2011 Media Kit - Complete

8/3/2019 2011 Media Kit - Complete

1/12

R

eta

il

Western Carolina Publishing Company

EffectiveSep

tember1,

2011

Ad

vertis

ingR

ates

2011 MEDIA K

LINCOLN

TIMES-NEWSLINCOLN COUNTYS HOME NEWSPAPER


2/12

LINCOLNTIMES-NE

WS

The LINCOLN TIMES-NEWSwas established in 1965. Thenewspaper is a result of the

merger of the Lincoln Times,established in 1906, and the

Lincoln County News,established in 1873.

Our newspaper is publishedevery Monday, Wednesday and

Friday by Western CarolinaPublishing Co. Incorp., 119 W.

Water St., Lincolnton, NC28092.

MEMBER OF THEASSOCIATED PRESS

North Carolina PressAssociation. The Associated

Press is entitled exclusively tothe use for publication of all the

local news printed in thisnewspaper.

PublisherJerry G. Leedy

Retail Advertising ManagerJames Jennings

Classified Advertising ManagerBeverly Baker

National/Agency CoordinatorKay Keever

Advertising Department Sales Staff

Kay KeeverInsert Sales

Kate LinkInside Sales, Web Sales

Cindy B. KaleDenver, Maiden, Gastonia and Web Sales

Anna PerezLincolnton, Hickory, Cherryville, Shelby and Web Sales

Debra PropstAd Department Accountant and Billing

LINCOLN TIMES-NEWS117-120 West Water Street,

P.O. Box 40,Lincolnton, NC 28093-0040Phone 704-735-3031FAX 704-735-3037

www.lincolntimesnews.com

(USPS 3138-6000)September 29, 2010 - 9,177

Each Issue for Preceding 12 MonthsAverage Number Copies - 8,326

Jerry G. Leedy, Publisher

Lincoln CountysHome Newspaper

We Are . .


3/12

LINCOLN TIMES-NEWSPublished Every Monday, Wednesday & Friday

Population - 76,559Households - 29,287

LINCOLN TIMES-NEWSWith over 10,500 paidcirculation deliveries inLincolnton and Lincoln County


4/12

2010 Lincoln County Facts(As Provided By The Lincoln Economic Delevelpement Association)


5/12

2010 Lincoln County Facts(As Provided By The Lincoln Economic Delevelpement Association)


6/12

:: DOMINANCE

:: FULL RUN ROP AD SIZES AND RATES

:: IDENTITY

:: IMPRESSION

Ad Units > Page

Ad Units > Page

Ad Units > - < Page

DOMINANCE ad units are designed for advertisers seeking maximum visibwithin the newspaper and on the page.

These units are ideal for announcing unique events, reinforcing marketplac

status or driving maximum response in a short time. Be sure your ad copywell organized and easy to follow.

For best results, DOMINANCE ad units should run 2-3 times a week.

Suggested for: Huge Announcements; Big Sales; Direct Response; GrandOpenings

IMPRESSION ad units are designed for advertisers seeking to optimize reaand frequency.

These units are ideal for building and maintaining awareness.

These units provide sufficient space for a complete message at low cost foconsistent response.

For best results, IMPRESSION ad units should run 3 times a week.

Suggested for: Image Branding; Small Business; Health Care

IDENTITY ad units are designed for advertisers seekingbalance between page dominance and frequency. These offer ample message space at a price that allows a morefrequent run schedule.

Ideal for announcing events, branding and defining your mniche, the units encourage sustained customer response over t

For best results, IDENTITYad units should run 2-3 times a w

Suggested for: Seminars; Merchandising; Events

FULL PAGE6 columns x 21.5 inches

1/2 VERTICAL3 columns x 21.5 inches

1/4 VERTICAL3 columns x 10.5 inches

1/8 HORIZONTAL3 columns x 5 inches

1/6 PAGE2 columns x 10.5 inches

3/4 PAGE5 columns x 18 inches

1/2 HORIZONTAL6 columns x 10.5 inches

1/4 HORIZONTAL4 columns x 8 inches



1/2 TALL4 columns x 16 inches


1/8 VERT2 columns x 8


7/12

:: AWARENESS

Small Ad Units

COLUMN WIDTH MEASUREMENTS:6 col. = 11.625 5 col. = 9.667 4 col. = 7.708 3 col. = 5.75 2 col. = 3.792 1 col. = 1.83

AWARENESS ad units are designed for advertisers seeking to maximize long-

term awareness and reach.

