2011 Progress Report

MAYOR’S ALLIANCE FOR

NYC’S ANIMALS

Progress Report

2011

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MAYOR’S ALLIANCE FOR NYC’s ANIMALS

What is the Mayor’s Alliance? A coalition of animal shelters and rescue groups, with a common

voice, working with NYC government and Animal Care & Control of NYC.

What does the Mayor’s Alliance do? Functions as a liaison between the NYC government, Animal Care &

Control of NYC, and local animal shelters and rescue groups.

Acts as a liaison between Maddie’s Fund®

and participating rescue organizations.

Serves as a resource for local animal shelters and rescue groups.

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TEN-YEAR STRATEGIC PLAN: Goal and Mission

Goal Powered by Maddie’s Fund with the support of the ASPCA, to

establish New York City as a no-kill community by 2015.

Mission Work with the City of New York toward the day when no New

York City dog or cat of reasonable health and temperament is killed merely because he or she does not have a home.

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TEN-YEAR STRATEGIC PLAN: Four Core Objectives

Eliminate the killing of healthy and treatable cats and

dogs at Animal Care & Control of NYC through Four

Core Objectives of our Ten-Year Strategic Plan:

Increase Adoptions

Decrease Animal Homelessness

Raise Awareness

Strengthen Resources

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5

Increase

adoptions

• Increase number/type of adoption venues

•Offer convenient and innovative access to homeless animals

• Increase the number of spay/neutered owned cats & dogs and free-roaming cats

•Strengthen pet retention in homes via information and education

• Improve the likelihood of reuniting lost pets

Decrease

homelessness

•Educate consumers on issues of homeless animals

•Expand awareness of animal shelters & rescue groups

Raise

awareness

•Strengthen efficiency and effectiveness of shelter and rescue group operations

Strengthen

resources

TEN-YEAR STRATEGIC PLAN: Four Core Objectives

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31,701

26,456

22,967

20,397

18,190

16,706

13,620

11,602

10,188

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

2003

Baseline Year

2004 2005 Year 1 2006 Year 2 2007 Year 3 2008 Year 4 2009 Year 5 2010 Year 6 2011 Year 7

Total AC & C Euthanasia

2011 AC&C Euthanasia Reduction Euthanasia at AC&C has been reduced by 68% since 2003, resulting in 21,513 fewer deaths.

- 187,000 dogs’ and cats’ lives have been saved at AC&C since 2003.

- 21% of total euthanasia at AC&C were owner requested.

ACHIEVEMENTS

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AC&C – Animal Care & Control of NYC

2011 AC&C Euthanasia Reduction In 2011, 10,188 dogs and cats were euthanized at AC&C, down from 11,602 in 2010.

- 3,525 dogs and 6,663 cats were euthanized in 2011.

31,701

26,456

22,967

20,397

18,190

16,706

13,620

11,602

10,188

3,5253,755

12,214

10,205

7,931

6,751

5,5584,981 4,523

6,663

7,8479,097

11,72512,632

13,646

15,036

16,251

19,487

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

2003 Baseline

Year


Dogs

Cats

Total

ACHIEVEMENTS

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2011 AC&C Intake Reduction In 2011, AC&C intake continued to decline, falling below 40,000 for the second consecutive year.

- Intake is down by 9.4% since 2010.

- The largest reduction continues to be cats, down 13.8%.

- Dog intake has consistently declined every year since 2003.

46,18744,826

43,618 43,400 42,500 42,248 41,712

35,669

32,325

19,56718,634

16,83015,573

14,42013,876 13,333

12,298 12,191

28,37928,37228,08027,82726,78826,19226,620

23,371

20,134

0

10,000

20,000

30,000

40,000

50,000

2003

Baseline

Year


Dogs

Cats

Total

ACHIEVEMENTS

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2011 Community Intake Reduction In 2011, Community intake (includes AC&C and rescue groups participating in the Maddie’s®

Pet Rescue Project)

fell below 50,000 for the second consecutive year.

- While intake remained relatively consistent in the first five years of the Project, AC&C intake continues to

decrease while MPPs’ intake has begun to increase.

