2011 Winners Book:Layout 1alk75/final/doc/ADDY_2011.pdfHis and Hers Deconstruction Poster Lisa...

2011 Winners Book:Layout 1 2/15/11 11:23 AM Page 2

RBC Presents Best of ShowBest of Print

The Brandon AgencyCoastal Uncorked - ‘Wine Glass’

Jon Leon, Sr Art DirectorAndy Kovan, Director of Brand Strategy and Creative

HTC Presents Best of BroadcastThe Brandon Agency

Coastal Uncorked TV - ‘Beach’Jon Leon, Senior Art Director

Andy Kovan, Director of Brand Strategy and Creative

Student Best of ShowLisa Tyree

Coastal Carolina UniversityHis and Hers Deconstruction Poster

Lisa Tyree, StudentScott Mann, Professor


The Brandon AgencyPRTC

DSL MarketingNorth Myrtle Beach Chamberof Commerce

Grand Strand MagazineGrand Strand Magazine

The Brandon AgencyCroissants Bistro and Bakery


The Brandon AgencyProvost Academy

The Brandon AgencyMcCall Farms

CFWebmastersVause Equipment

Adams Outdoor AdvertisingThe Gulf Coast


Jeff Case

LHWH Advertising & PR

The Brandon AgencyHuisache Ranch

The Brandon AgencyParadise Resort

Kayla LooysenCoastal Carolina University

Amanda TolenHorry-Georgetown Technical College


Matthew ElliottAcademy for the Arts, Science,and Technology

Timothy BurlinsonAcademy for the Arts, Science,and Technology

Barbara AstriniCoastal Carolina University

Archarios Literary Art MagazineCoastal Carolina University

Molly FrenchCoastal Carolina University

Dani BrassCoastal Carolina University

Lisa TyreeCoastal Carolina University

Alecia LewisCoastal Carolina University


Emily PostonHorry-Georgetown Technical College

Josh TylerCoastal Carolina University

Tempo MagazineCoastal Carolina University

Tempo MagazineCoastal Carolina University

Thanks to everyone who submitted entries this year.And congratulations to all the 2011 AAF-CC ADDY winners.

www.aafcoastalcarolinas.org


About the Judges

Kris HansonKris Hanson has led Ogilvy’s West Coast Creative for

the past eleven years. Her team has successfullyimplemented dozens of fully integrated, statewide,multilingual social marketing and public educationcampaigns. Kris has developed campaigns focusing on amultitude of issues facing Californians including TeacherRecruitment, Litter Prevention, Teen PregnancyPrevention, Traffic Safety, Elder Abuse Prevention, TeenAlcohol and Drug Prevention, Protecting Women’s Rightto Choice and Marriage Equality.

Kris and her team are adept at “trans-creation” -developing multilingual creative concepts that areculturally relevant and audience specific. Kris’ team hasgarnered more than 180 local, regional and nationalawards for achieving creative excellence.

Current clients include the Planned ParenthoodAffiliates of California, Office of the State Treasurer,California Earthquake Authority, Virgin America,California Office of Traffic Safety, American ChemistryCouncil and Intel.

Kris earned a bachelor’s degree in communicationsfrom California State University, Chico where she majoredin communications advertising, design and fine art.


Andy TyerAndy Tyer is a creative director at Saatchi and Saatchi

X, the shopper marketing arm of Saatchi & Saatchi. Heleads the most awesome creative team in the history ofadvertising and works on such brands as Tampax, Nyquil,Pringles, and Old Spice.

Prior to joining Saatchi, Andy worked as a creativedirector and copywriter for a number of agencies inHawaii, Montana and North Carolina. His TVcommercials have won National ADDYs, as have his printand collateral work, the most recent being a NationalSilver ADDY win in 2009 for Vick’s.

In his spare time, he loves raising his three daughters,entering and winning online video contests (he won abrand new Dodge Grand Caravan), and playing X-Box360 when everyone else in the house has gone to sleep.