These units are ideal for businesses where top-of-mind awareness is critical ina short decision-making period. The abbreviated ad content allows limited copychanges and is designed to create a compelling call to action.

For best results, AWARENESS ad units should run 3 times a week.

Suggested for: Repair & Service; Restaurants; Notices

A12 VERTICAL2 columns x 6 inches

A4 VERTICAL1 column x 4 inches

A12 BANNER6 columns x 2 inches

A4 HORIZONTAL2 columns x 2 inches

A102 columns x 5 inches

A31 column x 3 inches


A2 VERTICAL1 column x 2 inches


A51 column x 5


8/12

:: TABS AND SPECIAL PAGES ::JANUARY

FEBRUARY

MARCH

SEPTEMBER

APRIL

OCTOBER

MAY

NOVEMBER

JUNE

DECEMBER

MLK - Special Page

Business Outlook- Special Edition (Tab)

Valentines - Special Page Boy Scout - Signature Page Medical Services - Special Edition (Tab)

Girl Scout - Signature Page

Bridal - Special Edition (Tab) Home & Garden - Special Edition (Tab)

Apple Festival - Special Edition (Tab) 9-11 Remembrance - Special Edition (Tab)

Senior Lifestyles - Special Edition (Tab) Child Abuse - Special Page Easter Coloring - Special Page

Halloween Coloring Page - Signature Page

Chamber Directory - Special Edition (Tab) Mothers Day - Special Page

Holiday Cookbook- Special Edition (Tab) Holiday Songbook- Special Edition (Tab) Veterans Day - Signature Page

Graduation - Special Edition (Tab) Parade - Special Page

Holiday Greetings - Special Edition (Tab)

JULY

AUGUST

Back to School - Special Page

Flag Page - Signature Page

Football Preview - Special Edition (Tab)


9/12

:: TABLOID AD SIZES AND RATESThese units are used for all tabloid newspaper sections.Includes: Business Outlook, Home & Garden, Senior Lifestyles, Chamber Directory, Graduation,Football Preview, Apple Festival, Holiday Cookbook, Holiday Songbook, Holiday Greetings

TABLOID COLUMN WIDTH MEASUREMENTS:5 col. = 9.667 3 col. = 5.75 2 col. = 3.792

FULL PAGE5 columns x 11.5 inches

BIGFOOT5 columns x 2 inches

1/2 PAGE HORIZONTAL5 columns x 5.5 inches

TAB112 columns x 5.5 inches

TAB72 columns x 3.5 inches

1/2 PAGE VERTICAL3 columns x 11.5 inches

1/4 PAGE3 columns x 5.5 inches


10/12

ADVERTISING RATES ~ RETAILP.O. Box 40, Lincolnton, NC 28093-0040

(704) 735-3031, FAX (704) 735-1278

***LINCOLN TIMES-NEWS Established October 1, 1965

LINCOLN TIMES Established 1903

LINCOLN COUNTY NEWS Established 1873

NON-CONTRACT OPEN/DISPLAY RATES(Per Column Inch, Per Insertion)

Transient Open Rate. . . . . . . . . . . . . . . . . 12.00General Display Rate . . . . . . . . . . . . . . . . 10.00National Rate . . . . . . . . . . . . . . . . . . . . 12.00