52,41551,121 50,929 51,984 51,571 51,143 50,190

44,293

41,293

8,9688,6248,4788,8959,0718,5847,3116,2956,228

32,325

35,669

46,18744,826

43,618 43,400 42,500 42,248 41,712

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

2003

Baseline

Year


MPPs Public/Street

AC&C

Total

ACHIEVEMENTS

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Community – AC&C & Maddie’s®

Pet Partners (MPPs)

ACHIEVEMENTS BY OBJECTIVE

Objective #1 - Increase Adoptions Animal Care & Control of NYC Transfer Initiative Grant

Strengthen Communication: AC&C of NYC and Alliance Participating Organizations

Wheels of Hope Transport Program

Pets to the People - Mobile Adoptions

Special Adoption Events

New York Live TV Weekly Adoption Segment Initiative

Consistent Adoption Locations

Foster Care Network

Picasso Veterinary Fund

Holding, Boarding, Medical

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ACHIEVEMENTS

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Lives Saved Since 2003 Between 2003 and 2011, over 220,000 dogs’ and cats’ were saved between AC&C and MPPs.

- Adoptions peaked in 2009 and began to decrease as intake at AC&C decreased.

Community – AC&C & Maddie’s®

Pet Partners (MPPs)

2011 Transfers from AC&C Transfers from AC&C to all shelters and rescue groups (includes MPPs and other rescues) increased by over 158%, from

5,519 in 2003 to 14,232 in 2011.

- Transfers to shelters/rescue represent over 44% of intake at AC&C, compared to 43% in 2010.

- Total lives saved as a percentage of total intake in 2011 continued to hold at 72%, compared to 33% in 2003.

- 7 of every 10 lives were saved in 2011, compared to 1 in 3 in 2003.

ACHIEVEMENTS

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INCREASE ADOPTIONS: AC&C Transfer Initiative Grant

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INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs

First Alerts – Dogs

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First Alerts – Cats

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Breed Alerts – Dogs/Cats

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New Hope Special Pleas – Dogs

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New Hope Special Pleas – Cats

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Our most effective program for reducing

and sustaining low euthanasia rates

Van fleet has traveled over 1.9 million

miles, saving thousands of lives

Transported over 13,000 animals in

2011

INCREASE ADOPTIONS: Wheels of Hope Transport Program

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INCREASE ADOPTIONS: Pets to the People – Mobile Adoptions

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INCREASE ADOPTIONS: Special Adoption Events

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INCREASE ADOPTIONS: NBC’s New York Live Initiative

Weekly adoption segment –

“New York Live’s Pet Project”

Each week promotes a different

shelter or rescue group and its

adoptable dogs

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INCREASE ADOPTIONS: Consistent Adoption Locations

Leverage Petco and PetSmart locations

Consistent locations and times for adoption centers

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INCREASE ADOPTIONS: Foster Care Network F

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INCREASE ADOPTIONS: Picasso Veterinary Fund

®

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INCREASE ADOPTIONS: Holding, Boarding, Medical


Objective #2 – Decrease Homelessness Spay/Neuter in NYC

Maddie’s Spay/Neuter Project in NYC

Maddie’s Spay/Neuter Project for Stray Community Cats

New York City Feral Cat Initiative of the Mayor’s Alliance

Free and Low-Cost Microchipping Clinics

Dog Licensing

Foster Care Network

Helping Pets and People in Crisis Program

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DECREASE HOMELESSNESS: Spay/Neuter in NYC

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DECREASE HOMELESSNESS: Maddie’s

® Spay/Neuter Project in NYC

Since 2006, participating private practice

veterinarians and nonprofit organizations have provided low-cost

spay/neuter for NYC pet owners on public assistance.

Achievements In 2011, 20,248 Project spay/neuter surgeries were performed.

Since 2006, Project surgeries total more than 70,000.

The ASPCA consistently represents the largest percentage of surgeries performed, ranging from 82% to 90% of total annual surgeries.

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DECREASE HOMELESSNESS: Maddie’s

®

Spay/Neuter Project for Stray Community Cats

2011 was the first year of the Maddie’s Spay/Neuter Project for Stray Community Cats. This first-time-ever program for community cats in NYC was established to reduce the number of stray and free-roaming cats in NYC, and decrease the intake of these community cats at AC&C shelters.

Funds spay/neuter surgeries of community cats by non-profit organizations and private practice veterinarians.

Project spay/neuter surgeries in 2011 totaled 11,111.

Included 2,257 surgeries by private practice veterinarians and 8,854 by non-profit organizations.

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The New York City Feral Cat Initiative (NYCFCI) is a program of the Mayor’s Alliance.

The NYCFCI supports the efforts of organizations and individuals that work directly with stray and feral cats — collectively known as “community cats” — that perform Trap-Neuter-Return (TNR) in NYC.

The program’s goal is to humanely reduce the population of community cats in NYC.

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DECREASE HOMELESSNESS: New York City Feral Cat Initiative

Through its NYCFCI, the Mayor’s Alliance: Administers the Maddie’s Spay/Neuter

Project for Stray Community Cats.