Matthew StewartBefore joining Disney’s Yellow Shoes Creative Group,

Matt had real jobs with the absence of pixie dust and fairygodmothers. He somehow still managed to find success inthe industry we call advertising.

Over the last decade he has had the privilege ofworking on campaigns for Nestle brands like Coffee-mateand Hot Pockets, as well as Old Spice, PUR, Disney CruiseLine, and Disney Parks and Resorts.

You can even find some of this work in places like theNational Addys, HOW Design Annuals, CreativityAnnuals and CA among others, but most importantly inthe hearts of the loyal brand consumers.

After a fantastic public education Matt achieved aB.F.A. from the prestigious Arkansas State University. Hecurrently resides in Orlando, Florida with his wife Sheaand his daughter Kendal. Ah, Florida - where he can finallyleave the top off his Jeep for extended periods of time.


SALES PROMOTION01 B Sales Kit

Award: Silver ADDY® AwardEntrant: DSL MarketingAdvertiser: North Myrtle Beach Chamber of CommerceTitle: North Myrtle Beach Chamber of CommerceCredits: Sandra Tuttle, Creative Director

Sunni Blanton, Graphic Designer

COLLATERAL MATERIAL08 A Cover

Award: Gold ADDY® AwardEntrant: Grand Strand MagazineAdvertiser: Grand Strand MagazineTitle: Grand Strand Magazine April 2010Credits: Tonya Carroll, Ad Director

John Cobb, Senior Account ExecutivePaul Mehaffey, Art Director

Award: Gold ADDY® AwardEntrant: Grand Strand MagazineAdvertiser: Grand Strand MagazineTitle: Grand Strand Magazine October 2010Credits: Tonya Carroll, Ad Director

Marian Lynam, Ad DirectorBobby Altman, PhotographerPaul Mehaffey, Art DirectorJohn Cobb, Senior Account Executive

08 D Magazine Design

Award: Gold ADDY® AwardEntrant: Grand Strand MagazineAdvertiser: Grand Strand MagazineTitle: Grand Strand Magazine December 2010Credits: Tonya Carroll, Ad Director

Marian Lynam, Ad DirectorClifton Parker, PhotographerBobby Altman, PhotographerJohn Cobb, Senior Account ExecutiveKara Stovall, PhotographerPaul Grimshaw, WriterDenise Mullen, WriterPaul Mehaffey, Art Director


Award: Gold ADDY® AwardEntrant: Grand Strand MagazineAdvertiser: Grand Strand MagazineTitle: Grand Strand Magazine October 2010Credits: Tonya Carroll, Ad Director

Marian Lynam, Ad DirectorBobby Altman, PhotographerPaul Grimshaw, WriterJohn Cobb, Senior Account ExecutiveDenise Mullen, WriterKara Stovall, PhotographerPaul Mehaffey, Art Director

DIRECT MARKETING12 A Direct Campaign, B-to-B or Consumer

Award: Gold ADDY® AwardEntrant: The Brandon AgencyAdvertiser: PRTCTitle: PRTC - ‘Real TV’ - DM CampaignCredits: Colin Mulqueen, Sr Art Director

Andy Kovan, Director of BrandStrategy and Creativei

OUT-OF-HOME14 A Outdoor Board

Award: Silver ADDY® AwardEntrant: The Brandon AgencyAdvertiser: Croissants Bistro and bakeryTitle: Croissants - ‘Bonjour y’all.’ Outdoor - 47370Credits: Jon Leon, Sr Art Director

Andy Kovan, Director of BrandStrategy and Creative

18 Out-of-Home Campaign

Award: Gold ADDY® AwardEntrant: The Brandon AgencyAdvertiser: PRTCTitle: PRTC - ‘Real TV’ - Outdoor CampaignCredits: Colin Mulqueen, Sr Art Director



