2011 SEDF MARKETING update
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Transcript of 2011 SEDF MARKETING update
2011 SEDF MARKETING UPDATE
WWW.SEDF.BIZ What’s New
Landing Page – IN PROGRESS Site Selector’s Area Demographics Page Monday Memo Archive Links Page
FACEBOOK AND TWITTER SEO – Search Engine Optimization High Volume of Small Business Usage Real Time Information Source
Information Gone “Viral” – Viral Video Post is reposted or written about so much it takes on a life
of it’s own Typically means the content reaches 100,000 hits in a few
hours, often crashing websites from too much traffic as people pass along the information.
Tools Wall Blanket Message to Fan Base (213+) Analytics on Posts Discussion Tab – additional MM Archive Events Tab
MONDAY MEMO New Cleaner, More Professional Format Stronger Recipient List – More Engaged
Readers Analytics
Who Times Opened Links Clicked Number of Times Links Clicked Forwarded to a Friend Liked It Re-tweeted It
SITE SELECTOR HARD COPY
Benefit of Membership in the Oklahoma City Regional Partnership
Online Company Database Internal Customer Service Tool
RETAIL BLITZKREIG7-ElevenAcademy
AlbertsonsAldi GroceryAnn TaylorApplebee’s
Barnes & NobleBelk
Best BuyBiggby Coffee
BJ’s Restaurant and BrewhouseBorders
Brixx PizzaBuca di Beppo
Burlington BrandsCapriotti’s Sandwich Shop
Carrabba’s Italian GrillCentral Market
Cheddar’s Casual CaféChick-fil-aChipotle
Coldwater CreekCorral West Ranchwear,
Inc.CostCO
Darden Restaurant GroupDick’s Sporting Goods
Factory ConnectionFamous Famiglia Pizzeria
Furr’s Family DiningGander MountainHy-Vee Grocery
InterUrbanJason’s Deli
Jimmy John’s Gourmet Sandwiches
Johnny RocketsJohnny’s LunchJumbo Foods
KrogerLa Madeline
Le Pain QuotidienLushberries Frozen Yogurt
Macaroni GrillMarble Slab Creamery
McCormick and Schmick’sMellow Mushroom
Michael’sMoe’s Burrito’s
Nrgize Lifestyle CaféOlive GardenOn the Border
Orange Tree Frozen YogurtOutback Steakhouse
Panda ExpressPanera Bread
Paradise BakeryPet Smart
Pilot Travel CentersPink Berry
Pizza PatronPlanet Hollywood
QdobaQuikTripRaceTrac
Red mangoRed RobinRib Crib
Rosa’s Mexican CaféSafeway Grocery
SaladworksTaco Villa
Tanner Factory StoresThe Children’s Place
Tilted KiltToys R Us
Trader Joes GroceryUnited Supermarkets
ValeroWagamama
Western Sizzlin’Which Wich?
Zpizza
REQUIRE FRANCHISEETWO SEDF CONTACTS
THREE SEDF CONTACTS
POLYGON TRADE PULL STUDY
SEDF/SHBA RELOCATION ADS (SHARED COST)
LOWER TIER SUPPLIER CONTACTSave Money in ShawneeDirect MailDirect E-MailSmile & Dial
GOOGLE ANALYTICS 247 People Visited www.sedf.biz Views ranging from Shawnee to South Africa &
Singapore Visitors averaged 2:28 minutes on www.sedf.biz They visited an average of 3.16 pages Most Popular Pages
Links Contact Us News & Updates Business Resources
OTHER ITEMS OF NOTE Comparative Surrounding ED Organization
Report Comparative Report on Availability of Retail
Incentives Manufacturers and Major Employers Handout SPS Long Range Plan, Growth and ED Report
(Included in your packet)
ADDITIONAL NON-PAID MARKETING Journal Record Coverage
sips downtown kafe TDGI Square Feet
Shawnee Outlook Coverage Report Card Mom & Pop Data National Retailer Data
SEDF ANNUAL MARKETING EXPENDITURES
Electronic Media Costs
Website Hosting @ $89/Quarter $356.00
Monday Memo Service @ $55/MO $660.001 Yr Online Dir. Listing in Trade & Industry Dev. $250.00
Print Media CostsBusiness Cards $161.00Site Selector Piece $66.00Yellow Pages $175.77CVB Vistor's Guide $400.00
Local Paper Ads (Xmas, MF) $118.50Regional Paper Coverage $49.07
TOTAL REOCCURING MARKETING COSTS $2,236.34
SHAWNEE’S AWESOME… TRUST US! Having any available data on hand affords us
the ability to validate our sales pitch, not just ask them to “Trust Us”.
The logic of validation allows us to move between the two limits of dogmatism and skepticism. ~Paul Ricouer