1. FOCUSford.com

2. Thank you for your interest in the 2011 Ford Focus. Included in this brochure youll find information about:ECONOMY: The 2.0L Duratec I-4 engine boasts a high EPA-estimated 35-mpg highway rating. 140 horses under the hood make Focushighly responsive too.TECHNOLOGY: Available SYNC offers communications, emergency and directional features. New MyKey can be programmed forsafer, more efficient driving.COMFORT: Roomy and surprisingly quiet, and built to high quality standards, Focus gives you the feeling youre in a car thats a lot moreexpensive.SAFETY: AdvanceTrac Electronic Stability Control helps you avoid an accident. Six airbags are among the features that help keepyou safe if one does occur.Dealer InformationFind up-to-date contact information for your local Ford dealer. To visit a local dealer Web site and view a map of their location,click on one of the links below. Village Ford Inc. 23535 Michigan Ave.(313) 565-3900 Dearborn, MI 48124 Fairlane Ford 14585 Michigan Ave.(888) 999-FORD Dearborn, MI 48126 Taylor Ford 10725 S. Telegraph Road(313) 291-0300 Taylor, MI 48180 Pat Milliken Ford Inc.9600 Telegraph Rd(800) 736-9071 Redford Twp, MI 48239EXPERIENCED MY FORD YET? Get an inside look at the benefits of Ford ownership at the My Ford owner Web site. Its a one-stop spot for managing important vehicle information 24/7, whenever you need it. Its free to register for personalizedmaintenance schedules, incentives and offers, and much more. You can even access your Ford Credit information and onlinebill payment services. Log on to www.myford.fordvehicles.com to get started. 3. Ranked Highest in its Classin Initial Quality.135 mpg highway.2And so much more.The New Focus35 mpg highway and Ford-exclusive technologies drive the new Ford Focus. Loaded with all the comfort,refinement and safety usually found in more expensive sedans, Focus is also the Highest-Ranked Compact Carin Initial Quality1 in 2010 according to J.D. Power and Associates. With 4 trim levels (S, SE, SEL and SES),theres a fun-to-drive Focus thats just right for you. So, save money from the showroom to the fuel station, andget more with Focus. More MPGs. More technology. More quality. More of what youre looking for.1The 2010 Ford Focus received the lowest number of problems per 100 vehicles among compact cars in the proprietary J.D. Power and Associates 2010 Initial Quality Study.SM Study based ontudy.responses from 82,095 new-vehicle owners, measuring 236 models and measures opinions after 90 days of ownership. Proprietary study results are based on experiences and perceptions of ncesowners surveyed in FebruaryMay 2010. Your experiences may vary. Visit jdpower.com. 2 EPA-estimated 25 city/35 hwy/29 combined mpg with 5-speed manual transmission. FOCUS SEL INGOT SILVER METALLIC AVAILABLE EQUIPMENT FOCUS ford.com 4. 35 MPG HWY1Tech-savvy. Total fun.Grounded in fun and functionality, the 2011 Ford Focus is hard to beat.Ford Focus is the only vehicle inUp to 35 mpg hwy1 helps stretch your paycheck. Euro-inspired suspensions its class2 to offer these advancedprovide exceptional handling finesse. Theres plenty of torque from its 140-hp features:2.0L Duratec I-4 engine. And loads of available extras like the Ford SYNCvoice-activated, in-vehicle connectivity system and mood-enhancing ambient lighting. Available Ford SYNC Voice-Activated, In-Vehicle Connectivity SystemTo pump up the visual volume, select the available Appearance Package on SE.Youll add 15-in. unique-finish alloy wheels, a decklid spoiler and fog lamps. OnStandard MyKey Owner Controls Featurethe top-of-the-line Focus SES, sport fascias and 17-in. premium painted wheels, Available 7-Color Ambient Lightingalong with many other amenities, enhance each drive. Whichever Focus you choose, 1 EPA-estimated 25 city/35 hwy/29 combined mpg with 5-speedyoull enjoy it mile after exhilarating mile.manual transmission. 