2011 Lake County Captains Corporate Partnership Opportunities

8/7/2019 2011 Lake County Captains Corporate Partnership Opportunities

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Lake County

Captains

Corporate

Partnerships


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Who are the Lake County Captains?The Lake County Captains are a Minor League Baseball team owned by two

local families, The Carfagna Family and The Murphy Family. The families arelife-long Clevelanders and huge supporters of the Lake County community.

The Captains have a player development contract with the Cleveland Indians

who are responsible for providing the ballplayers and training staff.

The Indians organization features five (5) Minor League Teams:

Columbus Clippers Triple-A

Akron Aeros Double-AKinston Indians Advanced-ALake County Captains Single-AMahoning Valley Scrappers Short-Season Single-A


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2010 Midwest League ChampionsIn their inaugural season in the Midwest League the Captains won the league

title for the Captains first championship since coming to NE Ohio in 2003!


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Lake County Captains Identity ChangeIn 2011, the Captains will be sporting a new look as the team has refreshed their

image with new logos and uniforms.

PRIMARY LOGO

BATTING PRACTICE LOGOALTERNATE LOGO

HOME & ROAD LOGO


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Lake County Captains Identity ChangeIn 2011, the Captains will be sporting a new look as the team has refreshed their

image with new logos and uniforms.

HOME JERSEY

BATTING PRACTICE JERSEY

ROAD JERSEY


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Classic Park Eastlake, OHClassic Park, built in 2003, is a state-of-the art, $20 million baseball facility for the

Lake County Captains, Single A affiliate of the Cleveland Indians.

The ballpark features modern amenities such as:

First-class, PNC Luxury Suite Level with both leased and nightly rental suites Five (5) unique picnic and party areas for groups of any size Four (4) main concession stands with over 40 points of sale which serve

items such as Clevelands own Five Star Brand Sausages, Bertmans BallparkMustard, and 12 different flavors of Ohio-based Velvet Ice Cream

The Walk of Fame features 27 former Captains whove made it to the MajorLeagues such as Fausto Carmona, Aaron Laffey and Trevor Crowe


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Community Events at Classic Park

Classic Park plays host to many eventsfor the community and Captains fansincluding the City of Eastlake 4th of Julyfireworks show which draws over 6,000

people annually, annual Hot StoveDinner with members of the ClevelandIndians, local high school, college andrecreational baseball games, and even aBridal Show!


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Captains Charities

Captains Charities is a 501(c)(3) non-profit organization whose mission is toprovide support to organizations that enhance the quality of life for children, thedisabled, the elderly, and retired residents in Northeast Ohio

Each year fundraisers for Captains Charities include a 5K race at Classic Parkwhich is supported by Lake Health, the News-HeraldHigh School Baseball

Classic, game-worn jersey auctions and a golf outing Captains Charities has donated money to numerous organizations throughout

Northeast Ohio such as Big Brothers Big Sisters, United Way of Lake County andseveral youth baseball leagues and senior organizations


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National & Local Media Coverage Daily coverage in The News-Heraldand Plain Dealerwith weekday circulations of 39,000 and

778,000 and Sunday with 42,000 and 1,095,000 respectively Exposure throughout the season from Clevelands four major TV stations Free Funeral Giveaway from Monreal Funeral Home was featured on CNN & MSNBC as well as in

local NBC stations from Florida to Arizona! Cleveland Sports History Night was named Promo of the Year in ESPN Magazine in 2009 and

mentioned on dozens of national websites such as CNBC.com

In 2010, the Skipper Leg Lamp Bobblehead and Please Stay LeBron Night were each one of fivefinalists in MiLB.com voting for Promotions of the Year in their respective categories!


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Attendance at Classic ParkAlmost three million fans have enjoyed Captains baseball at Classic Park with an

eight-year attendance figure of 2,808,110 Nearly 180 sold-out crowds have packed Classic Park in eight seasons In 2010, ballpark attendance for all events at Classic Park exceeded 300,000 which

includes Jim Brickman and Alice Cooper concerts, and 4th of July Fireworks event

295,301 fans attended 70 regular season and six playoff home games at Classic Parkin 2010Average summer weekend attendance (JuneAugust) of 6,018 fans per home game


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Advertising at Classic Park


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Ballpark Signage Outfield Signs

Signage at Classic Park is the most visible advertising option available reaching acaptive audience for three to four hours and 70 games per season

Outfield signage receives over 3 million impressions annually & video boardsignage receives 6 million yearly impressions

Include an interactive in-game promo, such as when a ball is hit off your sign one

lucky section wins a prize, to draw more attention to your sign during the game Signage is by far the most requested piece of advertising inventoryAvailability is limited and signage is sold on a first-come first-served basis


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Ballpark Signage Specialty Signs

Concourse signs measure 5 x 5 and are located throughout the mainconcourse of Classic Park. These signs are placed in between restrooms andconcession stands so fans can read them while walking through the concourse.

