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2011 MEDIA PLANNER

INVESTMENT DEALERS’ DIGEST | ASSET SECURITIZATION REPORTLEVERAGED FINANCE NEWS | PRIVATE PLACEMENT LETTER

2011 MEDIA PLANNER

u OVERVIEW

Investment Dealers’ Digest, IDDMagazine.com, is designed to be a forum for all market participants — especially between the sell-side and the buy-side. This role is crucial to the process of restoring the financial markets. Investment Dealers’ Digest also provides in-depth capital markets coverage including: invest-ment banking, private equity, hedge funds mergers and acquisi-tions and restructuring from leading SourceMedia publications including: Asset Securitization Report, StructuredFinanceNews.com, PrivatePlacementLetter.com, LeveragedFinanceNews.com and Bank Loan Report.

Plus, every issue of Investment Dealers’ Digest carries mu-nicipal market coverage from The Bond Buyer editorial staff and covering late-breaking news while providing authoritative data and market statistics to help readers stay on top of Wall Street and the capital markets.

Asset Securitization Report, StructuredFinanceNews.com, provides comprehensive, in-depth analysis of the entire structured finance market. Both mediums offer a unique perspective on ABS, MBS and CDOs and cover growing markets such as covered bonds and Shariah-compliant debt. Featuring coverage of domestic and international markets, they are the leading sources for market trends, regulation changes and developments impacting the industry.

LeveragedFinanceNews.com is the source industry leaders trust to provide them with critical, behind-the-scenes analysis and insight into the leveraged finance world. With a special focus on midsized deals, LeveragedFinanceNews.com provides breaking news on the high yield loan and bond markets, as well as in-depth features and analysis, and profiles and Q&As with industry leaders. The site also provides data on both the primary and secondary high loan and bond markets.

Fixed-income securities specialists rely on PrivatePlacementLetter.com for vital intelligence needed to gain an edge in the private debt markets and includes hard-to-find information from across the industry spectrum.

For more inFormation on advertising, contact:Harry Nikpour, Publisher 212-803-8638 [email protected]

Heineken ................................................................1

Cabot Oil & Gas,

John Bean Technologies, KPMG ......................1

Computershare ....................................................3

Canadian Hydro Developers ............................3

Community Reinvestment Fund ......................3

Peruvian DPRs ......................................................6

PPL Deal Log ..................................................4-5

Reproduction or electronic forwarding of this product is a violation of federal copyright law!Site licenses are available - please call Customer Service 1 800 221 1809 or [email protected]

June 23, 2008Volume 26, Number 25

Banc of America Securities andJPMorgan Securities are road-

showing a deal this week forHeineken, sources said.

The company intends to raise $400million, but the transaction, set toprice in the first week of July, mightupsize. Heineken is viewed as a NAIC-1 type issuer.

In May, Heineken acquired theRechitsa brewery, in South EasternBelarus in a transaction to befinanced from existing credit facili-ties. Under the terms of the transac-tion, Heineken has agreed to invest $9.9 million in Rechitsa, leading to a

51% share in the company.Also in May, the company said it

would invest ?124 million ($192.1million) over the next three years toupgrade the French breweries in Mons-en-Bareul, Schiltigheim, and Marseille.

Heineken’s principal internationalbrands are Heineken and Amstel. Inaddition, the group brews and sellsmore than 170 international premi-um, regional, local and specialtybeers and ciders, including Cruzcam-po, Birra Moretti, Foster’s, Maes,Murphy’s, Newcastle Brown Ale,Ochota, Tiger, Sagres, Star, Strong-bow and Zywiec. —YB

Heineken Taps Private Placement Market

JPMorgan Busy with Three Deals in Market

D espite the closing of its Chicagooffice earlier this month and

the ensuing loss of seven members onits private placement team, JPMor-gan Securities is remaining busy andjust rolled three deals in the market,last week.

The agent is looking to raise $250million for repeat issuer Cabot Oil &Gas Corp. The company, headquar-tered in Houston is a leading NorthAmerican exploration and productionindependent. Its reserves are focused inboth conventional & unconventionalbasins including the East, the West(Rocky Mountain and Mid-Continent),the Gulf Coast (South and East Texasto North Louisiana) and in Canada. It

is viewed as a NAIC-2 type issuer. The second deal JPM is launching

is for John Bean TechnologiesCorp., who is looking for $100 mil-lion. The Chicago-based company,viewed as a NAIC-1 type issuer, is aglobal technology solutions providerto segments of the food processingand air transportation industries. Itdesigns, manufactures, tests and ser-vices systems and products.

Finally, the agent rolled out a $100million deal for KPMG.

The firm is viewed as a NAIC-1 type issuer. KPMG operates asan international network of mem-ber firms offering audit, tax andadvisory services. —YB

Banc of America Securities priced a$150 million deal for Australian com-pany OneSteel, a manufacturer ofsteel long products and a metals distrib-ution company.

The agent structured the deal in aseven-year tranche that priced with a7% coupon; a10-year tranche thatpriced with a 7.33% coupon; and a 12-year tranche that priced with a 7.43%coupon, sources said. The companymanages more than A$6 billion ($5.6billion) in assets. It is viewed as a NAIC-2 type issuer.

In June 2007, OneSteel merged withSmorgon Steel. The combined enti-ty has more than 11,000 employees inmore than 200 locations across Aus-tralia and 13 offshore facilities.

B B

- S B B 3 -

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GSEsBUY TIME

AssetsecuritizationThe Premier Guide to Asset and Mortgage-Backed Securitization REPORT

February 2010Volume 10, Number 2

Daily Online Updates at www.StructuredFinanceNews.com

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n Case Studies Reach an audience of industry decision-makers to show how your business solution is yielding tangible results through this custom email campaign.

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n Custom Events Present your company’s solutions on the topic of your choice in the cities you want. We provide an expert team to produce targeted custom meetings and conferences based on your needs to help build client relationships.

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n Microsites A microsite includes content from archives, repositories, and custom information. Microsites are hosted for a 1-year minimum and include a full marketing package.

n Online Advertising The IDD Network offers a strong editorial environment with proven ROI for your online marketing campaigns.

n Podcasts Engage potential customers with a monthly series using our editorial team to record interviews and discussions with content experts and client case studies.

n White Papers Our Custom Media group can write your white paper using our editorial resources. It’s then posted and promoted in our online library and marketed to our readers.

n Rich Media Interactive media includes streaming video, audio and animation. It allows site visitors access to more information and an opportunity to interact with your brand. Extensive usage reports are included.

n Videocasts Our editorial team will record a compelling segment in a studio, for broadcasting on demand. It’s a great branding opportunity with logo placement and a video clip pre-roll opening.

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READERShIP & PURChASE POWER

“IDD is required reading. Your coverage of the latest capital markets happenings and private equity business is well-informed.” David Schamis, Managing Director, J.C. FLOWERS & CO.

“IDD is a must for anyone who wants to know what is happening in investment banking and capital markets. It is packed with concise current reporting that makes it an indispensable tool for keeping up with fast-moving events that may affect investment and other decisions. I heartily recommend IDD for its coverage and direct approach to reporting what is important to investors and professionals.” Harvey Miller, Partner, WEIL, GOTSHAL & MANGES

“It is one of the very few business magazines I read. It identifies interesting issues and writes about them intelligently and cogently.” Jeff Werbalowsky, Co-CEO, HOULIHAN LOkEY

“I enjoy reading IDD as it is succinct in its coverage of our business; the articles are always topical and relevant and the contributors are respected participants in the market. It is an excellent source of market intel as I think through future growth opportunities in our business.” Scott Humphrey, Head of US M&A, BMO CAPITAL MARkETS

“IDD covers the trends and news that matter most, and in a way that is an enjoyable read without the fluff. Everyone in investment banking should consider IDD required weekly reading.” Barry Ridings, Vice Chairman, LAzARD

READERShIP by JOb TyPE

ReadeRship by Job TiTle

Investment Banking 33%

CEO / CFO / Chief Risk Officer 11%

Partner / Managing Director 25%

Director / Senior VP 17%VP / Associate

23%

Other 25% Hedge Fund Manager, Debt and Investments,

Manager, Analyst, Broker/Consultant

Lender 3%

Private Equity 7%

Non-Financial Corporate 6%

Institutional Investor / Hedge Funds 7%

Debt Structured Finance 1%

Law 7%

Other 34% Wealth and Asset

Management, Venture Capitalist, Brokerage,

Government, Consulting, Higher Education

Source: Investment Dealers’ Digest Publisher’s Own Data , October 20, 2010.

