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2011 - Emerging technologies, trends and standards that ... · Storage Costs and Availability...
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2011 - Emerging technologies, trends and standards that can impact ongoing the
evolution of government streaming platforms
Sanjiv Menezes
President and Founder Sliq Media Technologies
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Contact Information Technical Questions/Comments:
Sanjiv Menezes
President and Founder
Sliq Media Technologies
Product info/demo: Nic Cote
1-514-846-0322 x24
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Industry trends - Topics 3 screen delivery DASH - HTTP segmented streaming Codecs Bandwidth costs and availability Storage costs Virtualization Infrastructure as a service Evolving distribution channels Open government Accessibility Semantic web New generation of customers
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3 Screen Delivery PC Delivery
Desktop Laptop/netbook Windows, iOS, Chromium, Linux
Mobile delivery Smartphone (iOS, Android, BB, Symbian, WP7) Tablet/eReader Pocket Player (iPod, Walkman etc.)
TV Delivery TV 3.0 (Samsung, Sony, LG etc.) Media Players (Apple TV, Roku, GoogleTV, WD, Boxee, WM
Extender, DLNA) Other (Xbox, PS3)
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DASH - HTTP segmented streaming Dynamic Adaptive Streaming over HTTP
Different from RTSP, HTTP streaming, Progressive download
Emerging W3C standards
Expected to be part of HTML5
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CODECs H264/AAC emerging as de-facto standard
Split between Google/Netscape and rest of world (WebM vs MP4)
Various MP4/TS container formats are incompatible between streaming technologies
Transmuxing is possible
H264 SVC on the horizon but not commercially ubiquitous
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Bandwidth Costs and Availability Hosting/Server side
$3/GB in 2006, $.15 today, 20:1 reduction
Uplink costs for 100Mbps uplink $10,000/month to $1000 per month, 10:1 reduction
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Bandwidth Costs and Availability Client Side
DSL costs for 1.5Mbps from $80/month to $20-$45 (40%-75% reduction in 10 years)
Wireless bandwidth now $50/month 7Mbps, soon 40Mbps same price
New high bandwidth wired services emerging, Fios, Fibe etc. (50Mbps ++)
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High Speed Market Share Overwhelmingly high speed in North America (>90%)
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Mobile Broadband Availability of mobile broadband (3G), 2007 and
2008 (91%)
2.6M 3G Subscriptions , 71% YoY growth 2008-9 http://www.crtc.gc.ca/eng/publications/reports/PolicyMonitoring/2010/cmr61.htm
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Storage Costs and Availability Historical decline of 45% year over year in raw storage
costs in the past 10 years.
Cost per SAN raw terabyte 2005 -$15,000 - $50,000 , Today - $1,500 – $7,000 (10:1 reduction)
DAS - Local storage on server in 2005 was 30GB – today 100+ GB. 4TB Raid 5 possible in 1U.
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Storage Costs and Availability Client side storage typically fractional terabyte to
multi-terabyte (300+ GB)
Mobile device storage 16-64 GB
Trend towards disk based ‘tape replacement’
Trend towards storage efficiency (de-dupe, thin provisioning etc.)
SSD used for Tier 0 cache and eventually Tier 1
Virtualized storage – dynamic allocation
Cloud storage $150 - $300/month per Terabyte (covered later)
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Virtualization Trend towards virtualized environments and blade
servers
New server hardware platforms optimized for VMs (i.e. Cisco)
New high density computing form factors (CPU ‘sticks’, multiple servers in same chassis etc. SGI, nVidia)
Flexible re-provisioning of CPUs
GPU computing (ex: nVidia CUDA,great for transcoding, grid encoding)
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Infrastructure as a Service Cloud storage ($.15 - $.25/GB/Mo – Amazon S3, Azure)
Offsite virtual hosting (Rackspace, Amazon EC2, Azure)
CDN app hosting (Azure, Google app engine)
Pure CDN services (Azure, Limelight, Akamai, Amazon)
Transcoding services (encoding.com, hdcloud etc.)
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Emerging Distribution Channels Netflix
Amazon
iTunes
Youtube, long format & live eventually coming
Zune
BitTorrent
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Open Government Bulk data availability
Open APIs
Enable/encourage third party composite apps (mash-ups)
Encourage participation and citizen dialog
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Accessibility (Disability Access) Legislative requirements
Timed text
SMIL
MPEG7
Encoder, container and protocol support
HTML5
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Semantic web Searchable chapter marks
Enabled deep contextual searching, linking and cross referencing
Store contextual data tags within rendering formats
Publish additional indexes alongside human renderings
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Semantic web
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Semantic web
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Next Generation of Customers Under 20 y/o don’t use email
More time on youtube/Facebook than TV
Don’t use physical media
Download entire movies regularly
Highly dependent on smartphones
Demand great UXs
Expect everything to be available immediately
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The End Thank you! Technical Questions/Comments:
Sanjiv Menezes [email protected] President and Founder Sliq Media Technologies
Product info/demo:
Nic Cote [email protected] 1-514-846-0322 x24
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