2011 Trend Report (general version) - Urbanology by Tami Honesty
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Transcript of 2011 Trend Report (general version) - Urbanology by Tami Honesty
TRENDS
Welcome to
2011 &
beyond
Photo: Ben Heine
Photo credit: Gianni D.
This trend report reflects upon 2010
Follow me @TamiHonesty
This trend report reflects upon 2010Technology and Industry trends
This trend report reflects upon 2010Technology and Industry trends
Trends that will activate 2011
Innovating Trends and Conversational
Ideas
Innovating Trends and Conversational
IdeasTrends your brands take to the STREETS
Innovating Trends and Conversational
IdeasTrends your brands take to the STREETS
ANDIntroduce to all the people it meets
From real Media Marketers to Tech Developers, implementing
smart Social Media strategy becomes focal!
Repeat after me,
“This is NOT a Trend”
In 2011, Marketers Seek Multimedia Balance!
Broadcast
andPrint
In 2011, Marketers Seek Multimedia Balance!
Broadcast
andPrint
Social Media and
Digital
In 2011, Marketers Seek Multimedia Balance!
And for the moment you all have been waiting for….
Mr. Social Network
Ugh! Another Guru
(yawn)
In 2010, Marketers grew weary of the self-proclaimed, “Social Media Guru”
In 2010, Marketers grew weary of the self-proclaimed, “Social Media Guru”Authors, Techies & “Everyday Joes” all claiming to be new media experts.
Companies are starting to realize, the job of Social Media Marketer is
Sophisticated, Complex and Involved
Companies are starting to realize, the job of Social Media Marketer is
Sophisticated, Complex and Involved
Companies are starting to realize, the job of Social Media Marketer is
Sophisticated, Complex and Involved
MUCHMORE
In 2011, Social Media Managers rise to modern day Marketing
Executive.
In 2011, Social Media Managers rise to modern day Marketing
Executive. MORE expertise are needed, realizing the DEPTH of this position as keeper of both customer conversation and brand innovation.
Long gone our the days when a new graduate filled this position!
Social Media Today, says “You should hire your social media leader with the expectation that this person will set the strategy for the whole company, ensuring that the right things get done, and that the people inside the company are working together like a well-oiled machine. Strategic, big picture thinking, coupled with the willingness to roll up sleeves and execute, is a must for this position.”
Long gone our the days when a new graduate filled this position!
In 2011, finding a senior marketing executive to fill this role and build a team will become a leading company priority!
In fact,
In fact,The person leading, will have a hybrid of experience from media to marketing with cross-functional responsibility as this position moves beyond departmental walls.
Social Media Executive: Seeking Only Senior Level Media Marketer, Hybrid Experience, Sophisticated Communicator with Strategy-Driven Focus Need Apply.
Immediately Hiring
Chief Listening Officer
Chief Listening Officer
According to Advertising Age article, Richard Binhammer, communications executive at Dell. "Our chief listener is critical to making sure the right people in the organization are aware of what the conversations on the web are saying about us, so that relevant people in the business can connect with customers."
What Will This Senior
Social Media Marketing Person
Do?
Revolutionize Customer Service
Revolutionize Customer ServiceLead Demand Development
Discover Lifestyle & Consumer Insights
Revolutionize Customer ServiceLead Demand Development
Discover Lifestyle & Consumer Insights
Revolutionize Customer ServiceLead Demand Development
Target PR Efforts
Discover Lifestyle & Consumer Insights
Revolutionize Customer ServiceLead Demand Development
Target PR EffortsBuild a Team!
Ever Wondered What Goes on Behind Closed Doors?
Consumer Behavior
The Emergence ofMultiple e-Dentity
Disorder
Find All of “Me” Online
Photo credit : Amber Mayhem
Chances Will Be…
You may not know your customerWhen you see them
If you can find even them!
All of “Me”
Online
All of “Me”
Online in Different Spaces
All of “Me”
Online in Different Spaces
Between
Various
States of
Mind and
Behavior
All of “Me”
Online in Different Spaces
Between
Various
States of
Mind and
Behavior With a Variety of
People
Doctor: I don’t know who I am anymore!
multiple emailsmultiple usernamesmultiple network profilesmultiple twitter feedsmultiple messenger loginsmultiple news aggregators
Multiple e-Dentity Disorder
Ma’am, I’m
Sorry! You have
“Multiple e-
Dentity Disorder” highly
contagious,
will spread fast.