YEARLY CONTRACT BULK RATES

250 Inches Per Year . . . . . . . . . . . . . . . . . . 9.50400 Inches Per Year . . . . . . . . . . . . . . . . . . 9.25750 Inches Per Year . . . . . . . . . . . . . . . . . . 9.001,250 Inches Per Year . . . . . . . . . . . . . . . . . 8.751,875 Inches Per Year . . . . . . . . . . . . . . . . . 8.502,500 Inches Per Year . . . . . . . . . . . . . . . . . 8.253,750 Inches Per Year . . . . . . . . . . . . . . . . . 8.006,000 Inches Per Year . . . . . . . . . . . . . . . . . 7.759,000 Inches Per Year . . . . . . . . . . . . . . . . . 7.5011,250-14,999 Inches Per Year . . . . . . . . . . . . 7.00

R.O.P. COLOR ADVERTISING RATESBlack & 1 Color . . . . . . . . . . . . . . . . . . . . $125Black & 2 Colors . . . . . . . . . . . . . . . . . . . $200Full Color . . . . . . . . . . . . . . . . . . . . . . . $300Color Ads Must Be Submitted 5 Days In Advance Of Regular Deadline.

SUPPLEMENT RATESINSERTS, PRE-PRINTS$50 Per Thousand . . . . . . . . . . . . . . . . . . . . .Minimum charge for insertion . . . . . . . . . . . . . $165Order 10 days prior to publication. Call Display Advertising. Inserts must be in house 7 business daysprior to insertion. In the event of an error in the insertion date of a pre-print, the Lincoln Times-News willonly assume liability for the amount of our insertion charge.

WEB BANNER SPECIFICSSize 125 pixels x 125 pixels or 1-inch x 1-inch $75 per banner / month (plus $25 setup fee)$100 per banner / month with text link (plus $25 setup fee)(Minimum Commitment - 3 Months [email protected]

WEDDINGS AND ENGAGEMENTS$5 Per Column Inch

Ad is originally done as a spec ad. Once size has been determined a proof will be sent with cost. Oncepayment has been received a publication date will then be determined. Email [email protected].

PAID OBITUARIES$50, $100 or $150 depending on sizeDeadline is 9:00 AM Press Day. Email paid obituaries to [email protected].

NOTICE TO ADVERTISERSFor value received, advertisers assign to the Lincoln Times-News allright, title and interest to all layouts of ads placed with the newspaperwhich represent the creative effort of the newspaper and/or utilization ofits own illustrations, labor, composition and material.


Effective September 1, 2011DEADLINES

Publication Day DeaMonday . . . . . . . . . . . . . . . Wednesday 4:0Wednesday . . . . . . . . . . . . . . . . Friday 4:0Friday . . . . . . . . . . . . . . . . . Tuesday 4:0!Electronic Ads - Should follow regular advertising deadlines (Classified & Re

correction may be charged at the discretion of Lincoln Times-News. Pformats types are .jpg, .pdf in Adobe Acrobat 4 format.

!Ad Deliver - The preferred method of sending electronic ads is Adsend. ConLincoln Times-News sales representative for full details.

!Liability - The practice of copying fonts for one time printing is generally acclegal. It is the advertisers responsibility to follow any software and/or fonagreement which may be applicable to electronic ads. The advertiser responsible for the content of electronic ads.

CANCELLATIONSAny ad that must be composed by the Lincoln Times-News will subject to a one time set-up charge of$25, in the event of cancprior to publication. For production reasons, NO cancellations caccepted after 9 AM, 3 days prior to publication.

COMMISSIONS & TERMS OF PAYMENT Local rates are non-commissionable. If you wish to establish credit, we'll provide you with the appforms. Prior to credit being established, it is necessary for us to payment in advance. Accounts outstanding over 28 days are subject to 1% monthlycharge. Publisher reserves the right to collect in addition to the amoureasonable cost of collection including attorneys fees and costs otion.

NOTE: IF SPACE CONTRACTED IS NOT USED, YOU WIREBILLED AT THE EARNED RATE COMPUTED ON THE BAINCHES USED.

