreneurshipandproposalsforspecialsessionsdirectlyrelatedtoentrepreneurshiporsmall

businessissues.


EmotionsinMarketing

Thistrackfocusesonemotionalexperiencesinmarketingcontexts.Researchthatconsidershowspecific

emotions,suchasguilt,anger,remorse,anddisappointment,areelicitedand/orhowspecificemotions

affectcognitions,decisions,andbehaviorisencouraged.Researchaddressinghowmoodoraffect

uniquelyinfluencescognitionsandbehaviorarealsosuitedforthistrack.Avarietyofmarketingcontexts

willbeconsidered,suchasconsumerbehavior,branding,services,marketingstrategy,salesandsales

management,B2B/relationshipmarketing,socialmarketing,publicpolicy,healthcaresettings,sports

marketing,marketingeducation,shopping,andcrosscultural.Bothconceptualandempiricalworksare

welcome;qualitative,quantitative,andmixedmethodresearchapproachesarealsowelcome.



11/24

EnvironmentalIssuesinMarketing

Allresearchtopicsrelatedtomarketingandtheenvironmentarewelcome. Thepaperscanbetheoretical

essays,reportsofempiricalstudiesorliteraturereviews. Thesensitivityofmarketersandconsumersto

environmentaldynamicsareofinteresttotheWMC.


ExcellenceinMarketingEducationandInnovativeTeaching

Thistrackinvitesmarketingeducators(i.e.lecturers,clinicians,instructors)and/orpracticingmarketing

managerstosubmita400wordextendedabstractof thepresentationthataddressestopicsrelatedto

thedelegatesownpedagogicalandprofessionalmarketingexperiencesgained:(i)inhighereducation

institutions(e.g.teachingandlearning),or(ii)fromindustryandbusinessinsights(e.g.examplesand

illustrations).Challenging,thoughtprovokinganddebatabletopicsarewelcomethatnurtureand

stimulatetheintellectualexchangeofideasandthoughtsfromanappliedperspectiveofmarketing.Case

studiesillustratingtopicalmarketingissuesarealsowelcomeandhavethepotentialtogenerateideasfor

furtherresearch.Theoverallgoalistodevelopourskillsatbettertransferringknowledgethrough

improvedlecturingandacademicleadership.Thetrackoffersanarenatopresentideasofteachingand

professionaltopics.Theextendedabstractshouldclearlyoutline:(i)objective(s),(ii)argument(s), (iii)

implication(s),(iv)conclusion(s),and(v)thevalueoftheproposedtopictobepresented.Thistrack

offerstheopportunityformarketingeducators(i.e.nonresearchers)toenjoythebenefitscommonly

experiencedduringtheconferenceof:(i)internationalnetworking,(ii)friendlyandwelcoming

atmosphere,and(iii)researchexcellence.Notethattherearealimitednumberofproposalsthatmaybe

acceptedforthistrack.


GlobalMarketing

Thetrackseekscompetitivepapersandspecialsessionproposalsonabroadrangeofglobalmarketing

issues.Topicsinclude,butarenotlimitedto,thefollowing:globalbranding,internationalizationand

marketselection,internationalmarketingstrategies,customersegmentationpractices,

standardization/adaptationofthemarketingmixacrossnationalmarkets,theeffectofculturalvalueson

marketingandviceversa,importandexport,jointventuresandalliances,productcountryimageand

regionandcountryoforigineffects. Doesthemarketingconceptworkequallywellaroundtheworld?

Arecustomersaroundtheworldequallyright? HelpusaddressthesequestionsattheWMC.



12/24

CrossCulturalResearch

Howisthemarketingconceptunderstoodacrosscultures? Docommonlanguagesuniteorseparate

researchtechniquesandresults? Whereestablishedculturesmeet,arenewculturesformed? Submit

paperstotheseandotherprovocativequestionsknowingpreferenceswillbegiventointercountryover

intracountrystudies.Topicsmayinclude(butnotlimitedto):consumerbehavior,comparativemarketing

(e.g.,advertising,organizationalbuyerbehavior,services),methodologicalissues,bestpracticesfor

qualitative/quantitativeresearch.Conceptualandempiricalworksarewelcome,asarequalitative,quantitative,andmixedmethodapproaches.