For information on advertising or sponsorships, contact:

harry Nikpour, PublisherP: 212.803.8638 | [email protected]

TesTimoNials:

u Gain Access to Influential Decision-Makers

IDD’s senior-level audience of 6,000 includes corporate finance officers and senior management from the municipal finance, m&a, private equity, and structured finance communities.

ENEWSLETTERS / ONLINE

iddmagazine.com offers premiere emails targeted to exceed dealmakers’ expectations for vital information.

Reach thousands with Opt-in Email Alerts IDD Daily Briefing – The flagship eNewsletter is sent to financial services professionals eager to read the latest news and coverage on the investment banking industry from IDDMagazine.com. IDD’s Daily Briefing currently has a weekly circulation of 7,036. (26% higher over last year)

IDD Restructuring Alert – Weekly email sent each Monday that features content focused on bankruptcy filings, news, commentary and analysis of the biggest issues in bankruptcy and restructuring. The alert also provides updates on various rating agency moves, the state of the CDS market and much more. IDD’s Restructuring Alert currently has a weekly circulation of 7,524 subscribers.

66%

of Investment Dealers’ Digest readers influence, recommend or make the final decision on whether or not to purchase products and services for their firms.

2011 EDITORIAL CALENDARISSUE DATE

AD CLOSE

MATERIALS DUE

EDITORIAL FEATURES bONUS DISTRIbUTION

1/71/141/211/28

12/30/101/71/14

1/31/111/17

League Table: Leaders in Investment Banking Deal of the Year Awards

•AM&AA2011WinterConference(January11-13)LasVegas,NV• IMN8thAnnualWinterForumonRealEstateOpportunity& Private Fund Investing (January 12-14) Laguna Beach, CA•OpalInstitutionalInvestors’Congress(TBA)Vienna,Australia• 6thAnnualACGNewYork/Boston/Philadelphia(Tri-State)StrattonSki&SnowboardConference (January 23-25) Stratton Mountain Resort, Vermont• LSEAlternativeInvestmentsConference2011(January24&25)London,UK• 5thAnnualCapitalAllocationandStressTestingConferenceJanuary31-February1)NewYork,NY

2/42/112/182/25

1/282/42/112/18

1/312/72/112/21

•ACGAtlantaCapitalConnection,(February9)Atlanta,GA•2011WestCoastM&AConference(February10)PalaceHotel,SanFrancisco,CA• IMNBeneficialOwners’InternationalSecuritiesLendingSummit(February13-16)Scottsdale,AZ•IBF13thAnnualCorporateVenturing,StrategicPartnering& IP Commercialization Conference (TBA) Newport Beach, CA

3/43/113/193/25

2/253/43/113/18

2/283/73/143/21

League Table: Leaders in investment banking6th Annual “40 under 40” Awards

•ACG InterGrowth Conference 2011 (March 21-23) Manchester Grand Hyatt, San Diego, CA•ACGGrowthConferenceandCapitalConnection(March11)SaltLakeCity,UT•The10thAnnualInvestors’ConferenceonEquipmentFinance(March17)NewYork,NY•ACG17thAnnualStrategicGrowthConferenceandCapitalForum (March 17) Grand Hyatt, Washington DC•IDD’s4thAnnual40Under40Awards(March19)NewYork,NY•The4thAnnualGlobalCoveredBondsConference(March24&25)London,UK

4/84/154/224/29

3/314/84/154/22

4/44/114/184/25

Compensation/Salaries & Bonuses

•TheCarolinas’CapitalConference(April12&13)WashingtonDukeInn&GolfClub,Raleigh,NC•LSE(April14-17)London,UK•18thAnnualAtlanticConferencesInc.:SymposiumonMezzanineandMiddleMarketFinance(TBA) New York, NY•ACGRockyMountainCorporateGrowthConference(April27-April28)Denver,CO

5/65/135/205/27

4/295/65/145/20

5/25/95/165/23

• ACGVancouverCapitalConnection(May5)FourSeasons,Vancouver,Canada• CVCA:Canada’sLeadingBuyoutandVentureCapitalAnnualConference(May25)WestinBayshore, Vancouver, Canada

6/36/106/176/24

5/276/36/106/17

5/276/66/136/20

League Table: Leaders in investment banking

•IBF21stAnnualVentureCapitalInvestingConference(TBA)SanFrancisco,CA•Terrapinn:PrivateEquityWorldLatinAmerica(TBA)• IMNUSRealEstateOpportunity&PrivateFundInvestingForum(TBA)NewYork,NY• IMN6thAnnualPrivate&Non-TradedREITIndustrySymposium(TBA)NewYork,NY

7/87/157/227/29

6/307/87/157/22

7/17/117/187/25

League Table: Leaders in investment banking

•ACGNewYork:AnnualSummerBash(July7)NewYork,NY

8/58/128/19

7/298/58/12

8/18/88/15

9/29/99/169/249/30

8/269/19/99/169/23

8/299/29/129/199/26

New Issuance, accounting roles and regulations League Table: Leaders in investment banking

•ACGLosAngeles:BusinessConference(TBA)LosAngeles,CA•ACGNewYork:5thAnnualTMADistressedCapitalConnection(TBA)•ACGRichmondCapitalConnection(TBA)Richmond,VA

10/710/1410/2110/28

9/3010/710/1410/21

10/310/810/1710/24

•ACGPhiladelphia-M&AEast(TBA)Philadelphia,PA•ACGChicagoMidwestCapitalConnection(TBA)Chicago,IL•ACGArizonaCapitalConnection(TBA)Phoenix,AZ•IMNABSEast(October16-18)Miami,FL

11/411/1111/18

10/2811/411/11

10/3111/711/14

Restructuring

•ACGNewYork9thAnnualPrivateEquityWineTastingGala(November4)atNYAC,NewYork,NY•ACGChicagoMidwestCapitalConnection(TBA)Chicago,IL•ACGArizonaCapitalConnection(TBA)Phoenix,AZ

12/2 12/9 12/16

11/23 12/2 12/9

11/28 12/5 12/12

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Editorial Calendar is subject to change. Insertion Orders/Contracts: We require agency-generated Insertion Orders to be issued, or space reservation contracts to be signed, before 3 p.m. EST on the space reservation deadline of the issue in question.Cancellation Policy: All insertions must be cancelled/rescheduled in writing with your sales representative before 12:00 noon EST onthespacereservationdeadlineoftheissueinquestion.90days’noticerequiredforCover/PremiumPositions.Ad materials are due on the “materials due” deadline.

For more information regarding advertising opportunities, please contact:

Harry Nikpour Publisher 212.803.8638 Email: [email protected]

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Co-Branded EmailsLeverage the power of our brand recognition through a co-branded email. Unlike a standard email rental, your message will be sent out under the brand name of the list you choose to rent, highlighting your association with our publication. Your co-branded email will be exclusive of any other content beyond what you provide, and will include links to your site.

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Rich Media SolutionsIDDMagazine.com is a media rich environment perfect for our advertising partners to showcase their dynamic branded content. From floating to expandable ad positions, IDDMagazine.com has the rich media solution to complement your online media strategy.

iddmagazine.com online solutions

GSEsBUY TIME

AssetsecuritizationThe Premier Guide to Asset and Mortgage-Backed SecuritizationREPORT



C1_ASRFeb10 1 1/28/2010 12:07:51 PM

GSEsBUY TIME




C1_ASRFeb10 1 1/28/2010 12:07:51 PM


louis v. Fugazy, National Account Manager, Capital Markets Publications

P: 212.803.8773 | F: 212.803.8646 | [email protected]

In good company. When you place your message with Asset Securitization Report, you leverage the reputation and reach of the securitization market’s most trusted source. ASR’s online component, at www.StructuredFinanceNews.com is the premier online destination for the structured finance industry. In addition to coverage on topics like asset-backeds, covered bonds, mortgage-backeds and derivatives, the Web site offers an extensive news archive and a proprietary People Database that offers hard-to-find information on the industry’s top players.

