2011 Media Planner...Training Conferences and Seminars/Travel for Training Insurance and...

2011 Media Plannerc h a n n e l s t o d e l i v e r y o u r m e s s a g e t o a n t i - F r a u d p r o F e s s i o n a l s

4demographics | 4Fraud magazine | 4digital advertising

2011 aCFe Media Planner 32


Additional HighlightsA 2010 Fraud Magazine survey found:

Operating Annual Budget

Purchasing ChannelsPercent of respondents whose organizations spend more than $250,000 annually on the following

products and services.

Maxmize Your ROI Potential

With nearly 55,000 members worldwide, the Association of Certified Fraud Examiners

(ACFE) has grown to be the largest anti-fraud association in the world. The ACFE

continues to capture new audiences (member base growth of 10% in 2010) through

increased awareness of the severity and size of the impact of fraud today. We offer a

variety of avenues to reach this influential audience and can create custom packages

to maximize your effectiveness with this group.

Demographics

ACFE members consist of leaders in the anti-fraud profession:

•18,000+ Auditing Professionals

•10,000+ Accounting Professionals

•8,000+ Fraud Examiner and Investigation Professionals

•6,000+ Governance and Risk Management Professionals

•12,000+ in Academia, Legal, IT and Other Professions

We have members in a wide array of industries:

•10,000+ in Government

•9,000+ in Financial Services

•9,000+ in Accounting and Consulting

•5,000+ in Insurance and Health Care

•4,000+ in Legal and Law Enforcement

•4,000+ in Services and Retail

•3,000+ in Manufacturing

The majority of our members are decision makers within their organization:

•14,000+ Executive (CEO, CFO, etc.)/VP/Partner

•14,000+ Manager

•8,000+ Supervisor/Senior Consultant

•67% of our audience are manager or above

•68% have an operating annual budget of more than $10 million and 28% have a budget of more than $1 billion

•93% of members keep issues of Fraud Magazine for future reference

•72% of readers look for companies offering products and services

•76% have 10 or more years of professional experience and 46% have more than 20 years

Professional Experience

0% 5% 10% 15% 20% 25% 30%

Less than $249,999

$250,000 – $999,999

$1 – $9.9 million

$10 – $49.9 million

$50 – $249.9 million

$250 – $499 million

$500 – $999.9 million

$1 billion or more 28%

10%

8%

9%

5%

13%

16%

11%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Training Conferences and Seminars/Travel for Training

Insurance and Publications

Recruiting/Information Services

Consulting/Investigative Services

Computer Hardware/Software 77%

41%

38%

36%

37%

10 – 19 Years30%

5 – 9 Years16%

Less than 5 Years8%

20+ Years46%



International Issues

•“Help Clients Avoid Corruption and Prosper Overseas,” Sept. 2010 Special to the Web

•“Fraudulent Japanese Circular Transactions Can Hurt Foreign Firms,” May/June 2010

•“Latin American Corruption and Corporate Fraud,” March/April 2010

•“The Bogousslavsky Affair: Fraud In Switzerland,” July/Aug 2009

Identity Theft

•“Death Fraud,” Sept/Oct 2010

•“Unhealthy Procedures: Medical Identity Theft,” Sept/Oct 2009

•“Identity Theft: Fighting For Our Privacy,” July/Aug 2009

Legal Aspects of Fraud

•“Times Have Changed, So Must the Law,” July/Aug 2009

•“The CFE’s Role in Educating Judges on Fraud Cases,” March/April 2008

•“How CFEs Can Avoid Potential Defamation Pitfalls,” July/Aug 2010

•“So You Want to be an Expert Witness? Make Sure You Know the Issues,” July/Aug 2009

Money Laundering

•“The Fraud-Terror Link,” July/Aug 2010

•“Suspicious Activity Reports,” March/April and May/June 2010

•“Fighting Money Laundering in Houses and Health,” Jan/Feb 2010

•“Intensifying the Network,” July/Aug 2009

Prevention, Internal Controls, and Risk Management

•“Creating Enterprisewide Awareness,” Nov/Dec 2009

•“Managing the Business Risk of Fraud,” Jan/Feb 2009

•“Private-bank Internal Controls,” Jan/Feb 2009

Tone at the Top

•“Promote Yourself to the A-Team,” May 2010 Special to the Web

•“Intimidation in the Office: Workplace Bullying and Fraud,” March/April 2010

Inside Fraud Magazine

Fraud Magazine explores a variety of topics and content based on trends and

emerging issues in the anti-fraud profession.

