2011 eAutomation Demo Product Subsidy Program
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Transcript of 2011 eAutomation Demo Product Subsidy Program
2011 eAutomationDemo Product Subsidy Program2011 eAutomationDemo Product Subsidy Program
Yulin ChenYulin Chen
Chelsea HsuChelsea Hsu
1/10/20111/10/2011
Subsidy Program Content
Program Objective
Program Highlights
3-Step Program Application Process
1Purchase and Application Forms
Program Benefits
2011 H1 eAutomation Demo Product List
Marketing Program Report Example
Advantech (ACL) Channel Partners (CP)
Subsidy Program Benefits
2011 eA Demo List(Flagship Products)
Solution Day
Road show
Tradeshow
Test Report
Marketing Events
Other ProgramsSubsidy Fund
Applicable Programs
CP to Purchase Demo Samples
ACL to Subsidize CP Based on the Roll-out of the
Applicable Programs
Application Story
ReportExample 1ReportExample 1
ReportExample 2ReportExample 2
ReportExample 3ReportExample 3
ReportExample 4ReportExample 4
Max USD $5000 can be refunded if Channel Partner holds seven marketing activities
Seminar
Branch OfficeSales &Marketing
Advantech HQeA Marketing(Yulin Chen)
3-Step Subsidy Application Process
ChannelPartners
Branch office’s Channel Partners Advantech HQ’s Channel Partners
Fill out the application form & proof event report of the applicable program (both apply once per program or once per period of time are applicable)
Review the application & event report
Final review the application & event report and decide if approved
Review the application & event report and decide if approved. Sign credit note
Application
Application
ApplicationApplication
Credit N
oteCredit N
oteCredit N
oteCredit N
ote
ApplicationApplication
Credit Note
Credit Note
Uponapproval
Uponapproval
Fill out the demo unit purchase form and place the order for the demo product
Channel Partner implement the applicable marketing programsStep 2Step 2
Step 1: EnrollStep 1: Enroll
Step 3: ApplyStep 3: Apply
Objectives
Support Channel Partner marketing efforts in promoting Advantech eAutomation products
Encourage Channel Partners to purchase demo samples of newly released eAutomation flagship products to further promote them to their customers.
Help Channel Partners develop new business opportunities
Program Highlights
Total Subsidy Budget: Each Channel Partner is only allowed a total subsidy of USD $5000 per year.
Effective Period: 1/1/2011 through 12/31/2011 as long as there are remaining funds in the total subsidy budget. – All the products purchased must be made before end of year 2011– Only for applicable marketing events and other programs in year 2011
Eligible Channel Partner: The program is eligible to all Advantech Channel Partners.
Subsidy Calculations: Subsidy is Applied on Event Base – Channel Partners don’t need to complete all 7 events to apply for
subsidy. If they offer one event, they can apply 1/7th of the subsidy base, three reports can apply 3/7th of the subsidy base.
Submission period: Channel Partner can apply this program quarterly or once per period of time.
Step 1: Purchase Form
When a Channel Partner purchases products from the demo list, regardless of the number of units purchased, the unit price of each kind of product will become the subsidy base.
The subsidy base is accumulated as the type of products purchased increases. The following table shows how the subsidy base is calculated.
Product (from the demo list)
Order Unit Price
Number of Units
Subsidy Base
Model 1 USD $1500 1 USD $1500
Model 2 USD $2800 5 USD $2800
Model 3 USD $700 2 USD $700
Total Subsidy Base USD $5000
Step 1Step 1
ExampleExample
Step 2: FCP Holds Marketing ActivitiesStep 2Step 2
Applicable Programs: trade show, solution forum, solution day, test report, or application story (must be included at least one case).
Channel Partner must submit at least two photos for one event report.
Event photos clearly show how the products are exhibited.
Marketing programs other than the aforementioned ones need to be reviewed and approved in advance. Supplemental events associated with a major event (such as a complement seminar for a tradeshow) won’t be considered as an applicable event.
Solution Day
Road show
Tradeshow
Test Report
Marketing Events
Other Programs
Applicable Programs
Application Story
ReportExample 1ReportExample 1
ReportExample 2ReportExample 2
ReportExample 3ReportExample 3
ReportExample 4ReportExample 4
Seminar
Model Number
Subsidy Base (order unit price)
Marketing program with proof event report Subsidy Amount
1.Trade show
2.Trade show
3.Road show
4.Seminiar 5.Solution day/forum
6.Test report
7.Application story (must)
Model 1 US $1500 v v v v v v v
Model 2 US $2800 v v v v
Model 3 US $700 v
TOTAL US $5000 ACL will review the application & event report and decide if approved US$3200
Submission period: Channel Partner can apply it quarterly or once per period of time. Subsidy amount calculation: one event report can apply 1/7th of the subsidy base, four
reports can apply 4/7th of the subsidy base. Channel Partner must clearly show how many models are presented/exhibited for one event
report. Advantech HQ will review the event report and approve the subsidy amount.