GobacktothetrackchairslistMarketingandtheLaw

Thistrackinvitespapersandspecialsessionproposalsaddressingtheintersectionofbusinessandlegal

studies.Wewelcomemanagement/marketing researchwithinthelegalprofessionaswellaslegal

researchconcerningthefieldofmarketing.Topicsinclude,butarenotlimitedtorelationshipsbetween

lawfirmsandclients;thefutureoflawfirms;stratificationinthemarketoflegalservices;makeorbuy

decisions;newbusinessmodelsforthelegalindustry;globalizationinthelegalindustry;buyingbehavior

ofinternationalclients. Conceptualaswellasempiricalworksarewelcome,asarepapersinvolving

practitioners.Paperswithdirectimplicationsforthelegalprofessionarealsoencouraged.



13/24

HealthandHealthIssuesinMarketing

Healthissuesaregrowinginterestforbothcompaniesandpublicorganizations.Theraiseofpublichealth

riskandthenewopportunitiesgeneratedbyhealthissuesenlargethetraditionalscopeofhealth

marketing.Indeed,consumerempowermentandhealthmarketderegulationhavedramatically changed

thewaytopracticemarketingandbringnewresearchavenues.Thistrackinvitesresearchthathighlights

thechallengesfacedbyorganisationthatdealswithhealthissues.

GobacktothetrackchairslistInnovationandCreativity

Thistrackinvitesconceptualandempiricalpapersandworkshopproposalsthatfocusoninnovationand

creativityasantecedentsofmarketingand/orconsumerrelatedbehaviororantecedentsofcreativityand

innovationinamarketingorconsumerrelatedcontext. Thiscouldbeatthefirmlevelofanalysisin

termsofnascent,new,orexistingventuresorattheindividualbehaviorlevel.



14/24

IntegratedMarketingCommunications

Thistrackinvitescompetitivepapersandspecialsessionproposalsthatfocusonintegratedmarketing

communications.Topicsofinterestinclude,butarenotlimitedto:advertising,salespromotion,direct

marketing,newmedia,socialnetworking,publicrelationsandpublicity,sponsorship,packaging,and

relatedareas. PapersthatconsiderthecrossoverofmultipleelementsoftheIMC,especiallywithnew

media,areencouraged.


MarketingEthics,CorporateGovernance,andLeadership

Theoreticalpapersdealingwithethicalissuesareparticularencouraged. Originalempiricalresearchor

reviewpapersalsoarewelcomed. Suggestedtopicsforpapersincludethefollowing:stakeholder

implicationsforaggressiveorpoormarketing,covertmarketingtactics,productplacementanditsethical

issues,theroleofethicsinorganizationalworkenvironments,socialresponsibilityandorganizational

performance,theroleofperceivedethicalbehavioronconsumeraffectorcognition,generalregulatory

issuesandtheeffectsofregulation,ethicsofpricing,legal/regulatoryissuesregardingdatabaseusage,

corporateprioritization,productliability,privacy,internetissues,crossculturalethics,andmore. Contact

thetrackchairformoreinformation.



15/24

MarketingResearchMethods

Thistrackseekspapersandspecialsessionproposalsacrossawiderangeoftopicsincludingboth

theoretical/conceptualandempiricalresearch. Submissionsrelatedtoallaspectsofmarketresearch

methodsincludingresearchdesign,scaledevelopmentandvalidation,sampling,datacollection,analysis,

interpretationandreportingarewelcome. Newmethodologiesortechniqueswhichbridgethegap

betweenpractitioneruseandacademicinquiryareespeciallyencouragedsuchasCRMsystems,relational

databases,scannerdataandeyetrackingsoftwaretonameafew.

GobacktothetrackchairslistMarketingStrategy

Thistrackseekspapersandspecialsessionproposalsonawiderangeofmarketingstrategytopicsthat

addressthedevelopment,implementation,orassessmentofmarketingstrategy. Conceptualorempirical

papersorspecialsessionsthatfocusonmarketingstrategyissuesassociatedwithsustainability,strategy

andtheenvironment,and/orinnovationareespeciallyencouraged. Inaddition,papersthatfocuson

historicalinterpretationsofthemarketingconceptareparticularlyencouraged.