Sample Editorial Topics

Compliance and Ethics

•“Protection Under State Whistle-blowing Laws,” Sept/Oct 2010

•“Training in Foreign Corrupt Practices Act Compliance,” July/Aug 2010

•“Suspicious Activity Reports Can Help Put Fraudsters Behind Bars,” March/April 2010

Digital Forensic Technology

•“Fraud Triangle Analytics: Breaking the Status Quo in E-mail Review,” May/June 2010

•“Beware of Cybersmear Attacks,” May/June 2010

•“SQL Injection Attacks: Compromising Transactional Websites,” July/Aug 2009

•“E-Mail Analytics and the Fraud Triangle,” May/June and July/Aug 2009

•“Computer Forensics Training is a Necessity,” May/June 2009

•“Ensnared in the Web: Fighting Fraud with Internet Searches,” March/April 2009

Fraud Examination Planning

•“Preparing for Fraud and Corruption Investigations and Remediation,” Nov/Dec 2009

•“Now’s the Time to Update Your Anti-Fraud Plan,” March/April 2009

•“Modeling a Fraud Examination: The How, When, and What to Probe,” Jan/Feb 2009

Fraudulent Disbursements

•“The Affable Courier Who Pocketed $250,000,” July/Aug 2010

Industry Fraud Issues

•“A New Wave in Green Energy Fraud,” Sept/Oct 2010

•“Tackling Mortgage Fraud Locally,” March/April 2010

•“Fraud in Nonprofits: Emulating SOX’s Best Practices,” July/Aug 2009

6“How CFEs can Avoid Potential Defamation Pitfalls,” July/August 2010



Material Submission

•The magazine’s trim size is 8.375” x 10.875”. Ads with bleeds require artwork to extend 0.125” past trim on all outside edges. Artwork and content should be kept at a minimum of 0.25” from the trim (two-page spreads and full page ads only).

•Print-ready, high resolution PDF files with fonts embedded are preferred and can be e-mailed to [email protected].

•Native Quark, InDesign, Photoshop and Illustrator file formats are also accepted however not by e-mail. All fonts and imported artwork must be included (fonts in Illustrator or Photoshop should be outlined or rasterized), as well as a laser print or match print of the advertisement.

•Please send all native, digital files on a CD-ROM to Helen Pryor, Graphic Designer. An FTP site is also available for uploading compressed digital files (.zip or .sit formats accepted). Please call Helen Pryor at (800) 245-3321 for more details.

•Materials that are improperly prepared and without proofs will be subject to production charges. Ads must be submitted in the exact size they are to appear. Please include the name and phone number of the contact person.

2011 Rates

Four-Color Advertising

1x 3x 6x 12x 18x 24x

Two-page spread $7,430 $7,320 $7,210 $7,100 $6,880 $6,660

Full page $3,880 $3,825 $3,770 $3,715 $3,605 $3,495

2/3 page $3,470 $3,420 $3,375 $3,335 $3,236 $3,135

1/2 page $3,115 $3,085 $3,040 $2,995 $2,920 $2,830

1/3 page $2,680 $2,645 $2,615 $2,580 $2,515 $2,460

Two-Color Advertising (two-color CMYK process)

1x 3x 6x 12x 18x 24x

Two-page spread $6,060 $5,950 $5,840 $5,730 $5,570 $5,290

Full page $3,280 $3,225 $3,170 $3,115 $3,005 $2,895

2/3 page $2,870 $2,820 $2,725 $2,735 $2,636 $2,535

1/2 page $2,515 $2,485 $2,440 $2,395 $2,320 $2,230

1/3 page $2,080 $2,045 $2,015 $1,980 $1,915 $1,860

Black and White Advertising

1x 3x 6x 12x 18x 24x

Two-page spread $5,560 $5,450 $5,340 $5,230 $5,010 $4,790

Full page $2,780 $2,725 $2,670 $2,615 $2,505 $2,395

2/3 page $2,370 $2,320 $2,275 $2,235 $2,136 $2,035

1/2 page $2,015 $1,985 $1,940 $1,895 $1,820 $1,730

1/3 page $1,580 $1,545 $1,515 $1,480 $1,415 $1,360

Special Positions

•2nd Cover*: $4,460

•3rd Cover: $4,260

•4th Cover: $4,650

*All cover ads are four-color.

