2011-13..
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Key Responsibilities:
Brand ambassadorship, Market planning & sales strategy for desired Volumes / Mshares; Sales & Operations planning including logistics and vehicle inventory; retail & channel finance strategy; key customer relationship & CSI management; Financier relationship management; profitability & development of Dealers; Institutional sales; Used vehicle business; new initiatives & product launches, Infrastructure & Organization development for long term.
Key Responsibilities: History highest CV sales in 11-12 & 12-13: more than 5.3Lac units in each of these years CV market share sustained at high level of around 60%. Expansion in reach –increase in touch points by 68%. Network model restructuring initiation : Gold & Platinum set-ups. Improvement of customer experience at 40% dealership main outlets. Regional Dealer Councils ( RDC )introduced to improve Dealer engagement. LEAP , DEEP, DHIM, DPM initiatives to improve corporate culture and professionalism at dealerships. Area Manager awards introduced for the first time Successfully leveraged 7 after sales products that were launched to enhance customer centricity 16 new product / variant launches spread across the tonnage range. Financial de-risking of business:
Dealer inventory - Min. 3 cerdit lines for dealers including TMF , Factoring. Dealer retail business - PCG focus, Centralised tie-ups, Financier spread
Process initiation for transportation of vehicles by Trailers Tata-OK ramp up under controlled conditions.