Over the past three years, Asset Securitization Report has been the leader in covering every step of the markets’ quest for stability and new-issue deal-flow. Now, as the story turns to recovery, invest-ment bankers, attorneys and invesstors are relying on Asset Securitization Report to spot trends and position their firms to benefit from the upswing.

Readers who matter. More than two-thirds of our readers influence purchasing decisions at their firm, and editors staff talk to and quote the industry’s most important managing directors, traders, issuers and investors. In addition to display and online ad-vertising, you can leverage our access to decision-makers through custom marketing opportunities like sponsored roundtables and custom events.

Global reach. Asset Securitization Report reaches more than 500 investors and issuers in Europe, and our presence and distribution at non-U.S. events including IMN’s Global ABS conferenc augments our global footprint.

ReadeRship by FiRm Type


Investment Banks30%

Managing Directors21%

Directors18%

EVP/SVP/VP16%

President/CEO9%

Partner/Principal11%

Associate/Analyst14%

Other11%

Other2%

Investors17%

Issuers11%

Law & Accounting Firms22%

Lenders6%

Rating Agencies4%

Guarantors & Insurers8%

Source: Asset Securitization Report, Publisher’s Own Data, 2010.

2011 MEDIA PLANNER

2011 EDITORIAL CALENDAR

93%

88%

60%

73%

of our readers influence or makepurchasing decisions for their firms.

of our readers called us ‘better thanaverage’, ‘one of the best’ or ‘the best’publication covering the middle market.

of our readers read the advertisements,and 65% keep back issues for future reference.

of our readers share their copy withother people.

READERShIP & PURChASING POWER

readers and onLine visitors are inFLUentiaL decision-makers

ReadeRship by RegioN

asR daily aleRT A daily email newsletter containing commentary and insights on the latest happenings in the ABS, MBS and CDO communities. ASR’s Daily Alert currently has a circulation of 3,777 subscribers, and an open rate of 17%.

asR euRopeThe European market’s only biweekly email newsletter that provides timely analysis on important deals, personnel moves and the burgeoning structured derivatives market. ASR Europe currently has a circulation of 1,974 subscribers.

sTRucTuRedFiNaNceNeWs.com

9,850 Absolute unique monthly visitors

30,217 Monthly average page views

42% Returning visitors

58% New visits

AssetsecuritizationThe Premier Guide to Asset and Mortgage-Backed SecuritizationREPORT

March 2010Volume 10, Number 3


Securitization’S Survivala Balancing act

HandlewitHCare

C1_ASRMar10 1 2/25/2010 5:44:58 PM


March 2010Volume 10, Number 3


Securitization’S Survivala Balancing act

HandlewitHCare

C1_ASRMar10 1 2/25/2010 5:44:58 PM

Europe6%

NY/NJ/CT54%

Mid-Atlantic7%

Canada3%

Midwest10%

Massachusetts3%

Southeast4%

Bermuda2%

Asia/Australia/Japan3%

Other1%

West Coast7%

Source: Asset Securitization Report, Publisher’s Own Data / Google Analytics

2011 EDITORIAL CALENDARMONTh AD

CLOSEMATERIALS DUE

EDITORIAL FEATURES bONUS DISTRIbUTION

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12/21 12/21 Improvements in Underwriting Standards - Has the Market Learned from the Crisis?Investor Access to Loan Level Data League Table Full Year

•IMN8thAnnualWinterForumonRealEstateOpportunity&PrivateFundInvesting (January 12-14) Laguna Beach, CA

Feb

Ru

aRy

1/20 1/20 Outlook for Securitization in 2011 - Volume, Asset Classes, Investor Base

Euro CMBS

•ASF 2011 (February 6-9) Orlando, Florida•TPGIRegionalCapitalMarketsConference(TBD)

ma

Rc

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2/16 2/16 A Focus on Esoteric Classes - What’s New Out There and the Challenges

CLO Market - The Surviving Asset Class

• IMN10thAnnualInvestors’ConferenceonEquipmentLeasingFinance(March17)NewYork,NY• IMNGlobalCoveredBonds(March24-25)London,UnitedKingdom

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3/24 3/24 Emerging Market Securitization (LatAm and Europe)Regulatory UpdateLeague Table 1st Quarter 2011

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4/20 4/20 Auto ABS/Consumer ABS •ACGVancouverCapitalConnection(TBA)Vancouver,CAN•ACGCT&NACDCTPrivateEquity(May6)TBA

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5/19 5/19 Cross Border ActivityMid Year Outllook for European Securitization

• ESF / IMN Global ABS (June 14-15) Brussels, Belgium• CMSA17thAnnualConvention(TBD)• SIFMAInstituionalBrokerageConference(TBD)• SIFMAMBSDueDiligenceConference(TBD)

July

6/16 6/16 Role of the Servicers and TrusteesLeague Table 1st Half 2011

au

gu

sT 7/21 7/21 Covered Bonds and Other Alternatives to

the RMBS Market

sep

Tem

beR 8/25 8/25 Update on Subprime

Distressed Trades and Selling of Distressed Portfolios / Government Sponsored Securitizations (FDIC/NCUA)

•CMSACanadianConference(TBD)•SIFMAAsiaPacificSecuritisationForum(TBD)

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9/22 9/22 Role of Government in ABS ABCP MarketLeague Table 3rd Quarter 2011

•IMN ABS East 2011 (October 16-18) Miami, Florida•ESF/IMNEuropeanCDOs,CreditDerivatives&SturcturedCreditProductsSummit(TBD)•SIFMAAnnualMeeting(TBD)•TPGIMiddleEastCDO&ABSConference

No

vem

beR 10/20 10/20 Rating Agency Reform - Evolving Role of

Ratings in ABS MarketData Analytics: What’s New in Terms of Evaluating Borrower Information

dec

emb

eR 11/23 11/23 2011 Lookback and 2012 Outlook

The editorial calendar and bonus distributions are subject to change. Please contact your sales manager for the current schedule.

Insertion Orders/Contracts: We require agency-generated Insertion Orders to be issued, or space reservation contracts to be signed, before 3 p.m. EST on the space reservation deadline of the issue in question.Cancellation Policy: All insertions must be cancelled/rescheduled in writing with your sales representative before 12:00 noon EST onthespacereservationdeadlineoftheissueinquestion.90days’noticerequiredforCover/PremiumPositions.Ad materials are due on the “materials due” deadline.