2 Class is Small Cars. FOCUS SEL BLACK AVAILABLE EQUIPMENT FOCUS ford.com 5. Activate phones and tunes. SYNC. Say the word. Voice-activated Ford SYNC is an award-winning, available system that works with your paired Bluetooth-enabled mobile phone and your digital media player. It provides hands-free calling, plays music, delivers Vehicle Health Reports and 911 Assist.TM With the touch of a button and voice commands, SYNC with Traffic, Directions and1 Information services provides turn-by-turn directions, personalized traffic alerts and more.2 All at no monthly fee. SyncMyRide.com has the latest details.With SIRIUS Satellite Radio,3 standard on Focus SE and above, youll enjoy an introductory6-month subscription to over 130 channels including 100% commercial-free music, plus thebest in sports, news, talk and entertainment, 24/7, coast-to-coast. And new for 2011, you canadd The Best of XM channels at no charge.41Driving while distracted can result in loss of vehicle control. Only use mobile phones and other devices, even with voice commands, when it is safe to do so. Traffic alerts and turn-by-turn directionsavailable in select markets. Standard text messaging and data rates apply. 2 For original owner, 3 years. 3 Subscription required after introductory 6 months expire. 4Call 1-800-351-4517 for details.FOCUS SES CHARCOAL BLACK LEATHER TRIM WITH CONTRAST STITCHING AVAILABLE EQUIPMENTFOCUSford.com 6. Color your world.With 7 different color choices, available ambient lighting casts a glow in the Focuscupholders and front and rear footwells. Its just one of many unexpected amenities in aninterior fine-tuned to reduce NVH (noise, vibration and harshness). Sound-deadeningmaterials help quiet the cabin. An acoustic windshield and aerodynamic design help reducewind noise. For added style and comfort, available heated, leather-trimmed front seatscant be beat. Crystal clear, high-power digital sound is yours with an available PremiumSound System that pumps out 190 watts through 8 speakers and an 8-in. subwoofer.Get accustomed to the finer things in life. FOCUS SEL CHARCOAL BLACK LEATHER TRIM WITH CONTRAST STITCHING OPTIONAL MOON & TUNE PACKAGEFOCUS ford.com 7. Keep your peace of mind.With a long list of standard safety features, Ford Focus is well-equipped to helpPositively habit-forming.keep you safe. Start with standard AdvanceTrac electronic stability control1The Ford MyKeyowner controlsthat includes a 4-wheel Anti-Lock Brake System (ABS) to help prevent you fromfeature lets you program ignition keysskidding off your intended course. Add a rock-solid structure to help protect all onto help encourage smart driving habits.board, and a full complement of 6 airbags that includes 2 dual-stage front, 2 front-Buckling up. Traveling at appropriateseat side and 2 side-curtain. The Personal Safety SystemTM is standing by with itsspeeds. And much more.8 advanced technologies. Theres also a Tire Pressure Monitoring System, andmore. It all contributes to your peace of mind another standard thats hard to beat.1Remember that even advanced technology cannot overcome the laws of physics. Its always possible to lose control of a vehicle due to inappropriate driver input for the conditions. FOCUS SE SEDAN INGOT SILVER METALLIC AVAILABLE SE APPEARANCE PACKAGEFOCUS ford.com 8. STANDARD FEATURESMechanical Horsepower, Torque & New Vehicle Limited Warranty. We want your Ford Focusownership experience to be the best it can be. So under this2.0L Duratec I-4 engine or 2.0L Duratec 20E PZEVEPA-Estimated Fuel Economy warranty, your new vehicle comes with 3-year/36,000-mileI-4 engine 2.0L I-4 Enginebumper-to-bumper coverage, 5-year/60,000-mile Powertrain4-wheel Anti-Lock Brake System (ABS) Horsepower 140 @ 6,000 rpm Warranty coverage, 5-year/50,000-mile safety restraintEuropean-inspired suspension Front: independent coverage, and 5-year/unlimited-mile corrosion (perforation) Torque (lb.-ft.) 136 @ 4,250 rpm coverage all with no deductible. Please ask your Ford DealerMacPherson strut, stabilizer bar; rear: independent Manual25 city/35 hwy/29 combined mpg for a copy of this limited warranty.Control BladeTM Automatic 25 city/34 hwy/28 combined mpg Roadside Assistance. Covers your vehicle for 5 years orPower front disc/rear drum brakes60,000 miles, so you have the security of knowing that help 2.0L 20E PZEV Enginemay be only a phone call away should you run out of fuel, lockSeatingHorsepower136 @ 6,000 rpmyourself out of the vehicle or need towing. Your Ford Dealer5-person seating Torque (lb.