16/24

ProductandBrandingStrategies

Thistrackinvitespapersandspecialsessionproposalsthataddressawiderangeofissuesrelatedto

globalproductandbrandmanagement. Manuscriptsappropriateforthistrackmayinclude,butarenot

limitedto,thoseaddressingissuesintheareasofbrandequity,brandevaluationandconsumerchoice,

brandawareness/preferences, product managementprocess,productpositioning, product/brand

performance,brandvaluechain,brandextension,productinnovation&technologymanagementand

crossculturalissueinproductmanagement.


PricingandPriceRelatedIssues

Empiricalpapersonpriceandpricerelatedissues,bothqualitativeandquantitative,arewelcome.

Suggestedtopics includecustomerdrivenpricingstrategies,consumerbehaviorand/orchannelmember

pricebehavior,brandandpriceissues,nonprofitpricingissues,internetpricing,innovationandpricing,

andenvironmentalandsustainableproductand/orservicepricingamongmanyothertopics.

GobacktothetrackchairslistSportsMarketing

Thistrackinvitesconceptualandempiricalmanuscriptsandspecialsessionproposalsaddressingawide

selectionofsportmarketingissues.Potentialtopicsinclude,butarenotlimitedto,sportsmarketingand

administration,theroleofsponsorshipinsportmanagement,linemanagementaccountabilityandsport

image,publicityandmarketingcommunications,theinfluenceandroleofthemediainbuildingcelebrity

brands,celebritybrandsandconsumeremotionsinsport,sportandcounterfeitbrands,eventsmarketing,

internationalbrandmanagementandconsumerpowerinsport,sportandgovernment,sportethics,

globalisationandsporttourism,theOlympicsandthecommercialaspectsofsport.

Inkeepingwiththeconferencetheme,weinvitepaperswhichexplorewhetherornotconsumerismhas

ledtotheoveruseofmarketinginsport.Paperswhichdevelopnewtheoryandissueswithregardto

sportconsumerpsychology,dysfunctionalbehaviour,andcounterfeitbrandingareparticularlywelcome.



17/24

RelationshipMarketing

Thistrackinvitesconceptualandempiricalpapersrelevanttorelationshipmarketing(RM).Topicsinclude,

butarenotlimitedto:theoreticalandmethodologicalissuesinRM;driversofRM;customerloyalty

programs;privacy,ethics,customervaluemetrics,measurementofimpact,technology,data

management,organizationcultureandcrossculturalissuesrelatingtoRM. Theoreticalpapers,reviews

andhistoricalperspectivesarealsowelcome.


Retailing

Majorretailcompanies(WalMart,Carrefour,Tesco,Aldi,)arebecomingglobalandworkingonbrand

equitywithnewInternetusesandbrandingpolicies.Meanwhileretailformatsarequestionedby

consumersandmarketersalike. Retailersshouldreconsiderwaystoattractcustomerswithtools

includingretailbrands,websites,socialnetworks,retailtainment. Allarekeyelementsworthrevisitingin

retailingresearchandmakeexcellenttopicsfortheWMC. Inaddition,waysthatretailerseithershunor

practiceconsumerorientationareparticularlywelcome.



18/24

InsuranceandBankMarketing

BankandInsuranceindustryisunderprofoundchangesafterthefinancialcrises.Howthemarketconcept

canhelpthesecompaniestorecruitnewcustomersandmanagerelationship?Thistrackislookingfor

conceptualandempiricalpapersrelevanttomarketinginInsuranceandBankingIndustry.Papersdealing

withthecentralissueofmarketingorientationandthechallengesthatthemarketingconceptisfacingin

thisindustryareverywelcomed.