For more information regarding advertising opportunities, please contact: Louis V. FugazyNational Account [email protected]

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4-coloR 1x 3x 7x 13x 18x 25xFull Page $6,140 $5,890 $5,690 $5,480 $5,280 $5,090

2⁄3 Page $5,190 $5,010 $4,840 $4,680 $4,540 $4,390

1⁄2 Page $4,600 $4,460 $4,330 $4,200 $4,080 $3,960

1⁄3 $3,810 $3,710 $3,720 $3,530 $3,450 $3,380

pRemium posiTioN coloR 1x 3x 7x 13x 18x 25x

Cover 2 $7,660 $7,330 $7,040 $6,750 $6,470 $6,210

Cover 3 $7,520 $7,190 $6,890 $6,610 $6,350 $6,100

Cover 4 $8,040 $7,690 $7,350 $7,060 $6,770 $6,480

pRemium posiTioN b&W 1x 3x 7x 13x 18x 25x

Cover 2 $5,450 $5,160 $4,850 $4,430 $4,270 $4,020

Cover 3 $5,330 $5,010 $4,700 $4,430 $4,170 $3,910

Cover 4 $5,850 $5,500 $5,180 $4,860 $4,580 $4,300

mechaNical speciFicaTioNs:ad size WidTh x

heighT

Full Page 8 ½” x 11”2⁄3 Page (Vertical) 4¾”x9½”

1⁄2 Page (Horizontal) 7” x 4 ¾”

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1⁄3 Page (Square) 4 ¾” x 4 ¾”

Bottom Strip 7” x 2 ½

ad size WidTh x heighT

Live Area 7” x 10”

Bleed 8 ¾” x 11 ¼”

Trim Size 8 ½” x 11”

1⁄3 Page Vertical1⁄2 Page Island1⁄2 Page Horizontal Bottom Strip 1⁄3 Page Square Full Page 2⁄3 Page Vertical

2011 ONLINE ADVERTISING RATES

www.structuredFinanceNews.com

FoRmaT opeN 3x 6x 9x 12xLeaderboard $2,548 $2,495 $2,443 $2,338 $2,180

Vertical Banner $2,133 $2,049 $1,986 $1,928 $1,881

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Every month, thousands of structured finance professionals log on to Asset Securitization Report’s StructuredFinanceNews.com to receive industry updates, access and information on colleagues in our People Database, view links to associations and organizations, and so much more.

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Weekly Run-of-Site Banner468w x 60h

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2011 CUSTOM MARKETING SOLUTIONS

n Case Studies Reach an audience of industry decision-makers to show how your business solution is yielding tangible results through this custom email campaign.

n Co-Branded Emails Leverage the power of our brand recognition through aco-branded email. Your message is sent out under the brand name of the list you rent, highlighting your association with us.

n Conference Dailies Industry events are packed with information. Dailies provide an opportunity for you to funnel developments into a tangible custom piece that attendees can use for reference on-site and beyond for long-term retention of your message.

n Custom Events Present your company’s solutions on the topic of your choice in the cities you want. We provide an expert team to produce targeted custom meetings and conferences based on your needs to help build client relationships.

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n Roundtables We bring together key executives to discuss major issues on your topic. We help create a thought-provoking list of questions to ensure a stimulating conversation. Excerpts and photos from discussions can be published in digital editions on our Web site and pushed out to subscribers.

n eNewsletters Use our weekly enewsletters to reach out to subscribers in a targeted editorial environment.

n Microsites A microsite includes content from archives, repositories, and custom information. Microsites are hosted for a 1-year minimum and include a full marketing package.

n Online Advertising The IDD Network offers a strong editorial environment with proven ROI for your online marketing campaigns.

n Podcasts Engage potential customers with a monthly series using our editorial team to record interviews and discussions with content experts and client case studies.

n White Papers Our Custom Media group can write your white paper using our editorial resources. It’s then posted and promoted in our online library and marketed to our readers.

n Rich Media Interactive media includes streaming video, audio and animation. It allows site visitors access to more information and an opportunity to interact with your brand. Extensive usage reports are included.

n Videocasts Our editorial team will record a compelling segment in a studio, for broadcasting on demand. It’s a great branding opportunity with logo placement and a video clip pre-roll opening.

n Web Seminars Communicate live, online with an audience. In addition to a full marketing package, the 1-hour session includes 45 minutes of a slide presentation and a 15-minute Q&A session with real-time polling capability.

YoUr ProdUct, YoUr message, oUr soLUtion

deLivering maximUm resULtsPut the full power of our strategic marketing channels to work with a custom marketing program. Our comprehensive suite of custom media solutions and creative services offerings set you apart from your competitors and communicate your message to clients and prospects.

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Creating PDFs from InDesignFrom the File –> Adobe PDF Presets menu, choose PDF/X-1a:2001. Then choose Export from the File menu.

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2. Do not nest EPS file into another EPS file.

3. Do not embed ICC profile with images.

4. Total ink density should not exceed 280% for magazine ads, or 240% for newsprint.

ProofsAll color documents must include a SWOP standard color proof. We will attempt to color-match on press, as closely as possible, to what is provided. All B/W documents must include a composite laser.

n Files can be sent on: 1. FTP 2. CD/DVD ROM FTP Information: (with proofs sent to the indicated address)

Set your FTP Client software to the following configuration:

FTP Site Address: ftpfiles.sourcemedia.com

User Name: AdDropPassword: rainbowUpload files to: /dropbox/AdMaterials

When files are uploaded, please notify Production Department..

Send files with proofs to: SourceMedia, One State Street Plaza, 27th Floor, New York, NY 10004, Attn: IDD Network: Trafficking

SourceMedia uses DART for Publishers (DFP) to serve ads to its websites. DART for Advertisers clients (DFA) are encouraged to send Internal Redirects to expedite the ad traffic process.

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** Also note while we accept animated .gif files for newsletters, users of Outlook ‘07 will not be able to view them correctly. We recommend using static images for newsletters.

e-Newsletter Materials are due: 3 business days prior to issue date

Rich MediaStandard Rich Media File Formats Accepted

1. Approved 3rd Party Rich Media2. Flash3. HTML

Approved Rich Media VendorsBanner: DoubleClick, Atlas, Eyeblaster, Mediaplex, PointRoll, Unicast, Viewpoint, BlueStreak, Flash, HTML,Expandable/Out-of-Banner: DoubleClick, Eyeblaster, LinkstormInterstitial Floating Ads: DoubleClick, Eyeblaster, Atlas, MediaplexLead Time for Standard RM Banners: 3 business days prior to campaign’s start date.Lead Time for Special RM Formats (Interstitial Welcome Ads, Peel-Backs, Expandables):Ad Materials due 10 business days prior to campaign’s start date.Flash Coding GuidelinesPlease note that Flash ads must conform to the IAB interactive ad specs and guidelines—including file size, animation, and content-in addition to the specific coding specs noted in the SourceMedia Production Guidelines.NOTE: If a third party is serving the ad, please follow that vendor’s instructions for coding the Flash click through. All the aspects of the ad (i.e. file size, animation, etc.) must be in accordance with SourceMedia ad specifications.

SourceMedia Flash Production GuidelinesFlash version: We support up to Flash version 10Click Thru with FlashTo track when a user clicks within a flash, a ClickTag variable MUST be embedded in the .fla file. Please follow this example and instruction:1. Add an invisible button making entire area of the banners clickable.2. Attach the following object action to the button:on (release) {getURL (_level0.clickTag, “_blank”);**This will embed the ClickTag variable in the FLA file. This allows the click-through URL to be modified at anytime during the campaign, as opposed to hard-coding the click command in the .SWF file.Target=”_blank” is required in the “Basic Actions” to make sure the click thru opens a new window.NOTE: The implementation is different for each version of Flash, please refer to Macromedia documentation for specific instructions and syntax for using ClickTag variable and the getURL action.http://www.macromedia.com/resources/richmedia/tracking/When submitting Macromedia Flash banner(s) you must supply: 1. A compiled .swf file – 30K 2. A back-up standard GIF/JPEG image file for non-Rich Media enabled browsers – 20K 3. A click-through URLFilenames 1. All files should begin with the same file name and may not exceed 12 characters excluding the extension name.(Example: abc468x60.fla, abc.468x60.swf, abc468x60.gif)The following characters should not be included in the filename:Ampersands: & | Asterisks: * | Slashes: / or \ | Spaces: | Question Marks: ?2. In order to preview the background color of your .swf file in DFP, ensure it is not set in Flash. Instead, set the bottom/last layer to have a graphic that spans the complete movie, so no matter what the background color is set to the user will always see the background color.Submission InformationOne-pixel border: SourceMedia highly recommends inserting a one-pixel border around the ads that have a white background so the user may be able distinguish it from white background areas of the site.Referring URL/link and Tracking: SourceMedia will not schedule any campaigns with inactive referring URL/link (destination page/site) or 1x1 tracking pixels.Email or FTP Information: Send materials and files using the following FTP. Please use the name of the folder or the subject line of the email to specify the name of the product where your ad will run. Email to your online ad traffic coordinator.FTP Site Address: ftpfiles.sourcemedia.comUsername: aduserPassword: fulcrum29

online specifications

2011 TERMS & CONDITIONS

Combination Rates

Available to any Customer or General Rate Advertiser who contracts a

minimum of six (6) pages in any combination of SourceMedia brands within a

given market group.

