2011-2012 Media Kit Digital
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Transcript of 2011-2012 Media Kit Digital
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EtownianThe
elizabethtown colleg
media k
2011-201
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About theCollege...
approximately 2,000 full-time students
123 full-time faculty
85% of students live on campus
emphasis on business, education, liberal arts
About theEtownian...
published weekly on Thursdays
distributed free of charge to members of the ElizabethtowCollege campus community
established in 1904
over 70% of students activeread the Etownia
awarded overall First Place with Special Meritfor 2010 by American Scholastic Press Assoc.
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PublicationSchedule
2011-2012 Schedule
August 25*September 15
September 22September 29October 13*October 20October 27November 3November 10November 17
December 8
January 26*February 2
February 9February 16February 23
March 22March 29April 19
April 26*May 3
NOTE: All ads must be submitted to
5 DAYS prior to publication date.
*=Special Issue; see pg. 5
First-Year Issue August 25
Te rst-year issue is geared or our incoming reshmen class, anshowcases many un and interesting activities in the Elizabeth-
town area. Very popular issue or advertisers to introduce them-
selves to our new students through advertisements and coupon
Homecoming October 13
Etowns Homecoming Weekend coincides with Parents Weekend
and brings many diferent readers onto campus. Tis issue willocus on the hundreds o alumni coming back on campus, and is
great spot or advertisers to show their support or past Blue Ja
Welcome Back January 26
Our Welcome Back issue will ocus on the start o the spring se-
mester, and is a great opportunity to reach out to new transerstudents or students who were abroad in the all. Many business
preview their events/specials during the spring semester month
TGIS April 26
GIS (Tank God Its Spring) is an annual event at Elizabethtow
that brings together the College and community or one nal uweekend beore nals. Tis would be a great issue to ofer ads
geared toward un or graduating seniors/job opportunities.
SpecialIssues
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AdvertisementPricing
Standard Display PricingAdvertisement Size B&W Price Color PriceSixteenth Page (7.875 col. in.) $53.16 $66.94Eighth Page (15.75 col. in.) $106.31 $133.88Quarter Page (31.5 col. in.) $212.63 $267.75Half Page (63 col. in.) $425.25 $535.50Full Page (126 col. in.) $850.50 $1,071.00
*Prices are per issue Col. in. = Column Inches
Color = $8.50/column inch
B&W = $6.75/column inch
Specifcations:Each of our pages consists of 6 columns. These columns havea width of about 1.78 inches, with a 0.1667 in. gutter (space)between them. Each page has 11.5 x 21 of printable space.
AdvertisingPolicies
Click here to see examples of the above sizes
Flip the page to see our
multi-issue and local specials!
AdvertisementPricing (cont.)
Classifed AdvertisementsClassied advertisements are presented in Times New Roman
font, size 10, center justied. No images, colors, or special formatting are permitted. Classied advertisements will be one coumn in width, and the height will vary depending on the length
of the advertisement.Base price = $7.50 for 25 wordsAdditional words = $0.25 each*95 word limit per advertisement
After placing an advertisement, you will receive an invoice within 7 daysof publication. Please return a check payable to Elizabethtown College
to this address:The Etownian
One Alpha DriveElizabethtown, Pa. 17022
Payment is due within 45 days of the publication date. After this time, a5% ne will be assessed for each 15-day period that the payment is late
http://www.etownian.com/advertisinghttp://www.etownian.com/advertisinghttp://www.etownian.com/advertising -
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SponsorshipPricing
Consecutive Weeks % Off Savings2 Weeks 5% Up to $107.10 off3 Weeks 10% Up to $321.30 off4 Weeks 20% Up to $856.80 off5 Weeks 30% Up to $1,606.50 off10 Weeks 50% Up to $5,355.00 off
National
Consecutive Weeks % Off Savings2 Weeks 20% Up to $428.40 off3 Weeks 30% Up to $963.90 off4 Weeks 40% Up to $1,713.60 off5 Weeks 50% Up to $2677.50 off10 Weeks 50% Up to $5,355.00 off
Local
*For local pricing, business must haveprimary location in Lancaster Co., Pa.
Banner Ads
728x902 Weeks = $754 Weeks = $60
468x602 Weeks = $604 Weeks = $50
125x1252 Weeks = $404 Weeks = $35
*All online adsmust be submit-ted in JPEG for-mat.
Please providethe click-throughlink along withthe image to bedisplayed.
OnlineAdvertising
Classifeds
Please go toEtownian.comclassifedsfor
online pricinginformation
http://www.etownian.com/classifiedshttp://www.etownian.com/classifiedshttp://www.etownian.com/classifiedshttp://www.etownian.com/classifiedshttp://www.etownian.com/classifiedshttp://www.etownian.com/classifieds -
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One Alpha Drive
Elizabethtown, PA 17022
717-361-1132
www.Etownian.com
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