2011 SoMe Awards winners
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Transcript of 2011 SoMe Awards winners
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S P O N S O R E D B Y :
Welcome to the 2011 SoMe Awards
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S P O N S O R E D B Y :
With your host Daniel Baldwin
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JudgesMarsha CollierA well-known author, radio personality (on the Internet and KTRB 860 AM San Francisco) and educator specializing in technology and training individuals how to use and make money on eBay and online.She is one of the foremost eBay experts and educators in the world. With over 1 million copies of her books in print.Marsha shares her eBay business expertise in streaming video at Entrepreneur.com’s “Entrepreneur’s Coaches Corner” and is Entrepreneur.com’s online eBay columnist. She's also a featured lecturer at eBay’s “eBay University” training events and their yearly eBay Live conference.
You can find her on Twitter here: http://www.twitter.com/MarshaCollier.
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JudgesKelly Feller After having been in "traditional" marketing roles for the last 15 years, Kelly Ripley Feller is now a social media addict and outspoken proponent of change and marketing evolution. Kelly, a founding member of Intel's Social Media Center of Excellence created over two years ago, now works as a Senior Strategist focused on company-wide guidelines, programs, training, and infrastructure to enable and inspire the adoption of social media at Intel. In her dwindling spare time she writes blogs & Twitters avidly about technology, social media, marketing, business, and politics. You can find her on Twitter here: http://www.twitter.com/kellyrfeller.
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JudgesGiovanni GallucciGiovanni Gallucci is a recovering .NET programmer turned tech evangelist and online marketing consultant. Giovanni provides strategy for new developments in search, social media, community building, online public relations and buzz marketing and functions as a strategic representative to clients in media, music, entertainment, and poltics. Giovanni provides social media marketing services as an independent consultant and through top-tier interactive agencies and public relations firms. You can find him on Twitter here: http://www.twitter.com/giolocal
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JudgesJennifer NavarreteJennifer Navarrete is an energetic speaker and educator of New and Social Media. She is the Co-host and Producer of several Podcasts: Tech in Twenty, The Morning Brewcast, San Antonio Business Pod-cast and the S.A. Podcasters. After many successful years coordinating marketing events for financial advisors she has channeled those skills and strategies into her passion for the advancement and implementation of New Media and business.
You can find her on Twitter here: http://www.twitter.com/epodcaster
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JudgesJoe SorgeJoe is an entrepreneur and a small business owner. He is also a partner in Kitchen Table Companies <http://kitchentablecompanies.com> a small business mentoring community with Chris Brogan.
Additionally, he has also authored two books on Social Media for small business: #TwitterWorks and #FoursquareWorks.
You can find her on Twitter here: http://www.twitter.com/joesorge
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Category:
”Soon-to-be-Wealthy’ Best ROI Under $500
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2011 “Soon-to-be-Wealthy” Award Winner: Karmic Marketing Laughing Planet Cafe Weekly Rotating Burrito Special
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Karmic Marketing Team:
• Mary Nichols
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Category:
“Keep Your Job”Best ROI Under $25,000
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2011 “Keep Your Job” Award Winner: Bonfire Social Media Transition from Traditional to Social Marketing
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Bonfire Social Media Team:
• Willie Crane• Ryan Lewis• Lisa Peyton• Danielle Hoole
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Category:
“Rich Get Richer” Best ROI Over $25,000
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2011 “Rich Get Richer” Award Winner: StepChange Group, a Dachis company Fresh Step Kitty Litter– Brand & Product Promotion
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StepChange Group Team:
• Kevin Tate • Greg Rau• Chris Mike• Jenn Lynch• Michael Jones• Robb Milne• Bryan Stratton
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Category:
“Scrappy and Engaged” Best Brand Awareness &
User Engagement Under $500
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2011 "Scrappy and Engaged” Award Winner: StepChange Group, a Dachis company Atlantis Resort – Community Engagement
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StepChange Group Team:
• Kevin Tate • Greg Rau• Chris Mike• Jenn Lynch• Michael Jones• Robb Milne• Bryan Stratton
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Category:
“People Like Me” Best Brand Awareness &
User Engagement Under $25,000
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2011 “People Like Me” Award Winner: Attention Sports Authority – Incentivize Niche Customers
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Attention:
• Matthew Kern• Jamie Warner• Amy Choi
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Category:
“Sugar Daddy”Best Brand Awareness &
User Engagement Over $25,000
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2011 “Sugar Daddy” Winner:{B}cause Media - Heifer Project
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{B}cause Media:
• Noland Hoshino
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Category:
“House Party” Best Agency
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2011 “House Party” Award Winner: Mambo MediaChalkboard Project
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Mambo Media:
• Siouxsie Jennett• Laurel Hamilton• Alisa Zwanger• Meghan Scanlon• Rocco Augusto
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Category:
“Next Big Thing” Best Social Media App
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2011 “Next Big Thing” Award Winner: tenfour + DraftfcbHeat Tracker iOS app
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tenfour + Draftfcb:• Kevin Drew Davis• Patrick Moorhead• Dave Clark• Sara Taylor• Shyama Helin• Alex Reinoso• Alyque Ajani• Brian Berg Smitty• Reggie Wideman• Daniel T Wood• Milind Pandit• Abby Covert • Jim Terry• Jonathan Eggiman• Tyler Morrison• Sue Gabriel• Jason Mitton• Matt Weiner
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Category:
“Best In Show” Judge’s Pick
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2011 “Best In Show” Winner: Mambo MediaClackamas Women’s Services
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Mambo Media:
• Siouxsie Jennett• Laurel Hamilton
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Category:
“People’s Choice”
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2011 “Peoples Choice” Winner: Pop Art and Maxwell PR - Pacific
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Pop Art and Maxwell PR:• Lorien Steele,• Del Olds• John Skelton• Chris Cortez• Jennifer Pidgeon• Steve Rosenbaum• Robin Gabel• Rodrigo Moyses• Dave Selden • (Pop Art)
– Jen Scott– Sam Burton– Stacey Malstrom
• (Maxwell PR)– Jennifer Herrick– Pacific Natural Foods
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Planning & Production Credits Sean Lowery, Innotech Executive director, finances
Daniel Baldwin Emcee, Script writing
Johnny Hartman, I Have Robots Producer/Advisor
Pam Peterson, DesignFunThings Motion graphics, Production
Jeffrey Kingman, Chalkboarder Production
West Cafe Pre-party Venue, Catering
Kevin Forrest Videography
Amanda Bernard, TMMpdx Blogging
Lisa Peyton, TMMpdx Blogging