The cab rental services has witnessed phenomenal growth over the past 6-7 years and

has become one of the important business in India. They are usually referred to as Taxi

Aggregators, Cab Aggregators or Radio Taxi. Taxi aggregators are not the

owners of the cabs which provide service to you, but they simply organise different cab

operators to provide service under their name using the technology like GPS / GPRS

(Global Positioning System / General Packet Radio Service). The Indian radio taxi

market alone is pegged anywhere between $6-$9 billion by different

estimates, and is forecasted to grow at 17-20% annually.

Taxi Market (*As of 2016)

Taxi Market ($12 billion)*

Organised Market ($1.2 billion)*

Unorganised Market ($10.8 billion)

Owners Affiliates Aggregators

Individual Owners Small Operators Taxi Stands Prepaid Taxi

India Radio Taxi Services Market Size, By Volume (Thousand Units) 2011-2015

Source: TechSci Research

Market Size

- - - - - - - - - - - - - - - - - - Taxi Aggregator Market - - - - - - - - - - - - - - - - - - Taxi Aggregator Market

Major Players in the Taxi Market

The key players in the Indian market are as follows:

Overview of the top Indian Taxi Aggregators

Mega Cabs CARZONRENT (Easy Cabs)

Meru Ola Uber

Founder

Kunal Lalani

Founder

Rajiv K. Vij

Founder

Neeraj Gupta

Founder

Bhavish Aggarwal,

Ankit Bhati

Founder

Travis Kalanick and

Garrett Camp

Launch Year

2001

Launch Year

2000

Launch Year

2007

Launch Year

2010

Launch Year

2009, Entered India in

2013

Current Fleet Size

2500

Current Fleet Size

6500

Current Fleet Size

20000+

Current Fleet Size

700000

Current Fleet Size

-

Headquartered

Delhi

Headquartered

New Delhi

Headquartered

Mumbai

Headquartered

Bangalore

Headquartered

US, San Francisco

Provides services in

Delhi, Kolkata,

Bengaluru, Chandigarh,

Pune and Amritsar

Provides services in

Delhi, Mumbai,

Bengaluru & Hyderabad

Ahmedabad, Chennai,

Gurgaon, Jaipur,

Kolkata, Noida, Pune,

Ghaziabad & Faridabad

Provides services in

Mumbai, Delhi,

Hyderabad, Jaipur &

Bengaluru

Provides services in

Bangalore, Delhi NCR,

Mumbai, Pune,

Chennai & Goa

Provides services in

Bangalore, Delhi,

Mumbai, Kolkata,

Hyderabad, Chennai,

Pune, Jaipur,

Chandigarh,

Ahmedabad, Kochi,

Ajmer, Udaipur,

Jodhpur, Surat,

Vadodara,

Bhubaneshwar,

Guwahati, Coimbatore,

Indore, Mysore, Nagpur,

Vishakhapatnam, Nashik,

Thiruvananthapuram,

Mangalore, Bhopal,

Ludhiana, Lucknow

No of cities

7

No of cities

4

No of cities

24

No of cities

110

No of cities

29

Taxi booking through

App, Website & Phone

Taxi booking through

Website, Phone

Taxi booking through

App, Website, Facebook,

Google Maps & Phone

Taxi booking through

App, Website, Phone,

Google Map

Taxi booking through

App, Website, Phone,

Google Map

As of July 2015

Market Composition

80% 4% 4% 12%

Ola + TFS Others Uber Meru

Market Share of Top Cab Aggregators

4.50% 4% 44.20% 1.30%

ixigo Cabs Uber Ola Meru

As of June 2017

Market Composition

SWOT Analysis

SWOT

Strength

• Well trained drivers

• Clean and air-conditioned cabs

• Ease of booking

• GPRS and GPS enabled vehicles

• Reasonable fares

• Easy availability and reliability

Threats

• Varying government regulations

• Ceiling on the number of permits

• Rising competition

• Price wars

Weakness

• Lack of suitable and educated

drivers

• Ageing cabs

• High cab maintenance costs

Opportunities

• Growing urban population

• Increase in disposable incomes

• Increased influx of tourists

• Increasing internet penetration &

smart phone users

Decimal View

The radio taxi market is growing at very rapid pace and has a huge headroom for growth. Given the rising demand for taxi services across the country, the

market is forecast to grow at a CAGR of over 17.0% during 2016-2021. Further, revenues of the radio taxi services market are projected to grow at a CAGR of

over 25% during the period of 2014-2019. Also, there has been huge investor activity in the segment, which has helped the service providers to upgrade their

technology as well as their footprint across the country.

5A, B- Wing, Trade Star Building, J B Nagar, Andheri - Kurla Road, Andheri East, Mumbai - 400059, Maharashtra, India.

Ph: +91 22300 15200 | Email: indo@decimalpointanalytics.com | Web: www.decimalpointanalytics.com

Business Flow for Online Cab Booking

Customer Downloads app

Selects Cab type

Selects pick up

& drop location

Chooses

payment method

Details are sent

to driver

Driver accepts

the trip

Customer confirms

booking

Start ride

End ride

Commission to

admin

Payment

Cab details are

sent to customer

Acquisition Deals

OlaCabs Bought TaxiForSure for about $200 Million

Wings Travels Acquires Bookmycab for an Undisclosed Amount

• Easy Cabs

• Mega Cabs

• TAB Cabs

• Savaari

• Taxi Guide

• Cab 24 × 7

• taxipixi

• Meru Cabs

• OLA

• Uber

• Book My Cab

• Taxi for Sure

2015

2016

28.564.0

90.0

170.0

288.8

0

100

200

300

400

2011 2012 2013 2014 2015