Provides loans and rentals of traps, dividers, and cages.

Transports traps and cats to and from clinics and holding/recovery space via Mayor’s Alliance Wheels of Hope vans.

Provides advice, community outreach, and public education.

Provides a wealth of information and resources on its website: NYCFeralCat.org.

Offers educational workshops, including taming and bottle-feeding kittens, and other training opportunities.

Provides giveaways of cat food, straw, and winter shelters to Certified TNR Caretakers.

Facilitates relationships among the NYC TNR community.

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DECREASE HOMELESSNESS: New York City Feral Cat Initiative

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DECREASE HOMELESSNESS: Free and Low-Cost Microchipping Clinics

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DECREASE HOMELESSNESS: Dog Licensing

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DECREASE HOMELESSNESS: Helping People and Pets in Crisis Program


Objective #3 - Raise Awareness Public Relations/Marketing

New York Stock Exchange Closing Bell

Mayor’s Alliance Special Events

Online Marketing and Social Media

Newsletters & E-mailers

PSAs / Advertising

Maddie’s Fund/HSUS/Ad Council Shelter Pet Project

Mayor’s Alliance “Vacancy” Ad Campaign

Mayor’s Alliance “We Did It” Spay/Neuter Campaign

Mayor’s Alliance Spay/Neuter & Adoption TV PSAs

AC&C “Best Friend Forever” Ad Campaign

AC&C Billboard Advertising

AC&C “Victims of Circumstance” Ad Campaign

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RAISE AWARENESS: New York Stock Exchange Closing Bell

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RAISE AWARENESS: Public Relations/Marketing

Special Events

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RS POP Shop

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“Adopt Me” Vests

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Website & Online Adoptions

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Social Media

YouTube

Facebook

Twitter

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Newsletters

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RAISE AWARENESS: PSA/Advertising – TV Maddie’s Fund/HSUS/Ad Council Shelter Pet Project

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http://theshelterpetproject.org/who-we-are/our-campaign#_

http://theshelterpetproject.org/who-we-are/our-campaign








RAISE AWARENESS: PSA/Advertising – Print Maddie’s Fund/HSUS/Ad Council Shelter Pet Project

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RAISE AWARENESS: PSA/Advertising – Outdoor Maddie’s Fund/HSUS/Ad Council Shelter Pet Project

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RAISE AWARENESS: PSA/Advertising

Mayor’s Alliance “Vacancy” Ad Campaign

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RAISE AWARENESS: PSA/Advertising Mayor’s Alliance “We Did It” Spay/Neuter Campaign

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Mayor’s Alliance Pet Adoption TV PSAs

http://www.youtube.com/manyca#p/f/9/DkL0t_A3vAQ

http://www.youtube.com/manyca#p/u/45/68OgTDg2EqA

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http://www.youtube.com/manyca



Mayor’s Alliance Pet Adoption TV PSAs

http://www.youtube.com/manyca#p/u/44/9tZag2WIv1Q

http://www.youtube.com/manyca#p/u/47/GMKPS1X09qY

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Mayor’s Alliance Spay/Neuter TV PSAs

http://www.youtube.com/manyca#p/f/12/mDymNgsMjAI

http://www.youtube.com/manyca#p/u/35/73cLtDv-Wwg

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Mayor’s Alliance Spay/Neuter TV PSAs

http://www.youtube.com/manyca#p/u/36/HhW52Emz8ck

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RAISE AWARENESS: PSA/Advertising AC&C Billboard Advertising & “Best Friend Forever” Campaigns

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RAISE AWARENESS: PSA/Advertising AC&C “Victims of Circumstance” Campaign Created by

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Objective #4 - Strengthen Resources Capacity Building Grants

Alliance Participating Organizations Strength Training Sessions

Strengthen Communication: AC&C to APOs

AC&C Transfer Initiative

Holding, Boarding, Medical

Wheels of Hope Transport Program

Picasso Veterinary Fund

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STRENGTHEN RESOURCES: Capacity Building Grant

Develop Storefront Adoption Center

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STRENGTHEN RESOURCES: Capacity Building Grant

Create Isolation Unit

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STRENGTHEN RESOURCES: APO Strength Training Sessions

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STRENGTHEN RESOURCES: APO Strength Training Sessions

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RELATIONSHIP WITH MAYOR’S OFFICE

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RELATIONSHIP WITH AC&C AND ASPCA

2011 Progress Report

Documents

Transcript of 2011 Progress Report