Other specialty signage areas areavailable such as our baseline signslocated on the first and third base sideof the stadium. These signs are 3 talland 36 wide. Additionally, we have

several unique areas of the ballparkavailable for branding such as our bararea and picnic and party areas.


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Over 16 million vehicles pass by ClassicPark and Route 91 annually. With anaverage of two people per vehicle, bridgesigns receive 32 million impressions!

Tri-vision signs rotate equally with twoother non-competing sponsors

Electronic Sign eight-second ads run atleast 180 times per day

Pedestrian Bridge Signage Route 91


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Between-Inning Promotions

Looking for out-of-the-box advertising orsomething different than print, TV or radio ads? Between-inning promotions and contests are a

fan favorite in every Minor League ballpark In-game contests and promotions involve fan

participation either on the field or in their seats Minor League Baseball fans come to games for

the family-friendly environment andentertainment that in-game contests offer

The PNC Fish Race has become a fanfavorite at Captains home games!

Skippers Fun Run

Mascot Race

Price is Right

Swinging for the Fences

Human Wheelbarrow Race

Lucky Row promotions

Soft Baseball Toss

Interactive video board promotionsCustom promotions based upon

your product of service


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ON DECK! Game Day Program

The Captains On Deck! game dayprogram is available for FREE at all 70Captains home games

Annual distribution of the program has

grown to over 65,000 copies per season Five (5) issues of the program areprinted during the season withupdated stories, rosters, andinformation about the Captains

Ads are available in full, half, andquarter-page sizes

The entire publication is full-color andfeatures no black & white pages

Your ad can feature a bounce-backoffer or coupon to drive traffic to yourretail location

On Deck! is also distributed at arealocations such as Chick-fil-a, Lake

Health locations and at area fairs,festivals and special events


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Coupon Opportunities

With over 4,000 people at the ballpark nightly, Ticket Back Coupons are theultimate bounce-back coupon opportunity

Over 250,000 regular game tickets and nearly 50,000 season tickets are printedeach season and new for 2011 your coupon will appear on ALL ticket backs

Also new for 2011 the Captains will offer a coupon opportunity on theback of all Gold Lot Parking Passes sold at Classic Park. Approximately15,000 parking passes will be distributed in 2010

Another coupon or special offer opportunity is our Ticket Envelopes. Everyfan buying advance tickets for Captains games receives an envelope and you

can include a coupon or literature on the outside of these envelopes.All ticket back, parking pass and ticket envelope sponsors will receive logo

and verbal recognition during the game via PA and video board mentions


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Pocket Schedule Advertising The Captains print over 250,000 pocket schedules

annually and distribute them to businesses andindividuals throughout northeast Ohio

Pocket Schedules are a great way to not onlyadvertise inside Classic Park but to also reach outinto the community as well

Pocket Schedule ads are great coupon opportunitiesfor retail businesses

Captains Pocket Schedules provide exposure allseason long as fans reference them numerous times

for game times, upcoming promotions, Classic Parkseating chart and ticket information

Pocket schedules are printed in February and are incirculation during the summer through Labor Day

Cost of only $0.01 per impression!!!


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Post-Game Fireworks Sponsorship In 2011 the Captains will have 22 post-game fireworks shows following select

Friday and Saturday home games Fireworks nights draw the largest crowds of the season and typically sell out with

an average of nearly 7,000 fans per event Fireworks sponsors are included Captains print materials, in-ballpark advertising,

radio ads, and print ads promoting the games and fireworks Company logo appears on video board throughout the fireworks show along with

a message on the Video Board LED Message Center Receive a Luxury Suite for 16 people, or 50 group tickets, for EVERY fireworks gameyou sponsor plus the opportunity to have someone represent your organization

and throw out a ceremonial first pitch prior to each game


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Special Event SponsorshipSpecial Events may include:

Field of Dreams Little League Teams Boy/Girl Scout Nights Birthday Parties Baseball Camps Ethnic Theme Nights Faith Nights Senior Day Summer Recreation Days

Bark in the Park Every Tuesday Bike Night

Special event sponsors receivevideo board exposure, in-park PA

announcements, first pitch, tickets,and may take part in radio broadcast

Sponsors may also be included inprint materials such as pocketschedules and game program as wellas external advertising in The News-Herald or Captains radio ads


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Captains Reading Program

The Captains Reading Program wasestablished in 2003 with the goal ofencouraging area students to read andthat doing so can be FUN

In eight years over 275,000 students

have participated in the CaptainsReading Program!!!