Inserts

Furnished inserts are billed at black & white space rates plus non-

commissionable mechanical charges. Each side page of an insert will count

as one (1) insertion toward combination rates or frequency discounts. Call

your Advertising Sales Representative if you require further details.

Commission

15% of gross billing to recognized agencies, provided account is paid within 30

days of invoice date.

Cancellation Clause (One week prior in writing)

Cancellation, in writing, permitted only before ad close date. No refunds will

be issued on scheduled pages cancelled after the close date. Cancellations

on premium positions will not be accepted. All incomplete schedules are

subject to a short rate. All prices quoted are contingent upon fulfilling

the obligations of the program you select. Any changes in the level of

commitment will result in short-rates to the published 2011 rates. Online

contracts must be canceled with 30 days with notice in writing.

Payment Terms: Net 30 Days

Payment Remittance Address:

SourceMedia,Inc.,POBox71633,Chicago,IL60694-1633

Sales Clause & Disclaimers

SM reserves the right to cancel or reject any advertising at any time, and

to add the word “advertisement” at the top of any copy which in SM’s opinion

simulates editorial matter and might be misleading to the reader.

SM will not be bound by any conditions, printed or otherwise, appearing

on order blanks or copy instructions when such conditions conflict with

regulations set forth in the rate card.

SM is not liable for delays in delivery and/or non-delivery in the event of an

Act of God, action by any government or quasi-government entity, fire, flood,

insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or

material shortage, transportation interruption of any kind, work slowdown, or

any combination beyond the control of SM affecting production or delivery in

any matter.

No conditions printed or otherwise, appearing on the space order, billing

instructions or copy instructions which conflict with the publisher’s stated

policies will be binding on the publisher. SM’s liability for any error will

not exceed the charge for the advertisement in question. SM assumes no

liability, if for any reason it becomes necessary to omit an advertisement.

SM also reserves the right to limit the size of space to be occupied by any

advertisement.

Requests for specified position at run of position (R.O.P.) rates are given

consideration but no guarantee is made unless the position premium has

been provided for in the contract.

SM reserves the right to hold advertisers and/or their agencies jointly and

severally liable for such monies as are due and payable to the SM.

Unless otherwise agreed upon, materials will be picked up from the most

recent insertion.


louis v. Fugazy, National Account Manager P: 212-803-8773 | F: 212.803.8646 | [email protected]

Leveraged Finance News is the premier weekly publication covering the $600 billion sub-investment grade corporate debt market.

NEWS Leveraged Finance News, provides both news and analysis online and in print, that details various trends affecting the high yield bond market. The eNewsletter delivers news on the latest deals and in-depth coverage of U.S. and European companies in the headlines. LeveragedFinanceNews.com also keeps tabs on other asset classes like convertible bonds, high-grade corporate debt, treasuries and equity as they relate to high yield debt, and looks at high yield in the context of the economy at large. Decision-makers turn to Leveraged Finance News to obtain critical behind-the-scenes analysis that other news services fail to provide.

FEATURES AND DATA The Market Overview and Market Wrap sections offer a glimpse of the latest comings and goings of industry professionals, thereby enabling our readers to stay abreast of the latest moves of their peers. They also list the top gainers and losers among high yield bonds on a weekly basis, and the ranking of high yield funds from sources such as Lipper.

The Data section provides enhanced tables with details of recently announced deals (both high yield debt as well as leveraged loans), weekly league tables and volume totals for the U.S. and Europe.

Regular features also include weekly profiles of significant buy-side players and issuers in the news and bi-weekly opinion pieces on the topics foremost on market players’ minds.

READERSHIP Leveraged Finance News is read by the industry professionals who have the power to make goods and services purchasing decisions such as Chief Financial Officers, Chief Executive Officers, Manag-ing Directors, Directors and Senior Vice Presidents.

Partner/Principal21%

Managing Director/Managing Partner25%

Other3%

Senior VP/VP/Director26%

Partner / Managing Director

25%

Consultant/Analyst4%

Legal3%

readershiP bY Job tYPe

Source: Readership Survey / HYR Research

Full Page Half Page (Horizontal) Half Page (Island) One-Third Page (Vertical) One-Third Page (Square)

Print rates

For more information on advertising or sponsorships contact: Louis Fugazy, National Account Manager at 212.803.8773 or [email protected]

cUstom PUbLishing

Increase your marketing capabilities without increasing your staff. Our custom publishing program enables

companies to make a lasting impression. We provide turnkey publication services including graphic design,

copywriting, layout, proofreading, production management, pre-press and printing. Leveraged Finance News

Custom Publishing will enable you to set yourself apart from your competitors and to deliver your vision to clients

and prospects alike.

ad dimensions

NOTE: Leveraged Finance News is three-hole punched.

4-coloR 1x 6x 12x

Full Page $4,690 $3,755 $3,280

1/2 Page 3,300 2,640 2,310

1/3 Page 2,260 1,805 1,580

black & WhiTe 1x 6x 12x

Full Page $2,430 $1,980 $1,705

1/2 Page 1,740 1,390 1,220

1/3 Page 1,220 975 850

ad size WidTh x heighT

Full page 7¼”x9½”1⁄2 page (Horizontal) 7 ¼” x 4 ¾”

1⁄2 page (Island) 4 ¾” x 6 ¼””

1⁄3 page (Vertical) 2¼”x9½”

1⁄3 page (Square) 4 ¾” x 4 ¾”

bleed ads (Full page only)

WidTh x heighT

Live Area 7 7⁄8” x 10 5⁄8”

Bleed 8 3⁄4” x 11 1⁄4”

Trim Size 8 1⁄2” x 11”

2011 ADVERTISING RATES


Present your ad to the thousands of industry professionals who visit LeveragedFinanceNews.com every day. Averaging 7,600+ visits each month, your advertisement on LeveragedFinanceNews.com will give you the power to connect decision-makers directly to your website, to reach those industry professionals responsible for purchasing services and to generate instant leads.

The LeveragedFinanceNews.com Weekly Alert e-newsletter is distributed every Friday to thousands of opt-in subscribers. These e-mail alerts serve as the perfect vehicle for building your brand. Connect with your target audience by placing your text message and hyperlinked banner ad or logo at the top of LeveragedFinanceNews.com Weekly Alert e-newsletter.


e-NeWsleTTeR ad speciFicaTioNs


Banner 468w x 60h Max File Size: 30k GIF or JPG



Leaderboard $5,180 $4,145 $3,625

Vertical Banner 5,180 4,145 3,652

Rectangle 3,495 2,720 1,995

Button 3,650 2,915 2,555

Rates are per Month/Net


Banner $2,750 $2,625 $2,500

Text Ad 2,450 2,350 2,200



Leaderboard 728wx90h Max File Size: 23k GIF or JPG

Vertical Banner 120w x 240h Max File Size: 15k GIF or JPG

Rectangle 300w x 250h Max File Size: 25k GIF or JPG

Button 120wx90h Max File Size: 10k GIF or JPG

For more information on advertising or sponsorships contact: Louis V. Fugazy, National Account Manager at 212.803.8773 or [email protected]

Daily news and analysis of the high-yield bond and leveraged loan markets

Top Banner-LeaderBoard728 x 90

max file size (23K)

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max file size (23K)

Button120 x 90

max file size (10K)


max file size (25K)

VerticalBanner

120 x 240max

file size (15K)


max file size (25K)

Banner



Skyscraper

120w x600h

pixels (24k)

Button120wx90h

Top Banner-Leaderboard728 x 90

max file size (23K)


max file size (23K)

Button120 x 90

max file size (10K)


max file size (25K)

VerticalBanner

120 x 240max

file size (15K)


max file size (25K)

Banner Above Header

468w x 60h pixels

Banner Below Header

468w x 60h pixels

Banner In the Middle

468w x 60h pixels

Daily news and analysis of the high-yield bond and leveraged loan markets

* Please note animated .gif images will not display correctly for users of Outlook 2007. We recommend advertisers supply static images for all newsletter ads.