Step 3: Application Form
The order unit price is filled by CP and confirmed by account salesThe order unit price is filled by CP and confirmed by account sales
Step 3Step 3
7
7
__x == US$1500
4
7__ =x US$1600
1
7__ =x US$100
ExampleExample
Approved by ACL MKTGApproved by ACL MKTG
2011 H1 eAutomation Annual Demo List -1 Advantech eAutomation will issue the 2011 Demo List twice within the year. FCP must use these demo list to apply subsidy program and if demo list other than
the below-mentioned ones need to be reviewed and approved in advance.
PD Model name Description List Price (USD)
ICOM EKI-6558TI EN50155 IP67 8-port M12 Managed Ethernet Switch with wide temp.
$1950
EKI-2748CI /FI
6Gx+2 Combo Managed Ethernet Switch with Wide Temp.
$1450
EKI-6311GN IEEE 802.11 b/g/n Wireless Access Point Bridge
$395
EKI-1221D/122d
1/2-port Modbus Gateway with Integrated Ethernet Cascading
$400
EKI-1352 2-port 802.11b/g WLAN Serial Device Server
$365
PAC APAX-5620 PC-based Controller with XScale CPU and CAN $1370
APAX-5570 PC-based Controller with Celeron M CPU
$1800
APAX-5070 Modbus/TCP Communication Coupler $370
APAX-5071 Profinet Communication Coupler $350
APAX-5072 Ethernet/IP Communication Coupler $450
PD Model name Description List Price (USD)
HMI TPC-1550H15" XGA TFT LCD Intel® Atom™ Thin Client Computer
$1095
WebOP-2104V10.4" SVGA Operator Panel with PM Designer 2.0 Software
$1000
WebOP-2070V 7" WVGA Operator Panel with PM Designer 2.0 Software
$600
IPPC-6152A15" XGA TFT LCD Pentium® M/Celeron® M Industrial Panel PC with 2 x PCI Slots
$1550
FPM-3151G15" XGA Industrial Monitor with Resistive Touchscreen with Wide Operating Temperature
$1100
I/O PCM-3810I250 kS/s, 12-bit, 16-ch Multifunction PCI-104 Module
$407
USB-4702/470410 kS/s, 12-bit, 8-ch Multifunction USB Module
$129/224
PEC-3710AMD LX800 500 MHz Controller with 16-ch AI, 4-ch AO and 32-ch Isolated DI/O
$1614
ADAM-4117Robust 8-ch Analog Input Module with Modbus
$230
ADAM-6150PN/EI
15-ch Isolated Digital Input/Output EtherNet/IP / PROFINET Module
$275
2011 H1 eAutomation Annual Demo List -2 Advantech eAutomation will issue the 2011 Demo List twice within the year. FCP must use these demo list to apply subsidy program and if demo list other than
the below-mentioned ones need to be reviewed and approved in advance.
PD Model name Description List Price (USD)
UNOUNO-1150G-G30E AMD Geode™ LX DIN-rail PC with 2 x LAN, 3 x COM $495
UNO-1170A-A13E Intel® Atom™ DIN-rail PC with2 x Ethernet LAN, 3 x serial ports, 4 x USB ports and Audio
$795
UNO-2174A-A23E Atom-based Communication Gateway $695
UNO-3072LA-A12E Intel® Atom™ Automation Computer with 2 x PCI, 2 x GbE, 2 x COM
$1095
UNO-3082-D23E Intel Core 2 Duo Automation Computer with Dual DVI, 2 x PCI and Firewire
$2095
Webaccess BAS-3018BC 8-ch UI BACNet MS/TP Remote I/O Module $318
BAS-3024BC 4-UI,4-DO 4-AO and BACNet MS/TP Remote I/O Module
$458
BAS-3050BC 8-ch DI,8-ch DO BACNet MS/TP Remote I/O Module $292
BAS-3051BC 16-ch DI BACNet MS/TP Remote I/O Module $242
UNO-1150G-G30E AMD Geode™ LX DIN-rail PC with 2 x LAN, 3 x COM $495
Financial Payment Process
AdvantechBranch office’sChanel Partner Apply on eClaim
Sign credit note
Apply on eClaim
Sign credit note Step2
Step3
Step1
Step4Advantech HQeA Marketing(Yulin Chen)
AdvantechBranch office
• The accumulated subsidy co-op credit will be settled once every quarter.• Advantech will use the accumulated subsidy as credit against channel partners’ future purchase payment.
