2011 Marketer Meet-up Maine Presentation
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Transcript of 2011 Marketer Meet-up Maine Presentation
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2011 20122010
Maine
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Y&F Maine – Facts
• Maine Credit Union League-Westbrook, ME
• Assets: $6.1 Billion
• Members: 610,000
• Branches: 194 (at 64 participating CUs)
• Launched: April 2011
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Diana DionneMedia Relations
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Title
Maine Media, Meet Young & Free Maine!
Diana Dionne Maine Credit Union League
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Title
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Title• 64 credit unions
• 610,000 members
• Statewide Awareness Program
• 70% of Maine CUs participating in marketing since April
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Title
Strategy
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Title• Ties to Media
• Leverage advertising relationships
• Radio vs. TV • Run ads/interviews on younger/Top 40 stations
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Title• Contact younger reporters
• Think mornings
• Get exclusive • Be available
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TitleFinalists Generate Excitement
Insert video clip here
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Title$10,000 Media Buy - $250,000 in
publicity generated
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Title• Plan ahead
• Winner interview scheduled in advance • Seth live on air Monday after Friday surprise
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TitleLeveraging Location
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Title40 media events and 29 events attended or
planned in 2011!
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Title
Push for Product Penetration
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Title• Recent webinar on marketing
and leveraging program for new membership and account growth
• Support from Media Buyer
• Credit unions capitalize on contacts
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TitleFocus on Product Penetration
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Title
Results!
April – August 2011
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Title• Average percentage of members 18-25 in CUs: 9.5% • Gen Y membership from April through August 2011 grew 11% or 3,073 members
• Total free4ME accounts: 1,507
* 70% of CUs reporting
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Title
• 14% of accounts have auto loans • New relationships: 465 members in 5 months – 30% of accounts * 70% of CUs reporting
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Title
Questions?
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Diana DionneMedia Relations