CONSUMER OR TRADE PUBLICATION22 B Consumer/Trade, Full Page, Color

Award: Gold ADDY® AwardEntrant: The Brandon AgencyAdvertiser: Coastal UncorkedTitle: Coastal Uncorked - ‘Wine Glass’Credits: Jon Leon, Sr Art Director


24 B Consumer/Trade, Four Color CampaignAward: Gold ADDY® AwardEntrant: The Brandon AgencyAdvertiser: PRTCTitle: PRTC - ‘Real TV’ - Print CampaignCredits: Colin Mulqueen, Sr Art Director


NEWSPAPER30 B Newspaper Campaign, Color

Award: Silver ADDY® AwardEntrant: The Brandon AgencyAdvertiser: Provost AcademyTitle: Provost Academy - “Lines” - PrintCredits: Colin Mulqueen, Sr Art Director

Sam Moustafa, CopywriterAndy Kovan, Director of Brand Strategy and Creative

INTERACTIVE MEDIA33 A Website, B-to-B HTML, Products

Award: Silver ADDY® AwardEntrant: CFWebmastersAdvertiser: Vause EquipmentTitle: Vause EquipmentCredits: David Young, Creative Director

Jeremy Todd, Senior Web DesignerAshley Whitley, Account Exeutive


34 A Website, Consumer Flash, Products

Award: Gold ADDY® AwardEntrant: The Brandon AgencyAdvertiser: McCall FarmsTitle: McCall Farms - WebsiteCredits: Chris Vestal, Sr Art Director


---RADIO37 D D Local Radio :60 Under $1000

Award: Silver ADDY® AwardEntrant: Colonial Marketing GroupAdvertiser: Safeway ChevroletTitle: Safeway Chevrolet - ‘Safeway Tongue Ring 60s’Credits: Frank Zumbro, Account Executive

Jennifer Bloech , Account ExecutiveRod Flinchum, President

39 B Local Radio :60

Award: Silver ADDY® AwardEntrant: LHWH Advertising & PRAdvertiser: HTCTitle: PinnochioCredits: Larry Peak, Copywriter

Earworks, Producer

TELEVISION42 D D Local TV :30 Under $1000

Award: Silver ADDY® AwardEntrant: Colonial Marketing GroupAdvertiser: Hiro Japanese SteakhouseTitle: Hiro Japanese Steakhouse - ‘Hiro’Credits: Brian Donovan, Producer/Director

Neal Petrosky, Producer/DirectorFrank Zumbro, Account ExecutiveRod Flinchum, President


44 A Local TV :15 or less

Award: Gold ADDY® AwardEntrant: The Brandon AgencyAdvertiser: Coastal UncorkedTitle: Coastal Uncorked TV - ‘Beach’ - 47305Credits: Jon Leon, Senior Art Director


44 B Local TV :30

Award: Gold ADDY® AwardEntrant: The Brandon AgencyAdvertiser: FTCTitle: FTC - “Connection Protection” - TVCredits: Jon Leon, Sr Art Director

Sam Moustafa, CopywriterAndy Kovan, Director of BrandStrategy and Creative

Award: Silver ADDY® AwardEntrant: Tidwell CreativeAdvertiser: Carolina CoolTitle: F-F-F-Freezing insideCredits: Michael Tidwell, Creative Director/

Animator/Special Effects/EditorJack Anthony, Audio EngineerChuck Stokes, Videographer

45 Local TV Campaign

Award: Silver ADDY® AwardEntrant: LHWH Advertising & PRAdvertiser: Coastal Carolina National BankTitle: Be AppreciatedCredits: Keith Borshak, Creative Director ––

Andy Lesnik, CopywriterPaulette Johnson, Editor

MIXED/MULTIPLE MEDIA53 Mixed-Media, Local Consumer

Award: Gold ADDY® AwardEntrant: The Brandon Agency


Advertiser: PRTCTitle: PRTC - ‘Real TV’ - Multi-Media CampaignCredits: Colin Mulqueen, Sr Art Director