Multiple e-Dentity Disorder
Originally, Social Media started with bloggers,
sharing personal experiences with the world in ‘no holds barred’ style.
Transparency and Authenticity were key to
online discussions.
Originally, Social Media started with bloggers,
sharing personal experiences with the world in ‘no holds barred’ style.
Transparency and Authenticity were key to
online discussions.
This becomes symptomatic when friend-driven
communication is accessed by your
professional colleagues.
For example, when your company’s HR Dept. discovers
“compromising” sorority photos on Facebook, which
convey a very different image from your professional
identity.
In 2010, companies lessen fears of social media and
some even encouraged use. Many HR departments introduced standard
practices, this will continue to be a discussion on “what
standard means?”
For example, when your company’s HR Dept. discovers
“compromising” sorority photos on Facebook, which
convey a very different image from your professional
identity.
In 2011, multiple identities will emerge, as people feel the need to mask true identity and/or silo followers. This leads to juggling multiple profiles, usernames and identities/alias on popular networks like Facebook
Identifying your consumer will become more complex but not
impossible! Yet, prevailing to those savvy marketers who tap the
multifaceted consumer engagement, interest and lifestyle!
In 2011, multiple identities will emerge, as people feel the need to mask true identity and/or silo followers. This leads to juggling multiple profiles, usernames and identities/alias on popular networks like Facebook
Multimedia
Video will Rule 2011Over the past year, the amount of time American audiences spent watching video for the major live video publishers has grown 648% to more than 1.4 billion minutes, according to comScore.
Video will Rule 2011Over the past year, the amount of time American audiences spent watching video for the major live video publishers has grown 648% to more than 1.4 billion minutes, according to comScore.Along with Justin.tv, other top live
video publishers include USTREAM, Livestream, LiveVideo, and Stickam.
Live Stre
ams
Trending Demographics
In 2011, The Hottest Topic?
The Census Results!
"The concept of an 'average American' [General Market Consumer] is gone,
probably forever," demographics expert Peter Francese writes in 2010 America,
Ad Age white paper. "The average American has been replaced by
complex, multidimensional society, that defies simplistic labeling."
Minorities are the new majority. "One fact says it all," Mr. Francese writes. "In the two largest states (California and Texas), as well as New Mexico and Hawaii, the nation's traditional majority group -- white non-Hispanics -- is in the minority." And in the nation's 10 largest cities, he says, "no racial or ethnic category describes a majority of the population."
The Millennial generation -- (1982 – 2001) “Culture of Velocity” those offspring of the baby boomers --accustomed to constant engagement, at risk of becoming too quick to say: "Got it - on to the next one." In charging ahead, is the Millennials failing to take time to focus and reflect? Are they so caught up in keeping up that they will ignore vital real-life lessons that are needed to gain the experience and essentially life wisdom?
Millennials
The Millennial generation -- (1982 – 2001) “Culture of Velocity” those offspring of the baby boomers --accustomed to constant engagement, at risk of becoming too quick to say: "Got it - on to the next one." In charging ahead, are Millennial failing to take time to focus and reflect? Are they so caught up in keeping up that they will ignore vital real-life lessons that are needed to gain the experience and essentially life wisdom?
Millennials
"When they have a problem in the workplace, they
walk," says Neil Howe, co-author of the
book Generations, in 1991 dubbed this group
“Millennials.“
The Millennial generation -- (1982 – 2001) “Culture of Velocity” those offspring of the baby boomers --accustomed to constant engagement, at risk of becoming too quick to say: "Got it - on to the next one." In charging ahead, are Millennial failing to take time to focus and reflect? Are they so caught up in keeping up that they will ignore vital real-life lessons that are needed to gain the experience and essentially life wisdom?
Millennials
"When they have a problem in the workplace, they
walk," says Neil Howe, co-author of the
book Generations, in 1991 dubbed this group
"millennials.“
“They don't waste time trying to change things," Howe says. "Our message for employers is you want to organize them in groups and structure the work and give them constant feedback."