In 2010 over 40,000 area students fromfive surrounding counties took partin the program

In Lake County alone there were morethan 21,000 participating students

Kids who participate receive a Captainsschool folder and pencil just for takingpart in the program and those whoreach their goal receive a free ticket to aCaptains game, backpack, hot dog andkids zone voucher!

Sponsors receive recognition on over

40,000 folders and on all backpackswhile also having the opportunity toput an insert into each childs folder


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The flagship home for the 2010 Midwest LeagueChampion Lake County Captains was 1330 AM WELW

In 2010 the Captains Radio Network included 1330 AMWELW, ESPN 970 and the official website of theCaptains,www.captainsbaseball.com

All 140 Captains games are broadcast live on the radionetwork

Each broadcast includes a 20 minute pre- and post-game show complete with highlights, player interviews,

and game previews and recaps Radio advertisers receive 30-second commercials

during the broadcasts along with opening and closingbillboards

Advertisers also receive sponsorship of a unique, in-game feature. For example, Thats another Classic

Chevy Home Run. Stop by Classic Chevy on Route 615in Mentor to test drive a new 2011 Chevy Camaro.

Captains Radio Network

www.captainsbaseball.com
http://www.captainsbaseball.com/http://www.captainsbaseball.com/


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www.captainsbaseball.com

The Captains official website,www.captainsbaseball.com, hasover 250,000 unique visitorsannually

Those visitors browse more than 1MILLION pages on the site for anaverage of five page views pervisitor

A newly designed home page in2010 features prominent placementof advertising space, e-mailnewsletter promotion, and Captains

game stories and news

The Captains run special offers andpromotions as part of the rotatingnews section of the website located

directly in the top, middle portion ofthe site
http://www.captainsbaseball.com/http://www.captainsbaseball.com/


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E-Mail Newsletter Title Sponsorship

The Captains e-mailnewsletter has over 6,000subscribers who receivee-mails weekly or twice amonth with news and

exclusive special offersfrom the Lake CountyCaptains

E-mail Newsletter Title

Sponsor would receivename and/or logo inheader and ability to senda special offer or coupononce per month

Sponsor will also receivecompany name or logo ina banner ad located in the

Fan Zone portion ofcaptainsbaseball.com

home page


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Retail Marketplace Promotions Retail promotions may be tied into a sponsorship

or promotion with the Lake County CaptainsAn in-store promotion where your customers

could win tickets or a ballpark experienceencourages repeat business, goodwill with your

patrons, and will bring new potential customers toyour location

Skipper is available for appearances year-roundwhether it is during the season or off-season

Captains players or coaches are available to makeappearances from April - August


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Season Ticket Packages Premium season ticket packages and seat locations are available for corporate

partners, businesses, and individuals FREE Suite Rental ($500 value) with most ticket packages! Exclusive pre-sale opportunities for concerts at Classic Park Season Ticket Holders receive invitations to exclusive events such as Fantasy Day

at Classic Park & player meet-and-greetsAbility to purchase Gold Lot parking passes for all of your gamesA 10% discount in the Cargo Hold Half-priced fountain soda and draught beer Early entrance to park on premium giveaway nights via exclusive gate

We offer 70 game full-season tickets, 35-game, 20-game, and 12-game packages Complimentary access to The Officers Club (when not booked for a group outing)


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Group Tickets and Picnic Parties

In 2010 Classic Park hosted over 800 group outings and over 31,000 groupand picnic tickets

Over 150 pre-game picnic parties were organized at the ballpark for the2010 season

Picnic outings feature an 1.5 hour all-you-can-eat buffet with several new

menu options available for the 2010 season including an open bar option The ballpark has various party areas for groups to choose from including the Left

and Right Field Picnic Plazas, our exclusive Suite Level Party Decks, and TheOfficers Club the premier suite at Classic Park


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Luxury Suite Lease & Rental

Luxury Suites are the number one choice in client and employeeentertainment and are located on an exclusive suite level at Classic Park

Classic Park features sixteen suites available for lease and two nightly rentals

Sixteen (16) game tickets Guaranteed giveaway items 50% discount on Gold Lot parking Invitations to VIP events

10% discount in the Cargo Hold FREE concert tickets Use unused tickets for future games

Leased Suites Include:

2011 Lake County Captains Corporate Partnership Opportunities

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