54 Mixed-Media, National Consumer

Award: Silver ADDY® AwardEntrant: The Brandon AgencyAdvertiser: Provost AcademyTitle: Provost Academy - “Lines” - Multi-MediaCredits: Colin Mulqueen, Sr Art Director

Sam Moustafa, CopywriterAndy Kovan, Director of BrandStrategy and Creative

PUBLIC SERVICE65 Public Service, Out-of-Home

Award: Gold ADDY® AwardEntrant: Adams Outdoor AdvertisingAdvertiser: The Gulf CoastTitle: Oil SpillCredits: Eddy Herty, Art Director

Kevin Gleason, CEO

ADVERTISING INDUSTRY SELF-PROMOTION69 G Self-Promotion, Interactive

Award: Silver ADDY® AwardEntrant: Jeff Case DesignAdvertiser: Jeff Case DesignTitle: Fortune CookiesCredits: Jeff Case, Designer/Developer

Award: Silver ADDY® AwardEntrant: LHWH Advertising & PRAdvertiser: LHWH Advertising & PRTitle: LHWH WebsiteCredits: Steve Wilson, Creative Director

Keith Borshak, Creative DirectorAndy Lesnik, CopywriterJeff Small, ProgrammerYelena Rose, Programmer


ELEMENTS OF ADVERTISING72 Logo

Award: Silver ADDY® AwardEntrant: The Brandon AgencyAdvertiser: Huisache RanchTitle: Huisache Ranch - LogoCredits: Colin Mulqueen, Sr Art Director


Award: Silver ADDY® AwardEntrant: The Brandon AgencyAdvertiser: Paradise ResortTitle: Paradise Resort - LogoCredits: Colin Mulqueen, Sr Art Director


STUDENT ADDY Categories

S01 A Packaging

Award: Student Gold ADDY®Entrant: Kayla LooysenAdvertiser: Coastal Carolina UniversityTitle: Gekkeikan BottleCredits: Kayla Looysen, Student

Jeff Case, Professor

S01 B Point of Purchase

Award: Student Gold ADDY®Entrant: Matthew ElliottAdvertiser: Academy for the Arts, Science, and TechnologyTitle: AALMO Fortune TellerCredits: Matthew Elliott, Creative Director

S02 C Poster

Award: Student Gold ADDY®Entrant: Timothy BurlinsonAdvertiser: Academy for the Arts, Science, and TechnologyTitle: You Can Make A DifferenceCredits: Timothy Burlinson, Creative Director


Award: Student Gold ADDY®Entrant: Barbara AstriniAdvertiser: Coastal Carolina UniversityTitle: ALFESTCredits: Barbara Astrini, Student


Award: Student Gold ADDY®Entrant: Archarios Literary Art MagazineAdvertiser: Coastal Carolina UniversityTitle: Archarios Literary Art Magazine Fall 2010 PosterCredits: Stephanie Bouzounis, Editor

Allie Tague, Art DirectorPaul Olsen, Advisor

Award: Student Gold ADDY®Entrant: Lisa TyreeAdvertiser: Coastal Carolina UniversityTitle: His and Hers Deconstruction PosterCredits: Lisa Tyree, Student

Scott Mann, Professor

Award: Student Gold ADDY®Entrant: Kayla LooysenAdvertiser: Coastal Carolina UniversityTitle: Bald Is Beautiful PosterCredits: Kayla Looysen, Student


Award: Student Silver ADDY®Entrant: Molly FrenchAdvertiser: Coastal Carolina UniversityTitle: Love Your BunsCredits: Molly French, Student


Award: Student Silver ADDY®Entrant: Dani BrassAdvertiser: Coastal Carolina UniversityTitle: Spider AwardsCredits: Dani Brass, Student