MECHANICAL SPECIFICATIONSOffset printing requiring repros or slicksStandard Page - 6 column format (11.00 pica column, 9 point alley)

Width1 column, 11.00 picas. . . . . . . . . . . . . 1-13/162 column, 22.09 picas . . . . . . . . . . . . . . 3-3/43 column, 34.06 picas . . . . . . . . . . . . . . 5-3/44 column, 46.03 picas. . . . . . . . . . . . . 7-11/165 column, 57.11 picas . . . . . . . . . . . . . . 9-5/86 column, 69.07 picas. . . . . . . . . . . . . 11-9/16

Height . . . . . . . . . . . . . . . . . . . . . . . 21-1/2

Full Page . . . . . . . . . . . . . . . . Total 129 columnDouble Truck (1" gutter charged at full column inch rate)

Width 13 columns, 139.02 picas . . . . . . . . . . 23Total . . . . . . . . . . . . . . . . . 279-1/2 column

Tabloid PageWidth 5 columns, 57.11 picas . . . . . . . . . . 9-5/8Height . . . . . . . . . . . . . . . . . . . . . 11-1/2Total . . . . . . . . . . . . . . . . . . 57-1/2 column

PROOFSAdvertisers may request proofs on ads 20 inches or more if ted on time. Ads smaller than 20 inches may be proofednewspaper office. Proofs will be corrected for errors. Nerevisions will be billed at $25.00 per hour. Up to ten tear shebe provided. Additional charge for quantities over 10.

LINCOLN TIMES-NEWSPUBLISHED M ONDAY, WEDNESDAY & FRID AY

" An Independent Newspaper


11/12

P.O. Box 40, Lincolnton, NC 28093-0040(704) 735-3031, FAX (704) 735-3037***


NON-CONTRACT OPEN/DISPLAY RATES(Per Column Inch, Per Insertion)

General Display Rate . . . . . . . . . . . . . . . . . 6.20

YEARLY CONTRACT BULK RATES120 Inches Per Year . . . . . . . . . . . . . . . . . . 5.10400 Inches Per Year . . . . . . . . . . . . . . . . . . 5.00750 Inches Per Year . . . . . . . . . . . . . . . . . . 4.801,250 Inches Per Year . . . . . . . . . . . . . . . . . 4.701,500 Inches Per Year . . . . . . . . . . . . . . . . . 4.602,500 Inches Per Year . . . . . . . . . . . . . . . . . 4.50

3,500 Inches Per Year . . . . . . . . . . . . . . . . . 4.406,000 Inches Per Year . . . . . . . . . . . . . . . . . 4.308,000 Inches Per Year . . . . . . . . . . . . . . . . . 4.009,000 Inches Per Year . . . . . . . . . . . . . . . . . 3.80Over 10,000 Inches Per Year . . . . . . . . . . . . . 3.50

CLASSIFIED READER RATES(Per Insertion)

Up To 20 Words . . . . . . . . . . . . . . . Minimum 4.00Additional Words . . . . . . . . . . . . . . . . . . 10 eaIn-Column (Per Column Inch) . . . . . . . . . . . . . . . . 4.75

LEGAL NOTICE RATES(Per Column Inch, Per Insertion)

Open/Display Rate . . . . . . . . . . . . . . . . . . 6.00Flat Rate, 4 Insertions Standard Size. . . . . . . . . 65.00

Over 5" - Additional $6.00 per inch

R.O.P. COLOR ADVERTISING RATESBlack & 1 Color . . . . . . . . . . . . . . . . . . . . $125Black & 2 Colors . . . . . . . . . . . . . . . . . . . $200Full Color . . . . . . . . . . . . . . . . . . . . . . . $300

DEADLINESLEGAL NOTICES10:00 a.m. two days before publication.1 day typesetting fee for legal cancellations.

CLASSIFIED READER ADVERTISINGPublication DeadlineMonday . . . . . . . . . . . . . . . . . Friday 10:00 a.m.Wednesday . . . . . . . . . . . . . . Tuesday 10:00 a.m.

Friday . . . . . . . . . . . . . . . . Thursday 10:00 a.m.

!