Dominating Social Network Demographics
Using Google’s Ad Planner service, we pulled together age statistics for 19 different social network sites
Sites included in this study: Facebook, LinkedIn, MySpace, Twitter, Slashdot, Reddit, Digg,Delicious, StumbleUpon, FriendFeed, Last.fm, Friendster, LiveJournal, Hi5, Tagged, NingXanga,Classmates.com, Bebo.
Site demographic information for the United States gathered from Google’s Ad Planner service
Sweet! 25% of the users on these sites are age 35 to 44.
Site demographic information for the United States gathered from Google’s Ad Planner service
0-17
18-24
25-34
35-44
45-44
55-65
65+
0 5 10 15 20 25
Sweet Spot!
The Average Age of Social Network
User?
37 years old!
The Average Age of Social Network
User?
LinkedIn: Hi, I’m 44 years old, Senior Executive with Mr. Big Deal Marketing! I’m interested in keeping up with industry news and business competition.
LinkedIn: Hi, I’m 44 years old, Senior Executive with Mr. Big Deal Marketing! I’m interested in keeping up with industry news and business competition.
Twitter: Hi, I’m 39 years old and I enjoy following to be followed. Interesting, I’m starting to meet new people on Twitter. Its like my personal news feed. Also I ordered my new IBM right from their twitter page, big shout out to my customer service rep!
LinkedIn: Hi, I’m 44 years old, Senior Executive with Mr. Big Deal Marketing! I’m interested in keeping up with industry news and business competition.
Twitter: Hi, I’m 39 years old and I enjoy following to be followed. Interesting, I’m starting to meet new people on Twitter. Its like my personal news feed. Also I ordered my new IBM right from their twitter page, big shout out to my customer service rep!
Facebook: Hi, I am 38 years old and glad my job allowed us back on Facebook! Girl, got to go – Sara just posted photos from the event last night. What did she wear?
Men 18-34, love Live
Video Sites
comScore’s Web video specialist Andres Palmiter says, "Live video sites are 72% more likely to deliver the elusive males age 18-34 demographic – compared to the average online video site.
Men 18-34, love Live
Video Sites
A FUNDAMENTAL Shift in Institutional Authority and Influence
behold
In older social hierarchies, dominating factors like Family-linkage, Beauty, Wealth, Race, Origin and even Weight – had weight!
In older social hierarchies, dominating factors like Family-linkage, Beauty, Wealth, Race, Origin and even Weight – had weight!
Shifting Influencers
Shift to Diversity: We have now collected our own unique networks of influencers. Some without knowing race, age or origin.
Shift to Diversity: We have now collected our own unique networks of influencers. Some without knowing race, age or origin.
Permanently changes the way we determine who and what is important to our lives and work.
Education #4
“We're not going one-to-one with technology," said Timberview Principal Carrie Jackson. "A lot of districts pick one device and issue one per kid. We will provide a variety of devices and then let them decide which is appropriate for the job they want to do.”
A Leading ExampleTimberview Middle SchoolKeller, Texas
Digital Grade Schools
Internet Impacts Education“So far technology has hardly changed formal education at all. But a lot of people, including me, think this is the next place where the Internet will surprise people in how it can improve things —especially in combination with face-to-face learning.” –Bill Gates,
Bill Gates touted the "unbelievable" 10- to 15-minute Khan Academy video tutorials, "I've been using the instruction with my kids!"
You’reLooking at Bill Gates “Favorite Teacher”
Fortune Magazine reports that the online Khan Academy, gives us a peek into digital education benefits. “In Silicon Valley, a converted walk-in closet filled with a few hundred dollars of video equipment, lives the…“epicenter of the educational
earthquake.”
Need a platform To SHARPEN your Cause-Related Efforts?
Photo: Ben Heine
Need a platform To SHARPEN your Cause-Related Efforts?
Close the Digital Divide!
Photo: Ben Heine
In 2011, technology will bring the most affordable options seen yet.
Down-right
cheap!
“Generic iPads” aka Tablets will be available for less than $100.
(Credit: AFP Photo/STR)
After SHAVING cost
“Generic iPads” aka Tablets will be available for less than $100.