-ft.)133 @ 4,250 rpmcan provide complete details on all of these advantages.Front bucket seats with adjustable head restraints Manual 25 city/35 hwy/29 combined mpgFord Credit. Get the ride you want. Whether you plan to Automatic25 city/34 hwy/28 combined mpglease or finance, youll find the choices that are right for you atRear 60/40 split-fold seats with adjustableFord Credit. Ask your Ford Dealer for details or check us outhead restraints at fordcredit.com. Dimensions & CapacitiesFord Extended Service Plan. For a purchase or lease, theInterior Exterior Ford Extended Service Plan (ESP) gives you Peace-of-MindAir conditioning Wheelbase102.9"protection designed to cover key vehicle components and protectAM/FM stereo/single-CD player with MP3 capability, Length 175.0"you from the cost of unexpected repairs. Ask your dealer for aclock and 4 speakersFord ESP, the only service contract backed exclusively by Ford Height 58.6"Auxiliary audio input jackand honored at all Ford Lincoln Mercury dealerships. Width Excluding mirrors 67.8"Courtesy lights with theater-dimming featureInsurance Services. Get Ford Motor Company quality in your Width Including mirrors 78.4"Cupholders (2 front, 1 rear)auto insurance. Our program offers industry-leading benefits and Interior competitive rates. Call 1-877-367-3847, or visit us at fordvip.comDashtop radio display with outside temperaturefor a no-obligation quote. Insurance offered by American Road FrontDriver message center with dual trip odometer, mpgServices Company (in CA, American Road Insurance Agency), atracking and real-time fuel efficiency Head room 39.2"licensed agency and subsidiary of Ford Motor Company.Front and rear floor matsShoulder room 53.4"Comparisons based on 2010/2011 competitive models (class isFront-door bins and integrated bottle holdersHip room50.4"Small Cars), publicly available information and Ford certificationFull-length center floor console with padded armrest Leg room41.7"data at time of release. Some features discussed may be optional. Rear Vehicles shown may contain optional equipment. Features shownIlluminated Entry Systemmay be offered only in combination with other options or subjectMap pocket on front-passenger seat backHead room 38.3"to additional ordering requirements or limitations. DimensionsPowerpoints (2, 12-volt) Shoulder room 53.6"shown may vary due to optional features and/or productionTilt steering column Hip room50.9"variability. Following release of the PDF, certain changes in Leg room36.1"standard equipment, options and the like, or product delays mayVisor vanity mirrorshave occurred which would not be included in these pages. Your Capacities Ford Dealer is the best source for up-to-date information. FordExterior Passenger volume (cu. ft.)93.4 Division reserves the right to change product specifications atBody-color bumpers Luggage capacity (cu. ft.)13.8 any time without incurring obligations.Rear-window defroster Microsoft is a registered trademark of Microsoft Corporation. Dimensions may vary by trim level. Cargo and load capacitySolar-tinted glass limited by weight and weight distribution. The Bluetooth word mark is a trademark of the Bluetooth SIG, Inc.Windshield wipers IntermittentSubscriptions governed by SIRIUS Terms and Conditions availableat sirius.com. Service available in the 48 contiguous United StatesSafety & Security and D.C. SIRIUS, XM and all related marks and logos are trademarksPersonal Safety SystemTM for driver and front of SIRIUS XM Radio Inc. and its subsidiaries.passenger includes dual-stage front airbags,1 safetybelt pretensioners, safety belt energy-managementretractors, safety belt usage sensors, drivers seatposition sensor, crash severity sensor, restraint controlmodule and Front-Passenger Sensing SystemFront-seat side airbags1Side-curtain airbags13-point safety belts for all 5 seating positionsAdvanceTrac electronic stability controlBattery saverBelt-Minder front safety belt reminderChild-safety rear door locksLATCH Lower anchors and tether anchorsfor child-safety seatsMyKey