Unit Size (in inches) Width Depth

Two-page spread* 16.75” 10.875”

Full page* 8.375” 10.875”

2/3 page 4.625” 9.5”

1/2 page vertical 4.625” 7.25”

1/2 page horizontal 7.25” 4.75”

1/3 page vertical 2.25” 9.5”

1/3 page horizontal 4.625” 4.75”

*Trim size. Bleeds are available for two-page spread and full page ads only at no additional cost. Ads with bleeds require artwork to extend 0.125” past trim on all outside edges, and have a 0.25” safety area from all edges.

Color Match Rate: Add $925 to prices above for PMS matched two-color.

Product Information

Fraud Magazine is published six times a year. It is printed on 60-pound white stock, and the cover is

printed on 100-pound white stock with a UV gloss coating. It is printed in a standard magazine format

(8.375”x10.875”) on an open web press and is perfect bound.

Mechanical Specifications

Contact Ross Pry today to reserve your [email protected] | (800) 245-3321 ext. 168

Spread Bleed

2/3 V 1/3 V

1/2 H1/2 V

1/3 H

Full Page Bleed

mailto:hpryor%40ACFE.com?subject=Fraud%20Magazine%20ad

mailto:rpry%40ACFE.com?subject=Advertising%20Opportunity



Belly BandA creative and popular way to bring your buyer’s eye right

to your ad. Belly bands are a paper band, usually 5-6 inches

in height, encircling Fraud Magazine. Readers must break

through the band before opening the magazine. 80 lb. gloss

stock with full color printing.

Business Reply/Information CardsBusiness Reply Cards are a great complement to display

advertising. Cards can be designed as postage-paid (where

you pay postage only for the cards that are returned to you),

where readers affix their own postage, or even an inserted

informational card not intended to be returned by mail. All

Business Reply Cards must be glue-tipped or stitched into

our perfect bound publication.

Ride Along / PolybaggingCatalogs, CD-ROMs and other product samples are some

of the items that can be bound or inserted into a polybag

and mailed cost effectively. Items will have a weight and

size limit and will be limited to one ride along per copy.

Polybagging is required with anything scheduled to

ride-along with the magazine.

*Items require additional lead time and must meet specific manufacturing and postal guidelines. When considering these options please be sure to contact Ross Pry at (800) 245-3321 / +1 (512) 276-8168 or [email protected].

Reservations/Materials Deadlines

Issue Reservation Deadline Materials Deadline

January/February October 29, 2010 November 5, 2010

March/April December 30, 2010 January 7, 2011

May/June March 1, 2011 March 15, 2011

July/August April 29, 2011 May 6, 2011

September/October July 1, 2011 July 12, 2011

November/December September 2, 2011 September 16, 2011

Additional Advertising Options

Additional advertising opportunities allow you the chance to gain even greater vis-

ibility among key decision makers and positioning as an industry knowledge leader.

Fraud Magazine readers are often seeking the most up-to-date solutions with details

that can be quickly understood and implemented.

AdvertorialBring added credibility to your product or service with a four-page advertorial spread.

•Three-page editorial showcasing your product or services and their features and benefits written and designed by ACFE staff

•Adjacent fourth page with your full-page ad (provided by advertiser)

•Archive on Fraud-magazine.com

3Sample advertorial

Contact Ross Pry today for more information on unique advertising [email protected] | (800) 245-3321 ext. 168

How Does Your Ethics Programme Measure Up?Call 0800 688 8005 for more info and to register for a free ethics programme assessment or visit www.ethicsline.com/uk

EthicsLine is the official hotline of the Association of Certified Fraud Examiners. With its proprietary, award-winning technology, Web-based applications and state-of-the-art contact center, EthicsLine has provided industry-leading hotline programmes for more than 25 years.

www.ethicsline.com/uk 0800 688 8005

A supplement to Fraud Magazine®

5Belly Band

http://www.fraud-magazine.com




E-NewslettersDelivered directly to the inbox of nearly 55,000 highly qualified professionals, e-newsletter sponsorships

and sponsored articles offer an immediate connection with dedicated industry leaders.