Deals

Teollisuuden Voima Oyj......................................1

Newcastle Permanent Building Society ..........1

OneSteel..................................................................1

Michigan Consolidated Gas................................3

Varistar ....................................................................3

Data

PPL Deal Log ..................................................4-5



RBS Greenwich Capital launcheda deal in the private placement

market for Teollisuuden Voima Oyj,a Finnish nuclear power companyowned by a consortium of power andindustrial companies, sources said.

The agent intends to raise $150million and plans to place the deal in10-, 12- and 15-year tranches, accord-ing to sources.

Teollisuuden Voima Oyj is a privatelimited company founded in 1969.

The biggest shareholders are PohjolanVoima and Fortum.

The company owns and operatestwo nuclear power plant units, Olk-iluoto 1 and Olkiluoto 2. TVO is alsoa shareholder in the Meri-Pori coal-fired power plant. A third nuclearpower plant unit (OL3) is under con-struction at Olkiluoto.

Earlier this month, senior vice pres-ident Jarmo Tanhua was appointedCEO of the company. —YB

RBS Launches Finnish Deal

Banc of America Securitieslaunched a $150 million deal for

Australian company OneSteel, amanufacturer of steel long productsand a metals distribution company.

The agent aims to structure the dealin seven-, 10- and 12-year tranches,sources said. No price talk was heardby press time. The company managesmore than A$6 billion ($5.6 billion)in assets.

In June 2007, OneSteel merged

with Smorgon Steel. The combinedentity has more than 11,000 employeesin more than 200 locations across Aus-tralia and 13 offshore facilities.

OneSteel manufactures and dis-tributes structural, rail, rod, mer-chant bar, cold finished bar, chromeplated bar, reinforcing, wire, tube,pipes, fittings, valves and actuation,rail wheels and axles, lite steelbeam, grinding media and recycledmetals. —YB

BofA Launches $150M Aussie Deal

Aussie Financial Services Firm in the Market

A ustralian financial services com-pany Newcastle Permanent

Building Society has entered the pri-vate placement market via NationalAustralia Bank, sources said.

The agent intends to raise $100million in five-, seven- and 10-

year tranches. Newcastle Permanent is an indepen-

dent, mutual, retail financial serviceprovider. It manages A$5.7 billion($5.4 billion) in assets. Last March,Standard and Poor’s reaffirmed thecompany’s BBB+ rating. —YB

Dual agents Citi and JPMorgan Secu-rities priced an upsized $350 milliondeal in the private placement market lastweek for Alliance Resource Part-ners, according to sources.

The transaction, originally launched at a$200 million size, was structured in aseven- and a 10-year bullet that bothpriced at 280 basis points over Trea-surys, sources said.

Alliance Resource Partners is a diversi-fied producer and marketer of coal pri-marily to US utilities and industrialusers. As of Dec. 31, 2007, the companyhad approximately 712.8 million tons ofcoal reserves in Illinois, Indiana, Ken-tucky, Maryland, Pennsylvania, and WestVirginia, and operated eight mining com-plexes in Illinois, Indiana, Kentucky,

B U Z Z B O X

- SEE BUZZ BOX ON PAGE 3 -

C O N T E N T S

Deals

Teollisuuden Voima Oyj......................................1

Newcastle Permanent Building Society ..........1

OneSteel..................................................................1

Michigan Consolidated Gas................................3

Varistar ....................................................................3

Data

PPL Deal Log ..................................................4-5



RBS Greenwich Capital launcheda deal in the private placement

market for Teollisuuden Voima Oyj,a Finnish nuclear power companyowned by a consortium of power andindustrial companies, sources said.

The agent intends to raise $150million and plans to place the deal in10-, 12- and 15-year tranches, accord-ing to sources.

Teollisuuden Voima Oyj is a privatelimited company founded in 1969.

The biggest shareholders are PohjolanVoima and Fortum.

The company owns and operatestwo nuclear power plant units, Olk-iluoto 1 and Olkiluoto 2. TVO is alsoa shareholder in the Meri-Pori coal-fired power plant. A third nuclearpower plant unit (OL3) is under con-struction at Olkiluoto.

Earlier this month, senior vice pres-ident Jarmo Tanhua was appointedCEO of the company. —YB

RBS Launches Finnish Deal

Banc of America Securitieslaunched a $150 million deal for

Australian company OneSteel, amanufacturer of steel long productsand a metals distribution company.

The agent aims to structure the dealin seven-, 10- and 12-year tranches,sources said. No price talk was heardby press time. The company managesmore than A$6 billion ($5.6 billion)in assets.

In June 2007, OneSteel merged

with Smorgon Steel. The combinedentity has more than 11,000 employeesin more than 200 locations across Aus-tralia and 13 offshore facilities.

OneSteel manufactures and dis-tributes structural, rail, rod, mer-chant bar, cold finished bar, chromeplated bar, reinforcing, wire, tube,pipes, fittings, valves and actuation,rail wheels and axles, lite steelbeam, grinding media and recycledmetals. —YB

BofA Launches $150M Aussie Deal

Aussie Financial Services Firm in the Market

Australian financial services com-pany Newcastle Permanent

Building Society has entered the pri-vate placement market via NationalAustralia Bank, sources said.

The agent intends to raise $100million in five-, seven- and 10-

year tranches. Newcastle Permanent is an indepen-

dent, mutual, retail financial serviceprovider. It manages A$5.7 billion($5.4 billion) in assets. Last March,Standard and Poor’s reaffirmed thecompany’s BBB+ rating. —YB

Dual agents Citi and JPMorgan Secu-rities priced an upsized $350 milliondeal in the private placement market lastweek for Alliance Resource Part-ners, according to sources.

The transaction, originally launched at a$200 million size, was structured in aseven- and a 10-year bullet that bothpriced at 280 basis points over Trea-surys, sources said.

Alliance Resource Partners is a diversi-fied producer and marketer of coal pri-marily to US utilities and industrialusers. As of Dec. 31, 2007, the companyhad approximately 712.8 million tons ofcoal reserves in Illinois, Indiana, Ken-tucky, Maryland, Pennsylvania, and WestVirginia, and operated eight mining com-plexes in Illinois, Indiana, Kentucky,

B U Z Z B O X


C O N T E N T S

Deals

Allied Capital ..........................................................1

Targa ........................................................................1

Leap Wireless ........................................................3

News

Bondholders Turn to Private Placements ......6

Data

PPL Deal Log ..................................................4-5



Allied Capital closed a $193million private placement of

long-term unsecured five- and seven-year notes.

The five-year notes, which total$140.5 million, have a fixed interestrate of 7.82% and the seven-yearnotes, which total $52.5 million, havea fixed interest rate of 8.14%.

Banc of America Securitiesserved as the sole bookrunner and

co-placement agent and MerrillLynch served as co-placement agentfor the issuance. Allied will use theproceeds to repay debt and to fundnew portfolio investments and forgeneral corporate purposes.

Allied Capital, based in Washing-ton, D.C., is a business developmentcompany that invests private debt andequity capital in middle market busi-nesses nationwide.—TG

Allied Capital Closes $193 Million Private Placement

L eap Wireless International, awireless services provider, said

its Cricket Communications sub-

sidiary exchanged its outstandingunregistered 9.375% unsecured senior

LeapWireless Completes Exchange Offer

Targa Plans to Sell $250 Million in Unsecured Notes Due in 2016

H ouston-based Targa ResourcesPartners and its Targa

Resources Partners Corp. unit planto sell $250 million worth of unse-cured notes due in 2016.

Targa provides midstream nat-ural gas and NGL services. Itsnatural gas and NGL products ser-vices include gas gathering, pro-cessing, treating, storage termi-na l l ing , and t r an spor t a t i onthroughout the US.