owner controls featureRemote Keyless Entry System with trunk release(2 key fobs)SecuriLock Passive Anti-Theft SystemTire Pressure Monitoring System (excludes spare)1Always wear your safety belt and secure children in the rear seat. 2010 Ford Motor Company 11FOCJ2WEBPDFFOCUSford.com 9. STANDARD FEATURESSSERapid Spec 100ARapid Spec 200AIncludes all standard features, plus:Includes select S features, plus:Mechanical Mechanical5-speed manual transmission15-in. aluminum-alloy wheels15-in. steel wheels with silver-painted covers Perimeter alarmP195/60R15 low-rolling-resistance tires InteriorSeatingPower windows with one-touch-down drivers window featureCloth seatsSIRIUS Satellite Radio with introductory 6-month subscriptionInterior ExteriorManual windows Power sideview mirrorsVinyl steering wheelExteriorBlack door handlesBlack manual sideview mirrorsChrome 2-bar grilleHalogen headlampsSELSESRapid Spec 300ARapid Spec 400AIncludes select SE features, plus: Includes select SE features, plus:Mechanical Mechanical4-speed automatic transmission 17-in. premium dark stainless-painted aluminum wheels16-in. Euroflange aluminum-alloy wheelsP215/45R17 tiresP205/50R16 tires Performance suspension with larger rear stabilizer barEnhanced European-inspired front and rear suspensions withrear stabilizer barInterior Ambient lightingInterior Ford SYNC Equipment Group with SYNC voice-activated,Ambient lighting in-vehicle connectivity system, leather-wrapped steering wheelFord SYNC Equipment Group with SYNC voice-activated,with cruise and secondary audio controls, and auto-dimmingin-vehicle connectivity system, leather-wrapped steering wheel rearview mirrorwith cruise and secondary audio controls, and auto-dimming Instrument cluster includes metallic instrument panel appliqurearview mirrorwith bright cluster rings, door release handles and registerInstrument cluster includes metallic instrument panel appliqu accents; metallic console top plate; and performance clusterwith bright cluster rings, door release handles and registeraccents; metallic console top plate; and performance cluster ExteriorLeather-trimmed seats with heated front seatsBody-color door handles Chrome exhaust tipExterior Dark-chrome 2-bar grilleChrome door handlesDark-chrome headlamp and taillamp trimChrome exhaust tip Decklid spoilerFog lampsEuropean-inspired front fascia with integratedPower, heated, chrome sideview mirrors fog lamps Power, heated, body-color sideview mirrors FOCUSford.com 10. S & SEFOCUS SE CHARCOAL BLACK CLOTHFOCUS SE BLUE FLAME METALLIC FOCUSford.com 11. S & SEOPTIONAL FEATURES INTERIOR EXTERIORS Available Option4-speed automatic transmissionS Exterior Colors Interior ColorWhite SuedeSangria Red MetallicBlue Flame Metallic Medium Stone ClothWhite SuedeSterling Gray Metallic Standard on SBlackNatural Neutral MetallicInterior:Medium Stone ClothSE Available Rapid Spec Sangria Red MetallicMedium Stone ClothRapid Spec 201A Ford SYNC Equipment Group includes Standard on SESYNC voice-activated, in-vehicle connectivity system,leather-wrapped steering wheel with cruise and secondaryaudio controls, and auto-dimming rearview mirrorSE Available Options & Packages4-speed automatic transmissionCruise control Charcoal Black Cloth Blue Flame MetallicStandard on SESE Appearance Package includes 15-in. alloy wheels withunique finish, decklid spoiler and fog lampsSE Exterior Colors Interior ColorsWhite SuedeSangria Red MetallicBlue Flame Metallic Ingot Silver MetallicIngot Silver MetallicSterling Gray MetallicBlackNatural Neutral MetallicInteriors: Medium Stone Cloth Charcoal Black ClothSterling Gray Metallic 15-in. Steel Wheelswith Silver-Painted CoversStandard on SBlackNatural Neutral Metallic 15-in. Aluminum-Alloy Wheels Standard on SE 15-in. Alloy Wheels with Unique Finish included with SE Appearance PackageColors are representative only.See your dealer for actual paint/trim options.FOCUSford.com 12. SELCHARCOAL BLACK LEATHER AVAILABLE EQUIPMENTSTERLING GRAY METALLIC FOCUS ford.com 13. SELOPTIONAL FEATURES INTERIOREXTERIORAvailable Rapid SpecRapid Spec 301A Moon & Tune Package includes powermoonroof with shade, and Premium AM/FM stereo/single-CD