SellingandSalesManagement

Salespeoplearecompensatedbasedonsalesvolume,profitabilityandcustomerretention. Salespeople

oftenhavetorefusesomecustomerdemandsifithurtsfirmsinterestsandlosesales.Theymayalso

selectivelygoaftermeetingneedsofonlythemostprofitablecustomers.Shouldthesalespeoplebemade

tomeetallcustomerdemandsandneedsofallcustomers? Aretheyabandoningthemarketingconcept

byselectivelymeetingandservingthedemandsofsomecustomersandnotallcustomers. Thistrack

welcomesallpapersonthesetopicsandprovidesanexcellentopportunityforauthorstocontributeto

theconference.



19/24

ServicesMarketingThistrackinvitespapersandspecialsessionproposalscoveringawidespectrumofservicemarketingand

managementissuesinpublicandprivatesectors. Interdisciplinarypapersarehighlyencouragedand

topicsofinterestinclude,butarenotlimitedto,customer/serviceemployeeinteractions,coproduction

andcocreation,educatingcustomers,servicetransitionofindustrialcompanies,financialimplicationsof

marketingstrategies,CRM,servicerecovery,customerloyalty,innovationsandtechnologyinservice

settings,customertocustomerinfluenceinserviceexperience,assessmentand/orimprovementof

servicequalityandcustomersatisfaction.Conceptual,qualitativeandquantitativepapersarewelcome

andpapersinvolvingpractitionersand/orwithdirectimplicationsforbusinessareespeciallyencouraged.


AdvertisingCommunication

Thistrackinvitespapersandspecialsessionproposalsfocusingonbehavioral,strategic,socialorpublic

policy/regulatoryaspectsofmarketingcommunications.Topicsinclude,butarenotlimitedto,

advertising,salespromotion,publicrelations,sponsorship,socialnetworks,interactivity,andglobal

dimensionsofmarketingcommunications. Inparticular,researchexaminingadvertisersopinionsand

attitudestowardconsumersisparticularlyencouraged. Papersmaybetheoretical,retrospectiveor

empiricalinnature. Contactthetrackchairformoreinformation.



20/24

SocialMarketing

Customersmakeamultitudeofdecisionsonadailybasis,someofwhicharedetrimentaltotheirhealth

andtheirenvironment. Thistrackseekspapersreportingresearchthatincreasesourunderstandingof

themeanstoinducebehaviouralchangeinatargetedaudienceonatemporaryorpermanentbasisto

achievesocialgoals.


TourismandHospitality

Regardingthenegativeaspectsofsometourismpracticesandexcesses,thetrackwillwelcomeproposals

abouthowtourismmanagersshouldtargetandpreparetouristsfortheexperiencepromoted.Priority

willbeonresearchandcasesdealingwith"demarketing"techniques,theirlegitimacyandlimits,about

tourismcongestionandthresholds,andabouteducationandmediatingapproachesthatenhancetourist

respectandthoughtfulnessabouttheplacevisited.



21/24

Luxury,theArtsandWineMarketing

Withafocusonexperientialconsumptionproductssuchastheseareplacedatthecentreofour

discipline. Yetatthesametimethecorefocuswiththemisthemakersartisticandcraftfocus,

inspirationandexpressivenessatruechallengetothemarketingconcept. Thistrackseekspaperswhich

focusonthiscontradictionandseektomoveforwardthemarketingofsuchgoods. Theoreticalpapers

areparticularlywelcomebutempiricalresearchandliteraturereviewsarealsowelcome.


DistributionandSupplyChainManagement

Researchtopicsonallmattersdirectlyrelatedtodistributionandsupplychainmanagementarewelcome.

Inparticular,papersthatexaminetherelativeeffectivenessofmarketorientationinthechannelare

encouraged. Topicsincludeconflictinthechannel,innovationinchannelsofdistribution,mattersrelated

totransportation,supplychainissuesandwholesalingarealsoencouraged. Theoreticalpapersarevery

muchappreciatedbutempiricalresearchisalsowelcome. Contactthetrackchairformoreinformation.