•28% Average Open Rate (vs. Industry average of 22%)*

•27% Average Click Through Rate (vs. Industry average of 18%)*

*Industry averages taken from International Email Marketing Metrics Benchmark Study from SilverPop Systems, 2009.

Fraud Magazine E-Newsletter

Delivered monthly to all magazine subscribers, nearly 55,000 worldwide, with print content, special to the

web articles and multimedia features.

Digital Advertising

Fraud Magazine WebsiteFraud-magazine.com was relaunched in March 2010 with a complete redesign in an

effort to increase the benefits of ACFE members. The new site features expanded

content, multimedia, article commenting, a digital version of the current issue —

with linked advertising and article archives. With nearly 55,000 highly qualified

professionals relying on ACFE publications for their anti-fraud news and education,

website advertising is a necessary component to an effective marketing campaign.

•From March to September, ACFE members visit 3.39 pages on average and spend over three minutes on the site.

Website Rates and Specifications

3Fraud-Magazine.com3Fraud Magazine e-newsletter

Leaderboard (728x90)

Medium Rectangle (300x250)

We currently accept two advertising sizes on Fraud-magazine.com with monthly

run-of-site advertising for $940 per month for either placement.

•Leaderboard (728x90)

•Medium Rectangle (300x250)

1st position

•1 – 4: $1,500 per issue

•5+: $1,300 per issue

2nd position

•1 – 4: $1,200 per issue

•5+: $1,000 per issue

3rd position

•1 – 4: $900 per issue

•5+: $700 per issue

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The Fraud Examiner

Delivered monthly to nearly 55,000 ACFE members and includes original content by ACFE staff and

contributing authors on relevant and timely fraud-related subjects.

FraudInfo

Sent twice a month to more than 55,000 professionals worldwide with the latest

fraud-related news stories from trusted publications throughout the world.

3Fraud Info e-newsletter

1st position

•1 – 4: $1,300 per issue

•5+: $1,100 per issue

2nd position

•1 – 4: $1,000 per issue


3rd position

•1 – 4: $700 per issue


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2

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3The Fraud Examiner e-newsletter

1st position

•1 – 4: $1,100 per issue


2nd position

•1 – 4: $800 per issue


3rd position

•1 – 4: $500 per issue


Sponsored Article

•$2,500 per article (includes sponsorship placement)

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Advertising PoliciesBilling/CreditAdvertising charges must be paid within 30 days of invoice being issued by publisher. Advertisers and advertising agencies are jointly and individually responsible for payment of all insertions.

The publisher reserves the right to request credit information on new and existing advertisers. A prepayment may, at publisher’s discretion, be required of new advertisers.

The Association of Certified Fraud Examiners (ACFE) reserves the right to hold placement of an advertisement wherein an advertiser is 90 or more days past due on their payments to the Association of Certified Fraud Examiners.

All payments must be in U.S. dollars, drawn from U.S. banks. Cash cannot be accepted as payment.

Copy Acceptance The publisher reserves the right to refuse advertising.

The word “advertisement” shall be printed at the top of advertisements which, in the opinion of the publisher, may be confused with editorial pages. The ACFE reserves the right to reject the advertisement if it does not meet ACFE criteria until it is redone, at the advertiser’s expense, in an acceptable format.

Fraud Magazine reserves the right to reject any advertising for products or services that may, in the judgment of the publisher and editor, be reasonably confused or conflicts with products of the Association of Certified Fraud Examiners.

Publisher’s Copy Protective Clause Advertisers and advertising agencies assume joint liability for all content (including text representation and illustration) of advertisements printed. Advertiser and the advertising agency represent and warrant that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright trademark, right of privacy or any other statutory or common law property right of any person. Advertiser and advertising agency will indemnify and hold harmless publisher and its licensees against all liability, including expenses and reasonable counsel fees, from any claim arising in connection with the content (including text representation and illustra-tion) of printed advertisements or any claim which, if sustained, would constitute a breach of the foregoing warranties.

Publisher Limitation of Liability Advertiser and/or advertising agency must contact publisher within 30 days after an error in an advertisement is published. At the discretion of the publisher, a make-good ad will be inserted at no charge in the next available issue if it was determined that the error was due solely to the publisher’s mistake. Publisher must have first received payment in full on the original ad/invoice.

Publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement. Publisher liability is limited only to place the advertisement in the next mailing or issue.

On contract or scheduled insertions, previous copy will be repeated if written change order is not received by closing date.

Positioning of advertisements in any issue is at the discretion of the publisher unless the advertiser has contracted to pay an additional charge to be determined by publisher for premium position.

Advertising Agency Commission Fraud Magazine will extend a 15% discount for space charges to accredited advertising agencies provided the invoice for such billing is paid within 60 days of mailing or other issuance by publisher. Emergency alterations will be charged at $40 per hour and are not commission-able. Additional charges for special position ad placement will be billed after blueline proofs.

If charges due to the publisher from advertising agency for advertisements placed in conformance with this rate card are not paid properly, the publisher may, as its option, col-lect said charges from the advertiser, and the advertising agency shall execute all assignments and other documents necessary to facilitate such collection. In addition, publisher may hold advertiser and its advertising agency jointly and severely liable for all sums due and payable to publisher, even if the advertiser has previously paid the advertising agency.

Cancellation, Short Rates and Rebates Cancellation of space reservations will result in a rate adjustment based on past and subsequent insertions to reflect annual space used at the earned frequency or volume rate. Advertisers will be rebated or credited if they use sufficient additional space within a 12-month period from the date of first insertion to earn a lower rate at which they were billed. In the event of nonpayment, Fraud Magazine reserves the right to hold the advertiser and/or the agency jointly liable for outstanding balances that are due and payable to Fraud Magazine.

Rate Protection Rates are subject to change at any time without notice. Any such change will not be applicable to advertisers, who at such time have an advertising contract with publisher, until the end of their then-current contract with publisher.

Contracts may be canceled at the time the change in rate becomes effective without incurring a short-rate adjustment, providing the contract rate has been earned up to the date of publication.

Miscellaneous Provisions Each page or fractional page counts as one insertion. A spread is considered to be two insertions. Rates are based on the number of insertions within a 12-month period dating from first insertion. The publisher is not responsible for errors in key numbers or coupon codes. Any revision or special handling of materials will be billed to the advertiser. Requested positions are not guaranteed unless stated as a paid position. Advertisers will receive three copies of Fraud Magazine with the invoice. Cover advertisements will be accepted as full-page, four color only.

Advertisers must assume liability for ad content and responsibility for any claims that may arise from their advertising. All artwork, negatives, and allied materials will be held for up to one year and then destroyed without notice unless return is requested within that year. All advertising will be charged according to the terms of this rate card only.

Advertising and Trade Show Exhibition Policy The Association of Certified Fraud Examiners, Inc. reserves the right to exercise control over the content of its publications and exhibitions. All advertising with ACFE is subject to approval prior to publication. ACFE reserves the right to unilaterally reject or cancel any advertisement, insertion order, space reservation, position commitment or exhibit at any time and for any reason, whether or not the same has already been accepted and/or published.

Advertisements that simulate editorial content must be clearly labeled “ADVERTISEMENT” and ACFE may, in its sole discretion, so label such copy or require that the advertise-ment be resubmitted in an acceptable format at the advertiser’s expense.

No advertising contract is assignable by the advertiser without the written consent of ACFE.

Payment Instructions Mail check, payable to Association of Certified Fraud Examiners, to:

Association of Certified Fraud Examiners 716 West Avenue Austin, TX 78701-2727 USA

The ACFE logo, Fraud Magazine® and Certified Fraud Examiner (CFE) are trademarks owned by the Association of Certified Fraud Examiners, Inc.

Sponsored WebinarsBy sponsoring a quarterly, members-only free webinar, you are accomplishing a

variety of goals including: lead generation, branding and thought leadership. We

market the event to our entire membership of nearly 55,000 ACFE members

worldwide or to an industry segment of your choosing.

Don’t miss your chance to firmly establish your organization as a leader in the

profession. contact ross pry today to learn more about sponsoring a webinar,

including the benefits and availability.


ACFE World Headquarters • The Gregor Building 716 West Ave • Austin, TX 78701-2727 • USA

Phone: (800) 245-3321 / +1 (512) 478-9000 Fax: +1 (512) 478-9297

E-Mail: [email protected] • Web: ACFE.com

http://www.acfe.com

2011 Media Planner...Training Conferences and Seminars/Travel for Training Insurance and...

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