(Credit: AFP Photo/STR)
China says $100
After SHAVING cost
“Generic iPads” aka Tablets will be available for less than $100.
India says $35
(Credit: AFP Photo/STR)
China says $100
After SHAVING cost
Give “Global Poverty” a Name, Face and Voice through digital connectivity!
Cheap
manufacturing of
technology will lend
a HUGE opportunity
to Lessen the digital
divide! &
Luxury Will Make Room!
In 2010, Duke-Semans Mansion on Fifth Avenue in Manhattan for $44 million, according to the WSJ. The sale set the fourth highest price ever paid for a townhouse in NYC.
Located on Fifth Avenue and 82nd Street in New York's Upper Eastside (across from the Metropolitan Museum of Art)
Super Luxury Homes Thrive as Investments!
In 2010, Duke-Semans Mansion on Fifth Avenue in Manhattan for $44 million, according to the WSJ. The sale set the fourth highest price ever paid for a townhouse in NYC.
Located on Fifth Avenue and 82nd Street in New York's Upper Eastside (across from the Metropolitan Museum of Art)
"The sale of the Duke-Semans mansion is another indication that the U.S. trophy home market remains alive", said Laurie Moore-Moore, founder of The Institute of Luxury Home Marketing based in Dallas, Tx.
Super Luxury Homes Thrive as Investments!
In 2011, Luxury meets Social Media!
May 2010, We visited the top 10 luxury brands ranked by Forbes, shockingly – Gucci offered the only website with full desktop-to-mobile purchase functionality.
Beth Lange, Digital Media Specialist, Mercedes Benz explained,
“First, we want to drive purchase consideration, then increase brand awareness and engagement…We observed the auto endemic sites like Edmunds and Kelly Blue Book…users’ are coming to those sites through mobile devices. We realize we need to be where the users are…”
-eMarketer.com, June 21, 2010
iBusiness car for people who have drivers.
Mercedes-Benz s600 has multimedia capabilities, (2) iPad controls for every aspect of COMAND system
featuring wireless UMTS and HSDPA connections.
Gucci built amazing Facebook following with frequent updates, fresh content, photos, videos and even samples - the
brand keeps consumers engaged. Postings receive over 300 interactions,
“likes” and “comments.”
Gucci built amazing Facebook following with frequent updates, fresh content, photos, videos and even samples - the
brand keeps consumers engaged. Postings receive over 300 interactions,
“likes” and “comments.”
Almost 1 Million Followers!
Luxury Stays in Keeping with Brands: Following QUALITY not
QUANTITY
Moving forward, we see successful social media interactions between Luxury brands and consumers. The key is high quality followings, not just big numbers.
Mercedes Benz: To reach Gen Y consumers (ages 16 -33), the company started Gen-Benz, an online highly exclusive (invitation-only) social media site. The company recruited owners and non-owners alike to engage, converse and gain valuable feedback all within this controlled and branded website.
Luxury: Exclusive Online and Offline
Niche Communities
Mercedes Benz: To reach Gen Y consumers (ages 16 -33), the company started Gen-Benz, an online highly exclusive (invitation-only) social media site. The company recruited owners and non-owners alike to engage, converse and gain valuable feedback all within this controlled and branded website.
Luxury: Exclusive Online and Offline
Results-70 % Regularly log on to site-Eagerly participate, The brand enthusiast started a public thread outside of network-Marketing Department frequently engages and listens to members for feedback-Conducting over 160 polls, 180 surveys and hosting 260 live chats between members and company execs.
Niche Communities
The National Safety Council estimates, 200,000 crashes each year by drivers who are texting.
In late 2010, State Farm introduced
a widget service that will help
drivers manage the temptation to
read/respond to text messages
when driving.
AccentsConsumer Goods
and Apparel
Fashion Trends
“Coral is something that’s going to be a big, big deal,” Lamb repeated, noting that it will be the single most important color of next year, not only in home accents and consumer goods, but also in apparel.”
Michelle Lamb, One of the home décor industry’s foremost experts says,
In 2011, Mixture of Vintage and Modern continues
Slow economy drives tradition and formality. Even, Gen Y consumers lean toward styles with longevity.