22/24

FarmersMarkets,StreetVending,andother(Non)TraditionalFormsofRetailing

Thistrackinvitespapersthatexplorenonstoreretailingactivitiesincludingopenairmarkets,farmand

producestands,festivalsandartfairs,andyardsales. Manyoftheseoutletshavebecomewellorganized,

sophisticatedandstrategicallyoriented. Howhasconsumerdemandfueledtheincreaseintheseforms

ofretailing? Whatimpacthavetheyhadonlocalcompetition,communitybuilding,andthecreationof

subcultures? Conceptualandempiricalpapersregardingtheirretaillifecycle,customerorientation,

environmentalconsciousnessandtheGreenMovement, legal/zoningissues,anddesignchallengesare

welcome. Cross culturalcomparisonsareespeciallyofinterestastheWMChasadiverseandinternationalmembership.


MarketBasedLearningandCompetitiveAdvantage

Thistrackseekspapersandspecialsessionproposalsonawiderangeofissuesthatrelatetodifferent

typesofmarketbasedlearningandtheirimpactonorganizationalefficiencyandeffectiveness.Potential

topicsinclude,butarenotlimitedto,thedimensions,contingencies,andsynergisticeffectsof

organizationalambidexterityinmarketlearning;balancingexploitationandexplorationforsustained

performance;alternativeknowledgestrategies,competitiveenvironmentandperformance;strategic

leadershipforexplorationandexploitation.



23/24

FashionMerchandising,MarketingandRetailing

Thistrackinvitescompetitivepapersubmissionsfocusedonmerchandising,marketingandretailingissues

relevanttotheapparelandtextilesindustryanddiscipline. Topicsappropriateforthistrackinclude,but

arenotlimitedto,thefollowing:consumer/purchasingbehavior,consumptionpatterns,advertising,

branding,retailatmospherics,sustainability,socialresponsibility,andothertopicspertinenttotheglobal

tradeandconsumptionofapparelandtextilegoods. Papersrelatedtotheconferencetheme,The

CustomerisNOTAlwaysRight:MarketingOrientationsinaDynamicBusinessWorld,arealsoofinterest.

Qualitative,quantitative,andmixedmethodapproachesareallencouraged.


EmergingMarkets

Emergingmarkets(EM)contributeover20%totheworldsGDP.Additionally,stronggrowthinemerging

marketsevenduringthetimeofrecessionispavingthewayofglobalrecoveryfromcurrenteconomic

recession. Thistrackseekscompetitivepapersonabroadrangeissuesinmarketinginemergingmarkets.

Particularly,thistrackinvitespapersfromemergingmarketsinAsia,EasternEurope,andSouthAmerica.

Topicsincludebutarenotlimitedto:OutsourcingfromEM;marketingcultureinEM;crosscultural

studiesexamininglocalculture,consumerbehavior,andadvertisements;examiningtransformationof

localbrandsintoglobalbrandsinEMs;examiningthelocalmultinationalfirmsandtheirmanagement;

examiningtheretailing,salesmanagement,andservicesmanagementpracticesinEMs;examiningthe

corporateculture,businessstrategyandethicsinconductingbusinessinEMs.



24/24

SpecialSessionsTheprovocativethemeofthe2011WMCprovidesanidealopportunityforthoseinterestedinchallenging

andrethinkingmarketingstreasuredandtraditionalpreceptstosubmitproposalsforspecialsessions

thatconsiderverydifferentapproachestomarketingandwhatitis.Ratherthanreconsiderforthe

umpteenthtimethetriedandtrustedpremisessuchastrustandcommitment;servicequalityandservice

recovery;brandpersonality,andexportperformance, thespecialsessionsatWMC2011willaddress

unusualanddifferentaspectsofmarketing.Ideally,theperspectivesadoptedbythespecialsessionswill

notmerelybefromestablisheddisciplinessuchaseconomicsandpsychology,butalsofromotherareas

ofknowledge,suchasthepuresciences,medicineandinformationtechnology.

DoctoralColloquiumSpecialsubmissionalternativefordoctoralstudentsonly. Paperswillbepresentedinsessionsconsisting

onlyofdoctoralstudents. Thesepapersdonotreceivecriticalreviewsanddoctoralstudentsinterestedin

gettingsomeexperiencesubmittingandpresentingpapersareencouragedtoparticipate.


2011 Wmc Cfp Long Form

Documents

Transcript of 2011 Wmc Cfp Long Form