13
Purchase & Application Forms
Purchase form Application Form
Step 1: EnrollStep 1: Enroll Step 3: ApplyStep 3: Apply
Microsoft Office Excel 97-2003 ¤u§@ªí
Microsoft Office Excel 97-2003 ¤u§@ªí
Marketing Program Report ExampleMarketing Program Report Example
Report 1 – Trade Show FCP Name:
Report Type: trade show
Show Name: IAS
Country: China
Date: November 9-13, 2010
Objective: Exhibit Advantech’s products, EKI-2525, EKI-7659, ADAM-6060W, EKI-6558TI, UNO-1140, UNO-2173
1. Channel partner must submit at lease two photos for one event report.
2. Event photos clearly show how the products are exhibited.
3. Please indicate Advantech’s model number
1. Channel partner must submit at lease two photos for one event report.
2. Event photos clearly show how the products are exhibited.
3. Please indicate Advantech’s model number
Step 3Step 3ReportExample 1ReportExample 1
Report 2 – Solution Day/ForumFCP Name:
Report Type: solution day/forum
Show Name: Railway and MA solution day
Country: Taiwan
Date: Sept. 2. 2010
Objective: Introduce EKI-6558TI, EKI-7659CI, UNO-2173AF, EKI-1526 for railway application.
1. Channel partner must submit at lease one photos and invitation for one event report.
2. Event photo and invitation clearly show how the solution day are held.
3. Please indicate Advantech’s model number
1. Channel partner must submit at lease one photos and invitation for one event report.
2. Event photo and invitation clearly show how the solution day are held.
3. Please indicate Advantech’s model number
Step 3Step 3ReportExample 2ReportExample 2
Report 3 : Application Story
Report Type: Application story
Project Name : Passenger Information Display System (PIDS)
End Customer Name: Taipei MRT
Country: Taiwan
Project Introduction:For all mass transportation systems, efficiently communicating important information to all passengers is very important. Arrival times, departure times and weather conditions are all vital subjects, and to transmit such real-time data, the system must have a reliable backbone. By adopting Advantech's fast dual-LAN serial communication products as the core of their display solution, Taipei's Mass Rapid Transit system can now control and transmit real-time information from the control center to all local stations, providing accurate, valuable data to all passengers.
Project Implementation:EKI-1526 16-port RS-232/422/485 Serial Device Server EKI-2741F 10/100/1000TX to SFP Type Fiber Optic Gigabit Industrial Media ConvertersEKI-2528 8-port Unmanaged Industrial Ethernet Switch
1. Event photos clearly show how the project was implemented.
2. FCP must submit at least one project, one photo, and one system diagram.
1. Event photos clearly show how the project was implemented.
2. FCP must submit at least one project, one photo, and one system diagram.
Step 3Step 3ReportExample 3ReportExample 3
Report 3 - ContinuedEvent Type: Application story
Project Name : Passenger Information Display System (PIDS)
System Description:The Passenger Information Display System is set up in the central control center to monitor and control all of the devices in the local MRT stations. Each local site also has its own PC to link back to the PIDS at the central room for local control and emergency use. Each local PC can monitor and control the all of the PIDS devices in its own station, allowing the staff to control the flow of information on the PIDS board at each platform.
The MRT communication system conforms to the PCM transmission architecture of CCITT PCM-30, which allows them to connect to the operation center, machine factory and each station. These communications can include voice, digital data, signals, and warning massages. In order to reduce the noise interference of the high power use (750VDC) within each train station, the PCM system uses a single fiber optic architecture to link the operation center, machine factory and all of the stations.
1. Event photos clearly show how the project was implemented.
2. FCP must submit at least one project, one photo, and one system diagram.
1. Event photos clearly show how the project was implemented.
2. FCP must submit at least one project, one photo, and one system diagram.
Step 3Step 3ReportExample 3ReportExample 3
Report 4 – Test Report FCP Name:
Report Type: Test report
Model Name: TPC-1250H, EKI-2525, ADAM-4019+, NVS-3510
1. Channel partner must submit at least one photo for an event report.
2. Event photos must clearly show how the test procedure was implemented.
3. Please describe the test plan
1. Channel partner must submit at least one photo for an event report.
2. Event photos must clearly show how the test procedure was implemented.
3. Please describe the test plan
Step 3Step 3
Test Plan For example
What’s the application? IP surveillance, video streaming, remote monitoring
What’s the test function for this application & project?
Video streaming, thermal sensor data acquisition
What’s the application software installation?
SCADA , video monitoring software
What other devices connect to Advantech’s product or platforms?
CCD camera, thermocouple
Test results Performance, throughput, un-normal operation, CPU loading , communication fail , ..etc
ReportExample 4ReportExample 4