China Bright Auto Colors Trend high with women.
photo credit: China Daily
"For some young drivers - especially women - the car's external appearance is more important than the technological equipment on board," said Hui Yumei, an auto analyst with Sinotrust, an industry research company. "They want to show off their personalities through the selection of a distinct color."
Takes 7 seconds to formulate first product impression and color makes up 67 percent of that decision-making process.
photo credit: China Daily
TheSocialINFILTRATORS
Photo: MickRheault
Much Stronger Impact – prepare for competitors and “copy cats” to infiltrate popular designer networks, where (what
used to be considered) proprietary information will be freely flowing with ideas to and from the consumer, brand
and designer.
Designer World Proprietary Concerns
Pharma Deceptively Infiltrating Social Networks for Marketing Purposes
NPR reports, drug companies’ embrace of social media stirs legislation discussion.So what if the online social network is by marketing design?
what if the primary goal of the network is NOT to build organic community discussion RATHER increase profit margins through product promotion?
Self-Regulate: Good Social Media Marketing should be
Transparent and Genuinely Engaging
Retro
now
Hip
ster
s, Ev
eryt
hing
Old
Aga
in
In 1990, The New York Times used the word “Hipster” just 19 times. In this past year, its has landed in copy over 250 times.
Christian Lorentzen, Time Out New York says “Hipsters” are "essentially people who think of themselves as being cooler than America," also referring to them as "the assassins of cool."
New Hipster breed is wearing Wall Street ties by day, transforming into “Hipster”@ Night.
Urban hipsters with their bed head style have trend-setting presence.
A certain distinct style that conveys they're "anything goes" outlook on life, and that attitude will continue to inspire a new wave of hipsters and fashion trends.
In silent admiration, we continue our love-haterelationship with anti-cool hipsters!
Photography Rules The Art Scene
Everything Available at
your nearest
Vending Machine
The Next Generation in Vending!
In 2011, Retailers will look to lower
overhead expense, offering
EVERYTHING through Vending
Machines.The machines come equipped with sensors that can recognize age and sex with 75% accuracy
47-inch touchscreen vending machine by JR East Water Co., aims to have 500 installed over 2 years.
A railway station in Japan, tests the latest vending craze.
Canada, will offer prescription drugs using Pharmatrust’s Video Chat.
Vending Machine Prescriptions
It Connects Consumers with Pharmacists, dispensing meds thru vending machine.
“What we are seeing is a global trend, increased need for a pharmacy services in markets under fiscal pressures,” said Peter Suma. CEO of Pharmatrust “(we) create cost efficiencies, broaden the reach of existing pharmacy services and make accessing those services a more convenient, streamlined process.”
Vs.
Vs.EVERYONE
If Google properly launches, this could ignite a much bloodier war
than imagined!
Facebook keeps rolling out changes, upgrades and efficiency
VentureBeat reports, Facebook offices are currently on “lockdown,” revamping photos, groups and events to prepare for Google Me.
As the world grows tired of vampires, swatches and fangs, “there will be blood” -
Social Network War
Some believe, Facebook’s “privacy” issues will continue to be the company’s toughest fight!
Not Entirely True
“Privacy” continues to be a HOT political & legislative
topic…ButThe majority of social networkers will freely select to steer away from privacy, opting to share more information with friends, contacts and connections. Of course, realizing thus the meaning of “sharing” is the opposite of privacy. For Facebook, concerns will mostly fade here. QuitFacebookDay.com Flops!
Irrespective of hype over privacy, the site reported that out of 500 Million Users approx. 38,000 actually left
Facebook due to privacy.
RISE as Facebook leverages its MASSIVE
membership by MONOPOLIZING every
social networking development, application
and worthy capability!
LARGER
Concerns
Growing ConcernsOther network services must use “Facebook Connect” meaning you interact on their terms, requiring login to Facebook FIRST.
Effects further leverage Facebook’s market power!
Growing ConcernsOther network services must use “Facebook Connect” meaning you interact on their terms, requiring login to Facebook FIRST.
Effects further leverage Facebook’s market power!
‘Unsharing’ Facebook Ways: Most networks like Linkedin, allow users to download contact list to email services or other networks, Not Facebook.
