2011 Karen France KAR Legislative Meetings
57
2011 SOMETHINGS TO TALK ABOUT IN 2011 Presented by: Karen France, President & CEO Real Estate Business Resources, Inc.
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Transcript of 2011 Karen France KAR Legislative Meetings
2011
SOMETHINGS TO TALK ABOUT IN 2011
Presented by:
Karen France, President & CEO
Real Estate Business Resources, Inc.
LET’S TALK ABOUT
Kansas Market Stats HouseLogic Using the property value shift to your
advantage RPR 2010 NAR Profile of Home Buyers and Sellers Smartphones QR Codes Twitter More Google Cool stuff
2011
HOUSELOGIC ALLOWS YOU TO: Keep in touch with your clients and customers:
HouseLogic offers a free source of ready-to-use content, through its REALTOR® Content Resource (RCR). The RCR contains top-quality content for your Web sites, blogs, and newsletters. Easily integrate this content with your communications efforts and continue the conversation with your clients long after the sale.
Build your reputation as a housing expert: Use the insights and data on HouseLogic to position yourself with home owners as a go-to resource to help them make smart decisions about what may be their largest investment -- their home.
Drive your business forward: Maintain and grow your consumer relationships with information that’s valuable and relevant to current or prospective home owners at all experience levels and stages of life.
REALTOR CONTENT RESOURCE FOR HOUSELOGIC (MEMBERS.HOUSELOGIC.COM)
HOUSELOGIC
$$$$$ BUSINESS OPPORTUNITY: COUNTY APPRAISER VALUATIONS
Entire state Sales price Average: -.3% Median 0%Ranges from across the state:
Average -1.4%--10.5%Median: -.3%-17.5%
$$$$$ BUSINESS OPPORTUNITY: COUNTY APPRAISER VALUATIONSCounty appraisals will be mailed out in the next few
months There can be a 2-3 year lag time before the county appraiser
“averages” catch up to the reality of the marketplace
If you have seen reductions in average sales price in your market, the county appraiser probably won’t register it this year.
So…when the new appraisals come out, contact the folks who bought from you in the last few years and offer to do a CMA for them to see if the value assigned matches the “true market”. It makes them feel taken care of by you…and just in case they were thinking about selling and “buying up”...and who is on their doorstep???
2011
CONGRATULATIONS TO OUR 8 MLS’S WHO HAVE SIGNED THE LICENSE AGREEMENT!
Heartland (Kansas City)
Salina Lawrence Junction City Manhattan Topeka Hutchinson McPherson
WHAT IS THE RPR?
This database is designed to be a resource for NAR members (REALTORS®,
REALTOR-ASSOCIATE® members and Institute Affiliate members),
creating single source access to data
which will add value to the information available for members to use with their clients and customers.
RPR BENEFITS & HIGHLIGHTS
tax and assessment data;
property data neighborhood school demographic
information foreclosure
home improvement mortgage flood maps maps zoning trends and reports
It is exclusively for members of NAR, who can share its information with their clients.
The RPR™ provides unmatched access to a single-source national compilation of:
HOW DO YOU GET ACCESS TO THE RPR? NAR Members who register with a valid NRDS ID
can access non-proprietary, non-MLS sourced
information: PUBLIC RECORDS
Only MLS/Participants & Subscribers will be able
to view MLS information.
There is no public access to the RPR™, and the
database and its data cannot be shared through
consumer websites.
HOW DO YOU GET ACCESS TO THE RPR?
But FIRST, your MLS
has to sign a license
agreement .
If your MLS hasn’t
done this yet, you can
go to the RPR blog to
request a license
agreement:
http://blog.narrpr.com/
product/request-enroll
ment-package
HOW DO YOU GET ACCESS TO THE RPR?
Join 8 other Kansas MLS’s who have
signed their agreement:
1. Heartland
2. Lawrence
3. Salina
4. Manhattan
5. Junction City
6. Topeka
7. Hutchinson
8. McPherson
It takes 12 weeks from the time you
turn in your signed agreement
until your MLS data goes live in
RPR.
As of today, 72 MLS’s and 224,915 REALTORS®
have access to the RPR.
By the end of 2011, approximately 900,000
REALTORS® across 800 MLS’s will have
access.
Get in line now!
2011
ACCORDING TO THE NAR PROFILE OF HOME BUYERS AND SELLERS: HOW DID YOU SEARCH FOR HOMES TO PURCHASE?
2007 2008 2009 2010
Internet 84% 87% 90% 89%
Real Estate Agent 84% 85% 87% 91%
Yard signs 59% 62% 59% 57%
Newspaper ads or print 50% 47% 40% 36%
Open Houses 48% 48% 46% 45%
Home magazine or book, home builders, television, billboards and relocation companies
?% 77% 62% 54%
ACCORDING TO THE NAR PROFILE OF HOME BUYERS AND SELLERS: HOW DID YOU FIND THE HOUSE YOU PURCHASED?