Jeff Case, ProfessorAward: Student Silver ADDY®


Entrant: 2011 Myrtle Beach Bike Week PosterAdvertiser: Horry-Georgetown Technical CollegeTitle: 2011 Myrtle Beach Bike Week PosterCredits: Emily Poston, Designer/Illustrator

Award: Student Silver ADDY®Entrant: Alecia LewisAdvertiser: Coastal Carolina UniversityTitle: deconstruction posterCredits: Alecia Lewis, Student


S08 A Interactive, Website

Award: Student Gold ADDY®Entrant: Matthew ElliottAdvertiser: Academy for the Arts, Science, and TechnologyTitle: AALMO WebsiteCredits: Matthew Elliott, Creative Director

S09 A Cover

Award: Student Gold ADDY®Entrant: Tempo MagazineAdvertiser: Coastal Carolina UniversityTitle: [SM]Art Issue CoverCredits: Amanda Kraft, Editor

Leilani Derr, Art DirectorJoseph Barnhill, IllustratorMelissa Paschuck, Advisor

S09 B Editorial Spread

Award: Student Silver ADDY®Entrant: Josh TylerAdvertiser: Coastal Carolina University Title: Tapestry Magazine | Cheryl Ward SpreadCredits: Josh Tyler, Student

Arne Flaten, Paul Olsen, AdvisorsAward: Student Silver ADDY®


Entrant: Tempo MagazineAdvertiser: Coastal Carolina UniversityTitle: Yoga UniverseCredits: Amanda Kraft, Editor

Leilani Derr, Art DirectorLauren Moore, WriterLeilani Derr, PhotographyMelissa Paschuck, Advisor

S13 A Logo

Award: Student Gold ADDY®Entrant: Kayla LooysenAdvertiser: Coastal Carolina UniversityTitle: Terra SolCredits: Kayla Looysen, Student


Award: Student Gold ADDY®Entrant: Lisa TyreeAdvertiser: Coastal Carolina UniversityTitle: Old Bicycle Company LogoCredits: Lisa Tyree, Student


S14 B Digitally Enhanced Illustration

Award: Student Gold ADDY®Entrant: Surfrider Foundation IllustrationAdvertiser: Horry-Georgetown Technical CollegeTitle: Surfrider Foundation IllustrationCredits: Amanda Tolen, Designer/Illustrator


AAF District 3 ADDY CompetitionAAF-Coastal Carolinas will automatically forward all GoldADDY winners to the AAF District 3 ADDY Competition unlessasked to do otherwise by the entrant.AAF-Coastal Carolinas Silver ADDY winners are eligible to beentered in the AAF District 3 ADDY Competition for an entryfee of $100 each. Contact Myra Laughter at 333-1561 no laterthan Friday February 25, 2011 for your entry to be forwarded. Weaccept cash, credit cards and checks. Please reference the entryand category number. Remember, your Silver ADDY can turn toGold at District!

Duplicate AwardsDuplicate "Best of " trophies can be obtained for $100 each.Duplicate Gold and Silver ADDY Certificates can be obtained for$15. Contact Myra to make your request.


Best of Show Sponsor

Best of Broadcast Sponsor

A special thank you goes to:

Cindra and Hank MarshallRoger Davisson/2001 Entertainment Complex

Cast and Crew of Dino's TV Variety ShowMatt Sedota

The Printing Port Kathryn Tilghman and Vern Hearl. (When we grow up we want

to be just like you!)Keith Jacobs

Caravelle Resort/St. John's InnNextMedia Outdoor

Traffic Patrol Broadcasting RIOZ

Chick-fil-a

Silver Medal Selection CommitteeDelores Blount, Scott Brandon, Brian Coolbaugh,Rik Dickinson, Paulette Johnson, Susan Newsome

and Tom Smigielski

And a Special Thanks to ....The ADDY Committee - Joy, Susan and Paulette Whew -

You Did It!


CONGRATULATIONSSALLY PEEPLES

2011 AAFSilver Medal

Recipient


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