Late 2010, Facebook announced Places
Despite all the hype this year, 2011 will be the year of location-based services. Facebook, will help drive the interest!
Just 4 percent of Americans have tried location services, and 1 percent use them weekly, according to Forrester Research. Eighty percent are men, and 70 percent are between 19 and 35.
Foursquare and other hyper-niche
social networks like Yelp will hold value.
Late 2010, Facebook announced Places
Despite all the hype this year, 2011 will be the year of location-based services. Facebook, will help drive the interest!
Just 4 percent of Americans have tried location services, and 1 percent use them weekly, according to Forrester Research. Eighty percent are men, and 70 percent are between 19 and 35.
Facebook has scale unlike ANYTHING
else. It hasn't killed email. It hasn't killed
photo sharing. It hasn't killed YouTube. It merely augmented
those behaviors.
Niche Networks will fight for position.
Foursquare and other hyper-niche social networks will hold value that a "life dashboard“ -Facebook can’t deliver 100%.
“Everybody still thinks Foursquare is kind of weird, but we couldn't stop at a
restaurant or golf course or bar without everyone pulling out their Droid or iPhone
and using the app check-in service. (However) Nobody used Facebook Places.”
With in-crowd, signs of user value and future
growth!
San Francisco Insider Alley, Described Foursquare on August 30, 2010
“If I had to guess, I would say that Social Commerce is the next area to really blow up”
-Mark Zuckerberg, August 2010
The “Like” button is visible on over 50,000 websites, which provides an API-based way to access “Open Graph,” listing everything one has “liked” across the entire web – invaluable!
"Hey, I bought more merchandise from my favorite band, even more than my buddy Tami. [Translation: I'm a bigger fan and I have the proof to show it!“]
According to Nielsen, 90% of people trust
recommendations from people they know.
Target stores will be the first retailer of “Facebook Credits,” real gift cards for virtual products. The $15 Facebook Credits gift card was created exclusively for Target!
Public’s Privacy Concerns Redirected
Public’s Privacy Concerns Redirected
Redirected
Google is collecting a staggering amount of information about who we are, what we’re thinking, where we are and now even who we call and what is said.
There u r
“If you have something that you don’t want anyone to know, maybe you shouldn't be doing
it in the first place."
Facebook shares information as users elect to post status
updates
Google sees everything and then stores it!
Eric Schmidt, CEO
Net Neutrality will be a Major Public Issue
Moving from Net Neutrality to more transparent data, which Google wants to do, cyber criminals will have easier access to your personal information.
Once net neutrality is compromised, we all will have to show IP credentials to get on the internet while Google checks our passport.
Net neutrality allows for any connection, including private
anonymous ones that protect data and
personal information from cybercrime.
Vs.
Vs.Cable
Google’s
For the mobile phone championship, Apple is head-to-head with Google’s Android. Google’s YouTube heats negotiations with Hollywood’s premier movie studios to launch a global pay-per-view service.
In 2011, look for the Apple vs. Google fight everywhere from streaming music to your living room / media
room.
“Google’s YouTube is a global phenomenon with a hell of a lot of eyeballs, more than any cable or satellite service,” said one
entertainment executive with knowledge of the plans. “They’ve talked about how many people they could steer to this…it’s a huge
number.”
Financial Times reported,
In 2011, Families will convert Media Rooms into Social Media Rooms!
Equipped with wireless key boards, iPods, gaming devices, Pandora playlists, your favorite YouTube Videos and Google TV!
Auto Manufacturers will find it necessary to introduce ways for drivers to use additional “handsfree” technology.
Any Auto Partnerships with Google?
Perhaps, exploring universal integration of technology like Google’s Voice Recognition.
World Trends
As part of its overall strategy to become a carbon neutral city by 2025, Copenhagen has become the first Scandinavian city to adopt a policy that requires green roofs for all new buildings with roof slopes of less than 30 degrees. Copenhagen presently has over 215,000 square feet.
TheInhabitat.com
We Can’t say enough about MobileThe Japanese have it! osaifu keitai (cell-phone wallet). Flash your phone virtually anywhere for any purchase and it's automatically logged into a digital expense report. Starbucks, local pharmacy, dry cleaner? Tap your phone to pay and your all-in-one debit card/receipt tracker/loyalty program may instantly offer you 10% off.