2007 2008 2009 2010
Through their REALTOR ® 34% 34% 36% 38%
Through the Internet 29% 32% 36% 37%
Yard signs/open house 14% 15% 12% 11%
Friend, neighbor or relative 8% 7% 6% 6%
Home builders 8% 7% 5% 4%
Print or newspaper 3% 3% 2% 2%
Directly from the seller 3% 2% 2% 2%
Home book or magazine 1% 1% <1% <1%
ACCORDING TO THE NAR PROFILE OF HOME BUYERS AND SELLERS: USEFULNESS OF INFORMATION SOURCES AMONG THOSE BUYERS THAT USED EACH SOURCE—VERY USEFUL
2007 2008 2009 2010
Real estate agent 70% 81% 81% 81%
Internet 78% 81% 77% 81%
Yard signs 29% 29% 42% 41%
Open house 24% 24% 12% 39%
Home builders 12% 48% 3% 42%
Newspaper advertisement 17% 29% 2% 24%
Home book or magazine 11% 27% 3% 21%
Billboard 8% 24% 31% 17%
Relocation company 6% 28% 9% 27%
Television 11% 18% 17% 15%
ACCORDING TO NAR PROFILE OF HOME BUYERS AND SELLERSWHERE DID YOU SEARCH FOR YOUR HOME ON THE INTERNET?:
2007 2008 2009 2010
Local MLS Web sites 54% 60% 60% 59%
REALTOR.com 49% 48% 46% 45%
real estate company websites 44% 46% 46% 43%
real estate agent websites 40% 40% 45% 42%
??other web sites with listings ??% 25% 30% 41%
for sale by owner websites 20% 19% 17% 15%
local newspaper sites 12% 11% 9% 8%
real estate magazine website ??% 6% 4% 4%
Social Networking sites (e.g. Facebook) ---- ---- 1% 2%
Video hosting Web sites ( e.g. YouTube,) ---- ---- <1% 1%
YAHOO REAL ESTATE OVERTAKES REALTOR.COM IN OCTOBER
2011HOW MANY OF YOU GOT A SMARTPHONE FROM SANTA???
VERIZON IPHONE…FINALLY!
GOOGLE ANDROID SURPASSED APPLE IPHONE IN NOVEMBER
WHAT DO PEOPLE DO WITH THEIR SMARTPHONES????
2011
QR CODES (QUICK READ)
QR CODES: TWO KINDS
SQUARES TRIANGLES
QR CODES: TO READ THEM:
get neoreader app on your smartphone
Go to gettag.mobi in your smartphone browser
SQUARES TRIANGLES
QR CODES: TWO KINDS
SQUARES TRIANGLES
QR CODES: TO CREATE AND TRACK THEM:
Go to delivr.com go to: tag.microsoft.com
SQUARES TRIANGLES
PUT THEM EVERYWHERE YOU MARKET YOURSELF, YOUR COMPANY, YOUR LISTINGS
On your website homepage
On each of your listings on your website
On your flyers
On your business cards
WHAT TO LINK THEM TO???
Your website
The website for your listing
The YouTube video of your listing
Your vcard
The telephone number (the one that you will
answer!)
Your text message number
Your Facebook page
Your Open House Schedule
Your profile page
2011
AND REAL ESTATE Look at Twitter as an educational resource. If you can find a few people to
follow who inspire you and share insight and information that can improve the way you do business, wouldn’t that be greatWe could all be helping each other professionally.
Use Twitter as a networking resource. There are some really interesting people on Twitter. There are probably some interesting people right in your own city on Twitter. Seek them out, engage them, and increase your network. You can even meet them in real life. At least you know that you have one thing in common right away– Twitter.
You can use Twitter as a way of touching your clients. Invite your clients to use Twitter. They can follow you, you can follow them. You can all exchange information and ideas. You could notify them of new listings, open houses, share links you think they might enjoy
or find informative. Basically, you can build your very own Twitter real estate community. If you want, you can even make it private. If you set up a separate account that you only want your clients to have access to, you can
simply set the privacy settings so that only people who you approve can view your tweets.
Daniel Rothamel, Agent Genius, Welcome to Social Media for Real Estate 101: Twitter
Twitter.com/kansasrealtors
BIT.LY
TOPICS
Chrome Docs
Word Excel Powerpoint
Pictures (Picasa) Videos-youtube Calendar Voice
Google search built in Faster— Google Instant —faster load times!! You can add extensions!
2011
COOL STUFF!
WHERE DO I GET MY INFORMATION?
INDUSTRY NAR RealTrends Inman News Realty Times ALQ (Real Estate
Intelligence Report) RisMedia Zillow Trulia ActiveRain
NON-INDUSTRY Fast Company AdAge Digital Springwise Trendwatching Mashable TED (ideas worth
spreading) Facebook Twitter A multitude of blogs
WHAT SHOULD YOU KNOW BEFORE YOU TRY OR BUY NEW TECHNOLOGY (OR YOUR CURRENT TECHNOLOGY DOESN’T
WORK???)
KAR Technology Helpline
1-866-432-3021
WHAT REBR CAN DO FOR YOUR ASSOCIATION: Strategic Planning Member focus groups Industry Update Technology Updates Technology Training—$25 per
member for 3 hour class (minimum 20 students)
Facebook/Twitter 101 Google 101 Outlook 101
IF YOU ARE A BROKER Profit Navigator Legal Protection Program My Transaction Documents Facebook/Twitter 101 classes
IF YOU ARE AN AGENT Real Estate Shows My Transaction Documents Facebook/Twitter 101 classes
WHAT REBR CAN DO FOR YOU:
HAVE A SUCCESSFUL 2011!Real Estate Business Resources, Inc.
Your Partner in the Real Estate Business
firstamks.comahswarranty.com
Thanks to Our Business Partners!!