Offset printing requiring repros or slicksStandard Page - 9 column format (7.3 pica column, 6 point alley)Width

1 column, 7.3 picas 1-1/4 inches2 column, 15.00 picas 2-1/2 inches3 column, 22.10 picas 3-13/16 inches4 column, 30.7 picas 5-1/8 inches5 column, 38.5 picas 6-3/8 inches6 column, 46.2 picas 7-11/16 inches7 column, 54.00 picas 9 inches8 column, 61.9 10-5/16 inches9 column, 69.7 picas 11-9/16 inches

Height 21-1/2 inchesFull Page Total 193-1/2 column inches

MECHANICAL SPECIFICATIONS

Effective September 1, 2011

LINCOLN TIMES-NEWS Established October 1, 19

LINCOLN TIMES Established 1903

LINCOLN COUNTY NEWS Established 1873

***

NOTICE TO ADVERTISERSFor value received, advertisers assign to the Lincoln Timeall right, title and interest to all layouts of ads placed with thpaper which represent the creative effort of the newspaperutilization of its own illustrations, labor, composition and mat

CANCELLATIONSAny ad that must be composed by the Lincoln Times-Newssubject to a one time set-up charge of $25, in the event of cation prior to publication. For production reasons, NO cancecan be accepted after 9 AM, 2 days prior to publication

COMMISSIONS & TERMS OF PAYMENT Local rates are non-commissionable. If you wish to establish credit, we'll provide you with the aate forms. Prior to credit being established, it is necessary freceive payment in advance. Accounts outstanding over 28 days are subject to 1% mservice charge.

Publisher reserves the right to collect in addition to the adue, reasonable cost of collection including attorneys fecosts of litigation.

NOTE: IF SPACE CONTRACTED IS NOT USED, YOU WREBILLED AT THE EARNED RATE COMPUTED ONBASIS OF INCHES USED.

ADVERTISING POLICIES/RETAIL& CLASSIFIED

! Alcoholic beverage and tobacco advertising accepted.

! The publisher reserves the right to edit or reject any copy sub

! The customer assumes full and complete responsibility fortising content that is printed and published. The advertiseindemnify and save the publisher harmless against any dem

claims, or liability arising from the printing or publication oadvertising copy.

! If you notify us of errors in your ad within 24 hours following ption, we'll publish a correction in a size not to exceed spacepied by the error, plus a reasonable signature. Assuming ttake was ours, of course.

! A sense of proportion is important for both the appearance advertisement and the appearance of the page that it is on.fore we require that advertisements be as many inches dthey are columns wide, (i.e. Two columns wide, two inchesetc.)

! Although we cannot guarantee position without an extra chawill make every effort to honor all reasonable requests that cto standard composition practices.

! All advertisements measuring over 19 inches in depth charged the full column.

! All ad depths must be in whole or inch measurement. (No

ADVERTISING RATES ~ CLASSIFIED

LINCOLN TIMES-NEWSPUBLISHED M ONDAY, WEDNESDAY & FRID AY

" An Independent Newspaper


12/12

:: WEB PAGE AD SIZES AND RATESAd Location Availability Size Price

Home Page Ad 1 300x250 Pixels $450.00 Per Month

Centerline Ads 5 125x125 Pixels 3 Months - $200.00 Per Mo6 Months - $150.00 Per Mo12 Months - $100.00 Per M

Side Ads 4 - Per Page 300x250 Pixels 1 Month - $350.003 Months - $300.006 Months - $250.0012 Months - $200.00

Home Page 1 - 300x250 Pixels 5 - 125x125 PixelsLocal News 4 - 300x250 Pixels N/ASports 4 - 300x250 Pixels N/A

Obits 4 - 300x250 Pixels N/AOpinion N/A N/ALife 4 - 300x250 Pixels N/ABreaking News 4 - 300x250 Pixels N/AClassifieds 4 - 300x250 Pixels N/ABusiness 4 - 300x250 Pixels N/ARecent Arrests 4 - 300x250 Pixels N/ACommunity 4 - 300x250 Pixels N/ATop Stories 4 - 300x250 Pixels N/A

:: Ad Locations and Sizes

300x250 Pixels

125x125

Pixels

125x125Pixels

125x125Pixels

125x125Pixels

2011 Media Kit - Complete

Documents

Transcript of 2011 Media Kit - Complete