player with MP3 capability, 8 speakers, 8-in. subwooferand 190 wattsExterior ColorsInterior Colors Medium Stone LeatherWhite SuedeWhite SuedeStandardSangria Red MetallicBlue Flame MetallicIngot Silver MetallicSterling Gray MetallicBlackNatural Neutral Metallic Sangria Red MetallicCharcoal Black LeatherInteriors: Medium Stone Leather Charcoal Black Leather Standard Blue Flame Metallic Ingot Silver Metallic Sterling Gray Metallic Black 16-in. Euroange Aluminum-Alloy WheelsStandard Natural Neutral Metallic Colors are representative only. See your dealer for actual paint/trim options.FOCUS ford.com 14. SESMETALLIC INSTRUMENT PANEL APPLIQUINGOT SILVER METALLICFOCUSford.com 15. SESOPTIONAL FEATURES INTERIOREXTERIORAvailable Rapid SpecRapid Spec 401A Moon & Tune Package includes powermoonroof with shade, and Premium AM/FM stereo/single-CD player with MP3 capability, 8 speakers, 8-in. subwooferand 190 wattsAvailable OptionsSangria Red Metallic Medium Stone Cloth4-speed automatic transmission StandardLeather-trimmed seats with heated front seatsExterior ColorsInterior ColorsSangria Red MetallicBlue Flame MetallicIngot Silver MetallicCharcoal Black Cloth Blue Flame MetallicSterling Gray MetallicStandardBlackInteriors:Medium Stone Cloth Charcoal Black Cloth Medium Stone LeatherCharcoal Black Leather Medium Stone LeatherIngot Silver MetallicStandardCharcoal Black Leather Sterling Gray Metallic Standard Black 17-in. Premium Dark Stainless-Painted Aluminum Wheels Standard Colors are representative only. See your dealer for actual paint/trim options. FOCUSford.com 16. Features[1] Seven different colors of available ambient lightinglet you pick a tone for every day of the week.[2][3][4] [5][6] [7][2] Get a clear rear view with available power-adjustable, heated sideview mirrors.[3] Heated, leather-trimmed front seats are standard on Focus SEL, optional on SES.[4] Keep up-to-the-minute tabs on the outside temperature and, on select models, the direction youre headed.[5] A standard driver message center with instant readout helps you maximize mpgs.[6] Standard rear 60/40 split-fold seats fold forward for extra-long cargo. And theres room for plenty of your stuff in the 13.8-cu.-ft. trunk.[7] Adjust the available power moonroof to let in just the right combination of air and sky.FOCUSford.com 17. Ford Custom AccessoriesSoft Cargo Organizers (Large and Standard Sizes) Illuminated Door Sill Plates Remote Start SystemsALSO AVAILABLE:APPEARANCEBody Kit by 3dCarbon1Chrome Exhaust TipGraphics KitFord Custom Graphics byOriginal Wraps,TM Inc.1All-Weather Floor MatsELECTRONICSGPS Tracking and Recovery Rear Roof Spoilerby SmartAlertTM1Vehicle Security SystemForward or Reverse Bumper-MountedPortable NavigationParking Assist System by EchoMaster1 Systems by Garmin1Keyless Entry KeypadEXTERIORRacks and Carriers by THULE1Side Window DeflectorsHood DeflectorSplash GuardsINTERIORAuto-Dimming Rearview MirrorCargo Area ProtectorInterior Light KitAsh Cup/Coin Holder with or withoutLighter ElementSoft Cargo Cooler BagCargo NetSport StripesWHEELSWheel LocksTo learn more about Ford Custom Accessories and to shop online, visit fordaccessories.com.Genuine Ford Accessories will be warranted for whichever provides you the greatest benefit: 12 months or 12,000 miles (whichever occurs first), or the remainder of your Bumper-to-Bumper3-year/36,000-mile New Vehicle Limited Warranty. Contact your local Ford Dealer for details and a copy of the limited warranty. Ford Licensed Accessories (FLA) are warranted by the accessorymanufacturers warranty. Ford Licensed Accessories are fully designed and developed by the accessory manufacturer and have not been designed or tested to Ford Motor Company engineeringrequirements. Contact your Ford Dealer for details regarding the manufacturers limited warranty and/or a copy of the FLA product limited warranty offered by the accessory manufacturer.1Ford Licensed Accessories. Garmin is a registered trademark of Garmin Ltd. 3dCarbon is a registered trademark of Moran Motorsports, Inc.SmartAlert is a registered trademark of Inilex, Inc. THULE is a registered trademark of Thule Sweden AB.FOCUS ford.com