2011© Comptegrity. All Rights Reserved.

Case Study: Comptegrity

Start-Up Venture in Anti-Money Laundering Compliance Training

2011© Comptegrity. All Rights Reserved.

Lawyer looking to capitalize on her expertise and knowledge on Anti-Money Laundering Compliance• Decided to launch a compliance training business

– Webinars– Seminars– Other Training Offerings

2

Engagement Background

2011© Comptegrity. All Rights Reserved.

Ann Rote was hired for:• Naming• Brand Identity

– Logo Development– Stationery System– PowerPoint Template– Business Cards

• Development Of Website– e-Commerce Site– CMS

• Creation of Marketing Outreach Materials

3

Engagement Background

2011© Comptegrity. All Rights Reserved.

Deliverables:• Identified, hired and managed the Design Studio• Created name “Comptegrity” (mash up name implying

compliance and integrity)• Provided direction to agency in the development of the creative

deliverables• Developed Wireframe/Information Architecture for the Website• Provided all copywriting services for website• Trained in managing the CMS system• Developed social networking presence• Created initial marketing materials – flyers, ads, email marketing

campaign

4

Engagement Assignment

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Creative Deliverables