The sale of notes, the company said,

will be to qualified institutional buy-ers pursuant to Rule 144A and theproceeds will be used to pay down asecured credit facility.

Targa, which went public in Feb-ruary 2007 and trades on the Nas-daq, was founded by its managersand Warburg Pincus in April 2003.A year later, it bought midstreamnatural gas operations from Cono-coPhillips and in 2005 it pur-chased Dynegy Midstream Servicesfrom Dynegy.—AR

RBS priced a $235 million deal for Aus-tralia’s Computershare, a financialmarket services and technology providerfor the global securities industry.

The deal was structured in a 10-yeartranche priced at Treasurys plus 220basis points, sources said. Computer-share carries a NAIC-1 designation.

Computershare has more than 100 mil-lion shareholder accounts for over14,000 corporations, offering servicesfor transfer agency (share registry)employee share plans, print and digitaldocument management market intelli-gence and cross border-listing, amongother services.

RBS and JPMorgan teamed up to raise$200 million for KPMG. It was a seven-year issue priced at Treasury’s plus 250

B U Z Z B O X


- SEE LEAP WIRELESS ON PAGE 3 -

C O N T E N T S

Deals

Allied Capital ..........................................................1

Targa ........................................................................1

Leap Wireless ........................................................3

News

Bondholders Turn to Private Placements ......6

Data

PPL Deal Log ..................................................4-5



Allied Capital closed a $193million private placement of

long-term unsecured five- and seven-year notes.

The five-year notes, which total$140.5 million, have a fixed interestrate of 7.82% and the seven-yearnotes, which total $52.5 million, havea fixed interest rate of 8.14%.

Banc of America Securitiesserved as the sole bookrunner and

co-placement agent and MerrillLynch served as co-placement agentfor the issuance. Allied will use theproceeds to repay debt and to fundnew portfolio investments and forgeneral corporate purposes.

Allied Capital, based in Washing-ton, D.C., is a business developmentcompany that invests private debt andequity capital in middle market busi-nesses nationwide.—TG

Allied Capital Closes $193 Million Private Placement

Leap Wireless International, awireless services provider, said

its Cricket Communications sub-

sidiary exchanged its outstandingunregistered 9.375% unsecured senior

LeapWireless Completes Exchange Offer

Targa Plans to Sell $250 Million in Unsecured Notes Due in 2016

Houston-based Targa ResourcesPartners and its Targa

Resources Partners Corp. unit planto sell $250 million worth of unse-cured notes due in 2016.

Targa provides midstream nat-ural gas and NGL services. Itsnatural gas and NGL products ser-vices include gas gathering, pro-cessing, treating, storage termi-na l l ing , and t r an spor t a t i onthroughout the US.

The sale of notes, the company said,

will be to qualified institutional buy-ers pursuant to Rule 144A and theproceeds will be used to pay down asecured credit facility.

Targa, which went public in Feb-ruary 2007 and trades on the Nas-daq, was founded by its managersand Warburg Pincus in April 2003.A year later, it bought midstreamnatural gas operations from Cono-coPhillips and in 2005 it pur-chased Dynegy Midstream Servicesfrom Dynegy.—AR

RBS priced a $235 million deal for Aus-tralia’s Computershare, a financialmarket services and technology providerfor the global securities industry.

The deal was structured in a 10-yeartranche priced at Treasurys plus 220basis points, sources said. Computer-share carries a NAIC-1 designation.

Computershare has more than 100 mil-lion shareholder accounts for over14,000 corporations, offering servicesfor transfer agency (share registry)employee share plans, print and digitaldocument management market intelli-gence and cross border-listing, amongother services.

RBS and JPMorgan teamed up to raise$200 million for KPMG. It was a seven-year issue priced at Treasury’s plus 250

B U Z Z B O X


- SEE LEAP WIRELESS ON PAGE 3 -

C O N T E N T S

Deals

Heineken ................................................................1

Cabot Oil & Gas,


Computershare ....................................................3



News

Peruvian DPRs ......................................................6

Data

PPL Deal Log ..................................................4-5












D espite the closing of its Chicagooffice earlier this month and










B U Z Z B O X


C O N T E N T S

Deals

Heineken ................................................................1

Cabot Oil & Gas,


Computershare ....................................................3



News

Peruvian DPRs ......................................................6

Data

PPL Deal Log ..................................................4-5












Despite the closing of its Chicagooffice earlier this month and










B U Z Z B O X


C O N T E N T S


louis v. Fugazy, National Account Manager P: 212-803-8773 | F: 212.803.8646 | [email protected]

PrivatePlacementLetter.com is the most informative weekly publication covering the privately placed fixed income securities industry.

NEWS Fixed-income specialists rely on the dedicated reporting of PrivatePlacementLetter.com for vital intelligence needed to gain an edge in the private debt markets. The site includes hard-to-find information from across the industry spectrum, including buyer and seller spotlights, reports on structures as well as prices and search and ranking capabilities with the PPL Deal Source — our online deal database.

FEATURES Each summer PrivatePlacementLetter.com announces the results of its Annual Buyside Survey, the only survey of its kind in the privately placed fixed income securities market. Providing an independent snapshot of leading insurers that purchase private placements, this survey is read by all leading industry professionals in firms active in this market. Highlights include a breakdown of portfolio diversification, the level of cross border volume by county, mezzanine financing levels, and how NAIC-rated paper fared. In addition,the survey provides a forward-looking portal into this opaque market as it captures information about expected business volumes for the coming year. The Buzz Box, one of the most popular and well-read features, contains late-breaking news regarding pending deals, ratings changes and people moves.

READER DEMOGRAPHICS PrivatePlacementLetter.com is the source key decision-makers depend on to provide them with the information needed to build a competitive edge in this market. These subscribers are the industry professionals you want your message to reach.

ReadeRship by FiRm Type


Senior Vice Presidents/Executive Vice Presidents/VPs17%Partners/Attorneys

22%

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8%

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7%

Brokerages4%

Rating Agencies2%

Managing Directors/ Directors

30%Portfolio Managers9%

CEOs/CIOs/Presidents5%

Analysts & Advisors4%

Other13%

Investment Banks25%

Venture Capital Firms2%

Law Firms24%

Other5%


For more information on advertising or sponsorships contact: Louis V. Fugazy, National Account Manager at 212.803.8773 or [email protected]

Combining editorial excellence and technological efficiency, PrivatePlacementLetter.com meets the vital needs of industry professionals. With over 2,300 visits each month, advertising on this site gives you the power to connect decision makers directly to your website, to reach those industry professionals responsible for purchasing services and to generate instant leads.



eNeWsleTTeR RaTes


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Text Ad 2,450 2,350 2,200


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2011 PRINT SPECIFICATIONSPDF Specifications:We prefer to receive digital advertising files in Adobe’s PDF format created from an Adobe application using the PDF/X-1a:2001 specification. Typically, PDF files are created from PostScript files utilizing Adobe Acrobat Distiller, but PDFs created directly from InDesign will work as well. We do NOT recommend exporting PDF files directly from your native operating system, Quark, or other non-Adobe applications. The results of exporting from non-Adobe applications can be unreliable and will not meet our specifications because the profiles listed below were not used in the creation process.

Creating PDFs from InDesignFrom the File –> Adobe PDF Presets menu, choose PDF/X-1a:2001. Then choose Export from the File menu.

Creating PDFs from QuarkFirst you will need to create a Postscript file from Quark and then create the PDF with Acrobat Distiller using the PDF/X-1a:2001.settings.

Postscript and PDF ChecklistPrior to making the Postscript file, please check your file to make sure that it meets the following SourceMedia’s specifications:

Check Page Size n Page size should not be larger than the maximum allowable dimensions. Maximum single page

image area is: 11” W X 17” H and maximum spread image is: 22” W X 17” H.

n All pages should be built to trim size. All bleed elements should extend 1/8” or more beyond trim size. Please keep all images and copy within the live area, at least ¼” away from trim. The trim sizes for our publications are detailed in our rate card.

n Crop marks indicating trim size should be placed at least 1/4” or more beyond bleed so they do not appear within that area where images may print.

