2011 june mobile app world (targeting mobile advertising) london
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Transcript of 2011 june mobile app world (targeting mobile advertising) london
MMA Forum Singapore
eBuddy is the world’s largest
independent IM provider
March 2011
• All mobile devices and web
• On 40+ operator’s portal
• Mobile Platform support:- J2ME- iPhone- Android- WAP
19.5M Unique Mobile users per month
15M Unique Web users per month
17B Messages processed per month
> 120M Mobile APP Downloads
> 2.4M Facebook Fans
230M unique user accounts ever
FACTS
Blogs
YouTube
App Stores
How is Social Media used on mobile by eBuddy?
Jobvite
The Importance of brands on Facebook
- Brand Awareness- Loyalty- Event Activation- Product Promotion- Entertainment
9,000 new fans every day!
• Brand Listings....• Where do we stand....
Product Brands fan page rankings on Facebook
1. YouTube 36,214,0262. Coca Cola 28,704,2913. Starbucks 22,552,6124. Oreo 20,309,1695. Red Bull 19,576,120....26. Google Chrome 6,121,133....44. Skype 3,166,572....56. eBuddy 2,431,148....73. Heineken 1,635,895....89. Bacardi 702,066....92. Yahoo Messenger 602,559
Source: fanpagelist 30.05.11
App stores How are they Social? - Transparent
- Reviews- Ranking- Perception
eBuddy is downloaded
120M times
10
There are already 58 app stores with even more on the horizon…
Source: Distimo
Device Manufacturers OS Manufacturers
IndependentsOperators
85M downloads on GetJar; second most popular app ever
3.5M downloads in the Android Market; most popular aggregated IM app in all 77 countries
10M downloads in the iTunes store; most popular aggregated IM application
10M downloads in the OVI store; most downloaded IM app
Second most popular app ever on GetJar
Mobile Marketing AssociationMobile Marketing Association
so…….Mobile is Social!
Social Media is:-Very Viral: reach many people-Create brands (awareness) + Fans-Fast: reach many people fast-Easy to do-Free (at least cheap)-Fun
2009
2010
2011
eBuddy’s mobile revenue is continuously growing
UK
Indonesia
The ad revenues in the emerging markets are higher than you might expect
Average mobile eCPM for eBuddy
eBuddy serves
2,5b ads per month
Ads are served in
200+ countries
worldwide
Mobile Advertising is happening…
Changing industry trends• High smartphone and data penetration
- 42% of postpaid customers have smartphone- 51% postpaid customers have a data product
• Smartphones and new ‘apps’ change customer behavior- New apps on smartphones driving SMS and voice to data substitution- Early adaptors show high smartphone penetration, strong data usage growth and substantially less SMS usage
• Changing customer behavior negatively impacting SMS and voice revenues
Free
Rich media messaging
Cross platform messaging
Phone address book = social
graph
Mobile only
Very easy to use
Always online
Reliable
SMSInstant
Messaging
Brand New: eBuddy XMSlaunched globally
Do more than SMS
20
2011: Smartphones messengers are hugely popular
Mobile Marketing AssociationMobile Marketing Association MMA Forum Singapore
21
2011: Smartphones messengers are hugely popular
MMA Forum Singapore
Scan phonebook, Facebook contactsInvite friends also via SMS and mailContact BlockingChat / text with friendsSend / read indicatorEmoticonsPicture sendingGroup chatVideo sharingWeb companion……more to come
•Chat / text with friends
• Send / read indicator
•Scan phonebook & Facebook contacts
• Invite friends also via SMS and email
• Contact blocking
• Emoticons
• Picture & video sharing
• Group chat
• Web companion
•……more to come
Why is a eBuddy XMS a social app?
Thank You from the
eBuddy team