Nokia has announced that it will include NFC chips in all its 2011 Smartphones, look for others to
follow.
New York City-based writer and editor David Kaufman called Tel Aviv the "Mediterranean’s New Capital of Cool".
In 2010, Tel Aviv has been named the third-best city in the Middle East & Africa by Travel + Leisure magazine, and the ninth-best beach city in the world by National Geographic.
Users can search for ebooks or browse through the genres, nationalities and a variety of publishing houses, ranging from classics to new books, comics and self-help. The site is free due to advertiser support.
24 Symbols is gearing up for
something similar to ad-
supported site Pandora,
instead of music,
e-readers enjoy free digital
books.
Madrid, Spain
“Massive solar storm to hit Earth in 2012 with 'force of 100m bombs” - Yahoo News
The next great cyclical landmark of the Mayan Calendar is the notion of “Universal Consciousness.” Set to roughly begin either February or March 2011.
According to Ian A Lungold, maker of 12-part video series on Mayan Prophecy.
Closing End of Mayan Calendar brings Increased Interest in Time & Prophecy Themes
Forget the crowded beaches of Cancun…the best beaches in Mexico are hiding just 65 miles down the coast on the southern edge of Mexico’s Riviera Maya, near Tulum.
Mayan Culture LeadsTo next HOT Spot!
Look for interest in the Mayan RuinCommunity of Tulum to peak as plans for the areas first Airport begin development
Vacation Property Investments will soar!
Airport Pastime Entertainment
Changi Airport’s growing list of entertainment which includes a movie theater, rooftop swimming pool, and the Butterfly Garden (home to 200 carnivorous or insectivorous plants).
Singapore’s Changi Airport recently unveiled the Slide T3,
(40 ft. slide)
RenewableEnergyRules!
Demand for Energy Continues to Rise!
“350,000,000 people are expected to move into Chinese cities by 2030! Energy consumption in urban areas is 2 times higher compared to rural areas. Since the green house gas emissions are affecting the world climate we might seek for future solutions.” - Günter Theuermann, World Future Energy Summit, Team Member.
“If current trends were to continue, the world would have to make way for a total of 3 billion vehicles on the road by 2025.” -Thomas J. Frey, “Disrupting the Automobile’s Future,” Sep-Oct 2008, p. 39 et seq.
Roadways
Ciclovia (Bike Path) Concept
Originated in Bogota, Colombia – The concept is a reoccurring event where city officials close down major streets to vehicles and open them up pedestrians and cyclists.
A handful of American cities have taken advantage of the concept, including San Francisco, New York. Portland and El Paso.
With the premise, “reliable CLEAN ENERGY is key to fighting poverty” Energy in Common, New York-based nonprofit, finds microloans bringing green energy to people in need.
Lenders pick someone they'd like to help, and make the loan of their choice through the site.
Study by University of California, “Constant, Multi-tasking Craziness” by Victor M. González and Gloria Mark
We work on an average of 10 projects per day, spending total of 33 minutes per project. Yet we don’t even spend that 33 minutes consecutively. Instead, we switch from one project to another. The actual average “work segment” is: 11 minutes.
.
11 minutes, the average time we spend thinking about any one issue consecutively.
We’ve invested heavily to recruit GREAT THINKERS, BUT increasing slips in manufacturing and lack of other industry innovation leads to non-traditional business practices like carving out time to THINK!
We’ve invested heavily to recruit GREAT THINKERS, BUT increasing slips in manufacturing and lack of other industry innovation leads to non-traditional business practices like carving out time to THINK!
Look for more internal business “Think-Tanks”
It will be a long time before
phone numbers vanish. At some
point, dialing may seem like
supreme privacy.
Ok, bit extreme but will definitely dial less as Skype, Google Voice and Facebook offer additional voice
connecting services.
Phone Numbers, No more!
For more information on specific industrytrends or how to incorporate into your marketing strategy contact @ Tami HonestyRequest for speaking engagements, corporate meetings or conference: Tami Honesty, [email protected]
Linkedin, search Tami Honestywww.THonestTruth.com