Check Colors Used n Ensure all color NOT intended to separate as a spot color is defined as

Process color (CMYK)

Check Fonts n Ensure that all fonts used are PostScript type 1 or Open Type fonts. We do not accept TrueType

or MultipleMaster fonts.

Check Images 1. All images must be CMYK or Grayscale TIFF or EPS, with a minimum resolution of 200 DPI for

newsprint ads& and 300 DPI. for magazine ads.

2. Do not nest EPS file into another EPS file.

3. Do not embed ICC profile with images.

4. Total ink density should not exceed 280% for magazine ads, or 240% for newsprint.

ProofsAll color documents must include a SWOP standard color proof. We will attempt to color-match on press, as closely as possible, to what is provided. All B/W documents must include a composite laser.

n Files can be sent on: 1. FTP 2. CD/DVD ROM FTP Information: (with proofs sent to the indicated address)

Set your FTP Client software to the following configuration:

FTP Site Address: ftpfiles.sourcemedia.com

User Name: AdDropPassword: rainbowUpload files to: /dropbox/AdMaterials

When files are uploaded, please notify Production Department..

Send files with proofs to: SourceMedia, One State Street Plaza, 27th Floor, New York, NY 10004, Attn: IDD Network: Trafficking

SourceMedia uses DART for Publishers (DFP) to serve ads to its websites. DART for Advertisers clients (DFA) are encouraged to send Internal Redirects to expedite the ad traffic process.

Standard Banners:File Formats:• GIF (static or animated)• JPG (static or animated)• Flash (see instructions below)• 3rd Party Tags (from approved 3rd party RM Vendors: Atlas, Mediaplex, Pointroll, Eyeblaster, etc.)

- All files must be 30K or less.- Max looping: indefinite- Max animation: :15- Max frame rate for flash : 18fps- Audio must be user initiated

• For e-Newsletters we DO NOT accept 3rd party tags, Rich Media redirect tags, or Flash files• We can only serve GIF or JPEG file (static images preferred)• e-Newsletters ads are set live for six (6) months

** Also note while we accept animated .gif files for newsletters, users of Outlook ‘07 will not be able to view them correctly. We recommend using static images for newsletters.

e-Newsletter Materials are due: 3 business days prior to issue date

Rich MediaStandard Rich Media File Formats Accepted

1. Approved 3rd Party Rich Media2. Flash3. HTML

Approved Rich Media VendorsBanner: DoubleClick, Atlas, Eyeblaster, Mediaplex, PointRoll, Unicast, Viewpoint, BlueStreak, Flash, HTML,Expandable/Out-of-Banner: DoubleClick, Eyeblaster, LinkstormInterstitial Floating Ads: DoubleClick, Eyeblaster, Atlas, MediaplexLead Time for Standard RM Banners: 3 business days prior to campaign’s start date.Lead Time for Special RM Formats (Interstitial Welcome Ads, Peel-Backs, Expandables):Ad Materials due 10 business days prior to campaign’s start date.Flash Coding GuidelinesPlease note that Flash ads must conform to the IAB interactive ad specs and guidelines—including file size, animation, and content-in addition to the specific coding specs noted in the SourceMedia Production Guidelines.NOTE: If a third party is serving the ad, please follow that vendor’s instructions for coding the Flash click through. All the aspects of the ad (i.e. file size, animation, etc.) must be in accordance with SourceMedia ad specifications.

SourceMedia Flash Production GuidelinesFlash version: We support up to Flash version 10Click Thru with FlashTo track when a user clicks within a flash, a ClickTag variable MUST be embedded in the .fla file. Please follow this example and instruction:1. Add an invisible button making entire area of the banners clickable.2. Attach the following object action to the button:on (release) {getURL (_level0.clickTag, “_blank”);**This will embed the ClickTag variable in the FLA file. This allows the click-through URL to be modified at anytime during the campaign, as opposed to hard-coding the click command in the .SWF file.Target=”_blank” is required in the “Basic Actions” to make sure the click thru opens a new window.NOTE: The implementation is different for each version of Flash, please refer to Macromedia documentation for specific instructions and syntax for using ClickTag variable and the getURL action.http://www.macromedia.com/resources/richmedia/tracking/When submitting Macromedia Flash banner(s) you must supply: 1. A compiled .swf file – 30K 2. A back-up standard GIF/JPEG image file for non-Rich Media enabled browsers – 20K 3. A click-through URLFilenames 1. All files should begin with the same file name and may not exceed 12 characters excluding the extension name.(Example: abc468x60.fla, abc.468x60.swf, abc468x60.gif)The following characters should not be included in the filename:Ampersands: & | Asterisks: * | Slashes: / or \ | Spaces: | Question Marks: ?2. In order to preview the background color of your .swf file in DFP, ensure it is not set in Flash. Instead, set the bottom/last layer to have a graphic that spans the complete movie, so no matter what the background color is set to the user will always see the background color.Submission InformationOne-pixel border: SourceMedia highly recommends inserting a one-pixel border around the ads that have a white background so the user may be able distinguish it from white background areas of the site.Referring URL/link and Tracking: SourceMedia will not schedule any campaigns with inactive referring URL/link (destination page/site) or 1x1 tracking pixels.Email or FTP Information: Send materials and files using the following FTP. Please use the name of the folder or the subject line of the email to specify the name of the product where your ad will run. Email to your online ad traffic coordinator.FTP Site Address: ftpfiles.sourcemedia.comUsername: aduserPassword: fulcrum29

online specifications

2011 TERMS & CONDITIONS

Combination Rates

Available to any Customer or General Rate Advertiser who contracts a

minimum of six (6) pages in any combination of SourceMedia brands within a

given market group.

Inserts

Furnished inserts are billed at black & white space rates plus non-

commissionable mechanical charges. Each side page of an insert will count

as one (1) insertion toward combination rates or frequency discounts. Call

your Advertising Sales Representative if you require further details.

Commission

15% of gross billing to recognized agencies, provided account is paid within 30

days of invoice date.

Cancellation Clause (One week prior in writing)

Cancellation, in writing, permitted only before ad close date. No refunds will

be issued on scheduled pages cancelled after the close date. Cancellations

on premium positions will not be accepted. All incomplete schedules are

subject to a short rate. All prices quoted are contingent upon fulfilling

the obligations of the program you select. Any changes in the level of

commitment will result in short-rates to the published 2011 rates. Online

contracts must be canceled with 30 days with notice in writing.

Payment Terms: Net 30 Days

Payment Remittance Address:

SourceMedia,Inc.,POBox71633,Chicago,IL60694-1633

Sales Clause & Disclaimers

SM reserves the right to cancel or reject any advertising at any time, and

to add the word “advertisement” at the top of any copy which in SM’s opinion

simulates editorial matter and might be misleading to the reader.

SM will not be bound by any conditions, printed or otherwise, appearing

on order blanks or copy instructions when such conditions conflict with

regulations set forth in the rate card.

SM is not liable for delays in delivery and/or non-delivery in the event of an

Act of God, action by any government or quasi-government entity, fire, flood,

insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or

material shortage, transportation interruption of any kind, work slowdown, or

any combination beyond the control of SM affecting production or delivery in

any matter.

No conditions printed or otherwise, appearing on the space order, billing

instructions or copy instructions which conflict with the publisher’s stated

policies will be binding on the publisher. SM’s liability for any error will

not exceed the charge for the advertisement in question. SM assumes no

liability, if for any reason it becomes necessary to omit an advertisement.

SM also reserves the right to limit the size of space to be occupied by any

advertisement.

Requests for specified position at run of position (R.O.P.) rates are given

consideration but no guarantee is made unless the position premium has

been provided for in the contract.

SM reserves the right to hold advertisers and/or their agencies jointly and

severally liable for such monies as are due and payable to the SM.

Unless otherwise agreed upon, materials will be picked up from the most

recent insertion.

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